I have a confession.
The digital marketing management team at Web Marketing Therapy would not be as organized, efficient, high-powered and streamlined without help from some super supportive web marketing tools. Through trial, error, and research, the following are some web marketing tools we are addicted to (healthy addiction, of course!) that help us keep our work tight and together.
Without further ado, I share with you some of our favorite web marketing tools – you can thank us later! 😉
If you have a message that you want others to share on Twitter, this is the tool for you!
Clicktotweet allows you to create a fully tweet-able link (meaning people just click and it tweets exactly what you want them to post!). You need a Twitter account to use this. When a visitor clicks on your link, the message gets auto-inserted in their Twitter status box. They click and – boom! – your message is shared. In addition, there is tracking and analytics of your messages.
Cost: This awesome tool is FREE. We made one for this post – click here to tweet it!
If you want to save time managing all of your social media accounts on one easy dashboard, this tool is for you!
Hootsuite allows you to schedule unlimited social media messages and respond to messages across your social networks. You set it and forget it! Analytics reports also show you what is working and what isn’t.
Cost: Variable pricing structure depending on number of social media profiles you are managing.
Boomerang for Gmail
If you want to take control of your inbox, this tool is for you!
Boomerang is your personal assistant for your email account. Write an email and schedule it to send later, check! Got an email that will be relevant in a few days? Click it away and it will be brought back into your inbox when you want it to be there, check! Don’t let any emails fall through the cracks. If you are sending out an email that needs a reply, you can select to be reminded if no one replies, check! And much more.
Cost: Varies by usage between $4.99 per month up to $49.99 per month.
If you want your video to look professional, this is the tool for you!
Make great videos, easily. Choose a style and song, customize your video with photos, video clips, and text. Produce it and share. Animato is user-friendly. You don’t need to be a videographer to look like one.
Cost: Varies by what features you want to utilize. Starting at $8 per month up to $34 per month.
If you want a more efficient way to manage hi-res emails between your team and/or clients, then this tool is for you!
Hightail gives you dedicated space for team members or clients to preview hi-res images and videos without downloading them. It also allows viewers to comment and provide feedback in context and lets people know when you need their input with actionable notifications.
Cost: Varies from $125 per month to $325 per month or customizable prices for larger options.
This last one isn’t really a tool, but more of a tip…
Just like you learned in preschool, sharing is the best way to play together.
If you want people to see your blog – and share with others – then having share buttons on your blog is A MUST! Read our blog post about the importance of making your content easily share-able.
Don’t Be Afraid to Try Something New!
All of the above web marketing tools are tried and true. We know, because our WMT team uses all of them. I believe that they all offer some sort of free trial so if one – or more – jumps out at you, don’t be afraid to try it. The worst that could happen is that it doesn’t work for you and there is no money lost. The best that could happen is that it takes your business to the next level.
Happy, healthy marketing!