Category Archives: Addictions

Kelly Kohen
Favorite Website Addictions for Health, Happiness and Inspiration

When Lorrie Thomas Ross started Web Marketing Therapy almost 10 years ago, she a wanted a company that valued both hard work and a life outside of work. Our team relishes the moments away from work (i.e. the computer), but we thought it would be fun to share which websites we visit when we aren’t working – the ones that fill our souls with inspiration for health, happiness, self-improvement, business inspiration and fun.

When I approached our team to find out their fave sites, many (ok, most) of us prefer to be far, far away from the computer if we aren’t working, but for those moments when we do find ourselves online, these are the sites that you might find us browsing:

Wil, our only wild web woMAN recommends:backcountry_logo


Tonya prefers to spend her non-working hours outside – hiking, biking, paddle boarding or playing with her dogs. Her one exception is Yelp – to read reviews to find new restaurants to enjoy!

If Anne has a spare moment she enjoys:

Katherine wanted to give a shout out to her favorite app, Spotify, but if she is online and not working, she ends up on one of these sites:

Lorrie finds inspiration here:

  • Focus at Will – instrumental music to help keep you focused
  • Marie Forleo – inspiring female entrepreneur who reminds you that ‘the world needs that special gift that only you have.’
  • Facebook to keep up with her friends and family 🙂

I spend my spare online time on these sites:

  • The Outbound Collective to inspire my adventuresTheOutboundCollective
  • Outdoor Gear Lab to ensure I have the best gear doing it
  • Blue Apron to pick my meals for the following week-ones I don’t have to shop for or decide on the best recipe-food and recipes delivered right to my door
  • Pinterest to help plan my next DIY project

Where do you find online inspiration? We always love to hear about sites that encourage greatness or bring out the best in you!


Kelly Kohen
That time that Seth Godin replied to one of our blog posts

It’s no secret that the Wild Web Women® at WMT LOVE Seth Godin. His words of wisdom inspire, encourage and entertain. SO, you can imagine our giddiness when he not only replied to one of our blog posts (written when we launched WMT), but even subscribed to our blog! You can click the image below to read the post and see his comment 🙂

We heart Seth Godin!

(our egos were soooo inflated when this happened…had to share the fab memory!)

Ourwmt_heart copy1 for Seth Godin lives on!


Bad Addiction, Good Addiction

bad addictionWhile our marketing agency is quick to talk about addictions when it comes to social media, etc, we do like to weave in healthy tips (that aren’t related directly to marketing) because our health choices do impact our wealth!! Today I’m going to talk about how to swap a bad addiction with a good one.

BAD ADDICTION: It’s a bad idea to turn to sugary foods for a “quick fix” yet most of us do this unconsciously thinking we are hungry. In reality, most likely we’re tired (see the Importance of Sleep post here), thirsty or both! Eating too much sugar makes you crash; not a winning strategy for an entrepreneur with an overflowing inbox. Believe it or not, one of the reasons we crave sugar once we start eating it is because our body is registering the intake as not nourishing the body (fed, but not nourished). But enough of the bad, let’s look at a good replacement.

While productivity and health go hand in hand, here is a simple success formula to follow:
cut sugar, add water!

A Business Journal article titled, “15 Terrible Things That Happen If You Eat Too Much Sugar”, sites newly drafted World Health Organization (WHO) guidelines for sugar consumption. Currently, the average American consumes 22 teaspoons per person per day; that’s four times the amount considered healthy by the new WHO guidelines!

These new guidelines recommend that Americans consume no more than 5% of their daily calories from sugar – down from 10%. To an average, healthy adult, that would mean 25 grams, or about six teaspoons of sugar per day. That means roughly 10 Hershey’s Kisses or a single can of Coke. Realistically, most Americans have an overdeveloped addiction to sugar.

It wasn’t always this way.

Your grandmother intrinsically knew that too much sugar would lead to cavities, weight gain and losing your appetite for healthy food. What she could never know is that sugar abuse also contributes to some of the worst chronic illnesses such as diabetes, obesity, liver failure, pancreatic cancer.  Read the entire article here.

drinking_water_is_healthier_can_candyOkay, enough of the negative, let’s get to the positive point.

GOOD ADDICTION: So, if we were to get rid of our sugar addiction, what would we replace it with? That’s easy: water!

A Web MD article: “6 Reasons to Drink Water” highlights how drinking water (either plain or in the form of other fluids or foods) is essential to your health.

The overwhelming evidence shows that putting down sugar in favor of water can help achieve the following six health benefits:

  • Maintain the balance of body fluids.
  • Control calories.
  • Energize muscles.
  • Keeps skin looking fresh.
  • Help kidney function.
  • Maintain normal bowel function.

American Council on Exercise provided simple guidelines for adequate water consumption.

Below are even more reasons to pick up the H2O:

  • Water composes 75 percent of all muscle tissue and about 10 percent of fatty tissue.
  • Water acts within each cell to transport nutrients and dispel waste.
  • Water composes more than half of the human body.
  • It’s impossible to sustain life for more than a week without it.

An easy guideline to follow is to drink at least half your weight in ounces of water every day (not including tea and other beverages.) If you exercise, you may want to drink at least your total weight in water daily. I drink up to a gallon a day as it helps fuel my body and control my appetite.

Team Web Marketing Therapy loves candy and sweet tasting goodies. Love aside, some of us have given up our addiction to refined sweets (yours truly!) and others have moderated theirs.

If your reliance on sugar is getting out of hand, be proud you recognized it then get your liter bottle of water and chug away. You will feel and look better for it and so will your marketing efforts!


Business Insider article:

Web MD article:

American Council on Exercise H20 intake recommendations

Tips to Grow Your Brand from the NRF 2013 Retail Show

Our friend, D, recently shared the 2013 State of Retailing Online report results with the WMT team. The data report comes from and Forrester and the results were released at the National Retail Foundation BIG Convention Show. The insight and data shared in the report are helpful for all business owners and can be applied to most marketing strategies. Here are highlights and stats that business owners can review to grow their brands.

Grow your brand

  • STAT: eCom metrics continue to grow – retailers surveyed reported they saw growth of 28% in 2012 over 2011. Majority also saw increases in key site metrics, like conversion, sales from repeat shoppers, etc.
  • Mobile sales are growing rapidly – retailers surveyed saw 129% lift in YOY sales from smartphones and 178% lift from tablets.
  • ACTION ITEM: Create a road map for your Mobile site investment.
  • STAT: Mobile has a net positive on Retailer’s conversion rates – 36% of retailers surveyed said mobile sales and traffic have helped overall Web conversion rate
  • Site optimization is the key investment area for 2013 – retailers say top priorities in 2013 are improving site conversion and redesigning site experience .
  • ACTION ITEM: Optimize site’s overall performance
  • Facebook isn’t Free.
  • ACTION ITEM: The best way to leverage Facebook is to spend money on it.
  • Look for reasons to celebrate.
  • ACTION ITEM: Throw a party for your customers and create a FUN environment.
  • Be Authentic.

Right now is a good time to outline and prioritize your actions items for the month of February. Do it. Do it right now.

Add Bitly to Google Chrome to Save Time

Time is precious and every minute and second that can be saved is worth it. I discovered something today that will help me be more efficient with my time. What is it? It is the bitly extension addition to my Google Chrome toolbar. With this tool you can shorten, share and track links with your bitly account, right from your browser!  Check out the nifty screenshot I made (using Jing) to show you how I use it. To add this tool, go here

Other benefits:

* Preview metrics and page titles for bitly and bitly Pro links before you click them.
* Receive instant notifications about your trending bitly links.
* Shorten links on with a single click.

Google Chrome and Bitly extension

Tuesday Twitter Tools Breakdown

Happy Twitter Tuesday I know the work day is almost complete however I could not resist sharing these twitter tools with you today. The list of social media tools keeps growing and growing however it is more important to focus on “how to use” the tools for marketing success rather than “using the tools”. Before you dive deep, plan your strategy, know your audience, and list your goals to make sure these tools increase performance.  Social Media is a privilege not a right.

  • A customizable page that displays related Twitter activity live.
  • TweetChat: TweetChat helps put your blinders on to the Twitter-sphere while you monitor and chat about one topic.
  • TweetReach: TweetReach analyzes the tweets that match your search.
  • Klout: Compare your Klout with connections on Twitter, Facebook, and LinkedIn
  • Hashtracking: Track Campaigns, Measure Reach, Calculate Influence, and Create Beautiful Presentations
  • TweetLevel: TweetLevel is a Twitter measurement tool
  • Tweet Grader: Twitter Grader is a free tool that allows you to check the power of your twitter profile compared to millions of other users that have been graded.