Category Archives: Geeky Web Marketing Data

Kelly Kohen
2016 Social Media Marketing Industry Report

Social Media Examiner published a very insightful report which delved into the way that social media marketing is being used by over 5,000 marketers to uncover which social media tactics are the most effective. They cover everything from social media, video, content marketing, Snapchat and more, as well as the challenges that social media marketers face.

The 56-page report is chock full of great information and worth reading the whole report, however, if you like short and sweet-here is a brief overview of their findings:

  • Video is essential! Pull out your iPhone and push the record button. 60% of marketers are already using video and more plan on increasing the use of this versatile platform.
  • Live video is HOT, HOT, HOT -using services like Facebook Live and Periscope (put learning how to do live video on your 2016 To-Do List)
  • Facebook and YouTube still hold the top social media spots and marketers continue to increase their use of these two social platforms
  • Ever heard of Snapchat? If your answer is no, it’s time to change that!-it is passing Twitter on the number of daily users and it’s growth is predicted to continue
  • Facebook is, by far, the most important social network! According to the report, 55% of marketers chose Facebook as their most important platform and plan on increasing their activity on Facebook. Wondering what came in second? LinkedIn with only 18%.
  • 86% of social marketers regularly use Facebook ads -WHOA-that is a big percentage! But it’s ease of use, ability to target your ideal customer/client and integration into the already popular platform make it a great ROI.

You can download a copy of the full report for free until June 10th. It’s totally worth the time to read through this report to understand how fellow marketers (professional and DIYers) are utilizing these great platforms to connect to clients and customers.

Katherine L. Garcia
New Organic Tweet Analytics

Twitter analytics

New organic insights are now available on Twitter. They positioned it for advertisers, but we’ve researched it and even if you’re not advertising on Twitter, you can still glean some great information – all free. Here are the new insights Twitter is providing:

  • Impressions: Number of people who saw your tweets.
  • Engagement: Total number of someone who interacted with your tweets.
  • Engagement rate: The number of engagements divided by the total number of impressions.
  • Link clicks
  • Hashtag clicks
  • User profile clicks
  • Media clicks
  • and more!

You can also export your twitter analytics into an excel sheet to save in your records. We encourage you to download your data because it makes it easier to compare the effectiveness of your tweets. Simply click on the “Export data” button located on the upper right:

Export twitter analytics

Use these new analytics as a healthy marketing prescription to review what types of tweets are getting the most engagement, and to focus on how you can optimize the tweets that are not so popular. Add this as part of your social media marketing lifestyle. Log in often and learn from what the data is telling you. Click here to explore your Twitter insights!

One final note: After clicking the link, if you don’t see your data, simply add a credit card on file and then you should have access – this worked for me. 🙂

No Excuse for Neglecting Analytics

Confession Session:  I fell off the “reviewing web analytics” wagon. 🙁

I am embarrassed to admit that MONTHS had gone by since I reviewed www.WebMarketingTherapy.com‘s data and over a YEAR since I audited data on www.LorrieThomas.com.

(Yes, I am crying on my own therapy couch)

My “Why?” answer (ahem…excuse) is two-fold:

1) I geek out on my client’s analytics day-in and day-out to audit and optimize their marketing.  I put other’s needs ahead of my own.  Some call this burnout, others call it “being a cobbler with no shoes”, I call it allowing myself to be a victim.  Shame on me.

2) I do a great job measuring the marketing-must question of “How did you hear about us?” for both my marketing agency and speaking business. Since I am clear where the bulk of our business comes from, I felt above the analytics.  My ego got in the way of leveraging incredible data to help fuel MORE of the meaningful marketing that does bring ideal work.   The three most dangerous words are:

I     KNOW     THAT

My know-it-all attitude got in the way of growth.  While its great that I know what fuels our business to put my time and efforts where it best counts, I was leaving money on the table by not looking further.  I felt like a bad parent when I had to explain to my new WMT employee why there were no records of data.  But instead of masking my laziness, I owned up to points one and two above…then I did something I have a really hard time doing….

I asked for help.

Having support in getting months and years of data extracted so I could compare it was exactly what I needed to get on the right path.

Sometimes when we feel bad about something it makes us less likely to get in there and face our demons.  Having someone work with me to pull the data and talk about it was just the support I needed to get out of the negative mindset and into a positive position.

Upon review, things like site traffic on WebMarketingTherapy.com going way down was no shock.  I pulled the entire site a few months ago (more on why I yanked my site) and of course, a site that had tons of pages vs. nothing but a home page and blog is going to naturally dip.  But business has been better than ever so while visibility numbers are down, credibility and sellability are up.

Web Analytics (we are fans of Google Analytics) are a scientific resource that require an artistic review. Think of analytics as answers that can be a guide to solve problems, but they don’t act alone in resolution. It is our duty as marketers and business people to be the detectives and investigate why things like traffic referrals are low. Sometimes the answer is obvious, like in our case with a huge site yank, but other times however, you have to dig a little harder to try to figure out the puzzle.

Reviewing analytics on a regular basis is a great ritual to help facilitate healthy marketing changes. When I looked through the data on my personal marketing speaker site, I was surprised to find out that I was still getting referrals from an interview I did years ago!  Sometimes I wonder if my time spent in interviews is really worth it and the data helped reinforce that it was.  The data also helped me see identify where I could be getting more visibility.  While I saw things that were working, I also was able to see areas that I could be putting more effort into.

Analytics are powerful tools for business owners.  Tools like Google Analytics are free so there is NO excuse to neglect analytics. Stay curious.  Login periodically and set a monthly ritual to review your stats.

I have a whole chapter dedicated to web analytics in my online marketing book. See what is making your site thrive and optimize what isn’t. By embracing analytics and educating yourself, you will maximize your business potential.

Anne Orfila
iPhone Turns 5! An Ode to the iPhone

Happy birthday to you!
Happy birthday to you!
Happy birthday dear iPhone . . .
Happy birthday to you! Cha Cha Cha!

Today marks the five year birthday of the iPhone, and I would say that plenty of people out there are so happy the iPhone was “born”. Did you know that 75% of the smartphone market – a whopping 218 million users – are on the iPhone? Including me (finally)!

I was almost the last of the Wild Web Women (ahem, Lorrie) to switch over and I cannot imagine my life without it!  So I wrote this Ode to the iPhone in honor of this special day:

you are myEyes (camera)
you are myEars (phone)
you are myScheduler (calender)
you are myReminder (alerts)
you are myConnector (texts)
you are myFun-When-I-am-Waiting-Somewhere (games)
you are myEncyclopedia (internet)
you are myGuide (maps)
you are myTimekeeper (clock, stopwatch, timer)
iPhone: I am so glad you are myPhone
you are always there for me

What does your iPhone do for you? Tell me in the comments below!

WMT Recaps the New Version of Google Analytics

You might have noticed the new version of Google Analytics which is currently being rolled out. Google Analytics v5 will become the default for all users over the next few weeks. Google will also be simultaneously rolling out the report email scheduler and PDF export. The new version of Analytics provides three significant enhancements:

I. A redesigned Google Analytics platform to enable major new functionality
II. A streamlined interface to make it easier to get to the information you want
III. Improved report performance for faster reports
In addition to a redesigned interface that makes it even easier to explore your data, you’ll also notice some significant new features:

New Version of Google Analytics

1. Google Analytics Real-Time Real-Time reporting shows you what’s happening on your site – right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.

2. Multi-Channel Funnels See which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads. Video demo and Usage guide

More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimize for those devices.

Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. We’ve completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics. Video demo and Usage guides for Visitor Flow, Goal Flow

Need to check something in the old version? Look in the top right corner of Google Analytics and you’ll see a link for Old Version. (Please note, that the old version will only be available until early next year.)

Want help adjusting to the new version? Contact WMT for Google Analytics support to setup a benchmark report or contact the the Google Analytics Help Center.
Happy Analyzing,

Reasons To Consider a Mobile Website

Web Marketing Therapy has been geeking out a lot lately building mobile websites for our clients.  NOTE: I am not talking apps (like games, etc) but sites that work better on a mobile browser.  More people are using their smart phones than ever before, so you may want to consider adding a mobile website to your marketing mix (and if you need our help going mobile, contact us!)

Here are some stats thanks to KISS Metrics!

•    In August 2011 mobile browsing represented 7.1% of all worldwide browsing activity.
•    Between 2/2009 and 8/2011, mobile browser share grew by 1000%.
•    25% (1 in 4) of mobile users expect to access the web from their device at least once a day.
•    For online-only retailers, a mobile site can increase consumer engagement by as much as 85%.
•    Website visitors are 51% more likely to do business with an online retailer if it has a mobile site.
•    Mobile users are 88% more likely to do business with Auto Dealers if the website is optimized for mobile.
•    In 2010 it was estimated that only 22% of the Alexa top 500 websites have optimized for mobile.

If you need some art therapy to continue your WEBucation, enjoy the infographic below!!
The Growing Importance of Mobile Website Optimization
Source: The Growing Importance of Mobile Website Optimization Infographic