Anne Orfila
Web Marketing Tip: Are Your Facebook Posts Getting Seen?

Recently while visiting my client’s Facebook page, I noticed that Facebook changed their page layout. Instead of seeing posts up high like I was before, I was scrolling really far down to get to their actual posts. I was seeing “Services”, “Appointments”, “Videos”, “Events” and so much more until I finally came to their “Posts”. Here is a screen shot of the actual line-up:

Are Your Facebook Posts Getting Seen?

While it is beneficial to have information (such as “Services”) and options (such as”Request an Appointment”) on your Facebook page, I still think “Posts” at the top of the page serves the greatest benefit. Why? Because Facebook is about connections, not about business hours or Instagram feeds (you can find all of that elsewhere – on Yelp! or on the business’s website). People want to see what’s going on when they log on to your Facebook business page and here is how you can adjust your Facebook page so that your posts are seen at the top.

Don’t stress! It’s an easy fix – here’s how to optimize this!

Go to SETTINGS and select EDIT PAGE (on the left menu). The screen will show up and look like the above list. Use your cursor (click and drag) to re-arrange your menu to your heart’s desire. (Which, in my case is “Posts” at the top!)

Happy Facebook-ing!

Lorrie Thomas
Define Success On Your Own Terms

When I support entrepreneurs with web marketing at Web Marketing Therapy or work with women on their web-based businesses though Wild Web Women, I’m often reminding these wonderful passionate professionals to stop comparing themselves…

You CANNOT compare yourself to others! 

The sooner you break down the habit of comparing yourself or business to others, the sooner you will start to pave our own path and see business breakthroughs.

“Define success on your own terms, achieve it by your own rules,
and build a life you’re proud to live.

– Anne Sweeney

Lorrie Thomas
Content Marketing Tip: Use Old Content to Make New Content

How many times do you feel like you need to be writing more blog posts and social media posts? The guilt kicks in, you start to wonder how you can manage social media marketing AND run your business….and then the stress takes over…nothing happens. (I seriously think I need to start an abandoned social media marketing shelter for neglected blogs and social media accounts!)

Never fear, there is a simple content creation solution. Instead of trying to come up with new concepts, go through your old blog posts, social media posts, or graphics, and repurpose them! Yes, it’s that simple!

Use Old Content to Make New Content!

Search and Share – In order to keep disseminating good content, recycling material is key! Why waste great efforts? Find some oldies, but goodies, by going to your blog and looking through your archives. Or, if you have a topic in mind, search key terms through your blog’s search bar (if your blog doesn’t have a search bar, stop now and call or email your web person to add one!). Posting old blog posts or videos and sharing them is one of the easiest ways to keep your social media accounts filled with good content. And don’t overthink the text in the post! I often use the title of the blog post for Twitter and for Facebook, G+, Linkedin, I use a great sentence from the post to introduce the URL. And don’t forget to shorten your URL links by using free websites such as Bitly.com to save space!

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Use your share buttons – This is one of my favorite go-tos and one of the easiest ways to share. Go to the post you want to share and put those share buttons to use (if you don’t have share buttons on each blog post, get your web designer to put them in!). This is one of the easiest ways to re-share old posts from your website. I use this all the time for Twitter and Facebook especially. More about how to do this and best practices here.

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Set it and forget it – It can be hard to remember to post every day. But luckily you don’t have to! There are all kinds of social media scheduling services to make your social media marketing easier! Hootsuite and other social scheduling tools are your friend. There are many tools out there to help you push your marketing to the next level! Go out and use them! If I post to a client’s social media, I often take that post and schedule it to post 3-4 months later so the time I take writing the content gets double mileage!

Use small posts to make bigger ones – Lately I have been taking old images (mostly quotes) and putting them into blogs and writing more about what the quote means, both to the client and customer. We also take tweets and expand the idea into a blog post. Often the “what do I write about?” is the biggest hurdle to writing, this gets you over that hump.

The biggest barrier to great content marketing creation is overthinking it. You simply need to post quality content that has value to your audience on a frequent basis. Use these tips and you might feel like you are cheating…which is OK! It’s not and your audience is not focused on “ooh, that only took them a few minutes to post!” They are focused on you being there and sharing and caring!

Happy content marketing!
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Lorrie Thomas
Social Media Content Creation Tip: Share The Little Things

www_happy_healthy_wealthyOne of the MANY things I love about my job is that I get to work with so many fascinating people. When these great people tell me they have issues coming up with material to post on social media, I get the fun job of pointing out all the awesome things they do and say that they can write about. When I do this, I usually hear “that’s it?” or “people want to hear about that?”.

What you do is interesting! No matter how unsexy your industry is (and believe me, I do web marketing for some unglamorous industries!) there is interesting content in all! If you are looking to find ideas for social media content, look no further… what you are doing/saying/thinking = dream content!

So many people take for granted the little things they do. These little things make a big difference to your credibility, visibility and sellability if you share them!  You know the old saying, If you want to be interesting, be interested? While this is true, also know that if you want people to be interested in you, be interesting!

Social media is called social media because it’s about people (it’s not anti-social media!) People want to see those little insights that make you and your brand come alive! Don’t be afraid to share! If you are an interior designer, snap and share a picture of some fabric or some chic tile that caught your eye in a store. If you work remote (like I am now), share a quick post about some of the things you love about working from home (I love doing that on my Instagram account!). If you think of a funny, work-related joke share it (if you think it’s funny, your peers likely will too), share it! One of my clients is a content curator and sent me this joke via Facebook messenger: “Past, present and future walk into a bar. It was tense.” I said “This is hysterical! Post it to your Facebook company page!” She said “Really?!” I said “YES! If you find it funny, it shows your values as a content curator.” Turns out, she had a great response when she did! CPA firms I support will often share tips around tax time or jokes (since we need all the laughs we can during tax time!)

Small things might seem ordinary to you, but for your followers, it will show your personality and humanize your business!

When posting, don’t forget the Three V’s: Value, Values, and Voice. Share content that has VALUE to your readers, post content that reflects your VALUES and keep content coming to solidify your VOICE. Value+Values = a strong social media voice.

Don’t forget that you can also share interesting and educational articles that relate to your field (Ahem, that means less writing!) And be sure to tag/credit the author or source. WMT shares lots of great articles on our Facebook page and on Twitter.

Part of your responsibility as a business owner is to educate your audience. Marketing is not all about promotion, it’s often most effective when you educate (we are big advocates of markeding – marketing with an educational focus!)

Social media is a powerful marketing tool to interact and communicate with potential clients.

And remember, we are not robots—everyone, including you, has a personality and people want to see it! So get out there and rock those social media platforms! When you approach content sharing the little things, it is actually more fun too!

Happy, healthy marketing!
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Lorrie Thomas
Have You Evaluated The People in Your Life Lately?

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I love this quote from motivational speaker Tony Gaskins: “Evaluate the people in your life; then promote, demote, or terminate. You’re the CEO of your life.”

I often hear my clients say “I have a really hard time with my ________ (insert web, design, marketing) vendor” then they go on to say why. You don’t have to tolerate mediocre!

We are the product of the people we associate with – personally and professionally.

Think critically about your people and make sure they count!
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