Thanksgiving prompts us to be thankful for what we have. Our team is constantly gratified by the marketing and social media tools as well as personal gadgets that make our lives easier and more productive. So in celebration of this holiday, we thought we’d share some tools and gadgets we are grateful for.
#welovehashtags! Hashtags (both on Facebook and Twitter) are a great way to classify posts. If hashtags are used correctly, they can definitely boost visibility. Hashtags are an important social media content marketing must. We wouldn’t be surprised if email incorporates the usage of hashtags in a year or two! #hashtagsrock
We love simplicity. TextEdit is a simple word processor and editor available on MAC computers (similar to Notepad on PC’s). Several WMTers enjoy using TextEdit for blogging, making to-do lists or to unformat Word or web content before pasting things into blog posts. It’s simple and easy, just how we like it.
Tweetdeck is super cool because it allows you to schedule tweets from multiple accounts in advance. You can also monitor who is interacting with your accounts, making it a mighty social media tool we adore! It was created by Twitter, which makes us love it even more!
Health is wealth. That’s why we are very thankful for the Garmin Forerunner. Our Web Marketing Counselor, Kelly Kohen says, “With my Garmin, I can simply walk out the door and start running, without having to map a run and still get in my long runs by exploring in whatever direction I choose!” We couldn’t agree any more. Garmin makes jogging more fun and keep us feeling healthy.
WMT is a virtual company (no offices! no commuting! Yay Wild Wild Web!) We have clients across the country and often have the need to communicate with visual examples or PowerPoint to make meetings more productive. This is where GoToMeeting comes in. GoToMeeting rocks because it brings people together via a shared computer screen. The organizer who is holding the meeting can show their screen and present their projects. We can also assign the screen sharing role to our peers so our team (who is rarely in the same place at at same time) can seamlessly lead meetings…virtually.
Simplehuman Coffee Maker
This gadget might be the most important of them all because without it, well, WMT might be a little leaderless. It’s my “most thankful for” technology. Without my Simplehuman, I’d be un-caffeinated and less productive! The Simplehuman coffee maker brews high quality, gourmet coffee and tea, making my mornings and afternoons buzz.
We are g-chat addicts (admitting is the first step, right?). It’s just another fabulous tool that helps us communicate with each other and we can’t get enough of it! People ask me a lot as the CEO of a virtual marketing agency how we communicate as a team. I love to respond with “we communicate WELL” (duh?!) but I do credit technologies like Google Chat (gchat) for helping us communicate quickly and efficiently. When gchat isn’t enough, we use old school technologies –like the phone. By actively communicating with each other we are able to be more productive. Teamwork all the way, baby!
Want to know how many people went on your site last month and for how long? Google Analytics has the ability to do that. It’s an amazing tool for us to know what’s working for us and what’s not. A tool we are oh-so-thankful for!
Google calendar’s online calendar is how we manage our meetings (and some of us, our lives!) This tech tool allows you to easily set up email alerts too. Plus, you can share your calendar with others.
Anne Orfila of Web Marketing Therapy said it best: “I am so thankful for Google calendar – it’s like a personal assistant, only better because it’s free! It emails me reminders and sends alerts to my phone of all my “when’s”, “where’s”, and “what’s”!”
She adds, “It has allowed me to say “no thank you, I do not need a reminder card” when I make appointments at the dentist, the doctor or the spa (my wallet is happy to not have another card shoved in it). Without it I’d be in the wrong place at the wrong time on the wrong day!”
Google Calendar, you have our hearts.
Twitter’s 140 character limit can get become troublesome, especially if you want to share a link that is longer than usual. Bitly makes a regular link short and best of all, the short link will never expire, allowing you to safely share the link on all of your other sites. High-five, Bitly!
Who doesn’t love listening to great music at work!? Pandora plays music we love. Our Virtual Word Specialist, Mary Sandor, says she is fueled by the dZihan & Kamien station on Pandora to keep her marketing content coming.
Google Drive is truly a remarkable tool because it allows you to share files with other people and users can edit the files online, without needing to download the file. How cool is that?! Plus, everything you edit is automatically saved, making it a highly productive tool.
Voice Memos for iPhone and iPAD
This cool app allows you to make recordings and trim them afterwards. This app comes very handy for us when we’re in conferences to capture ideas or to record things our colleagues are saying. Best of all, you can label your recordings, making it easy to keep your recordings more organized. My team is notorious for making me stop talking until she has her voice memo up so she captures my ADD ideas as they ooze out of my mouth.
Lastly, we love the World Wide Web! “Through the Web, we have instant access to thousands of pages of programming tutorials and reference materials,” Wil Thomas of Web Marketing Therapy says. “Whether we’re in the office, at the coffee shop, or traveling, we always have up-to-date information and support just a Google search away.” he says.
What makes it even more amazing is that the wild, wild web is still new and always growing with new information for you to learn from. Don’t you just love that?!
So there you have it. Those are the marketing tools and gadgets we are grateful for. Will we be thankful for the same tools next year? Well, you’ll have to wait and see. 😉