Category Archives: General

Kelly Kohen
Easy Social Media Content – December National Days

Ah, December! The month that is filled with holiday cheer, Santa, bells ringing, Christmas music (that started before Thanksgiving-seriously?!?) and the end of year celebrations. Although some might think of those things during December, there are quite a few lesser known December days you can celebrate as well! These make great content for social media engagement.

Say goodbye to the Twelve Days of Christmas and Hello to some other fun and random celebrations!

December 1

AIDS Awareness Day

Eat a Red Apple Day

Faux Fur Friday

December 2

First Sunday of Advent

National Fritters Day

Mutt Day

December 3

National Roof Over Your Head Day

December 4

Santa’s List Day

Wear Brown Shoes Day

Sock Day

Cookie Day

December 5

Bathtub Party Day

Repeal Day—the 21st Amendment ends Prohibition

Ninja Day

December 6

St. Nicholas Day

Mitten Tree Day

Put On Your Own Shoes Day

Miners’ Day

December 7

Pearl Harbor Remembrance

International Civil Aviation Day

Letter Writing Day

National Cotton Candy Day

December 8

National Brownie Day

December 9

Christmas Card Day

National Pastry Day

December 10

Human Rights Day

Nobel Prize Day

December 11

National Noodle Ring Day

International Mountain Day

December 12

Hanukkah begins at sundown

Poinsettia Day

Gingerbread House Day

December 13

Violin Day

National Cocoa Day

National Day of the Horse

December 14

National Bouillabaisse Day

Monkey Day

December 15

Bill of Rights Day

National Lemon Cupcake Day

Cat Herders Day

National Ugly Christmas Sweater Day

Underdog Day

December 16

National Chocolate Covered Anything Day

December 17

Wright Brothers Day

National Maple Syrup Day

December 18

Bake Cookies Day

December 19

National Hard Candy Day

National Oatmeal Muffin Day

December 20

National Sangria Day

Go Caroling Day

December 21

Winter Solstice

First Day of Winter

Humbug Day

National Flashlight Day

Look on the Bright Side Day

 December 22

National Date Nut Bread Day

December 23

National Pfeffernüsse Day

Festivus

Roots Day

December 24

Christmas Eve

National Chocolate Day

National Eggnog Day

December 25

Christmas

National Pumpkin Pie Day

December 26

National Candy Cane Day

Boxing Day

Thank You Note Day

National Whiners Day

December 27

Make Cut Out Snowflakes Day

National Fruitcake Day

December 28

Card Playing Day

National Chocolate Candy Day

December 29

Pepper Pot Day

Tick Tock Day

No Interruptions Day

December 30

National Bicarbonate of Soda Day

Bacon Day

December 31

New Year’s Eve

Unlucky Day

National Champagne Day

Which days are on brand with your business or in line with your clients and customers? Pick days that help you connect with others through social media and then share them on Facebook, Twitter, Google+ or LinkedIn. National Days are a fun and easy way to create content easily.

Simple graphics are eye candy for your social media platforms! Have fun creating colorful graphics through simple and free tools such as Canva.com and pick royalty free images from Pixabay or Unsplash.

Happy Holidays!

Katherine L. Garcia
Canva Tip of The Month: Explore Templates

I’ve been using Canva for years to support clients with their social media marketing and content marketing efforts. In the beginning, design options were limited so most of the graphics I would design were from scratch.

Now all that hassle is not needed as Canva provides hundreds of templates for you to use. To help spare you any social media stress, I am sharing some tips below so you can be empowered to get more out of this wonderful image-creating solution!

Templates are pre-made designs Canva offers for web or print. They offer pre-made blog graphics, presentations, social media covers designs, flyers, posters, invitations and so much more. Once you select the template you want to use, you can edit the font, color, photos, and if you’re a paying customer, you can change the size of the design.

Templates are great for entrepreneurs who are non-designers! With templates, you can make professional looking graphics and since templates are pre-designed, it saves you a lot of time – no need to start from a blank page.

The templates can be found on the left side of the Canva website, once you’re logged in. Under Explore Templates.

Once you click on Explore Templates, I suggest using their search bar. Let’s say you’re looking to design a social media graphic for Thanksgiving. In the search bar, type ‘Thanksgiving’. 10+ pages of Thanksgiving-related designs pop up.

When choosing a template, don’t focus too much on the color or the font used because that can be changed. Instead, focus on the overall feel. Ask yourself, does this graphic go well with my brand?

Also, you’ll notice that some of your template options will be posters, post cards, social graphics, etc. You don’t have to worry about this if you pay for Canva for Work, which I strongly suggest you do because then you can choose any template and easily resize the design to your liking.

If you do not pay for Canva for Work, then you have to choose a template specific to the type of design you’re creating. If you’re creating a graphic to post on social media, you’d need to choose a template that’s a social graphic.

Since we are paying customers, we chose this design; a postcard.

First things first, let’s resize the image into a graphic that can be posted on social media. We always resize it to the Instagram size option Canva provides because we’ve noticed that size is larger than the other social graphic options in Canva.

Here’s how to change the dimensions of the graphic (remember, this only applies to Canva for Work customers!): Click on File -> Change Dimension -> Instagram Post.

Ta-Da! Our design went from post card dimensions to Instagram.

After you resized your image, you have to edit it to reflect your brand. In this case, I’m going to change the color, the font, and the messaging to be more on brand with Web Marketing Therapy.

Here’s the final product:

All done!

My favorite part of Canva is that your templates are automatically saved. So let’s say you use Canva to design a flyer about a workshop you’re going to host. And then let’s say a few weeks later, you have another workshop coming up. Well, you can use the same template that you edited prior, just change the details. Easy peasy. Ah, Canva rocks!

Have Canva questions? Ask them below and we’ll happily answer them!

Lorrie Thomas
Digital Marketing Alone Will Not Make You a Superhero

I sometimes feel like I am punching people with tough love when I break the news that digital marketing is not going to make them successful. Digital marketing is absolutely part of the equation, but the tools need to be driven with some serious human KAPOW to really pack some punch into the equation!

YOU (not the tools) will make you successful!

Look at web marketing (websites, online advertising, social media marketing, search marketing, etc.) like this:

YOU are Batman, Web Marketing is Robin. Stay with me on this one….Batman is the leader, the one on the front lines while Robin acts as your trusty sidekick – he has your back, but he’s not going to make it alone!

Batman is NOTHING without Robin, but Robin could not strike out on his own and be ok either. It’s a synergistic dream team!

I love to help people build and optimize their marketing so it does act as a trusty sidekick – making you look good, reinforcing your message, keeping you out there, communicating, serving, supporting and selling…(it has your back!)

Digital Marketing will not magically make you a superhero. When you get in the hero mindset and are really ready for success, then the tools become VERY useful!

You grow when you have a great support system in place. Make sure your digital marketing is optimized to brand, build and boost business, when it is, you’ll be in much better shape to pack some marketing POW! into your business.

Remember: You can’t hide behind your computer and expect to make money honey!

Marketing is the act of building awareness, connecting, communicating, serving, supporting…all to make sales.

Don’t count on digital marketing to do it alone, get in the mental mindset to have your superhero pants on at all times!

Anne Orfila
How to Set Up a Facebook Messenger Auto Reply

While the web never sleeps, most companies are not (and cannot be!) online 24/7. While many business owners check their email and voicemail accounts religiously (ahem, we know who you are!), some may forget – or check less often – other messaging services like Facebook Messenger. Although you can’t always reply quickly to messages you receive via Facebook Messenger, you want to make sure that potential customers feel heard and don’t slip through the cracks. Slow is the same as stop on the web! 🙂

One way to make sure your potential customers voices are “heard” even when you are not online is to set up an instant auto reply to any Facebook messages that come through. Facebook gives you the opportunity to set up an auto response with the “Response Assistant” setting. Note that you have to be on a business template to have this service (learn more about Facebook templates in our WMT blog post).

The cool thing about setting up a Facebook Messenger auto reply is that it is customizable (up to 250 characters). If you are not a Facebook Messenger person, direct them to call you, email you, visit your website (or all 3!). You can also personalize it to reply with person’s first name (or last name) so the message seems less generic. Here’s an example of ours:

Facebook Tip: Setting Up an Auto Reply on Facebook Messenger

To set your autoreply, go to your Facebook page and go to to ‘Settings’ > ‘Messaging’ and choose ‘Response Assistant’.

How to set up a Facebook Messenger Auto Reply

 

Click ‘Yes’ next to Response Assistant (lower in the page) and start composing your message.

Setting Up a Facebook Message Auto Response
Setting up your Facebook Response Assistant is one of the easiest tasks that you can do. We recommend you utilize this feature – even if you are good about responding to Facebook messages – because it lets the sender know that their message is valued and that you won’t leave them hanging.

Happy Social Media Marketing!

Lorrie Thomas
Marketing Is About Relationships, Not Sales

Marketing is not just a means to make sales. Marketing creates and cultivates and relationships.

There is a big difference between a transaction and a relationship. A one time sale has to be replaced with another one to keep a business alive. You have to start the process over and over again to get one result. A relationship can grow and refer you to other relationships. Marketing that matters will get you the results you want.

The next time you wonder if it’s worth your time to blog, post to social media, send a personal thank you card or go the extra mile to offer great customer service, remember that all of this is part of the marketing puzzle.

While the world of web marketing is highly techy, remember that being high on personal touch will set you apart from the competition.