The only constant with web pages is change. Copy, layouts, links and more are bound to be edited at some point (or multiple times) throughout the life of a website.
When you are editing copy on your own or through your website manager, be sure to check the meta data and make sure it supports the new site text. If it doesn’t, time to make sure it does!
Meta data is the code on a web page (example below) that you or your website manager can set per page of your website.
Meta data is also the title and description that will come up in search results (see below). Meta tags serve to help tell the search engines and the people you want to come to your site what each page is about. If you update text on a page, the meta data must be updated too.
Meta tags serve their purpose when the text in the meta tags communicates the text on the web page. They work best when there is synergy between code (the meta data) and the on-page text.
If you are making major website text changes, be sure that when you make or request the changes, you make sure the meta data still reflects the content on your page.
For anyone buying sponsored listings with AdWords (on www.Google.com), know that the ads along the right side of the search engine results page that appear on desktop search queries will be GONE.
This Adwords change will decrease the number of ads shown (since they won’t be along the side of the search engine results page, only at the top now), which will most likely increase ad costs for advertisers.
According to the article, “Google said it will now show four ads at the top of search results — up from three — for high value search terms such as “car insurance,” “home loans” or “Chicago hotels,” for example”.
Effective today, the right side area will appear blank, show a Product Listing Ads or a knowledge boxes.
Ads are still being shown at the bottom page of search results.
Photos uploaded on your blog and sometimes on social media can get read and indexed by search engines. Healthy marketing advice – save your images with search engine friendly phrases BEFORE you upload them. Content, even in the image name, can make a big difference to support your visibility! We recommend all photos (even if they don’t get picked up by search engines) be saved with mindful search engine friendly phrases. You know the saying – it’s better to be SAFE than sorry. 😉
So here’s our healthy marketing challenge for you: Next time you’re uploading a photo to your blog or social media, rename it with search engine friendly phrases. For example, if you’re a florist in Santa Barbara, and post a photo of a new bouquet of sunflowers, you may want to save your photo as “sunflower-bouquet-Santa-Barbara-florist.jpg” or “Santa-Barbara-florist.jpg”. This will help your images be more visible in the search engines. 🙂
I named this pink image above naming-photo-for-SEO.jpeg in case you were curious! 🙂
Digital marketing tip to support your SEO efforts:
When you update website copy on pages, DO NOT forget to update the old meta data so it supports the new page text!
We make changes to our web pages all the time, but we have to remember that the code affiliated with that page needs to help the search engines understand what that page is about.
Whether you make your own website updates or you have help doing this, be sure to make sure the meta title and meta description are updated if you change text dramatically. Meta titles should be no more than 50 characters (including spaces) and descriptions 150-160 characters (including spaces).
This is what WE see when we are looking at copy:
THIS is what a search engines sees (geeky!):
If you want visibility, marry the art of new copy with the science of complimentry meta data code!
For more tips, be sure to subscribe to our blog and feel free to ask any questions here so we post content that helps you!
According to Ken McGaffin from SearchEngineWatch.com,”many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other.” And we 100% agree with him.
#1. The PR Industry is Definitely ‘Getting it’ – Mike Cherenson, former Chair and CEO PRSA, states: “Public relations professionals are skilled storytellers and content generators and should be a part of every SEO effort,” he said. “The future of SEO is not in the technology, it’s in the ability to tell stories that readers and Google will find interesting… and that’s public relations.”
#2. There is a Tremendous Synergy Between SEO and PR. Simple formula: Newsworthy Story + Linked Keywords = Success
#3. Editorial Links Bring a Big SEO Boost. PERIOD.
#4. There’s a Big Cascade Effect. McGaffin shares: “if you get your story covered in one prominent media outlet, you’ll quickly see a cascade of similar stories and links spring up.” WMT has witnessed this, just ask us about it.
#5. You Win Bragging Rights For Your Client. WIN for the client and WIN for you.
#6. PR Skills Can be Learned – or at Least Understood – Easily. It is always best to learn from the best, so partner with a PR expert and SEO expert to make sure all of the bases are covered.
#7. It’s Easy to Partner With an Up and Coming PR Person.
#8. You’ll Build Media Contacts That You Can Use Time And Time Again. Larry Kim of WordStream, shares “Blasting out press releases is over-rated. What you need to do is get to know the reporters or bloggers you’re targeting.” It is more beneficial to build relationships with the media and journalists that you are targeting.
#9. It Strengthens and Extends Your Relationship With the Client.