Category Archives: Self Help Marketing Resources

Anne Orfila
Web Marketing Management Tools Our Digital Marketing Agency Is Addicted To!

I have a confession.

Image via Pixabay.comThe digital marketing management team at Web Marketing Therapy would not be as organized, efficient, high-powered and streamlined without help from some super supportive web marketing tools. Through trial, error, and research, the following are some web marketing tools we are addicted to (healthy addiction, of course!) that help us keep our work tight and together.

Without further ado, I share with you some of our favorite web marketing tools – you can thank us later! 😉

ClickToTweet
If you have a message that you want others to share on Twitter, this is the tool for you!

Clicktotweet allows you to create a fully tweet-able link (meaning people just click and it tweets exactly what you want them to post!). You need a Twitter account to use this. When a visitor clicks on your link, the message gets auto-inserted in their Twitter status box. They click and – boom! – your message is shared. In addition, there is tracking and analytics of your messages.

Cost: This awesome tool is FREE. We made one for this post – click here to tweet it!

Hootsuite
If you want to save time managing all of your social media accounts on one easy dashboard, this tool is for you!

Hootsuite allows you to schedule unlimited social media messages and respond to messages across your social networks. You set it and forget it! Analytics reports also show you what is working and what isn’t.

Cost: Variable pricing structure depending on number of social media profiles you are managing.

Boomerang for Gmail
If you want to take control of your inbox, this tool is for you!

Boomerang is your personal assistant for your email account. Write an email and schedule it to send later, check! Got an email that will be relevant in a few days? Click it away and it will be brought back into your inbox when you want it to be there, check! Don’t let any emails fall through the cracks. If you are sending out an email that needs a reply, you can select to be reminded if no one replies, check! And much more.

Cost: Varies by usage between $4.99 per month up to $49.99 per month.

Animoto
If you want your video to look professional, this is the tool for you!

Make great videos, easily. Choose a style and song, customize your video with photos, video clips, and text. Produce it and share. Animato is user-friendly. You don’t need to be a videographer to look like one.

Cost: Varies by what features you want to utilize. Starting at $8 per month up to $34 per month.

Hightail
If you want a more efficient way to manage hi-res emails between your team and/or clients, then this tool is for you!

Hightail gives you dedicated space for team members or clients to preview hi-res images and videos without downloading them. It also allows viewers to comment and provide feedback in context and lets people know when you need their input with actionable notifications.

Cost: Varies from $125 per month to $325 per month or customizable prices for larger options.

This last one isn’t really a tool, but more of a tip…

Share Buttons
Just like you learned in preschool, sharing is the best way to play together. 

If you want people to see your blog – and share with others – then having share buttons on your blog is A MUST! Read our blog post about the importance of making your content easily share-able.

Don’t Be Afraid to Try Something New!

All of the above web marketing tools are tried and true. We know, because our WMT team uses all of them. I believe that they all offer some sort of free trial so if one – or more – jumps out at you, don’t be afraid to try it. The worst that could happen is that it doesn’t work for you and there is no money lost. The best that could happen is that it takes your business to the next level.

Happy, healthy marketing!

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Lorrie Thomas
Have You Evaluated The People in Your Life Lately?

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I love this quote from motivational speaker Tony Gaskins: “Evaluate the people in your life; then promote, demote, or terminate. You’re the CEO of your life.”

I often hear my clients say “I have a really hard time with my ________ (insert web, design, marketing) vendor” then they go on to say why. You don’t have to tolerate mediocre!

We are the product of the people we associate with – personally and professionally.

Think critically about your people and make sure they count!
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virtualwordspecialist
The Comfort Zone is No Place for Marketing

It’s unhealthy in marketing to get comfortable. As the web evolves (and it does often), we must evolve if we want to keep up and remain relevant. Get motivated! Here’s to healthy marketing decisions in 2015.

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Katherine L. Garcia
Driving Towards Marketing Success

I couldn’t agree more with Lorrie Thomas Ross’ statement about web marketing tools and marketing success:

“It is not the tools. It is how we use the tools that matters.”

The marketing tools available to us to drive our web marketing are endless! But these tools don’t drive themselves – you have to drive them!   It’s time to plan out what tools you need and learn how to drive them. I’ll give you an example.

Let’s say you are interested in using Google Adwords for your business, but you don’t anything about it. Well, you can start off by educating yourself on the tool. Google Adwords has free online classes on the subject and you even get a free certificate after completing the course. Cool, right? Once you’re done with the course you’d be a smarter strategist and you’d probably feel more comfortable using the tool. With the basics down, you’d be able to try it out first hand now. Remember, first you need to get the basics down before you jump in the freeway!

There are also “cruise control” features out there to help you drive towards marketing success.  We live in a new era filled with thousands of resources, most which are free, that can benefit our marketing needs. You need to schedule social media posts in advance? There’s an app for that. You need a tool to track your website data? There’s a site for that. You need to learn the basics of marketing? There’s a book for that.

Start by getting clear on what your destination is.  What do you want and need to put your marketing attention on? Ads, social media, blogging, press releases?

First learn how to drive the car, then practice driving the car at a slow pace, preferably with a driver in the passenger seat, and once you’ve got it all down, get on the pacific highway and enjoy the ride.

The steering wheel is all yours. You want to drive to the city of marketing success? You can get there!

Cruising,

Katherine

 

Free Personal Branding Webinar

We talk a lot on the WMT Healthy Marketing Advice blog about the power of an organization’s online presence.  More and more, YOUR online presence is becoming a critical marketing asset to help you grow your career and/or to help you support work at your organization.

Personal Branding Webinar

Click here to register for the free personal branding webinar on 2-19-14 at 2:30pm EST!

On February 19th at 12:30pm EST, I will be leading a FREE Wednesday Webinar on Personal Branding for InternetMarketingClub.org.

It’s important to align your online efforts toward a common goal (site, blog, LinkedIn profile, Twitter, G+, Facebook and more).

 

In my upcoming webinar, you will learn how to:

  • Manage relationships between yourself and the professional world
  • Optimize your personal branding portfolio across web and social media channels
  • Build credibility and visibility through careful posting

Secure your place for the free Personal Branding Webinar on 2-19-14 at 12:30p, EST!

If Google Was Your SEO Consultant

Maile Ohye, Developer Programs Tech Lead at Google, shares SEO essentials for startups in under 10 minutes. In her own words she states: “Everything I’d tell a startup if I had ten minutes as their SEO consultant.” And because I love WMT blog readers so much, in addition to sharing the video below, I provided a summary of SEO essentials under the video (you are welcome).

#1. Select www or non www (301 redirect)

#2. Verify ownership in webmaster tools

#3. Domain background check

#4. Webmaster Tools: Fetch as Googlebot

#5. Include analytics code – Start collecting data even if you’re not ready to use it

#6. Strategy in site design

#7. Define your conversion

#8. Be smart about your copy

#9. Every page should include unique topic, unique title, unique meta description. For non-dynamic sites: keywords in the filename, lowercase, and hyphen separated. And descriptive anchor text for every link. (Just say NO to CLICK HERE).

#10. A good example of Sitelinks is Nasa.gov

#11. Avoid potential pitfalls and pay attention to page load time (2 seconds is the customer “acceptability” threshold for e-commerce sites and google aims for under a half second)

#12. Ranking – check company name, check other terms, and GET INVOLVED.

“No one searches for your new kind of product or service? Perhaps prioritize finding a potential audience/community on existing forums, blogs, or social media sites”

“To rank well, provide an awesome product or service, then attract buzz: natural links, +1s, likes, follows, shares…”

Contact us to learn about WMT’s Five Factor Success Approach to boost credibility (do people know you, like you and trust you?), usability (is your site easy to navigate?), visibility (are you utilizing marketing channels to get the most out of the web?), sellability (what is the value of what your organization does?) and scalability (is your marketing growing with your business?).