Category Archives: Obsessions

Kelly Kohen
Digital Marketing Netiquette – Mind your Grammar!

I am currently volunteering in my son’s 3rd grade classroom during their writing hour. My job is simple, to make sure they have a capital at the start of each sentence and punctuation at the end, use proper grammar, check their spelling and make sure they have clear and complete sentences. While the rules are simple, the kids still need constant reminders for these tasks.

You may be asking, “What does 3rd grade writing have to do with digital marketing?” Amazingly, A TON. At Web Marketing Therapy, I help proofread copy for our clients, anything and everything: social media posts, blog posts, meta data code for SEO, press releases, website copy, copy in images and more. We often find spelling and grammatical errors-it happens to the best of us. We also stage interventions when we see clients blogging sloppily or using poor form – it’s a major credibility killer! My healthy digital marketing advice is to exercise proper netiquette, ALWAYS proofread your writing!

Here is the checklist I use when volunteering in the classroom. More adults need to respect these rules!checklist

Remember, the way you write is a reflection of your brand!

With technology today, it is a quick and easy step to use the built in tools of spell check and grammar check before posting your work. Be sure to use them. If writing isn’t your strength, have someone proofread your work! Asking for help is a small step that makes a BIG impression!

Mind your grammar manners!

Spell and Grammar Check Your work

 

 

 

Funny (and Inspirational) Friday

Web Marketing Therapy Lorrie Thomas Ross Tweet Play Like

Happy Friday my friends! For today’s Friday Funny I wanted to share with you a fun concept developed by my colleague Lorrie Thomas Ross and myself, playing on the famous book Eat, Pray, Love!

Tweet, Play, Like: One Woman’s Search for Why We Can’t Stop Searching the Social Web Across, Twitter, Blogs and Facebook is purely a fun concept at this junction, but we have high hopes for a book and movie deal (wink, wink). We’ve even been given a suggestion for the sequel Tumbl, Digg, Pin (Thanks for the suggestion Keir DuBois!).

But the big question is, who will play Lorrie Thomas Ross in the feature film??

Here at Web Marketing Therapy we recognize the importance of creativity in what we do. Heck, what’s more creative than creating a book cover for a concept as fun as the idea above!  Everyday we are asked to think creatively for our clients and internally for WMT; come up with clever slogans, artfully conceptualize SEO, construct a logo to encapsulate a company message, etc. With that I wanted to present a few inspirational quotes on creativity and the imagination! You can download any of these quotes for use as creative computer wallpaper.

Have a great weekend!

ETolle Creative Quote Web Marketing TherapyPicasso Creative Quotes Web Marketing TherapyRita Mae Brown Creative Quotes Web Marketing TherapyJohn Muir Creative Quotes Web Marketing Therapy(note: original image sources of the portraits could not be found and are not the copyright of WMT )

New Google Privacy Policy Means LESS Privacy – Delete Your Browsing History

If you are like me, you may have simply ignored the little note in the top of your Gmail account saying that Google is updating it’s privacy policy.  Well, it’s time to stop ignoring the alert and take notice of what that means for YOU!

As of tomorrow, March 1st, Google’s new privacy policy will take effect.  So, what’s the big deal?  The reason people are uncomfortable with the changes, is the new policy allows Google to automatically gather information about you, such as the sites you visit, search queries, your age, gender and location-all of which is then added to your online identity.  Opting out of the google privacy policy means abandoning Google-which I’m not ready to do (we are google gals at heart and LOVE so many of the google tools, that I can’t even begin to imagine a Google-less world!) or you can simply take away the option for Google to link your personal information with your browsing history.

What can be found out about you from your browsing history? The Electronic Frontier Foundation, a group that fights for freedoms in the digital world, states that your web browsing history “can reveal particularly sensitive information about you, including facts about your location, interests, age, sexual orientation, religion, health concerns, and more.”  This information can then be combined with other information they have gathered, and I for one enjoy keeping some things private.

So, what CAN you do? It’s pretty simple-you can erase your browsing history.  By deleting your web browsing history, including the sites that you have visited or the searches you have made, you can prevent Google from associating your web browsing with your Gmail or YouTube accounts.

How to delete your web browsing history in Gmail:
  1. Go to Google.com and log into your account
  2. Click the drop down menu next to your name (this will be in the upper right hand corner of your screen)
  3. Click “Account Settings”
  4. Scroll down until you see “Services Section”
  5. Under “Services”, and next to the sub section that reads “View, enable, disable web history”, click on the link “Go to web history”
  6. Click on “Remove all Web History”

This will bring up the message “Web History is paused”, which means Google will make all your browsing habits anonymous and no longer associate them with YOUR online accounts which is a step in the right direction, but please note that they will still be collecting the information.

Next, I suggest you go in and do the same for your YouTube account.   You should still be logged into google, so these are steps making that assumption.

How to delete your browsing and search history in YouTube:

  1. Click on “Products” on the left hand column
  2. Scroll down until you see “YouTube” and click on the icon
  3. Click the drop down menu next to your name (this will be in the upper right hand corner of your screen)
  4. Click on “Video Manager”
  5. Click on “History”
  6. Click on “Clear all viewing history”
  7. Click on “Pause viewing history”
  8. Click on “Search History”
  9. Click on “Clear all search history”
  10. Click on Pause search history”

Remember you will have to do this for ALL Gmail accounts and YouTube accounts – you’ll  be an expert by the time you get done updating everything, but it’s totally worth it to provide a little privacy!

Be sure you share this with friends, family and colleagues!

Add Bitly to Google Chrome to Save Time

Time is precious and every minute and second that can be saved is worth it. I discovered something today that will help me be more efficient with my time. What is it? It is the bitly extension addition to my Google Chrome toolbar. With this tool you can shorten, share and track links with your bitly account, right from your browser!  Check out the nifty screenshot I made (using Jing) to show you how I use it. To add this tool, go here

Other benefits:

* Preview metrics and page titles for bitly and bitly Pro links before you click them.
* Receive instant notifications about your trending bitly links.
* Shorten links on Twitter.com with a single click.

Google Chrome and Bitly extension

Gmail's New Look – Take it or Leave it?

As part of the Google Girl Gang here at WMT, I am always intrigued by Google’s updates to their current tools.  I have been using Gmail for years and love almost everything about it, but agree that there are areas where it could be improved.  After playing with the new design, I have to say I’m still on the fence about the changes the user experience team has made to Gmail.

For those that haven’t had the chance or desire to upgrade (or should I say “change”, whether or not it’s an upgrade is still up for debate) to the new design, here is a run down of the new features:

  1. HD Themes-Themed Gmail is nothing new, but now you are able to add iStockPhoto imagery to add some color to your email.  I initially tried the beach theme-but it was too distracting and cluttered my screen, so I opted for one of the color themes instead-I’m not sold on this being a huge improvement-while I like things to look pretty, the photo’s, at least for work email, are just too distracting since the messages themselves are translucent, allowing the images of the theme behind your conversations to be seen.
  2. Density – You can choose how many or how few email messages you want to have displayed by selecting Comfortable, Cozy or Compact.  I like the Cozy setting,  but this will end up being a personal preference.
  3. Streamlined Conversations-With the addition of pictures next to people’s emails and minimized clutter, email threads are supposed to be easier to follow.  They do provide an alternating color scheme for email threads, which does make it easier to see the different responses instead of lumping them all together, but I’m not certain that this is a huge improvement-I’ll get back with you after I have a few more days to play with the new interface.
  4. Better Email Search – Now this one really interests me-you are able to do more elaborate searches right from the search bar vs. having to open up “Search Options”.  I ♥ this feature so far!  I’m constantly searching for old emails and this allows me to do so more efficiently – big thumbs up for this one!
  5. Easily Resize your Chats and Labels-This navigation allows you to choose how much space your chats and labels take up on the left hand side of your screen.  I personally had my chats on the right side and labels on the left in the old version of Gmail since I used both features often, but it appears that the Right Hand Chat Lab is no longer available in the new version.  They do have an easy toggle feature between the chat section and the gadget section though, so I’m sure this is something that users will adapt to very quickly.

Ultimately, if you use Gmail, you will eventually be switched over to the NEW user interface.  There is an option to revert back to the old look “TEMPORARILY’, but why wait!  Go ahead and dive right in  and let us know what YOU think!

Crock Pot Girls – Facebook Viral Sensation

I’m a working mom with a 4-year-old and a husband in his final year of vet school, which means I have ZERO time to cook!  What does cooking have to do with a web marketing blog-good question!

Some people doubt the validity of using Facebook to grow your business.  Three Texas mom’s sure didn’t think much about starting a Facebook page, “Crock Pot Girls” to share recipes among friends.  That was on August 19th, just a few weeks ago.  I heard about the page through multiple friends on Facebook, as well as my mom talking about some of her Facebook friends liking the page, so I decided to check it out.  I was interested enough in the content to “LIKE” the page on August 31st-heck yeah I want to hear about great recipes that are the result of throwing a ton of stuff in a crock pot in the morning and coming home to dinner being DONE and DELICIOUS!

Jump to today (Thursday, September 1st at 9.21 pm) and their page now has 1,024,415 fans.  To put that in perspective other cooking type pages such as Top Chef  has 1,222,920 fans, Hell’s Kitchen has 1,420,383 fans, Martha Stewart only has 235,777 fans and The Rachael Ray Show only has 686,582 fans.  Those are all shows/cooking personalities that have wide reach through cookbooks and tv shows and still are hovering around those numbers after years of marketing and nation wide exposure.

Jenna and Nicole (and Allison, who decided this whole thing was too much for her and bowed out of the Crock Pot Girls) are experiencing the holy grail of marketing…VIRAL exposure.  They have a product (their recipes and a forum to share them) that hits the sweet spot of the moms today (and dad’s too, I’m assuming).  It will be fun to watch them over the next few weeks/months/years etc. and see if their viral success will lead to a viable business and a domination of the cooking world!  They quickly built a website to address all the fans, that kept crashing due to excessive traffic to their site (I can’t get it to come up today-but I looked through it on Monday and it has some recipes I’m really looking forward to trying!) and they are now considering making this their full-time career!

You can read more about their story and their unexpected journey in the Brownwood News.  It’s a really fun read!

It’s also inspiring to think that your hobby might very well turn into a career doing something you LOVE to do…so dare to dream big, take risks, share your passions via social media – you just might be the next one to ride the waves of a viral sensation!

By the way, it’s only been 30 minutes since I started writing this post and their fans are already at 1,025,660 and rising by the minute.  Social media CAN work…and DOES!