Category Archives: Tools

Anne Orfila
Boost Your Facebook Business Page with a Template

Can you think of a business – large or small – that doesn’t have a Facebook page?

Since most businesses have a Facebook page, you need to always be looking for ways to stand out and make yours count.

Make sure your Facebook page is user-friendly, understandable, easy to navigate and sells your product, brand, service, etc., Here is an easy way to help do this:

Give your Facebook Business Page a Boost – Assign it a “Template”.
There are 7 Facebook page templates available that have built-in default buttons and tabs specifically designed to help your type of Facebook business page. The templates are:

  • Services: This template is designed to help people find your services and get in touch. The “Call Now” button encourages people to take action.
  • Business: This is great for B2B Facebook pages. It helps you manage ways to post jobs and special offers.
  • Venues: Use the Venue template for Facebook business pages that host gatherings and events. It can highlight useful information like your venue’s hours, location, and upcoming events. A “Learn More” button encourages users to find out more about what is going on.
  • Nonprofit: This template highlights your cause and encourages people to fundraise and donate to your nonprofit.
  • Restaurants & Cafes: Use this template to highlight information about your menu, hours, location, and photos.
  • Shopping: This template is designed to showcase products and make it easy for people to shop online.
  • Politicians: This template helps politicians reach their supporters and communicate their message.

To choose the template that is right for you, go to ‘Settings’ > ‘Edit Page’ and ‘Templates’ will show up. Click ‘Edit’ to see the 7 options. Select your template from the list.

Boost Your Facebook Business Page - Web Marketing Tips

*We selected the ‘Services’ template for our WMT Facebook page!

Once you have selected your template, you can further customize your page by turning ‘On’ or ‘Off’ the Tabs that you want to appear on your Facebook business page. Pay attention because everything listed is what is appearing on your Facebook page! Chances are you do not need all those tabs.

Facebook Business Page Templates

 

 

 

 

 

 

 

 

 

 

 

If there is a tab that does not pertain to your business and you wish to turn ‘Off’, click on the ‘Settings’ button next to it.

When you turn it ‘Off’, it will no longer be displayed on your Facebook page.

 

web marketing therapy Facebook tips

Your tabs are displayed in the left column on your Facebook page and look like this to people who visit your page:

Facebook Business Template Tips from Web Marketing Therapy

One last thing! If you selected a ‘Services’ template, don’t forget to add your phone number to the ‘Call Now’ button that is located below your cover photo on the right side. Click on it to add your contact phone number. After that is done, you can hover over the button will bring up other editing options.

Boost Your Facebook Business Page with a Template

 

You’re almost done! Once your tabs are chosen and your phone number is set up, go back to your Facebook business page and review the changes. Click on the tabs, make sure everything is linking properly, and all information is appearing in the order that you wish to see it.

It looks like template options for Facebook business pages was rolled out in the beginning of this year. In my investigation, many businesses have not yet taken advantage of them! If you haven’t, I highly recommend that you jump in there now and make these simple changes to give your Facebook business page a boost.

Happy Social Media Marketing!

Lorrie Thomas
Diagnosis: Digital Marketing Projection Disorder

In therapy, the term “projection” is used to describe the act of avoiding ownership of one’s behavior by trying to give responsibility another person, organization or thing.

When I see a business leader projecting responsibility for their success on digital marketing, I am quick to diagnose digital marketing projection disorder to help wake them up to reality and get them on the right track.

While digital marketing projection disorder is common, it is also very dangerous.

It is ignorant to expect things like online ads, websites, social media, etc. to magically bring you all the business you desire. People power behavior – behavior powers results. In business, there are three critical areas that must all be working to their fullest to make you money honey:

marketing_ops_admin_circles

1) Operations – how well you do what you do. Whether you make and deliver a product or offer a service, your performance is a piece of the puzzle that makes you or breaks you. Happy customers = repeat business and referrals.

2) Admin – how well the business is supported. The #1 reason most small businesses fail is because of failure to collect. No money equals no business honey! Keeping cash flow positive pays the people and vendors who keep the machine running. Your admin procedures are critical.

3) Marketing – how well an organization’s people handle communications, visibility, client connections, service and sales. Marketing is NOT a Facebook page, a website, blog posts, or online ads – those are just example of things that could support awareness, communications, connections, service and sales. These things are tools, tools that need to be driven with strategy and expert execution.

Success is powered by the behavior of people. It takes people to lead operations, administrative work and marketing. You cannot expect tools to take you to where you want to go unless they are powered by the right people. While digital marketing can accelerate growth and success, there are a number of factors that influence results. If online ads are being driven to a crappy website, don’t project blame on the online ads. If a fantastic new website was created with all the best practices (design, copy, search optimization) and sales aren’t pouring in, it’s not the website’s fault, it’s lack of visibility work to drive traffic to the website. Positive behavior is needed to yield positive results. You have to look at the whole puzzle to really see where holes in success lie.

My digital marketing firm supports business leaders in their pursuit of success. When I see people struggle, it often starts with the behavior of the leaders – their willingness to make connections to generate business or hire people to help them do things in a quality manner or fix things that are barriers to their success. Whether we are offering web marketing services like social media marketing, online advertising management, search marketing, online PR or website creation, optimization and management, I always make a point to educate any new client that They are BATMAN, digital marketing is ROBIN.

Digital marketing has your back…it can support you with awareness, information distribution, education, even with customer service and sales, but you need to take responsibility for owning your super powers to succeed (and sometimes that means hiring help or being willing to change). 🙂

If you really want to go to the next level with your business, you have to be willing to grow and that means taking responsibility for changing behavior…your behavior, the behavior of people powering your business or the behavior of the people supporting your business.

We cannot have change until we are willing to change. If something does not fly, say goodbye! More on that in my Hoarding: Digital Marketing Diagnosis post.

Here’s to Happy, Healthy Marketing!
ltr_signature_initial copy

Anne Orfila
How to Find an HTML Hex Color Code Easily

I was working on a newsletter for a client and I wanted to match some text boxes in the the newsletter with the colors in the logo. While I dabble in graphic design (I focus more on copy, marketing content, etc.), I do not have Photoshop or Illustrator to help me discern the hex code for colors.

For anyone who doesn’t speak graphic design geek-speak, a hex code is six-digits (that can contain numbers and/or letters) that represent every shade of color imaginable. The color code is used by the computer to produce colors from web marketing therapy find your hex code colormagenta to black to aqua to every shade (dark and light) in between. The newsletter software program I was working in had a color-picker – one of those round circles (see right) – with all the colors represented. After toying with it for a few minutes, I deduced it was virtually impossible for me to find the exact three shades of color that I needed.

I turned to Google and found an online tool that would discern the hex color code for me. This was a very exciting discovery! To use this tool, I simply uploaded the logo, and clicked anywhere on the image to have the color’s hex code presented to me plus it provided the PMS (Pantone Matching System) colors closest to the color that I was looking at.

You can use the HTML hex color code tool here.

Below is a visual example, using our Web Marketing Therapy logo.

I uploaded the WMT JPG logo:

web marketing therapy tip find your hex color code

 

 

 

 

 

 

 

 

I clicked on the green color and my results appear below. 

how to find an HTML color code

 

 

 

 

 

 

 

 

 

 

The hex color code is #7fc142! 

I always want my web marketing work to be clean, professional and brand consistent. This online tool helped my newsletter text boxes match the logo exactly! I have bookmarked the hex color code finder tool for future use and hope that you can also utilize it to make your work more colorful!

Katherine L. Garcia
Tips for Covering Events on Social Media

Sometimes the act of covering live events on social media, large or small, can feel overwhelming. Deciding what to share, managing all social media platforms (Facebook, Twitter, G+, LinkedIn, Instagram, etc.) and making the message meaningful are all points to plan for. We do not plan to fail, we fail to plan!

Here are tips on how to cover events via social media we’ve gathered from experience, which can help you cover your next event and tap the power of social media marketing.

Be Prepared

Know the schedule of events. Have an idea of what you want to cover so you make sure you capture critical event moments. Make a list and if you are working with others, decide who will own what. For over event, we divided social media ownership to avoid content-posting overlap.

Use Your Cellphone

Don’t make social media event coverage complicated – there is no need to carry your laptop everywhere you go; it’s heavy and annoying. For the most part, you can do all of the social media event coverage straight from your mobile device. We were right up there with the event photographers with our iPhones getting some of the same great shots but we were able to post them immediately! (I did convert one photographer who started using his phone in-between camera shots!)

For posting, we love hootsuite.com to manage multiple accounts under one streamlined dashboard and we also were logged into our client’s social media account directly from our phones so we could tweet and post on Instagram. Facebook allows you to be logged into your personal account and be a page manager – Google Plus does too.

Edit Photos Before You Post

People like visuals, so make sure you post photos of the event (food, fun activities, event signs, etc.). We made sure with our client that there were photo releases and for some of the celebrity chefs and sommeliers we shot, we asked permission to post photos of them and share it on social media. Never assume permission – always ask first.

Before posting the photos on social media, we recommend you edit them on your phone. A little tweak can make a positive difference. Personally, I like Snapseed, Afterlight, and the built-in photo editor on my iPhone.

Also download Layout, a free app by Instagram that lets you create collages, and create collages to share on Facebook, Google+, but most importantly, Instagram. Collages don’t look too fab on Twitter. Instagram allows you to crop, change colors and lighting all from the app.

Post live

There is no need to wait to post, slow is the same as stop with social media marketing!  Do it live from the event, this gives attendees and non-attendees opportunities to share. You can also post short videos as well. Just remember that if you’re posting photos to do a quick photo edit before posting! And be mindful of spelling and grammar!

Schedule Social Media Posts in Advance

Schedule content about times, sponsors, and other event related news on social media before the event.We use Hootsuite for social media post scheduling. You can set it and forget and focus on posting more live action shots and focus on responding to people who are liking, sharing, retweeting or using your event hashtag.

Have a Social Media Partner (or Two)

Posting on Facebook, Twitter, Google Plus, etc., and replying to people’s comments and messages during the event, is time consuming, so don’t do it alone! Have a partner! Create a clear plan of who is going to manage what. Teamwork goes a long way. There were times at the event where I was live on site and my WMT teammie was cooped up in a hotel conference room getting fed pics while she was citing names and exact details of the photo and posting live. It worked really well – I got the shots, she got the fine details from a quiet room and had her full laptop up to work and type easily.

Invest in a portable chargerNothing is more annoying (or unprofessional) than running out of battery life during a major social-media-worthy activity. Own a portable charger. My favorite is the Mophie cell phone charger. They are reliable, sturdy, and get the job done.

Use Hashtags

Create your own hashtag for the event. Use the hashtag on Twitter, Facebook, Google+, and Instagram. Share the hashtag with visitors (if possible show the hashtag on a projector), remind speakers to share it, put it in signs and lead by example. Use the hashtag for all (or almost all) of your posts during the event.

Engage

Like photos or comments of people who are using your hashtag or commenting on your content live on site. Don’t wait – people want instant gratification. If appropriate, reply to the comments. Don’t be shy to ask people at the event to follow or like the business’ social media. It’s all about word of mouth, baby!

The most important thing out of this entire list is to loosen up.

Have fun – this is SOCIAL media (not robot media)!

Anne Orfila
Social Media Marketing Tip: Creating Infographics Easily

Infographic (ˌinfōˈɡrafik): a visual image used to represent information or data.

social-media-infographic-tips

Infographic created by me (Anne Orfila) on Canva!

Infographics are everywhere – blogs, Instagram, Twitter, Facebook, G+ – to convey messages in a short and sweet way. Infographics easily stand out amongst black-and-white text and are used to convey a statistic, quote, thought, product, and much more. Our clients who use graphics as part of their social media content receive many more “Likes”, “Favorites”, and re-tweets than text only.

We understand that hesitation comes in the actual creation of the infographic. You might think they are expensive or  time consuming. Deep breath – the good news is that you don’t need Photoshop or other fancy (and expensive) software to create some pretty spiffy visual art.

My colleague introduced me to Canva – whose tagline is Amazingly Simple Graphic Design Software – and that is exactly what it is. Amazing and simple!  Canva can be used to create designs for web or print. When you start your graphic creation, you choose between sizes that are appropriate for various social media sites or those that you may send to print (see screen shot of design size examples):

Social-Media-Infographic-Creation-Tip

Once you’ve chosen the size, you can choose between ready-made templates, customizable templates, backgrounds, formatted text designs, colors, and tons of stock images to incorporate in your infographic. There is also the option to upload your own pictures (and logo) so your infographics can reflect your brand and also be one-of-a-kind.

Canva’s library has over 1 million images. There are many free options and all the other images are $1 each to use. Canva’s basic platform is currently free to upload and design. A more advanced version, Canva for Work, incurs a monthly charge.

Canva has made it so easy to create fabulous, eye catching infographics and anyone can do it! If you’re looking to add some infographics into your social media mix, embrace your inner artist and let Canva help with the rest!

Web Marketing Therapy Challenge Time! I want you to leave this free therapy session and go make one! Shoot us an email or post so we can see your marketing progress!

Graphic Sizes for Social Media – Size DOES Matter!

Every social media platform has their own way of displaying their photos. When it comes to posting images on social media, size does matter when it comes to social media marketing!

According to NeoMan Studios, people remember 80% of what they see and do, 20% of what they read, and 10% of they hear. Colors also increase readers’ attentions span. And with so many “stuff” being thrown out at people on social media all day long, it’s more important than ever for your message to pop up against the crowd. And infographics can help you do that.

Pinterest, for example, likes long vertical graphics while Instagram is fond of only squared graphics:

instagram-and-pinterest

When creating a graphic (or instructing a vendor to design) to share on social media, make sure you save your graphic in the following dimensions:

Facebook:
940px x 788px
[Click here to see an example]

Twitter:
1024px x 512px
[Click here to see an example]

LinkedIn:
800px x 800px
[Click here to see an example]

Google+:
800px x 1200px
[Click here to see an example]

Pinterest:
735px x 1102px
[Click here to see an example]

Instagram:
640px x 640px
[Click here to see an example]

Click on this graphic below and then save it in your files:
social-media-graphic-sizes