Lorrie Thomas
A Biz Card is NOT an email Opt In!

It’s my blog and I can rant if I want to….

I just returned from a lovely unwinding staycation in my hometown of Santa Barbara, California (I did, of course, sneak in two speaking gigs like a good she-geek in between days off!)

Yes, I may be suffering from mild post staycation depression as I am rewinding, probably because my rewind has involved a way-too-long unromantic date with my inbox.  It seems that post two speaking gigs and exchanging lots of business cards, I have an unhealthy new slew of new eNewsletters – ones that I DID NOT OPT IN TO RECEIVE.

When I give my business card to someone, I feel strongly that that is N-O-T permission to add me to an eNewsletter list.  It’s my job as a marketing therapist to observe & call out unhealthy patterns – this is a permission assumption that I see this happen all the time and it’s worth noting so our small business owners, entrepreneurs, women in business and marketing folks can think about their practices and create their own opinions about this.

It’s time for tough love…..

I don’t know what eZine queen preached that adding emails from biz cards to email lists without permission was a smart practice.  I personally believe that a quality opt-in (aka, yes, please send me information) is the best way to go.  I will continue to have my personal ethics debate about it, I encourage you to do the same.

Web Marketing Therapy Wild Web Women have asked (at events we attend) that if people want to join our eNewsletter we’ll add you if you give us your biz card, but never, ever have I added a name to my list that didn’t want it.

Respect is supposed to be recriprocal…where did I go wrong?

I want my inbox back :(

0 thoughts on “A Biz Card is NOT an email Opt In!

  1. Keith T.

    I’m kinda thinking you didn’t go wrong anywhere. Respect is only reciprocal if all parties involved subscribe to the same notion of what that actually means (which sadly, is not as often as we would like).

    I personally think that some people feel it’s OK to just add anyone to their email newsletter list because they view email as something that can be deleted if the recipient doesn’t want it. I don’t dig that approach at all, but I think it’s one many people take.

    Maybe you should return the favor to these new “contacts” and forward a link to this blog posting. You never know, maybe someone will learn a little R-E-S-P-E-C-T Aretha style ;)

    Reply
  2. Emilia Doerr

    Aw man, sorry you had to deal with so many shady opt-ins! I agree that it’s a bad approach and hope more people realize that PERMISSION is key to building a quality email RELATIONSHIPS! Sure you can always delete the email and opt-out, but that’s still leaves a bad taste in your inbox!

    Reply
  3. Lorrie ThomasLorrie Thomas

    some of the eNewsletters I get force opted into are actually quite good – all I ask is a simple, “Hey, I have a great email list, can I add you?” (then make a dot on the biz card so the biz owner has an “ok” note when they get back to the office)

    A little pre-permission respect (just a little bit, uh huh, just a little bit) would make me feel less inbox violated.

    Off to YouTube to find a good Aretha R-E-S-P-E-C-T song to listen to! Ha!

    Reply
  4. Poncho and his mom

    Poncho and I agree wholeheartedly L. We’d also like to go beyond the biz card and say this goes for folks you contact via email directly, to just ask a question. They then feel it’s appropriate to add you to their newsletter list, and then proceed to write to you like they’ve known you since childhood. Oh, and then send you about 6 letters in one day! Talk about unpleasant associations! We say it’s the ideal way to lose customers…hmm, maybe that was their subconscious intention? ;->

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>