Kelly Kohen
Digital Marketing Netiquette – Mind your Grammar!

I am currently volunteering in my son’s 3rd grade classroom during their writing hour. My job is simple, to make sure they have a capital at the start of each sentence and punctuation at the end, use proper grammar, check their spelling and make sure they have clear and complete sentences. While the rules are simple, the kids still need constant reminders for these tasks.

You may be asking, “What does 3rd grade writing have to do with digital marketing?” Amazingly, A TON. At Web Marketing Therapy, I help proofread copy for our clients, anything and everything: social media posts, blog posts, meta data code for SEO, press releases, website copy, copy in images and more. We often find spelling and grammatical errors-it happens to the best of us. We also stage interventions when we see clients blogging sloppily or using poor form – it’s a major credibility killer! My healthy digital marketing advice is to exercise proper netiquette, ALWAYS proofread your writing!

Here is the checklist I use when volunteering in the classroom. More adults need to respect these rules!checklist

Remember, the way you write is a reflection of your brand!

With technology today, it is a quick and easy step to use the built in tools of spell check and grammar check before posting your work. Be sure to use them. If writing isn’t your strength, have someone proofread your work! Asking for help is a small step that makes a BIG impression!

Mind your grammar manners!

Spell and Grammar Check Your work




Lorrie Thomas
The Sum of Business Success – Ops, Admin and Marketing

If you want to succeed in business, you have to respect that marketing is part of the success equation, not an optional additive. Respect the sum of business success:
Equation for Success

  1. Operations. Whether you sell a product or service, you have to deliver. Operations is the making, delivering, etc of what you sell.
  2. Administration. Ah, the unsexy but necessary part of a business. It is critical to collect money honey, pay vendors, employees, insurance, etc.
  3. Marketing. Connecting, conversing, educating, getting attention, addressing client concerns, sharing news, etc.

It’s funny because I rarely hear a client say “Oh, I just am not feeling inspired to pay my bills.” or “I’m just not good at delivering the ___ I sold.” But you hear excuses about why marketing isn’t happening ALL THE TIME! If you look at your business holistically (meaning all parts are connected) you will be leaps ahead of your competition. Marketing is part of the business equation, not an option. I’ve blogged before about how Marketing Does Not Have An On/Off Switch. There is a misconception that marketing is more of a “nice to have” versus a “need to have”. But that isn’t true! Marketing MUST be a constant in your business if you want to succeed.

Here are some key points to remember when integrating marketing into your business:

Marketing is not advertising
The true meaning of marketing is maximizing exchanges (connections, communications, relationships). Marketing includes building awareness, communicating, connecting, serving and selling. Marketing includes everything from the way you write your emails to how you communicate with customers, to how you manage your personal brand. Marketing is essential in forming bonds with clients (current, past and prospective). Stop thinking of marketing as a chore and start seeing marketing as a healthy way to brand, build and boost business!

Marketing is a constant
You don’t take breaks from breathing do you? Well, don’t cut off the air supply to your business by pausing marketing! Regular updating on your blog, website, social media accounts and newsletter shows that your business is playing to win. Beyond that, marketing principles should be implemented throughout your daily routine such as how you communicate with clients and build your business.

Marketing requires effort
If you have marketing help with an in-house marketing team or use a third-party vendor, you have to collaborate with them! They can’t read your mind so reach out and find out what ways you can boost your marketing efforts. Better communication will lead to solid and healthy marketing that reflects your brand.

Stop Stressing!
Sometimes getting over your marketing fears is as simple as rethinking how you approach marketing. When I ask clients “what do you want to help your target audience understand?” the answers flow. Once the message is clear, then how to get the word out is easy. Sometimes it means going back to the website and making changes, sometimes it means adding pages, sometimes it means buying ads.


Stop treating marketing like a toy. It is a critical tool that you need to succeed!

Here’s to happy, healthy marketing!
Virtual marketing hugs,
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Katherine L. Garcia
Social Media Cover Photo Sizes for 2016

Social media cover photo sizes

Ever created a cover photo for social media only to find out it’s too small or doesn’t fit right? I have. I don’t want you to go through the pain I did so below are the appropriate dimensions for each social media platform. I suggest you bookmark this post for future reference. And don’t worry, if size dimensions change, I’ll make sure to update this blog post. I’ve got your back.

Social Media Cover Photo Sizes

Facebook Cover Photo Size:

828 px wide by 315 px tall

Facebook Event Cover Photo Size:

784 px wide by 295 px tall

Twitter Header Photo Size:

1500 px wide by 500 px tall

Google+ Cover Image Size:

1080 px wide by 608 px tall

Tumblr Banner Size:

1280 px wide by 1920 px tall

YouTube Channel Art Size:

2560 px wide by 1440px tall

LinkedIn Personal Background Image Size:

1400 px wide by 425 px tall

Linkedin Company Banner image:

646 px wide by 220 px tall

Editor’s Note: This post was originally published in early 2016. It has been updated to reflect the latest social media cover photo dimensions as of October 2016

Lorrie Thomas
Social Media Marketing Management: Don’t Go it Alone

When it comes to getting social marketing work done, it is very common for me to hear people say things like, “I know I should be doing more on social media,” or “Oh, I am so behind on my blog writing” or “I haven’t had time, but I will try to write some social media posts this weekend” or “I need to learn how to do my own images.”

There can be a lot of guilt and shame when you don’t feel like you are getting enough social media marketing done. Get over it! Guilt and shame are negative – these bad feelings take away the enjoyment and can ultimately lead to failure.

Let’s look at the positive! When I am asked how I get everything done for our clients and my company’s social media marketing I tell the truth. I get it all done BY NOT DOING IT ALL! You can’t do it all by yourself, so stop trying to!


Social Media Marketing Management: Don’t Go it Alone. Here’s how:

Delegate the workload
Delegating is one of your most powerful tools to get web marketing in motion. You are only one person and you only have a limited amount of time! Rather than spending your weekends and after-hours time working on blogging and social media posts (pssst.. if you are working on the weekends to keep up with your web marketing, there is something seriously wrong!) assign some of these tasks to others!

I would not be able to manage my workload and keep marketing going if I didn’t delegate tasks to my Web Marketing Therapy team. I also wouldn’t have content as creative as we get it without others chiming in! I need help to keep content fresh, relevant and interesting!

One of my secret steps to getting web marketing in motion is that I talk and one of the WMT teammies writes – organizing my chaos of content into a blog post. Then all I have to do is edit! Ahhhhh 🙂

Editing is a lot faster than creating material from the ground up. Ask others to help you write or use a dictation service to get the content out there!

Stay organized – plan ahead
There are a lot of tools you can use to keep ourselves accountable for posting regularly. Technology can help you be less “alone”. I use my Google calendar and write in set days I am going to post on social media. I also research national holidays and national observances for our clients a(s well as for our own company posts) for fun and widely talked about topics . Tools like Hootsuite can help you and your team manage your social networks and schedule posting.

You don’t have to stay up late on a Friday night writing up a new blog post – and here is why! There is a HUGE likelihood that you already have a great content written. Good content is always good content. I often share posts I wrote from 4-5 years ago! Don’t look at the white space where you are supposed to post and feel like it’s all on you. It’s not, use what you have!

Reuse content that is still relevant! Infographics, images, blog posts, even videos! All of these can be shared for more social media marketing content!

Why kill yourself creating content when you already have awesome content to share? Don’t make life harder on yourself!

Remember, you are not alone.
Social media marketing can seem daunting at times with all the sharing, tweeting, liking, blogging, snapping, etc., etc., etc. We’ve all been there. And it can be easy to get behind, especially if you are trying to do it all on your own. You are not alone! But you can be ahead of the others by changing your mindset and rising above it!

Social media marketing won’t be scary or stressful if you use healthy and manageable marketing tactics!

And if you ever want need advice, support or help managing things, get on my therapy couch! 🙂

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Kelly Kohen
Try Talk Therapy to Get Marketing Messaging Clarity

One of the very first conferences I attended when I started working for Web Marketing Therapy required everyone in the room to stand up and sum up their business in one or two sentences. I personally fumbled around for a bit (public speaking was not my strength back then) and I quickly learned that I needed help succinctly explaining what we do! I wasn’t alone – many business owners have a difficult time doing this, but it’s something you have to overcome!

It is so important to be able to quickly tell someone the value of what you do.

It’s been over 8 yeaquestion-mark-1026527_1920rs since that conference, but that moment is still a very vivid memory for me.

In working with new clients, we always have a launch call to start new project. During the call, we listen to our new client and gain a better understanding of their goals, how we can best support them and then advise the best way to get there.

During a recent launch call with a new business owner,  they shared that they were having a difficult time coming up with a way to summarize their services. She was very clear on who she was, what she does and whom she serves, but was having a difficult time clearly explaining the VALUE of what she does. Within the first 10 minutes of the call, after listening to our client speak passionately about her services, Lorrie, aka The Marketing Therapist and WMT’s CEO, politely interrupted and summed up her business with only four words.

She was able to clearly state the VALUE that our client was providing, and those four words became our client’s tagline.

It’s often hard to see your value when you are in the trenches of your business – asking for help is a small step that can make the BIGGEST difference! It’s talk therapy….for marketing!


We wrote a post about this very phenomenon and the importance of talk therapy.

If you are suffering from a professional identity crisis, take the time to talk to friends, clients, family or employees and find out what they think you do. You might be surprised when you hear the answer!

Understand and communicate your value! Your goal is to clearly state who you are, what you do, whom you serve and the value of what you do in a few sentences. Once you gain that clarity, it’s easier to have confidence in what you do!

Ask for help with your marketing communications.

Ask for help with your marketing communications.

And if you need support, contact us for a virtual marketing therapy session. We’d love to help!

Katherine L. Garcia
Do This Every Time You Boost a Facebook Post

I’m a huge fan of boosting Facebook posts when content is valuable and educational, and is accompanied by an eye-appealing photo. When you boost a post on Facebook, most of the time people will click the link, like your post, but will not follow you.

Facebook has a tool where you can invite the people who like your content to follow you. Simply go to the post you boosted and click on the people who liked it.


Then click Invite. This will send them a notification to like your page.


This is an easy way to maximize your boosting efforts and build your Facebook following. This works on any post – not just boosted Facebook posts, but I find it more effective when posts are boosted.