Author Archives: Kelly Kohen

Kelly Kohen
Easy Social Media Content – December National Days

Ah, December! The month that is filled with holiday cheer, Santa, bells ringing, Christmas music (that started before Thanksgiving-seriously?!?) and the end of year celebrations. Although some might think of those things during December, there are quite a few lesser known December days you can celebrate as well! These make great content for social media engagement.

Say goodbye to the Twelve Days of Christmas and Hello to some other fun and random celebrations!

December 1

AIDS Awareness Day

Eat a Red Apple Day

Faux Fur Friday

December 2

First Sunday of Advent

National Fritters Day

Mutt Day

December 3

National Roof Over Your Head Day

December 4

Santa’s List Day

Wear Brown Shoes Day

Sock Day

Cookie Day

December 5

Bathtub Party Day

Repeal Day—the 21st Amendment ends Prohibition

Ninja Day

December 6

St. Nicholas Day

Mitten Tree Day

Put On Your Own Shoes Day

Miners’ Day

December 7

Pearl Harbor Remembrance

International Civil Aviation Day

Letter Writing Day

National Cotton Candy Day

December 8

National Brownie Day

December 9

Christmas Card Day

National Pastry Day

December 10

Human Rights Day

Nobel Prize Day

December 11

National Noodle Ring Day

International Mountain Day

December 12

Hanukkah begins at sundown

Poinsettia Day

Gingerbread House Day

December 13

Violin Day

National Cocoa Day

National Day of the Horse

December 14

National Bouillabaisse Day

Monkey Day

December 15

Bill of Rights Day

National Lemon Cupcake Day

Cat Herders Day

National Ugly Christmas Sweater Day

Underdog Day

December 16

National Chocolate Covered Anything Day

December 17

Wright Brothers Day

National Maple Syrup Day

December 18

Bake Cookies Day

December 19

National Hard Candy Day

National Oatmeal Muffin Day

December 20

National Sangria Day

Go Caroling Day

December 21

Winter Solstice

First Day of Winter

Humbug Day

National Flashlight Day

Look on the Bright Side Day

 December 22

National Date Nut Bread Day

December 23

National Pfeffernüsse Day

Festivus

Roots Day

December 24

Christmas Eve

National Chocolate Day

National Eggnog Day

December 25

Christmas

National Pumpkin Pie Day

December 26

National Candy Cane Day

Boxing Day

Thank You Note Day

National Whiners Day

December 27

Make Cut Out Snowflakes Day

National Fruitcake Day

December 28

Card Playing Day

National Chocolate Candy Day

December 29

Pepper Pot Day

Tick Tock Day

No Interruptions Day

December 30

National Bicarbonate of Soda Day

Bacon Day

December 31

New Year’s Eve

Unlucky Day

National Champagne Day

Which days are on brand with your business or in line with your clients and customers? Pick days that help you connect with others through social media and then share them on Facebook, Twitter, Google+ or LinkedIn. National Days are a fun and easy way to create content easily.

Simple graphics are eye candy for your social media platforms! Have fun creating colorful graphics through simple and free tools such as Canva.com and pick royalty free images from Pixabay or Unsplash.

Happy Holidays!

Kelly Kohen
Easy Social Media Content Creation with National Days

Social media marketing is here to stay, but sometimes it’s difficult to find relevant content to share with your readers on a regular basis. One super easy tip to creating easy content is to do a quick search for National Days for the current month. There are a variety of specific days that might relate to your audience and provide fun and informative content. You can simply share your support of the day or create fun infographics using a platform such as Canva.com to create beautiful images.

For example, here is a list of National Days remaining in September. While I might not feel like celebrating National Corned Beef Hash Day, as a woman in business, you can bet I will be celebrating American Business Women’s Day this Friday. One of my other favorites was National Ice Cream Month! Yes, please!

September 20th

National String Cheese Day *
National Punch Day

September 21st

National Pecan Cookie Day
National New York Day

September 22nd

National Legwear Day *
National BRAVE Day*
National Centenarian’s Day
National White Chocolate Day
American Business Women’s Day
Car Free Day
Dear Diary Day
Elephant Appreciation Day
Hobbit Day
National Ice Cream Cone Day
Autumnal Equinox – Changes Annually September 22, 2016

September 23rd

National Teal Talk Day*
National Snack Stick Day
National Singles Day
National Checkers/Dogs in Politics Day
National Great American Pot Pie Day
Celebrate Bisexuality Day
Restless Legs Awareness Day(Different sponsor from the July Weekly Observance)
Innergize Day – Day after the Autumn Equinox
National Hunting and Fishing Day – Fourth Saturday in September

September 24th

National Cherries Jubilee Day
National Punctuation Day
Schwenkfelder Thanksgiving
National Gold Star Mother’s Day – Last Sunday in September

September 25th

National Lobster Day
National One-Hit Wonder Day
National Comic Book Day
National Tune-Up Day
National Research Administrator Day
Math Storytelling Day

September 26th

National Situational Awareness Day
National Compliance Officer Day
National Dumpling Day
National Johnny Appleseed Day
National Shamu the Whale Day
National Pancake Day
National Woman Road Warrior Day – Fourth Tuesday in September
National Voter Registration Day – Fourth Tuesday in September

September 27th

National Chocolate Milk Day
National Crush a Can Day
National Corned Beef Hash Day
National Women’s Health & Fitness Day – Last Wednesday in September

September 28th

National North Carolina Day
National Drink Beer Day
National Good Neighbor Day(Used to be on 4th Sunday)
National Strawberry Cream Pie Day

September 29th

National Coffee Day
VFW Day
National Gay Men’s HIV/AIDS Awareness Day – Last Friday in September

September 30th

National Ghost Hunting Day – Last Saturday in September
National Chewing Gum Day
National Mud Pack Day
National Hot Mulled Cider Day
National Public Lands Day – Usually Last Saturday in September
Save Your Photos Day
National Family Health and Fitness Day USA – Last Saturday in September

Now that you have some inspiration or shared a few laughs looking through this list, start creating your social media content, so you are ready for the National Days that resonate with you and your brand and you will be ready to fill your social media calendar!

Kelly Kohen
Digital Marketing Netiquette – Mind your Grammar!

I am currently volunteering in my son’s 3rd grade classroom during their writing hour. My job is simple, to make sure they have a capital at the start of each sentence and punctuation at the end, use proper grammar, check their spelling and make sure they have clear and complete sentences. While the rules are simple, the kids still need constant reminders for these tasks.

You may be asking, “What does 3rd grade writing have to do with digital marketing?” Amazingly, A TON. At Web Marketing Therapy, I help proofread copy for our clients, anything and everything: social media posts, blog posts, meta data code for SEO, press releases, website copy, copy in images and more. We often find spelling and grammatical errors-it happens to the best of us. We also stage interventions when we see clients blogging sloppily or using poor form – it’s a major credibility killer! My healthy digital marketing advice is to exercise proper netiquette, ALWAYS proofread your writing!

Here is the checklist I use when volunteering in the classroom. More adults need to respect these rules!checklist

Remember, the way you write is a reflection of your brand!

With technology today, it is a quick and easy step to use the built in tools of spell check and grammar check before posting your work. Be sure to use them. If writing isn’t your strength, have someone proofread your work! Asking for help is a small step that makes a BIG impression!

Mind your grammar manners!

Spell and Grammar Check Your work

 

 

 

Kelly Kohen
Try Talk Therapy to Get Marketing Messaging Clarity

One of the very first conferences I attended when I started working for Web Marketing Therapy required everyone in the room to stand up and sum up their business in one or two sentences. I personally fumbled around for a bit (public speaking was not my strength back then) and I quickly learned that I needed help succinctly explaining what we do! I wasn’t alone – many business owners have a difficult time doing this, but it’s something you have to overcome!

It is so important to be able to quickly tell someone the value of what you do.

It’s been over 8 yeaquestion-mark-1026527_1920rs since that conference, but that moment is still a very vivid memory for me.

In working with new clients, we always have a launch call to start new project. During the call, we listen to our new client and gain a better understanding of their goals, how we can best support them and then advise the best way to get there.

During a recent launch call with a new business owner,  they shared that they were having a difficult time coming up with a way to summarize their services. She was very clear on who she was, what she does and whom she serves, but was having a difficult time clearly explaining the VALUE of what she does. Within the first 10 minutes of the call, after listening to our client speak passionately about her services, Lorrie, aka The Marketing Therapist and WMT’s CEO, politely interrupted and summed up her business with only four words.

She was able to clearly state the VALUE that our client was providing, and those four words became our client’s tagline.

It’s often hard to see your value when you are in the trenches of your business – asking for help is a small step that can make the BIGGEST difference! It’s talk therapy….for marketing!

talk-therapy-in-business

We wrote a post about this very phenomenon and the importance of talk therapy.

If you are suffering from a professional identity crisis, take the time to talk to friends, clients, family or employees and find out what they think you do. You might be surprised when you hear the answer!

Understand and communicate your value! Your goal is to clearly state who you are, what you do, whom you serve and the value of what you do in a few sentences. Once you gain that clarity, it’s easier to have confidence in what you do!

Ask for help with your marketing communications.

Ask for help with your marketing communications.

And if you need support, contact us for a virtual marketing therapy session. We’d love to help!

Kelly Kohen
Favorite Website Addictions for Health, Happiness and Inspiration

When Lorrie Thomas Ross started Web Marketing Therapy almost 10 years ago, she a wanted a company that valued both hard work and a life outside of work. Our team relishes the moments away from work (i.e. the computer), but we thought it would be fun to share which websites we visit when we aren’t working – the ones that fill our souls with inspiration for health, happiness, self-improvement, business inspiration and fun.

When I approached our team to find out their fave sites, many (ok, most) of us prefer to be far, far away from the computer if we aren’t working, but for those moments when we do find ourselves online, these are the sites that you might find us browsing:

Wil, our only wild web woMAN recommends:backcountry_logo

 

Tonya prefers to spend her non-working hours outside – hiking, biking, paddle boarding or playing with her dogs. Her one exception is Yelp – to read reviews to find new restaurants to enjoy!

If Anne has a spare moment she enjoys:

Katherine wanted to give a shout out to her favorite app, Spotify, but if she is online and not working, she ends up on one of these sites:

Lorrie finds inspiration here:

  • Focus at Will – instrumental music to help keep you focused
  • Marie Forleo – inspiring female entrepreneur who reminds you that ‘the world needs that special gift that only you have.’
  • Facebook to keep up with her friends and family 🙂

I spend my spare online time on these sites:

  • The Outbound Collective to inspire my adventuresTheOutboundCollective
  • Outdoor Gear Lab to ensure I have the best gear doing it
  • Blue Apron to pick my meals for the following week-ones I don’t have to shop for or decide on the best recipe-food and recipes delivered right to my door
  • Pinterest to help plan my next DIY project

Where do you find online inspiration? We always love to hear about sites that encourage greatness or bring out the best in you!

 

Kelly Kohen
2016 Social Media Marketing Industry Report

Social Media Examiner published a very insightful report which delved into the way that social media marketing is being used by over 5,000 marketers to uncover which social media tactics are the most effective. They cover everything from social media, video, content marketing, Snapchat and more, as well as the challenges that social media marketers face.

The 56-page report is chock full of great information and worth reading the whole report, however, if you like short and sweet-here is a brief overview of their findings:

  • Video is essential! Pull out your iPhone and push the record button. 60% of marketers are already using video and more plan on increasing the use of this versatile platform.
  • Live video is HOT, HOT, HOT -using services like Facebook Live and Periscope (put learning how to do live video on your 2016 To-Do List)
  • Facebook and YouTube still hold the top social media spots and marketers continue to increase their use of these two social platforms
  • Ever heard of Snapchat? If your answer is no, it’s time to change that!-it is passing Twitter on the number of daily users and it’s growth is predicted to continue
  • Facebook is, by far, the most important social network! According to the report, 55% of marketers chose Facebook as their most important platform and plan on increasing their activity on Facebook. Wondering what came in second? LinkedIn with only 18%.
  • 86% of social marketers regularly use Facebook ads -WHOA-that is a big percentage! But it’s ease of use, ability to target your ideal customer/client and integration into the already popular platform make it a great ROI.

You can download a copy of the full report for free until June 10th. It’s totally worth the time to read through this report to understand how fellow marketers (professional and DIYers) are utilizing these great platforms to connect to clients and customers.