Category Archives: Wild Web Women

Lorrie Thomas
Content Marketing That Multitasks – The How-To Hire Article

One of my favorite content marketing pieces that I advise my service-based business clients to create (or create for them) is the “how to hire” article. No matter what industry you are in, there are things that you know potential clients should ask when interviewing service providers, but may not know to. These questions and the answers can help a lead see you as the right choice faster and spare them from hiring the wrong company. The How-To Hire Article multitasks in three main ways.

Visibility. The title of a “how to hire” article usually has your profession name in it and sometimes your geographic location, helping to pull in searches. Title examples:

  • How to Hire The Right CPA
  • Hiring an Austin CPA for Your Business
  • Questions to Ask Before Hiring a Stylist
  • Ask These Three Questions Before Hiring a Wardrobe Stylist
  • What to Ask Before Hiring An Atlanta Web Marketing Company

Little easy titles, simple post to write, big online marketing asset. These questions kick off your article and when used in in the meta title and the url and the body of the text, the content might be picked up by a potential client searching for your services too. We call this “pull marketing” since the content pulls a prospective client in versus having to “push” ads to help generate visibility.

This content marketing piece can also be something you post to social media from time. We are big on reposting great content! Recycling is great for the planet and it’s awesome for your content marketing too!

Credibility. A client of ours has been creating content for a third-party industry publication that is very well known in his niche. He emailed us saying he had a huge potential client lead and that client was interviewing other people before they made a decision, a smart thing for a consumer to do. When he sent the after-meeting follow email, he included a line in the follow up email along the lines of:

As you interview other ________s, my recent article on titled How To Hire A __________ will serve as a great reference. It includes what to look for, questions to ask and more.

Any service professional can be an expert…you become the authority a client wants to hire by owning your awesomeness…owning your awesome is accelerated when you author content. In the word authority is the word author!

When my team and I are supporting Web Marketing Therapy and Wild Web Women clients, our work includes online PR, pitching our clients to journalists who are looking for expert advice to fill an article they are working on. My clients who do active content marketing make the cut 90% more than a non-content creating client does. Why? Simple. We can either pitch the writer referencing content that is already on the website (how’s that for multitasking marketing?) or if the client gives expert advice, we can turn that advice into content (yay, way to repurpose effort) and lastly, we can say ________ writes extensively on the topic of ______ as you can see on her website and blog (include link) which shows the client can talk the talk, but also walks the walk.

Sellability. When you actually SHOW what you KNOW it can help reinforce someone’s decision to hire you. Anyone can say they are the best choice, but when you actually document what you know, it reinforces this knowledge to the potential customer and to yourself.  

I coined the term MarkEDing® with my clients to help convey an ethical, effective and an easier approach to marketing. In a short 7 minute talk, I explained the concept of MarkEDing, how it works in today’s influence economy and how it can give everyone regardless of income, size or experience the power to have a place in business. (It’s worth a watch, fun and funny but will make a mark on your marketing brain!)

The wonderful, wild web world has taken the elitism out of marketing and allows service and product providers to market in a way that could never have been done before. MarkEDing is not about touting your products and services, it is about educating your current and prospective customer.

Take the time to write that “How to Hire” article. It will be a therapeutic exercise to reinforce your distinction, selling power, knowledge and will multitask for your marketing for years and years!

The fabulous thing about content marketing online is that the effort builds and compounds over time…a good investment for your visibility, credibility and sellability!

Virtual marketing hugs!

Katherine L. Garcia
Self Discovery Through Exercise

For the first time in my life, I had a new year’s resolution this year. My resolution was to rediscover myself. I clearly knew I wasn’t living up to my full potential. My life consisted of little exercise and a lot of overeating. And quite frankly, living like that didn’t feel right. I knew it was time for a change.

I wanted to feel strong, balanced, and be the best I can be. I knew becoming the best version of myself included making healthier eating decisions, exercise, and having caring relationships with not only the people in my life whom I so adore, but with my self as well. It was time to focus my attention on me and become my own caring parent and friend.

Of course, I knew I couldn’t tackle this road to self discovery all at once. I needed to take baby steps. Very, very small baby steps.

So I began to go to the gym.

At first, I was only able to jog for 60 seconds at a time without stopping to catch my breath. But then, as the days went on and my dedication grew, I began to notice how quickly my strength was increasing. I was going to the gym 6 days a week and was now able to do more push-ups and jog longer. My friend from college, Amber, even convinced me to give the treadmill a try (which was a personal fear of mine). I loved it!

I was constantly impressing myself with my new capabilities! It felt like I was birthing a new me, a new Katherine. My “can’t” mentality turned into “cans” and I began to shed negativity, feelings of unworthiness, and most importantly, I became closer to my self than ever before.

My new relationship with my self also affected the world around me. Instead of the usual happy hour with friends, I became more interested in going on yoga dates. Yes, yoga dates!

At Web Marketing Therapy, we always say, health is wealth…not just for marketing, but also for the people behind the marketing (US!!). I finally understand what that means. Moving, stretching, and running has added a new level of fulfillment to my life that I have never experienced before. And the cool thing is, my joy from exercise has affected my close friends and family. Just last week, my 5-year old goddaughter asked if she could go jogging with me! And we did!

Everyday I am constantly being in awe of the new things I am capable of. I feel happier in my personal and professional life. I wake up with more energy and eager to work and workout. And although I still have a lot of self-discovery to do, emotionally and physically, I feel proud to be on such a beautiful, healthy path.

So, who wants to workout with me? 😉

Maximize Marketing Relationships This Valentine's Day

In honor of Valentine’s Day we wanted to remind our web marketing savvy readers on the importance of cultivating relationships in regards to your marketing. Marketing is not just about the tools we use (Facebook, Twitter, websites, blogging, etc.) but how we use them to create meaningful relationships with our clients and customers.
WMT Marketing Relationships
Don’t be stumped about ways to boost your marketing relationships. Our simple steps below help give you a confidence lift to get out there and start having meaningful correspondence with your customers:
  • Listen to your customers and web visitors by paying attention to the questions, comments and interactions people are having with your organization through your web marketing tools.
  • Follow through by taking a moment to comment back, answer questions, pose questions, share new things and become involved in your markets online community. People appreciate being heard and responded to.
  • Pay attention to what people are responding to you can better tailor your content to work for you. See what content your clients are interacting with and what the most “liked” itmes are that you share. Also explore the types of things your fans are following – a little marketing research – and apply those findings to your content. More than likely you will boost the interactions with followers and friends because you are giving them the relevant content they crave and good service!

So this Valentine’s Day remember that marketing is about maximizing relationships. Let go of the “shoulds” and “what ifs”  for your marketing this year and focus on connecting with customers!

web marketing therapy  relationships

Marketing is about maximizing relationships.

Compassion for Sandy Hook Elementary School

The WMT team is sending compassion and love to the Sandy Hook Elementary School in Newtown, Connecticut. Our concerns, thoughts, and prayers go to the students, teachers, school staff, parents, and families affected by this tragedy. The WMT team values and knows the importance of education and we are grateful for the teachers, educators, and students that have inspired our lives.

“Those who educate children well are more to be honored than they who produce them; for these only gave them life, those the art of living well.” ― Aristotle

Step Away From Your Computer – Entrepreneur Inspiration from Amy Swift Crosby

It’s a challenge for many of us to maintain the balance between work and life outside work.  As a mom to an almost 5-year-old, I often struggle to not feel a little guilt when I’m working and away from my son, as well as a little guilt for not working when I’m off playing with my family or wasting time on my guilty pleasure – reality TV.  Lorrie aka The Marketing Therapist, always says “We aren’t selling oxygen – it’s ok to unplug” but sometimes it just doesn’t feel like you CAN get away.

As I was cruising through my Facebook feeds this morning during a break from work, I stumbled upon an article by Amy Swift Crosby, SMARTY founder and long time WMT friend, titled “10 Reasons Why You Shouldn’t be Working Right Now“.  Of course, I  was instantly enticed by her “permission slip to step away from my computer”.

A couple of my favorite reasons from Amy’s list are:

  • “A free mind makes many ideas ” There have been many times when I can’t easily determine the best next step but I ALWAYS find that physically stepping away from what I’m working on will often bring clarity.  It’s great to remember that it’s ok to not always be working on or in your business – you might actually be MORE productive if you aren’t always working!  The free time you take will also allow your ideas to expand!
  • You only have right now” This is one I am constantly reminded of as it seems time is flying by while I watch my son grow, learn and explore.  I hate to waste any time I have to spend  with him !

What a great reminder that it is OK to take a break from work and ENJOY life outside of your business!  As Amy says, “Take an adventure, it makes you more interesting”.

I’m off to plan my next adventure, or perhaps escape from civilization is more like it – to my new favorite spot accessible only by ferry and without any modern day comforts-just a beach and some wild horses-Shackleford Banks, NC!