Category Archives: Twitter

Katherine L. Garcia
Tips for Covering Events on Social Media

Sometimes the act of covering live events on social media, large or small, can feel overwhelming. Deciding what to share, managing all social media platforms (Facebook, Twitter, G+, LinkedIn, Instagram, etc.) and making the message meaningful are all points to plan for. We do not plan to fail, we fail to plan!

Here are tips on how to cover events via social media we’ve gathered from experience, which can help you cover your next event and tap the power of social media marketing.

Be Prepared

Know the schedule of events. Have an idea of what you want to cover so you make sure you capture critical event moments. Make a list and if you are working with others, decide who will own what. For over event, we divided social media ownership to avoid content-posting overlap.

Use Your Cellphone

Don’t make social media event coverage complicated – there is no need to carry your laptop everywhere you go; it’s heavy and annoying. For the most part, you can do all of the social media event coverage straight from your mobile device. We were right up there with the event photographers with our iPhones getting some of the same great shots but we were able to post them immediately! (I did convert one photographer who started using his phone in-between camera shots!)

For posting, we love hootsuite.com to manage multiple accounts under one streamlined dashboard and we also were logged into our client’s social media account directly from our phones so we could tweet and post on Instagram. Facebook allows you to be logged into your personal account and be a page manager – Google Plus does too.

Edit Photos Before You Post

People like visuals, so make sure you post photos of the event (food, fun activities, event signs, etc.). We made sure with our client that there were photo releases and for some of the celebrity chefs and sommeliers we shot, we asked permission to post photos of them and share it on social media. Never assume permission – always ask first.

Before posting the photos on social media, we recommend you edit them on your phone. A little tweak can make a positive difference. Personally, I like Snapseed, Afterlight, and the built-in photo editor on my iPhone.

Also download Layout, a free app by Instagram that lets you create collages, and create collages to share on Facebook, Google+, but most importantly, Instagram. Collages don’t look too fab on Twitter. Instagram allows you to crop, change colors and lighting all from the app.

Post live

There is no need to wait to post, slow is the same as stop with social media marketing!  Do it live from the event, this gives attendees and non-attendees opportunities to share. You can also post short videos as well. Just remember that if you’re posting photos to do a quick photo edit before posting! And be mindful of spelling and grammar!

Schedule Social Media Posts in Advance

Schedule content about times, sponsors, and other event related news on social media before the event.We use Hootsuite for social media post scheduling. You can set it and forget and focus on posting more live action shots and focus on responding to people who are liking, sharing, retweeting or using your event hashtag.

Have a Social Media Partner (or Two)

Posting on Facebook, Twitter, Google Plus, etc., and replying to people’s comments and messages during the event, is time consuming, so don’t do it alone! Have a partner! Create a clear plan of who is going to manage what. Teamwork goes a long way. There were times at the event where I was live on site and my WMT teammie was cooped up in a hotel conference room getting fed pics while she was citing names and exact details of the photo and posting live. It worked really well – I got the shots, she got the fine details from a quiet room and had her full laptop up to work and type easily.

Invest in a portable chargerNothing is more annoying (or unprofessional) than running out of battery life during a major social-media-worthy activity. Own a portable charger. My favorite is the Mophie cell phone charger. They are reliable, sturdy, and get the job done.

Use Hashtags

Create your own hashtag for the event. Use the hashtag on Twitter, Facebook, Google+, and Instagram. Share the hashtag with visitors (if possible show the hashtag on a projector), remind speakers to share it, put it in signs and lead by example. Use the hashtag for all (or almost all) of your posts during the event.

Engage

Like photos or comments of people who are using your hashtag or commenting on your content live on site. Don’t wait – people want instant gratification. If appropriate, reply to the comments. Don’t be shy to ask people at the event to follow or like the business’ social media. It’s all about word of mouth, baby!

The most important thing out of this entire list is to loosen up.

Have fun – this is SOCIAL media (not robot media)!

Graphic Sizes for Social Media – Size DOES Matter!

Every social media platform has their own way of displaying their photos. When it comes to posting images on social media, size does matter when it comes to social media marketing!

According to NeoMan Studios, people remember 80% of what they see and do, 20% of what they read, and 10% of they hear. Colors also increase readers’ attentions span. And with so many “stuff” being thrown out at people on social media all day long, it’s more important than ever for your message to pop up against the crowd. And infographics can help you do that.

Pinterest, for example, likes long vertical graphics while Instagram is fond of only squared graphics:

instagram-and-pinterest

When creating a graphic (or instructing a vendor to design) to share on social media, make sure you save your graphic in the following dimensions:

Facebook:
940px x 788px
[Click here to see an example]

Twitter:
1024px x 512px
[Click here to see an example]

LinkedIn:
800px x 800px
[Click here to see an example]

Google+:
800px x 1200px
[Click here to see an example]

Pinterest:
735px x 1102px
[Click here to see an example]

Instagram:
640px x 640px
[Click here to see an example]

Click on this graphic below and then save it in your files:
social-media-graphic-sizes

Katherine L. Garcia
Social Media Done Right – Marketing Tips for 2014

Last week, I attended one of the largest social media webinars in the world. The event, hosted by Hubspot, shared strategies to help increase business’s brand visibility on social media. Social media experts talked about advertisement methods and shared tips and best practices to get the best out of social media efforts.

Since sharing is caring (and we care at WMT!), here are some of the important social media marketing tips from the webcast + our advice to help you succeed in 2014. Let the learning begin!

Make a Damn Good Impression

Web Marketing Therapy Twitter

The rumor is true. Looks matter. It’s the first impression on your Facebook and Twitter that is important. People need a compelling reason to follow you. Draw them in with appropriate photos that represents your business well.  

In filling out the description on your Facebook or Twitter account, be accurate about your business locations, hour, and website links. The more details you give your audience, the easier it will be for them to understand and reach out to your business. Its the little things that count.

Be Human on Facebook

Web Marketing Facebook

Just because its your Facebook business page, doesn’t mean you should sound robotic on it. Talk to people online the way you would talk to a person right in front you. Show your Facebook fans the company’s culture. An example of this would be posting photos of the team having fun at work. Our team sometimes shares music we listen to during work with our Twitter and Facebook peeps. It’s a fun way for our followers to get to know us. This week we chilled out to Broken Bells.  Oh yeah!

Be Professional On LinkedIn

Web Marketing Therapy LinkedIn

On LinkedIn, you should always consider a more professional mindset. Share tips that are helpful to your followers and provide the valuable content regardless if its from your company or not. Constantly experiment and pay attention to the metrics provided to see what type of content works best.

Build Relationships on Twitter 

WMT Twitter

Tweet about relevant industry topics  and reach out to people in your industry to help build relationships. In the example above, we tweeted an article we wrote and tagged appropriate people who were mentioned in the blog post. Just like that, we can build relationships as well as awareness about our brand.

Using hashtags is a way to help drive engagement and add value to conversations.  In the example above, we created the hashtag #markEDing. This is a term created by Lorrie Thomas Ross which literally means:

Marketing + Education = markeding [Click Here to Tweet This Tip]

Anyone can create their own hashtags, just make sure they are easy to understand and align with your company’s purpose and goals.

Another Twitter tip: post appropriate photos on Twitter to help increase the visibility of your tweets. Remember, the photos don’t have to be yours, but you should credit the source. The marketing experts from the Hubspot webcast talked about the 80/20 rule on content. They encourage 80% of your content to not focus on what you are selling.

Lastly, treat social media networks as different platforms. In other words, unhook all social media accounts and treat each social media account individually. Linking the same content on all of your social media accounts is, well, lazy.

Huge thanks to Scott Engelman, Jed Clevenger, Russ Laraway & the team at Hubspot for inspiring us to write this blog. Feel free to send us your marketing questions at @webmarketing_rx!

virtualwordspecialist
Five Steps to Checking Free Images for Social Posting

Images bring aesthetic value to social media posts: Blogs, Facebook, Twitter, LinkedIn, Google + Pinterest, and more. Word of caution: make sure those free web images you used to enhance your posts are really “free to use.” Garry_Knight_Picture_of_pictures-imageAn article by Matt Morgan for Search Engine Watch titled “How to Find Free Images with Google Advanced Image Search” is a must read as he cautions against using “free” images without checking Google Advanced Image Search first.

His simple five step process (with screen shots) can help you avoid or the image deleted from your website or worse copy wright infringement correspondence from the owner!

Image credit: Garry Knight Flickr CC

Here are Matt’s five steps to checking free images: (click on the article above for visual aids).

Step 1 – Enter a search term in Google Images search

Step 2 – Click the Gear icon, then select Advanced search

Step 3 – Scroll down and use the usage rights drop down menu to select free to use or share, even commercially.

Step 4 – Click the Advanced Search button.

Step 5 – Double check the image using TinEye reverse image search. Important note: As Matt points out, this extra step is important as other webmasters and bloggers may have removed the copyright and metadata from the image and re-uploaded without the owner’s permission.

More image sharing resources: Google’s Advanced search images generally provide stock photos, but it can be limited. If you are looking for more variety of free or nearly free images, the following open source and sharing sites should give you a nice selection to choose from. (Check out each site for their terms of use).

The Web Marketing Therapy team loves sharing great tips and ideas. Let us know what your favorite image sharing sites are!

Additional Sources: Hub spot:  http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx

Copyblogger: http://www.copyblogger.com/lede-arresting-images/

Twitter Profile Update: Add Header Image

Check, check, check it out! Twitter has updated their profile design! We now have the opportunity to add an additional image, called the ‘header image’, to our Twitter profile page.

To make this update, go to settings, click design, and add header image. To get the creative juices flowing, here is a link to 10 Twitter header images done right. A screenshot of my favorite Twitter header image.

Mashable.com shared that Twitter CEO Dick Costolo went on NBC’s Today Tuesday morning to announce a new look for profile pages on the social network and a new iPad app plus updated iPhone and Android apps. Today‘s website explains: “What’s the biggest change?
  • There’s now a huge header image that runs across the top, sort of like the banner image that Facebook users have on their timelines.
  • The page itself has been reoriented to play up other visuals as well: Your avatar is no longer tucked in the corner, but will display front and center.
  • The photo stream, too, has been moved up, and will now be accessible on the apps.”
  • Note the header image specs are 1200 x 600 and file size has to be under 5mb.

new Twitter header image