Category Archives: Social television

Kelly Kohen
Social Media – Timing is Everything

Social Media is confusing for a lot of business owners.  You want to be genuine and offer value to your followers on Facebook and Twitter as well as connections on LinkedIn, but you also want to ensure they are reading and seeing all this wonderful information you are sharing.  What are the prime times to post?

Being the proud owner of two cats, I could easily relate to all of the fun kitty puns in Kimi Mongello’s post discussing the best times to post on different social media platforms.  While these times may vary depending on your business, they are a good starting point!

Thanks for the paw-fect infographic, Kimi!

Kimi Mongello at blog.SumAll.com created a great infographic demonstrating when to post on different social media sites.

Watch and Share Now: A Pep Talk from Kid President

Please watch, watch again, watch one more time and SHARE. This Pep Talk from Kid President is AWESOME. Here is the link to share: http://www.youtube.com/watch?v=l-gQLqv9f4o and here is the link to donate: http://kidpresident.com/

Video Marketing: YouTube and Vimeo

Video Marketing and YouTube The benefits of video marketing are clear:  It’s free! (Is Adwords free? No! Are Yellowpages ads free? No!) Uploading videos on YouTube and Vimeo is completely free (more details below.) It is necessary for all businesses to have a presence on YouTube (disclaimer: I prefer YouTube.) Video content is super powerful. And it follows the rule: “Show me don’t tell”. Valuable video content is easy for people to remember and share. Businesses also have the opportunity to demonstrate their expertise to a local and global audience 24/7 (more exposure on YouTube.) If their video is super funny and creative, they have the potential to go viral which means huge amounts of exposure to their video and business. With video, they have the opportunity to provide a “face” for their business. And the last but not least, video marketing is great for search visibility. When businesses apply the right video tittles, descriptions, tags, and of course offer valuable content they have the opportunity to improve their search visibility. Especially, YouTube. Google bought YouTube in November 2006 for $1.65 billion. According to Wikipedia, “Alexa ranks YouTube as the third most visited website on the Internet, behind Google and Facebook.” Here are more details about YouTube and Vimeo.

YouTube:

  • According to this Quora article http://www.quora.com/What-are-the-main-differences-between-Vimeo-and-YouTube: “Beside having a much larger and more active community + a system that rewards engagement (commenting ,rating, FAVing,etc),…”
  • YouTube has over 62 million likes on Facebook.
  • File Size : 2 GB and Time limit on videos (15 minutes unless you’re a partner in which case you can time limit is unlimited.)
  • Monetization : YouTubers can make money by becoming a partner and allowing advertisment on their videos.
  • On Youtube you’ll be able to find content from almost every country, variety of topics and highly variable quality.
  • Many companies and even government departments have Youtube channels.
  • Youtube is very strict about copyright issues, Youtube will even remove the audio of your video if its copyrighted
  • Localization : Youtube provides customized interface for 24 countries as well as a worldwide version
  • Censorship : Currently censored in 5 counties – China, Iran, Libya, Tunisia, and Turkmenistan
  • Content : personal vlogs, amature footage, clips from tv shows, music videos, cell phone videos, mashups.
Vimeo :
  • Account types : Basic account offers 500 MB/week upload space and 1 HD video upload per week. The paid accounts are Vimeo Plus: $59.95 / year and Vimeo Pro: $199.00 a year
  • Vimeo has over 99K likes on Faceobook.
  • File Size: 500 MB/Week and time limit on videos is 15 minutes unless you’re a partner in which case you can time limit is unlimited.
  • Monetization: Vimeo’s terms of services clearly states; Non Commercial Use Only. “If you need a site to power your business’ videos, please try one of the many commercial video hosts out there. We remove commercial content that violates our Guidelines without warning.”
  • Vimeo is very strict regarding personal create content
  • Many professional videographers use Vimeo to showcase their work
  • Vimeo is like flicker for videographers

Here is an example of how Old Spice represents their brand on Vimeo. Old Spice hired TV personality and actor, Terry Crews, to represent their brand on Vimeo: http://vimeo.com/terrycrews.  Terry also appears in Old Spice TV commercials.  And be sure to note the “Old Spice Danger Zone” promotion on the TV Screen in the image below.

Terry Crews and Old Spice on Vimeo

Old Spice Muscle Music from Terry Crews on Vimeo.

Manage Your Online Reputation with LinkedIn, WordPress and Vimeo

Use LinkedIn for Online Reputation Management Managing your online reputation is JUST as important as crafting a well-written cover letter or resume. In many cases, your online reputation is the first impression someone will make regarding your personal brand, product, or service.

Use Twitter for Online Reputation ManagementAdam Dachls from Lifehacker.com says:
“Your search results can paint a picture of who you are to prospective employers, and if those results contain a number of negative items it can hurt your chances.”

This applies to prospective clients – not just employers!  Take that a step further – your brand search results can ALSO paint a picture of your product or services to prospective clients and customers.

According to Brand Yourself Web app data crunching, the following sites are the best at helping improve how you or your organization appear in Google search engine results pages:

  • LinkedInUse Facebook for online reputation management
  • Twitter
  • Facebook
  • For blogging: WordPress
  • For posting videos: Vimeo and YouTube. Their data shows that Vimeo was better a option for posting videos than YouTube. I disagree because Google owns YouTube. Tell me, what do you like better Vimeo or YouTube?) Use WordPress to manage your online reputation
  • For photo sharing: Flickr
  • They also mention Brand Youself and Zerply were at the top of the list. I did some research (see Alexa.com performance results for Zerply and Brand Yourself) and it is more important to initially focus on the above networking sites to build your online reputation before you move on to other sites.

Having a big ego when it comes to your search visibility is a-ok.  How Well Do You Rank in Google? BrandYourself Grades Your Ego Search and Helps Improve Your Results – check to see how you rank?

And if you need support, Web Marketing Therapy is happy to talk about online reputation management support. We can manage it for you and make ALL of the necessary updates or we can give you a customized to do list for you to get started now!

YouTube Channel Optimizations You Can Make Now

I recently had the opportunity to review several WMT client YouTube channels, advising on best practice feedback and noting suggestions to improve subscription and video views. I made a list of best practices that you can put to work.  Enjoy these YouTube channel optimization tips!

  • Design your channel to be on brand (see screenshots below).
  • The Basics: Give YouTube channel an appropriate title (this “KSmith” is NOT acceptable, title ALL videos (this “345by4.mov” is NOT acceptable), and add a description and a site link to all videos. Create playlists of videos that relate to each other.
  • Add a featured video to your channel (optional: make the video automatically play when visitors land on your YouTube channel).
  • Add information about your brand to the About box.
  • Add social media widgets (see Late Night channel example below) to increase visibility of other social media accounts.
  • Encourage viewers to subscribe (see Mashable channel below).
  • Connect channel to your other social media accounts (see Jimmy’s screenshot).

Check out these GREAT YouTube channel design examples below.  The first comes from Jimmy Fallon of Late Night and the 2nd comes from Mashable.

Late Night With Jimmy Fallon YouTube Channel

Mashable YouTube Channel

New Years Eve Plans?

The WMT Team wants to know… What are you doing new years eve? I will be enjoying time with family and friends and will most likely get a little dance in or two. 🙂

And you can thank the Hello Giggles Team for this beautiful delight: ‪What Are You Doing New Years Eve? by Zooey Deschanel and Joseph Gordon-Levitt‬. Zooey’s voice is heavenly and Joseph is too handsome for words. You can find HG on Facebook and Twitter. Their YouTube channel is VERY entertaining (I especially enjoy Molls’ Five Favorite Things of the Week.) And here is Joseph’s amazing site: http://hitrecord.org/.