Category Archives: YouTube

Katherine L. Garcia
Social Media Cover Photo Sizes for 2016

Social media cover photo sizes

Ever created a cover photo for social media only to find out it’s too small or doesn’t fit right? I have. I don’t want you to go through the pain I did so below are the appropriate dimensions for each social media platform. I suggest you bookmark this post for future reference. And don’t worry, if size dimensions change, I’ll make sure to update this blog post. I’ve got your back.

Social Media Cover Photo Sizes

Facebook Cover Photo Size:

828 px wide by 315 px tall

Facebook Event Cover Photo Size:

784 px wide by 295 px tall

Twitter Header Photo Size:

1500 px wide by 500 px tall

Google+ Cover Image Size:

1080 px wide by 608 px tall

Tumblr Banner Size:

1280 px wide by 1920 px tall

YouTube Channel Art Size:

2560 px wide by 1440px tall

LinkedIn Personal Background Image Size:

1400 px wide by 425 px tall

Linkedin Company Banner image:

646 px wide by 220 px tall

Editor’s Note: This post was originally published in early 2016. It has been updated to reflect the latest social media cover photo dimensions as of October 2016

Kelly Kohen
Social Media – Timing is Everything

Social Media is confusing for a lot of business owners.  You want to be genuine and offer value to your followers on Facebook and Twitter as well as connections on LinkedIn, but you also want to ensure they are reading and seeing all this wonderful information you are sharing.  What are the prime times to post?

Being the proud owner of two cats, I could easily relate to all of the fun kitty puns in Kimi Mongello’s post discussing the best times to post on different social media platforms.  While these times may vary depending on your business, they are a good starting point!

Thanks for the paw-fect infographic, Kimi!

Kimi Mongello at blog.SumAll.com created a great infographic demonstrating when to post on different social media sites.

Watch and Share Now: A Pep Talk from Kid President

Please watch, watch again, watch one more time and SHARE. This Pep Talk from Kid President is AWESOME. Here is the link to share: http://www.youtube.com/watch?v=l-gQLqv9f4o and here is the link to donate: http://kidpresident.com/

Video Marketing: YouTube and Vimeo

Video Marketing and YouTube The benefits of video marketing are clear:  It’s free! (Is Adwords free? No! Are Yellowpages ads free? No!) Uploading videos on YouTube and Vimeo is completely free (more details below.) It is necessary for all businesses to have a presence on YouTube (disclaimer: I prefer YouTube.) Video content is super powerful. And it follows the rule: “Show me don’t tell”. Valuable video content is easy for people to remember and share. Businesses also have the opportunity to demonstrate their expertise to a local and global audience 24/7 (more exposure on YouTube.) If their video is super funny and creative, they have the potential to go viral which means huge amounts of exposure to their video and business. With video, they have the opportunity to provide a “face” for their business. And the last but not least, video marketing is great for search visibility. When businesses apply the right video tittles, descriptions, tags, and of course offer valuable content they have the opportunity to improve their search visibility. Especially, YouTube. Google bought YouTube in November 2006 for $1.65 billion. According to Wikipedia, “Alexa ranks YouTube as the third most visited website on the Internet, behind Google and Facebook.” Here are more details about YouTube and Vimeo.

YouTube:

  • According to this Quora article http://www.quora.com/What-are-the-main-differences-between-Vimeo-and-YouTube: “Beside having a much larger and more active community + a system that rewards engagement (commenting ,rating, FAVing,etc),…”
  • YouTube has over 62 million likes on Facebook.
  • File Size : 2 GB and Time limit on videos (15 minutes unless you’re a partner in which case you can time limit is unlimited.)
  • Monetization : YouTubers can make money by becoming a partner and allowing advertisment on their videos.
  • On Youtube you’ll be able to find content from almost every country, variety of topics and highly variable quality.
  • Many companies and even government departments have Youtube channels.
  • Youtube is very strict about copyright issues, Youtube will even remove the audio of your video if its copyrighted
  • Localization : Youtube provides customized interface for 24 countries as well as a worldwide version
  • Censorship : Currently censored in 5 counties – China, Iran, Libya, Tunisia, and Turkmenistan
  • Content : personal vlogs, amature footage, clips from tv shows, music videos, cell phone videos, mashups.
Vimeo :
  • Account types : Basic account offers 500 MB/week upload space and 1 HD video upload per week. The paid accounts are Vimeo Plus: $59.95 / year and Vimeo Pro: $199.00 a year
  • Vimeo has over 99K likes on Faceobook.
  • File Size: 500 MB/Week and time limit on videos is 15 minutes unless you’re a partner in which case you can time limit is unlimited.
  • Monetization: Vimeo’s terms of services clearly states; Non Commercial Use Only. “If you need a site to power your business’ videos, please try one of the many commercial video hosts out there. We remove commercial content that violates our Guidelines without warning.”
  • Vimeo is very strict regarding personal create content
  • Many professional videographers use Vimeo to showcase their work
  • Vimeo is like flicker for videographers

Here is an example of how Old Spice represents their brand on Vimeo. Old Spice hired TV personality and actor, Terry Crews, to represent their brand on Vimeo: http://vimeo.com/terrycrews.  Terry also appears in Old Spice TV commercials.  And be sure to note the “Old Spice Danger Zone” promotion on the TV Screen in the image below.

Terry Crews and Old Spice on Vimeo

Old Spice Muscle Music from Terry Crews on Vimeo.

Manage Your Online Reputation with LinkedIn, WordPress and Vimeo

Use LinkedIn for Online Reputation Management Managing your online reputation is JUST as important as crafting a well-written cover letter or resume. In many cases, your online reputation is the first impression someone will make regarding your personal brand, product, or service.

Use Twitter for Online Reputation ManagementAdam Dachls from Lifehacker.com says:
“Your search results can paint a picture of who you are to prospective employers, and if those results contain a number of negative items it can hurt your chances.”

This applies to prospective clients – not just employers!  Take that a step further – your brand search results can ALSO paint a picture of your product or services to prospective clients and customers.

According to Brand Yourself Web app data crunching, the following sites are the best at helping improve how you or your organization appear in Google search engine results pages:

  • LinkedInUse Facebook for online reputation management
  • Twitter
  • Facebook
  • For blogging: WordPress
  • For posting videos: Vimeo and YouTube. Their data shows that Vimeo was better a option for posting videos than YouTube. I disagree because Google owns YouTube. Tell me, what do you like better Vimeo or YouTube?) Use WordPress to manage your online reputation
  • For photo sharing: Flickr
  • They also mention Brand Youself and Zerply were at the top of the list. I did some research (see Alexa.com performance results for Zerply and Brand Yourself) and it is more important to initially focus on the above networking sites to build your online reputation before you move on to other sites.

Having a big ego when it comes to your search visibility is a-ok.  How Well Do You Rank in Google? BrandYourself Grades Your Ego Search and Helps Improve Your Results – check to see how you rank?

And if you need support, Web Marketing Therapy is happy to talk about online reputation management support. We can manage it for you and make ALL of the necessary updates or we can give you a customized to do list for you to get started now!

Make Your YouTube Videos Multitask for SEO

As many of you know, Google is the the largest and most widely used search engine. YouTube (powered by Google) is the web’s second largest search engine.

Besides being a place to store your video content, YouTube has some massive multitasking marketing power that can be tapped to help boost search visibility, not only within searches in YouTube, but to help pull listings on Google search engine results pages (on www.Google.com) as well.

My latest Web Marketing Today article called Optimizing Your YouTube Videos for Search Engines shares are some easy steps to optimize visibility on videos you already have on YouTube as well as ones that you may be adding to your YouTube channel.

One of WMT’s sparking clients, Santa Barbara Jeweler Calla Gold, was our video example.

YouTube SEO

Click to See the Video Optimization Case Study