Category Archives: Social Media

Easy Social Media Content – October National Days

Do you struggle with creating social media content on a regular basis?

You aren’t alone, which is why we are here to help! October is right around the corner and the national days are plentiful next month! Don’t miss out on opportunities to connect with other like-minded fans through your branded social media content celebrating the following days!

October 1st
Fire Pup Day
National Homemade Cookies Day

October 2nd

National Consignment Day – First Monday in October*
National Custodial Workers Recognition Day
National Name Your Car Day
National Fried Scallops Day
National Child Health Day – First Monday in October

October 3rd
National Techies Day
National Boyfriend Day

October 4th
National Taco Day
National Golf Lover’s Day
National Vodka Day
National Walk to School Day – First Wednesday in October
National Pumpkin Seed Day – First Wednesday in October

October 5th
National Get Funky Day *
National Rhode Island Day
National Do Something Nice Day
National Apple Betty Day

October 6th
National Mad Hatter Day
National German-American Day
National Noodle Day
National Manufacturing Day – First Friday in October

October 7th
National LED Light Day *
National Frappe Day
National Inner Beauty Day*

October 8th
National Fluffernutter Day
National Pierogi Day
American Touch Tag Day
Clergy Appreciation Day(or Pastor Appreciation Day or Ministry Appreciation Day)(No official sponsor) – Second Sunday in October

October 9th
National Leif Erikson Day
National Pro-Life Cupcake Day
National Moldy Cheese Day
National Chess Day
National Online Bank Day* – Second Monday in October
National Kick Butt Day – Second Monday in October
Native American Day – Second Monday in October
Columbus Day  – Second Monday in October

October 10th
National Angel Food Cake Day
National Cake Decorating Day
National Handbag Day

October 11th
National Sausage Pizza Day
National Coming Out Day
General Pulaski Memorial Day
National Fossil Day – On Wednesday of Second Full Week in October
National Emergency Nurse’s Day – Second Wednesday in October
National Bring Your Teddy Bear to Work/School Day – Second Wednesday in October
National Stop Bullying Day – Second Wednesday in October
National Take Your Parents To Lunch Day – Changes Annually (Tentative 2017 date)

October 12th
National Savings Day *
National Vermont Day
National Freethought Day
National Farmer’s Day
National Gumbo Day

October 13th
National Train Your Brain Day
National Yorkshire Pudding Day
Navy Birthday
National No Bra Day

October 14th
National Dessert Day
Be Bald and Be Free Day
National Costume Swap Day – Second Saturday in October
National Motorcycle Ride Day* – Second Saturday in October

October 15th
National Aesthetician Day*
National Cheese Curd Day
National I Love Lucy Day
National Grouch Day
National Latino AIDS Awareness Day
National Pregnancy and Infant Loss Awareness Day
National White Cane Safety Day

October 16th
National Liqueur Day
National Dictionary Day
National Feral Cat Day
Department Store Day
Boss’s Day (or National Boss’s Day) – Annually Oct. 16 unless it falls on a weekend. Then it’s the closest workday.
National Clean Your Virtual Desktop Day – Third Monday in October

October 17th
National  Edge Day
National Mulligan Day
National Pasta Day
Black Poetry Day
Pro-Life Day of Silent Solidarity – Third Tuesday in October
National Pharmacy Technician Day – Third Tuesday in October

October 18th
National Chocolate Cupcake Day
National No Beard Day
BRA Day USA – Third Wednesday in October
Hagfish Day – Third Wednesday in October
Support Your Local Chamber of Commerce – Third Wednesday in October
Medical Assistants Recognition Day – On Wednesday of Third Full Week in October

October 19th
National Kentucky Day
National Seafood Bisque Day
National LGBT Center Awareness Day
National Get Smart About Credit Day – Third Thursday in October
Get to Know Your Customers Day – Third Thursday of Each Quarter (January, April, July, October)

October 20th
National Brandied Fruit Day
National Mammography Day – Third Friday in October

October 21st
National Pumpkin Cheesecake Day
National Reptile Awareness Day
National Sweetest Day – Third Saturday in October

October 22nd
National Nut Day
National Color Day
National Mother-in-Law Day – Fourth Sunday in October

October 23rd
National Boston Cream Pie Day
National Mole Day
National TV Talk Show Host Day (Johnny Carson’s birthday)
Swallows Depart from San Juan Capistrano Day
iPod Day

October 24th
National Food Day
National Bologna Day
United Nations Day

October 25th
National Greasy Food Day
Sourest Day
Chucky, The Notorious Killer Doll Day

October 26th
National Tennessee Day
National Day of the Deployed
National Mule Day
National Pumpkin Day
National Mincemeat Day

October 27th
National American Beer Day
Navy Day
National Black Cat Day
National Pharmacy Buyer Day – Friday of Last Full Week in October
National Frankenstein Friday – Last Friday in October
National Breadstick Day – Last Friday in October

October 28th
National Chocolate Day
National Make A Difference Day – Fourth Saturday in October

October 29th
National Cat Day
National Oatmeal Day
National Hermit Day

October 30th
National Speak Up For Service Day
National Publicist Day
National Candy Corn Day

October 31st
National Caramel Apple Day
National Knock-Knock Jokes Day
National Magic Day
Girl Scout Founder’s Day
Halloween

WOW-there are a LOT of days there! Which ones will you be celebrating? My favorite ones tend to be the food days! I love any excuse to enjoy my favorite foods! Although I’m pretty sure I don’t need to celebrate Moldy Cheese Day on October 9th. YUCK!

Another way to maximize the exposure that National Days can provide is through creating new ways that your business can celebrate special days. For instance, October 28th is Make a Difference Day. I love the idea of making a difference, big or small! This is your chance to get creative in how you celebrate and how you connect with clients.

Lorrie has often said that marketing is the act of building awareness, connecting, communicating, serving, supporting…all to make sales. National Days are an easy way to make your marketing count!

Kelly Kohen
Easy Social Media Content Creation with National Days

Social media marketing is here to stay, but sometimes it’s difficult to find relevant content to share with your readers on a regular basis. One super easy tip to creating easy content is to do a quick search for National Days for the current month. There are a variety of specific days that might relate to your audience and provide fun and informative content. You can simply share your support of the day or create fun infographics using a platform such as Canva.com to create beautiful images.

For example, here is a list of National Days remaining in September. While I might not feel like celebrating National Corned Beef Hash Day, as a woman in business, you can bet I will be celebrating American Business Women’s Day this Friday. One of my other favorites was National Ice Cream Month! Yes, please!

September 20th

National String Cheese Day *
National Punch Day

September 21st

National Pecan Cookie Day
National New York Day

September 22nd

National Legwear Day *
National BRAVE Day*
National Centenarian’s Day
National White Chocolate Day
American Business Women’s Day
Car Free Day
Dear Diary Day
Elephant Appreciation Day
Hobbit Day
National Ice Cream Cone Day
Autumnal Equinox – Changes Annually September 22, 2016

September 23rd

National Teal Talk Day*
National Snack Stick Day
National Singles Day
National Checkers/Dogs in Politics Day
National Great American Pot Pie Day
Celebrate Bisexuality Day
Restless Legs Awareness Day(Different sponsor from the July Weekly Observance)
Innergize Day – Day after the Autumn Equinox
National Hunting and Fishing Day – Fourth Saturday in September

September 24th

National Cherries Jubilee Day
National Punctuation Day
Schwenkfelder Thanksgiving
National Gold Star Mother’s Day – Last Sunday in September

September 25th

National Lobster Day
National One-Hit Wonder Day
National Comic Book Day
National Tune-Up Day
National Research Administrator Day
Math Storytelling Day

September 26th

National Situational Awareness Day
National Compliance Officer Day
National Dumpling Day
National Johnny Appleseed Day
National Shamu the Whale Day
National Pancake Day
National Woman Road Warrior Day – Fourth Tuesday in September
National Voter Registration Day – Fourth Tuesday in September

September 27th

National Chocolate Milk Day
National Crush a Can Day
National Corned Beef Hash Day
National Women’s Health & Fitness Day – Last Wednesday in September

September 28th

National North Carolina Day
National Drink Beer Day
National Good Neighbor Day(Used to be on 4th Sunday)
National Strawberry Cream Pie Day

September 29th

National Coffee Day
VFW Day
National Gay Men’s HIV/AIDS Awareness Day – Last Friday in September

September 30th

National Ghost Hunting Day – Last Saturday in September
National Chewing Gum Day
National Mud Pack Day
National Hot Mulled Cider Day
National Public Lands Day – Usually Last Saturday in September
Save Your Photos Day
National Family Health and Fitness Day USA – Last Saturday in September

Now that you have some inspiration or shared a few laughs looking through this list, start creating your social media content, so you are ready for the National Days that resonate with you and your brand and you will be ready to fill your social media calendar!

Anne Orfila
Web Marketing Management Tools Our Digital Marketing Agency Is Addicted To!

I have a confession.

Image via Pixabay.comThe digital marketing management team at Web Marketing Therapy would not be as organized, efficient, high-powered and streamlined without help from some super supportive web marketing tools. Through trial, error, and research, the following are some web marketing tools we are addicted to (healthy addiction, of course!) that help us keep our work tight and together.

Without further ado, I share with you some of our favorite web marketing tools – you can thank us later! 😉

ClickToTweet
If you have a message that you want others to share on Twitter, this is the tool for you!

Clicktotweet allows you to create a fully tweet-able link (meaning people just click and it tweets exactly what you want them to post!). You need a Twitter account to use this. When a visitor clicks on your link, the message gets auto-inserted in their Twitter status box. They click and – boom! – your message is shared. In addition, there is tracking and analytics of your messages.

Cost: This awesome tool is FREE. We made one for this post – click here to tweet it!

Hootsuite
If you want to save time managing all of your social media accounts on one easy dashboard, this tool is for you!

Hootsuite allows you to schedule unlimited social media messages and respond to messages across your social networks. You set it and forget it! Analytics reports also show you what is working and what isn’t.

Cost: Variable pricing structure depending on number of social media profiles you are managing.

Boomerang for Gmail
If you want to take control of your inbox, this tool is for you!

Boomerang is your personal assistant for your email account. Write an email and schedule it to send later, check! Got an email that will be relevant in a few days? Click it away and it will be brought back into your inbox when you want it to be there, check! Don’t let any emails fall through the cracks. If you are sending out an email that needs a reply, you can select to be reminded if no one replies, check! And much more.

Cost: Varies by usage between $4.99 per month up to $49.99 per month.

Animoto
If you want your video to look professional, this is the tool for you!

Make great videos, easily. Choose a style and song, customize your video with photos, video clips, and text. Produce it and share. Animato is user-friendly. You don’t need to be a videographer to look like one.

Cost: Varies by what features you want to utilize. Starting at $8 per month up to $34 per month.

Hightail
If you want a more efficient way to manage hi-res emails between your team and/or clients, then this tool is for you!

Hightail gives you dedicated space for team members or clients to preview hi-res images and videos without downloading them. It also allows viewers to comment and provide feedback in context and lets people know when you need their input with actionable notifications.

Cost: Varies from $125 per month to $325 per month or customizable prices for larger options.

This last one isn’t really a tool, but more of a tip…

Share Buttons
Just like you learned in preschool, sharing is the best way to play together. 

If you want people to see your blog – and share with others – then having share buttons on your blog is A MUST! Read our blog post about the importance of making your content easily share-able.

Don’t Be Afraid to Try Something New!

All of the above web marketing tools are tried and true. We know, because our WMT team uses all of them. I believe that they all offer some sort of free trial so if one – or more – jumps out at you, don’t be afraid to try it. The worst that could happen is that it doesn’t work for you and there is no money lost. The best that could happen is that it takes your business to the next level.

Happy, healthy marketing!

SaveSave

Lorrie Thomas
Measuring Social Media Marketing Success

social media marketing successWhen I hear people talk about measuring social media marketing success in myopic terms like growing followers, or getting direct sales, I feel like a marketing intervention needs to be staged. Social media absolutely supports sales, but it’s a piece of the overall marketing puzzle. You can’t expect one social media post will make you money honey! For any of you wondering how to measure social media marketing success, here is what you need to know.

#1 – Start By Understanding the Five Factors for Social Media Marketing Success.
There are five factors for social marketing success: credibility, usability, visibility, salability, and scalability. Sales do not happen unless all factors are attended to. Knowing and managing these five factors will help get you know what to focus on, what needs to be optimized and where your strengths and weakness lie.

Credibility is believability. Social media marketing helps people know, like, and trust you. Are you sharing content that really matters? Are your cover photos designed to be on brand? Are you consistently posting content that benefits your target audience?

Usability is how easy your social media assets are to use. This can include the ease of being able to easily navigate or search your blog, having the right share widgets installed on your blog and optimized properly, or having the right Facebook template installed so your page is well organized.

Visibility is how well you are found on social media. You can be the most qualified expert or company, but if nobody knows about you, then you have a problem. Visibility can come from boosting Facebook posts, increasing your social media posts by using great tools like Hootsuite.com and being more mindful of using hashtags when you post. Blogging and social media content can also help boost your search engine visibility, so determine the right phrases to include in your posts.

Sellability is how well you help people understand your value. Every social media profile description needs to clearly communicate who you are, what you do and whom you serve. This includes your LinkedIn summary, Twitter description, Instagram description, Facebook about area and more.

Scalability is how solid your social media foundation is. When you create great content and you commit to creating content for social media regularly, this content is an investment! It builds and compounds over time like a great stock investment. I love how I am able to reference old blog posts by simply searching the blog toolbox. I have content to share for my company and my clients companies for a lifetime thanks to the continual development of quality content!

#2 – Measure Social Media Success Against Your Social Media Strategy 

We do not plan to fail, we fail to plan. What is your social media marketing strategy? Don’t have one? If you need help, know that your social media marketing needs to be bigger than you or your organization. Have an overarching theme – think broadly about the topics you will address. Learn more about this by reading my post on keeping social media strong. Part of your planning needs to include deciding who is responsible for managing your brand’s social media efforts. Neglected social media creates a poor impression of a business, just like an abandoned storefront. Ensure your social media cover photos are consistent with your brand, when you write posts, use phrases in your text or hashtags that you want to be searched and found on, and plan for outreach. Many brands build into their social media marketing plan a budget for Facebook ads, Instagram ads and sometimes initially search ads to drive traffic to a site or blog.

#3 – If You Don’t Think Your Social Media Marketing is Paying Off, Revisit Your Approach

It’s not uncommon to feel like your social media isn’t “successful”. When I was interviewed by Intuit’s Small Business blog for an article called, Why Social Media Isn’t Paying Off for Your Business, I outlined tips businesses can do to make their investment work. If you don’t feel like things are not working out for you with social media, follow these tips for social media marketing success:

  • Plan your social media marketing journey
  • Be conversational – this is social media after all!
  • Teach and educate, I call this markeding (marketing and education)
  • Make social connections
  • Have fun!

Social media marketing is a journey, NOT a destination. Success is about building trust, serving customers, supporting sales, increasing engagement, building your brand, boosting awareness and communicating news.

If you feel like you need social media support, don’t hesitate to reach out.
Virtual marketing hugs,

 

Anne Orfila
How to Set Up a Facebook Messenger Auto Reply

While the web never sleeps, most companies are not (and cannot be!) online 24/7. While many business owners check their email and voicemail accounts religiously (ahem, we know who you are!), some may forget – or check less often – other messaging services like Facebook Messenger. Although you can’t always reply quickly to messages you receive via Facebook Messenger, you want to make sure that potential customers feel heard and don’t slip through the cracks. Slow is the same as stop on the web! 🙂

One way to make sure your potential customers voices are “heard” even when you are not online is to set up an instant auto reply to any Facebook messages that come through. Facebook gives you the opportunity to set up an auto response with the “Response Assistant” setting. Note that you have to be on a business template to have this service (learn more about Facebook templates in our WMT blog post).

The cool thing about setting up a Facebook Messenger auto reply is that it is customizable (up to 250 characters). If you are not a Facebook Messenger person, direct them to call you, email you, visit your website (or all 3!). You can also personalize it to reply with person’s first name (or last name) so the message seems less generic. Here’s an example of ours:

Facebook Tip: Setting Up an Auto Reply on Facebook Messenger

To set your autoreply, go to your Facebook page and go to to ‘Settings’ > ‘Messaging’ and choose ‘Response Assistant’.

How to set up a Facebook Messenger Auto Reply

 

Click ‘Yes’ next to Response Assistant (lower in the page) and start composing your message.

Setting Up a Facebook Message Auto Response
Setting up your Facebook Response Assistant is one of the easiest tasks that you can do. We recommend you utilize this feature – even if you are good about responding to Facebook messages – because it lets the sender know that their message is valued and that you won’t leave them hanging.

Happy Social Media Marketing!

Anne Orfila
Boost Your Facebook Business Page with a Template

Can you think of a business – large or small – that doesn’t have a Facebook page?

Since most businesses have a Facebook page, you need to always be looking for ways to stand out and make yours count.

Make sure your Facebook page is user-friendly, understandable, easy to navigate and sells your product, brand, service, etc., Here is an easy way to help do this:

Give your Facebook Business Page a Boost – Assign it a “Template”.
There are 7 Facebook page templates available that have built-in default buttons and tabs specifically designed to help your type of Facebook business page. The templates are:

  • Services: This template is designed to help people find your services and get in touch. The “Call Now” button encourages people to take action.
  • Business: This is great for B2B Facebook pages. It helps you manage ways to post jobs and special offers.
  • Venues: Use the Venue template for Facebook business pages that host gatherings and events. It can highlight useful information like your venue’s hours, location, and upcoming events. A “Learn More” button encourages users to find out more about what is going on.
  • Nonprofit: This template highlights your cause and encourages people to fundraise and donate to your nonprofit.
  • Restaurants & Cafes: Use this template to highlight information about your menu, hours, location, and photos.
  • Shopping: This template is designed to showcase products and make it easy for people to shop online.
  • Politicians: This template helps politicians reach their supporters and communicate their message.

To choose the template that is right for you, go to ‘Settings’ > ‘Edit Page’ and ‘Templates’ will show up. Click ‘Edit’ to see the 7 options. Select your template from the list.

Boost Your Facebook Business Page - Web Marketing Tips

*We selected the ‘Services’ template for our WMT Facebook page!

Once you have selected your template, you can further customize your page by turning ‘On’ or ‘Off’ the Tabs that you want to appear on your Facebook business page. Pay attention because everything listed is what is appearing on your Facebook page! Chances are you do not need all those tabs.

Facebook Business Page Templates

 

 

 

 

 

 

 

 

 

 

 

If there is a tab that does not pertain to your business and you wish to turn ‘Off’, click on the ‘Settings’ button next to it.

When you turn it ‘Off’, it will no longer be displayed on your Facebook page.

 

web marketing therapy Facebook tips

Your tabs are displayed in the left column on your Facebook page and look like this to people who visit your page:

Facebook Business Template Tips from Web Marketing Therapy

One last thing! If you selected a ‘Services’ template, don’t forget to add your phone number to the ‘Call Now’ button that is located below your cover photo on the right side. Click on it to add your contact phone number. After that is done, you can hover over the button will bring up other editing options.

Boost Your Facebook Business Page with a Template

 

You’re almost done! Once your tabs are chosen and your phone number is set up, go back to your Facebook business page and review the changes. Click on the tabs, make sure everything is linking properly, and all information is appearing in the order that you wish to see it.

It looks like template options for Facebook business pages was rolled out in the beginning of this year. In my investigation, many businesses have not yet taken advantage of them! If you haven’t, I highly recommend that you jump in there now and make these simple changes to give your Facebook business page a boost.

Happy Social Media Marketing!