While our marketing agency is quick to talk about addictions when it comes to social media, etc, we do like to weave in healthy tips (that aren’t related directly to marketing) because our health choices do impact our wealth!! Today I’m going to talk about how to swap a bad addiction with a good one.
BAD ADDICTION: It’s a bad idea to turn to sugary foods for a “quick fix” yet most of us do this unconsciously thinking we are hungry. In reality, most likely we’re tired (see the Importance of Sleep post here), thirsty or both! Eating too much sugar makes you crash; not a winning strategy for an entrepreneur with an overflowing inbox. Believe it or not, one of the reasons we crave sugar once we start eating it is because our body is registering the intake as not nourishing the body (fed, but not nourished). But enough of the bad, let’s look at a good replacement.
While productivity and health go hand in hand, here is a simple success formula to follow:
cut sugar, add water!
A Business Journal article titled, “15 Terrible Things That Happen If You Eat Too Much Sugar”, sites newly drafted World Health Organization (WHO) guidelines for sugar consumption. Currently, the average American consumes 22 teaspoons per person per day; that’s four times the amount considered healthy by the new WHO guidelines!
These new guidelines recommend that Americans consume no more than 5% of their daily calories from sugar – down from 10%. To an average, healthy adult, that would mean 25 grams, or about six teaspoons of sugar per day. That means roughly 10 Hershey’s Kisses or a single can of Coke. Realistically, most Americans have an overdeveloped addiction to sugar.
It wasn’t always this way.
Your grandmother intrinsically knew that too much sugar would lead to cavities, weight gain and losing your appetite for healthy food. What she could never know is that sugar abuse also contributes to some of the worst chronic illnesses such as diabetes, obesity, liver failure, pancreatic cancer. Read the entire article here.
GOOD ADDICTION: So, if we were to get rid of our sugar addiction, what would we replace it with? That’s easy: water!
A Web MD article: “6 Reasons to Drink Water” highlights how drinking water (either plain or in the form of other fluids or foods) is essential to your health.
The overwhelming evidence shows that putting down sugar in favor of water can help achieve the following six health benefits:
- Maintain the balance of body fluids.
- Control calories.
- Energize muscles.
- Keeps skin looking fresh.
- Help kidney function.
- Maintain normal bowel function.
American Council on Exercise provided simple guidelines for adequate water consumption.
Below are even more reasons to pick up the H2O:
- Water composes 75 percent of all muscle tissue and about 10 percent of fatty tissue.
- Water acts within each cell to transport nutrients and dispel waste.
- Water composes more than half of the human body.
- It’s impossible to sustain life for more than a week without it.
An easy guideline to follow is to drink at least half your weight in ounces of water every day (not including tea and other beverages.) If you exercise, you may want to drink at least your total weight in water daily. I drink up to a gallon a day as it helps fuel my body and control my appetite.
Team Web Marketing Therapy loves candy and sweet tasting goodies. Love aside, some of us have given up our addiction to refined sweets (yours truly!) and others have moderated theirs.
If your reliance on sugar is getting out of hand, be proud you recognized it then get your liter bottle of water and chug away. You will feel and look better for it and so will your marketing efforts!
Business Insider article: http://www.businessinsider.com/effects-of-eating-too-much-sugar-2014-3
Web MD article: http://www.webmd.com/diet/6-reasons-to-drink-water?page=2
American Council on Exercise H20 intake recommendations http://www.acefitness.org/fitfacts/pdfs/fitfacts/itemid_173.pdf
- Listen to your customers and web visitors by paying attention to the questions, comments and interactions people are having with your organization through your web marketing tools.
- Follow through by taking a moment to comment back, answer questions, pose questions, share new things and become involved in your markets online community. People appreciate being heard and responded to.
- Pay attention to what people are responding to you can better tailor your content to work for you. See what content your clients are interacting with and what the most “liked” itmes are that you share. Also explore the types of things your fans are following – a little marketing research – and apply those findings to your content. More than likely you will boost the interactions with followers and friends because you are giving them the relevant content they crave and good service!
So this Valentine’s Day remember that marketing is about maximizing relationships. Let go of the “shoulds” and “what ifs” for your marketing this year and focus on connecting with customers!
#1. 2013, the “Year of Mobile”
- There is some promising evidence of consumer engagement on mobile, via branded content and targeted app development, and there will be more in the coming year.
- See how brands leverage location technology and social-media data to amp up their marketing, especially as mobile commerce generates more attention.
#2. Consumer = Control
- In 2013, put the consumer first, which means engagement on their number-one (probably mobile) device, contextual relevance and need anticipation.
- As Dan Pappalardo wrote recently, “Disruptive messaging is not as effective – or tolerated – as it once was. So instead of asserting a one-way brand message, marketers are now creating relevant experiences to organically align brands with consumers. These experiences themselves are becoming brand platforms.”
#3. Social Media Marketing Will Grow Up
- Marketers have yet to catch up to the social media obsession.
- According to Gardner, “Twitter and Pinterest still serve high demand, and even though Facebook is slowing a bit, the mega site still pulls in content by the petabyte.”
#4. Viewability will be tackled
- A report from AdSafe Media found that fewer than half of all online ads passed a basic test of viewability. Marketers are asking, and justifiably so: Why pay for premium placement when, odds are, consumers won’t even see our ads?
- The route to the consumer is a completely viewable, entirely relevant in-content solution that displays ads where consumers are looking: within text, photos and videos.
Today marks the five year birthday of the iPhone, and I would say that plenty of people out there are so happy the iPhone was “born”. Did you know that 75% of the smartphone market – a whopping 218 million users – are on the iPhone? Including me (finally)!
I was almost the last of the Wild Web Women (ahem, Lorrie) to switch over and I cannot imagine my life without it! So I wrote this Ode to the iPhone in honor of this special day:
you are myEyes (camera)
you are myEars (phone)
you are myScheduler (calender)
you are myReminder (alerts)
you are myConnector (texts)
you are myFun-When-I-am-Waiting-Somewhere (games)
you are myEncyclopedia (internet)
you are myGuide (maps)
you are myTimekeeper (clock, stopwatch, timer)
iPhone: I am so glad you are myPhone
you are always there for me
What does your iPhone do for you? Tell me in the comments below!
Fun fact: Our best customers are our CURRENT customers. Are you loving them to brand, build and boost business?
In marketing, I hear a lot of customers talk about ways to get new business, new traffic, new awareness. While “shiny new” business is bodacious, so is doing shiny service on people who are already in your sales funnel!
Of course, part of the sales process is to attract new customers, but please remember as you are marketing: Don’t forget to LOVE your current customers.
You did something right to get your customers – find ways to give them the best service, you are never done reminding people why they chose to do business with you.
Can you upsell them on new products/services? Check in with them to say hi, share news, offer free tips that are relevant and useful to them? Email check-ins, blog posts, greeting cards, social media posts, publishing press releases are a few ideas to get you to do some personal marketing self-diagnosing.
The majority of us in business can put marketing to work for current clients, not just to attract new ones. Remember this as you look at your online marketing.
Virtual marketing hugs,
The Marketing Therapist