Category Archives: Facebook

Katherine L. Garcia
How to Turn On Notifications for Your Facebook Page

Ever feel like it’s hard to keep up with messages and people’s posts and comments on your Facebook business page? Here is a simple solution.

Facebook lets you choose what notifications you’d like to receive from the Page(s) you manage. You can select whether you want notifications or not.

Since we manage several of Facebook Pages for clients, getting notified whenever someone comments or messages those Pages is important to us. Here’s how to edit your notification settings for a Page you manage:

  1. Go to your Page and click Settings 
  2.  Click Notifications in the left column
  3. Edit your notification settings

Here’s a screenshot of how it looks like from the backend:

It’s your call on which notifications you’d like to keep on and off. The most important ones for us to keep on are:

  • New Page Mentions
  • New Post Comments
  • Messages

The more you can engage with your audience, the better! This little step can help you and the team managing your social media stay on it and show you mean business!

Anne Orfila
2018 Social Media Marketing Plan and Recommendations

Has the New Year brought a new focus to your social media marketing plan? 

Image via Pixabay.comIf you are sticking to the same-old 2017 social media marketing plan, than this blog post is for you! As the world wide web is constantly shifting and changing, so is social media. Some changes are little, some are big, but all should be paid close attention to if you want to keep your marketing strategy at the forefront. Read on for highlights from some of the major platform players and our recommendations.

Facebook – There will be a shift in the 2018 Facebook newsfeed to focus on organic posts that friends and family share to maximize “meaningful interaction” amongst users. Live streaming popularity will grow more. In terms of advertising, stricter “codes of conduct” were enforced in 2017 and will continue moving forward (Facebook hired more staff specifically for “content monitoring”).

Facebook Recommendation – If you are doing organic posting, keep it up. The more “spontaneous” and the less ad-like, the better. These types of “real life” posts tend to generate more “likes” and comments. Don’t be afraid to include questions to engage your audience. If you do not advertise with Facebook, consider it. As the Facebook feed begins to show more posts that are friends/family oriented, your business posts might get seen less. So the one way to get posts shown is to pay for them. In some cases, money does talk! Also, any ads that you pay for on Facebook will get shown on Instagram too. This is huge because Instagram is huge (see next point).

Instagram – Instagram announced that approximately 800 million people use Instagram every month. It is popular across the generations and not going away any time soon.

Instagram Recommendation – Keep your marketing up on Instagram. Post more frequently than you did in 2017 (which may be daily for some businesses or three times a week or four times a day; whatever you did last year, try to up it). Create a unique hashtag for your brand or business and use it on every post. Post a wide variety of content including videos, tips, quotes, and pictures (that you took, not stock photos). Utilize Instagram stories (which is more popular than Snapchat) to highlight photos or videos. These are highlighted at the top of the page in a bar that people can scroll through so they have great visibility and they expire after 24 hours, creating a sense of FOMO (Fear Of Missing Out) which makes people “want” to view them.

Twitter – Twitter was the slowest growing social media platform in 2017 and will most likely continue to struggle. They increased the character count (to 280) but may switch things up in 2018 to get the audience excited again.

Twitter Recommendation – Keep an eye on Twitter but if funds or time is limited, focus more efforts elsewhere.

Google+ – Although not as widely popular as other platforms, it is a powerful search engine tool for companies because the content gets indexed and shows up in search results. Only 70% of companies have a Google+ profile.

Google+ Recommendation – Don’t have a Google+ profile? Get one! The benefit of indexing and appearing in search results in the world’s most popular search engine is worth it, even if your Google+ audience is small.

Pinterest – Pinterest has over 200 million monthly users and they have some unique features – such as Pinterest Lens, Buyable Pins, and Rich Pins – that keep users on Pinterest and, more importantly, keeps them coming back. 2018 will see more advancement in their in-stream buying options which makes it easy for users to move from a pin to a purchase without leaving the app.

Pinterest Recommendation – Keep your Pinterest account current and robust. Post to your account but also follow and re-pin content that is valuable to your brand or business. If you sell items online, try Buyable Pins. You have nothing to lose and only revenue to gain.

LinkedIn – Here’s a secret about LinkedIn. This platform is not just for connecting business people. Many businesses have a LinkedIn company page to increase their company’s visibility and credibility. Recent research shows that LinkedIn is 277% more effective at lead generation than Facebook or Twitter and members are 50% more likely to purchase from a company they engage with on LinkedIn.

LinkedIn Recommendation – If your company does not have a LinkedIn page, you need to add this to your social media arsenal ASAP. Note that the LinkedIn page needs to be separate from your personal page. If you do have a LinkedIn company page, keep it current with advice, educational information, inspirational quotes, and updates on your company. Don’t forget to invite your LinkedIn connections to follow it.

Blog – A blog keeps your website “active” and provides useful up-to-date information to your readers. It also gives your brand or business a “voice” that is more intimate than the content on your website which can create (or further) relationships and trust within your audience.

Blog Recommendation – Some people find that it’s hard to write or hard to find the time to write something lengthy. All blog posts do not have to be novellas! If you are struggling with blog writing, develop a strategy that is easy to stick to (perhaps three posts a month to 1) promote a product 2) highlight an employee 3) post your favorite motivational quote). Or if blog writing consistently is too intimidating – or time consuming – hire someone who can do it best for you!

When you are planning your social media marketing plan, keep in mind: 

The 5 top reasons people follow brands on social media are for:

  1. Promotions and discounts
  2. Information and updates
  3. Customer service
  4. Entertaining content
  5. Ability to offer feedback

Final recommendation – 2018 social media marketing is going “back to basics”. Posts should be more relatable on a personal level and less like an ad (unless you are paying for ads!).

We wish you happy, healthy marketing in 2018!



Kelly Kohen
Easy Social Media Content – December National Days

Ah, December! The month that is filled with holiday cheer, Santa, bells ringing, Christmas music (that started before Thanksgiving-seriously?!?) and the end of year celebrations. Although some might think of those things during December, there are quite a few lesser known December days you can celebrate as well! These make great content for social media engagement.

Say goodbye to the Twelve Days of Christmas and Hello to some other fun and random celebrations!

December 1

AIDS Awareness Day

Eat a Red Apple Day

Faux Fur Friday

December 2

First Sunday of Advent

National Fritters Day

Mutt Day

December 3

National Roof Over Your Head Day

December 4

Santa’s List Day

Wear Brown Shoes Day

Sock Day

Cookie Day

December 5

Bathtub Party Day

Repeal Day—the 21st Amendment ends Prohibition

Ninja Day

December 6

St. Nicholas Day

Mitten Tree Day

Put On Your Own Shoes Day

Miners’ Day

December 7

Pearl Harbor Remembrance

International Civil Aviation Day

Letter Writing Day

National Cotton Candy Day

December 8

National Brownie Day

December 9

Christmas Card Day

National Pastry Day

December 10

Human Rights Day

Nobel Prize Day

December 11

National Noodle Ring Day

International Mountain Day

December 12

Hanukkah begins at sundown

Poinsettia Day

Gingerbread House Day

December 13

Violin Day

National Cocoa Day

National Day of the Horse

December 14

National Bouillabaisse Day

Monkey Day

December 15

Bill of Rights Day

National Lemon Cupcake Day

Cat Herders Day

National Ugly Christmas Sweater Day

Underdog Day

December 16

National Chocolate Covered Anything Day

December 17

Wright Brothers Day

National Maple Syrup Day

December 18

Bake Cookies Day

December 19

National Hard Candy Day

National Oatmeal Muffin Day

December 20

National Sangria Day

Go Caroling Day

December 21

Winter Solstice

First Day of Winter

Humbug Day

National Flashlight Day

Look on the Bright Side Day

 December 22

National Date Nut Bread Day

December 23

National Pfeffernüsse Day


Roots Day

December 24

Christmas Eve

National Chocolate Day

National Eggnog Day

December 25


National Pumpkin Pie Day

December 26

National Candy Cane Day

Boxing Day

Thank You Note Day

National Whiners Day

December 27

Make Cut Out Snowflakes Day

National Fruitcake Day

December 28

Card Playing Day

National Chocolate Candy Day

December 29

Pepper Pot Day

Tick Tock Day

No Interruptions Day

December 30

National Bicarbonate of Soda Day

Bacon Day

December 31

New Year’s Eve

Unlucky Day

National Champagne Day

Which days are on brand with your business or in line with your clients and customers? Pick days that help you connect with others through social media and then share them on Facebook, Twitter, Google+ or LinkedIn. National Days are a fun and easy way to create content easily.

Simple graphics are eye candy for your social media platforms! Have fun creating colorful graphics through simple and free tools such as and pick royalty free images from Pixabay or Unsplash.

Happy Holidays!

Anne Orfila
How to Set Up a Facebook Messenger Auto Reply

While the web never sleeps, most companies are not (and cannot be!) online 24/7. While many business owners check their email and voicemail accounts religiously (ahem, we know who you are!), some may forget – or check less often – other messaging services like Facebook Messenger. Although you can’t always reply quickly to messages you receive via Facebook Messenger, you want to make sure that potential customers feel heard and don’t slip through the cracks. Slow is the same as stop on the web! 🙂

One way to make sure your potential customers voices are “heard” even when you are not online is to set up an instant auto reply to any Facebook messages that come through. Facebook gives you the opportunity to set up an auto response with the “Response Assistant” setting. Note that you have to be on a business template to have this service (learn more about Facebook templates in our WMT blog post).

The cool thing about setting up a Facebook Messenger auto reply is that it is customizable (up to 250 characters). If you are not a Facebook Messenger person, direct them to call you, email you, visit your website (or all 3!). You can also personalize it to reply with person’s first name (or last name) so the message seems less generic. Here’s an example of ours:

Facebook Tip: Setting Up an Auto Reply on Facebook Messenger

To set your autoreply, go to your Facebook page and go to to ‘Settings’ > ‘Messaging’ and choose ‘Response Assistant’.

How to set up a Facebook Messenger Auto Reply


Click ‘Yes’ next to Response Assistant (lower in the page) and start composing your message.

Setting Up a Facebook Message Auto Response
Setting up your Facebook Response Assistant is one of the easiest tasks that you can do. We recommend you utilize this feature – even if you are good about responding to Facebook messages – because it lets the sender know that their message is valued and that you won’t leave them hanging.

Happy Social Media Marketing!

Anne Orfila
Boost Your Facebook Business Page with a Template

Can you think of a business – large or small – that doesn’t have a Facebook page?

Since most businesses have a Facebook page, you need to always be looking for ways to stand out and make yours count.

Make sure your Facebook page is user-friendly, understandable, easy to navigate and sells your product, brand, service, etc., Here is an easy way to help do this:

Give your Facebook Business Page a Boost – Assign it a “Template”.
There are 7 Facebook page templates available that have built-in default buttons and tabs specifically designed to help your type of Facebook business page. The templates are:

  • Services: This template is designed to help people find your services and get in touch. The “Call Now” button encourages people to take action.
  • Business: This is great for B2B Facebook pages. It helps you manage ways to post jobs and special offers.
  • Venues: Use the Venue template for Facebook business pages that host gatherings and events. It can highlight useful information like your venue’s hours, location, and upcoming events. A “Learn More” button encourages users to find out more about what is going on.
  • Nonprofit: This template highlights your cause and encourages people to fundraise and donate to your nonprofit.
  • Restaurants & Cafes: Use this template to highlight information about your menu, hours, location, and photos.
  • Shopping: This template is designed to showcase products and make it easy for people to shop online.
  • Politicians: This template helps politicians reach their supporters and communicate their message.

To choose the template that is right for you, go to ‘Settings’ > ‘Edit Page’ and ‘Templates’ will show up. Click ‘Edit’ to see the 7 options. Select your template from the list.

Boost Your Facebook Business Page - Web Marketing Tips

*We selected the ‘Services’ template for our WMT Facebook page!

Once you have selected your template, you can further customize your page by turning ‘On’ or ‘Off’ the Tabs that you want to appear on your Facebook business page. Pay attention because everything listed is what is appearing on your Facebook page! Chances are you do not need all those tabs.

Facebook Business Page Templates












If there is a tab that does not pertain to your business and you wish to turn ‘Off’, click on the ‘Settings’ button next to it.

When you turn it ‘Off’, it will no longer be displayed on your Facebook page.


web marketing therapy Facebook tips

Your tabs are displayed in the left column on your Facebook page and look like this to people who visit your page:

Facebook Business Template Tips from Web Marketing Therapy

One last thing! If you selected a ‘Services’ template, don’t forget to add your phone number to the ‘Call Now’ button that is located below your cover photo on the right side. Click on it to add your contact phone number. After that is done, you can hover over the button will bring up other editing options.

Boost Your Facebook Business Page with a Template


You’re almost done! Once your tabs are chosen and your phone number is set up, go back to your Facebook business page and review the changes. Click on the tabs, make sure everything is linking properly, and all information is appearing in the order that you wish to see it.

It looks like template options for Facebook business pages was rolled out in the beginning of this year. In my investigation, many businesses have not yet taken advantage of them! If you haven’t, I highly recommend that you jump in there now and make these simple changes to give your Facebook business page a boost.

Happy Social Media Marketing!

Web Marketing Tip: Update Your Facebook Header

You may have noticed recently that your Facebook header cover is cut off on the sides when your page is viewed on a mobile device and be saying to yourself, “but I created it in the recommended 828 x 315 pixel size.

The reason: Facebook changed the display size for mobile last year so the trick is to make your header cover image much taller than the recommended 828 x 315 pixels.

To get everything to display in the proper aspect ratio, create an 828 x 464 pixel file with the understanding that 75 pixels on the top and bottom will be cropped off when viewed on a desktop (so keep what is in those areas benign).  Also, know that Facebook no longer overlays the profile image in the lower left-hand corner (it’s displayed on a sidebar now), so use that area for content if applicable.

Finally, remember to upload your file as a PNG file for better resolution by avoiding image compression.