Anne Orfila
Old School Rules Still Apply in The New Web World

I have been in the wild web world longer than many of you who are reading this. I’m a Gen X, not a Millennial. Most likely, the biggest differentiating factor between me and a Millennial who is doing the same type of web marketing work as I currently am, is that I worked in an office. Sure, sure, you’re saying that so have you. But my first job was in a serious mega corporation that wasn’t full of young people aspiring to hit it big with IPOs and stock options. My employer was already on the stock market and I had the bigwigs from New York breathing down my neck for sales revenue reports, forecasts, and whatever else they needed. This also happened to be my first job out of college. I was young, but eager to be a team player, and a fast learner. What I learned in those 3 years of corporate life was something I have taken with me to every job since. Old school office etiquette works wonders. Even in this current fast-paced web world.

Mind your manners in the wild web world. What is old school etiquette in the office? Basically, it’s using proper manners in the workplace. Etiquette applies to “netiquette” too! Show respect to your coworkers and their privacy, speak (or email or call) politely, mind your (political, religious, controversial) opinions, use “please” and “thank you” whenever appropriate, keep your voice down, ask to borrow other people’s office supplies, keep team members in the loop, show up to meetings on time, stay at home when you are sick (unless you are already home, then just be thankful for your work-from-home job!)

I’ve been working at home for more than a decade, but I never let my etiquette slip. Since my clients, and Web Marketing Therapy coworkers are all over the U.S., all of my work and most of my correspondence is done electronically so my office manners have been transposed a bit to fit the web world, but the gist is still the same.

Follow These Old-School Rules in Today’s New-School Web World:

  • Keep your emails clear, polite, to the point, and prompt. If there is something you need, be clear to ask for it…nicely!
  • Emails should not be one word or in all lowercase. I don’t care if you reply from your phone! You don’t talk in one word sentences (and even if you do), your emails should not just be one word sentences.
  • Address the recipient with a pleasant greeting such as “Dear xxx”, “Good Morning, xxx”. Not “Hey”
  • Confirm receipt of work emails from clients, even if you haven’t completed it. Occasionally something doesn’t get delivered and if your client is used to a confirmation, than they’ll know if you haven’t received their email.
  • Use “please” and “thank you” whenever necessary.
  • Your email subject needs to reflect what your email is about.
  • Don’t forward anything personal (jokes, political statements, funny cartoons, chain letters, etc.,) to clients, even if you are on “friendly” terms.
  • Stick to a basic font (Arial, Helvetica), in a “regular” size, and use black.
  • Do not use ALL CAPS, EVER.
  • No profanity belongs in any client email.
  • Temper the exclamation points, the bolded words, and underlining.
  • Avoid shortcuts for words: “u” for “you”, “bc” for “because”, “gr8” for “great” and so forth.
  • Use emoticons sparingly.
  • If there are multiple people on a message you receive, decipher whether it is appropriate to “reply all” or to just reply to the sender.
  • Keep your client or coworkers in the loop. You may be half way through a project, but it’s always nice to send them a brief status email update so they know that you are working on it.
  • Sign off your emails with a pleasantry such as “Sincerely”, “Warm Regards”, “Kind Regards” and include a signature with your contact information.
  • Notify clients and coworkers of vacations or times when you are away from your office.
  • Use your out-of-office assistant when taking extended time away from work.

Whether you are Gen X or a Millennial, don’t be afraid to throw in some old school office etiquette in the new wild web world. After all, courtesy, respect, and professionalism never go out of style.

Anne Orfila
How to Set Up a Facebook Messenger Auto Reply

While the web never sleeps, most companies are not (and cannot be!) online 24/7. While many business owners check their email and voicemail accounts religiously (ahem, we know who you are!), some may forget – or check less often – other messaging services like Facebook Messenger. Although you can’t always reply quickly to messages you receive via Facebook Messenger, you want to make sure that potential customers feel heard and don’t slip through the cracks. Slow is the same as stop on the web! 🙂

One way to make sure your potential customers voices are “heard” even when you are not online is to set up an instant auto reply to any Facebook messages that come through. Facebook gives you the opportunity to set up an auto response with the “Response Assistant” setting. Note that you have to be on a business template to have this service (learn more about Facebook templates in our WMT blog post).

The cool thing about setting up a Facebook Messenger auto reply is that it is customizable (up to 250 characters). If you are not a Facebook Messenger person, direct them to call you, email you, visit your website (or all 3!). You can also personalize it to reply with person’s first name (or last name) so the message seems less generic. Here’s an example of ours:

Facebook Tip: Setting Up an Auto Reply on Facebook Messenger

To set your autoreply, go to your Facebook page and go to to ‘Settings’ > ‘Messaging’ and choose ‘Response Assistant’.

How to set up a Facebook Messenger Auto Reply

 

Click ‘Yes’ next to Response Assistant (lower in the page) and start composing your message.

Setting Up a Facebook Message Auto Response
Setting up your Facebook Response Assistant is one of the easiest tasks that you can do. We recommend you utilize this feature – even if you are good about responding to Facebook messages – because it lets the sender know that their message is valued and that you won’t leave them hanging.

Happy Social Media Marketing!

Anne Orfila
Boost Your Facebook Business Page with a Template

Can you think of a business – large or small – that doesn’t have a Facebook page?

Since most businesses have a Facebook page, you need to always be looking for ways to stand out and make yours count.

Make sure your Facebook page is user-friendly, understandable, easy to navigate and sells your product, brand, service, etc., Here is an easy way to help do this:

Give your Facebook Business Page a Boost – Assign it a “Template”.
There are 7 Facebook page templates available that have built-in default buttons and tabs specifically designed to help your type of Facebook business page. The templates are:

  • Services: This template is designed to help people find your services and get in touch. The “Call Now” button encourages people to take action.
  • Business: This is great for B2B Facebook pages. It helps you manage ways to post jobs and special offers.
  • Venues: Use the Venue template for Facebook business pages that host gatherings and events. It can highlight useful information like your venue’s hours, location, and upcoming events. A “Learn More” button encourages users to find out more about what is going on.
  • Nonprofit: This template highlights your cause and encourages people to fundraise and donate to your nonprofit.
  • Restaurants & Cafes: Use this template to highlight information about your menu, hours, location, and photos.
  • Shopping: This template is designed to showcase products and make it easy for people to shop online.
  • Politicians: This template helps politicians reach their supporters and communicate their message.

To choose the template that is right for you, go to ‘Settings’ > ‘Edit Page’ and ‘Templates’ will show up. Click ‘Edit’ to see the 7 options. Select your template from the list.

Boost Your Facebook Business Page - Web Marketing Tips

*We selected the ‘Services’ template for our WMT Facebook page!

Once you have selected your template, you can further customize your page by turning ‘On’ or ‘Off’ the Tabs that you want to appear on your Facebook business page. Pay attention because everything listed is what is appearing on your Facebook page! Chances are you do not need all those tabs.

Facebook Business Page Templates

 

 

 

 

 

 

 

 

 

 

 

If there is a tab that does not pertain to your business and you wish to turn ‘Off’, click on the ‘Settings’ button next to it.

When you turn it ‘Off’, it will no longer be displayed on your Facebook page.

 

web marketing therapy Facebook tips

Your tabs are displayed in the left column on your Facebook page and look like this to people who visit your page:

Facebook Business Template Tips from Web Marketing Therapy

One last thing! If you selected a ‘Services’ template, don’t forget to add your phone number to the ‘Call Now’ button that is located below your cover photo on the right side. Click on it to add your contact phone number. After that is done, you can hover over the button will bring up other editing options.

Boost Your Facebook Business Page with a Template

 

You’re almost done! Once your tabs are chosen and your phone number is set up, go back to your Facebook business page and review the changes. Click on the tabs, make sure everything is linking properly, and all information is appearing in the order that you wish to see it.

It looks like template options for Facebook business pages was rolled out in the beginning of this year. In my investigation, many businesses have not yet taken advantage of them! If you haven’t, I highly recommend that you jump in there now and make these simple changes to give your Facebook business page a boost.

Happy Social Media Marketing!

Lorrie Thomas
Easy Content Creation Ideas – Healthy Hashtag Help

Do you ever have those “what the heck should I post to social media?!” moments? We get it, we’ve been there. Spare unnecessary social media marketing stress – schedule posts in advance with a little help from some healthy hashtags.

The hashtags below are ones that can help guide your post creation. You don’t have to post to all of these every week (be natural!), these are simply suggestions when you have social media content writing block 🙂

Mondays:

      • #MusicMonday – Share what you are listening to.
        Example post: Focus time at @WebMarketing_RX. Headphones on, listening to Classical For Studying station on @pandoramusic. #MusicMonday
      • #motivationmonday – Post content that is motivational to your audience. Images are content too ya know!
        Example post: Why dream of success when you can wake up and work for it? #mondaymotivation #wildwebwomen

Tuesdays: 

          • #TravelTuesday – Where are you working from today? Share where and tag the location if that works for you!
          • #TuesdayTreat – What are you treating yourself to today? Also a great opportunity to tag other brands for more connection
          • #TipTuesday – We love this one. Giving your audience tips is a healthy way to keep people happy!
            Example post: Don’t stress about content marketing! Use this simple #contentmarketing tip! #TipTuesday http://ow.ly/jewH30aVg7c

Wednesdays:

          • #WisdomWednesday – Share quotes or wise advice. Images work really well for this one!
            Example post: “Do or do not; there is no try.” -Yoda #wisdomwednesday
          • #WomanCrushWednesday – We also run a women’s coaching and community site called WildWebWomen.com so we looove sharing women who inspire us with this one!
          • #WellnessWednesday. Self-explanatory.
            Example Post: Stop Business Stress and Anxiety – Start with Exercise https://shar.es/1QPVzY via @WebMarketing_RX  #WellnessWednesday

Thursdays: 

          • #ThankfulThursday -Share reasons to be thankful. For us, we are thankful for our work from home jobs. You can also share things you are thankful for, people you are thankful for.
          • #ThursdayFunday – Post fun finds!

Fridays:

      • #FollowFriday – This is a fun one to give love to people you like! #FF is also used for Follow Friday.
      • #FridayFunday – like #ThursdayFunDay, share fun things!
      • #FridayReads – Give a shout out for great blog posts/books to share!

If this post was helpful, click to tweet it! Happy Content Marketing!

Lorrie Thomas
Marketing Is About Relationships, Not Sales

Marketing is not just a means to make sales. Marketing creates and cultivates and relationships.

There is a big difference between a transaction and a relationship. A one time sale has to be replaced with another one to keep a business alive. You have to start the process over and over again to get one result. A relationship can grow and refer you to other relationships. Marketing that matters will get you the results you want.

The next time you wonder if it’s worth your time to blog, post to social media, send a personal thank you card or go the extra mile to offer great customer service, remember that all of this is part of the marketing puzzle.

While the world of web marketing is highly techy, remember that being high on personal touch will set you apart from the competition.

 

Lorrie Thomas
Do You Have The Keys to Your Website?

Whether you make your own website updates or not, you still need the keys to your website.

Do you have the FTP Login? Blog Login and Hosting Login details?

I’m not saying that you have to make your own website updates, you just need to have the keys to your site. Shoot, I don’t cut my own hair or do my own auto repairs – I go to professionals for that!

The keys are KEY in case something goes wrong. For example, we got a 911 call from a client – his site was down. We built the site but a small, independent web firm was hosting it (which we did not recommend, but the client wanted to support the business owner, a friend of his). When the site went down, his friend was MIA for over 24 hours. Because we had the access to his domain registrar and the keys to his site, we were able to get him to professional GoDaddy hosting in a matter of an hour.

Savvy companies have savvy marketing support on their side, but they aren’t handcuffed 🙂

It’s a healthy exercise to make sure you have in your files updated FTP, blog and hosting logins.

If you don’t have access to your site, blog or social media and your web marketing people won’t give it to you, that’s a problem…..

We can talk you off the ledge if that’s the case….