Ah, December! The month that is filled with holiday cheer, Santa, bells ringing, Christmas music (that started before Thanksgiving-seriously?!?) and the end of year celebrations. Although some might think of those things during December, there are quite a few lesser known December days you can celebrate as well! These make great content for social media engagement.
Say goodbye to the Twelve Days of Christmas and Hello to some other fun and random celebrations!
AIDS Awareness Day
Eat a Red Apple Day
Faux Fur Friday
First Sunday of Advent
National Fritters Day
National Roof Over Your Head Day
Santa’s List Day
Wear Brown Shoes Day
Bathtub Party Day
Repeal Day—the 21st Amendment ends Prohibition
St. Nicholas Day
Mitten Tree Day
Put On Your Own Shoes Day
Pearl Harbor Remembrance
International Civil Aviation Day
Letter Writing Day
National Cotton Candy Day
National Brownie Day
Christmas Card Day
National Pastry Day
Human Rights Day
Nobel Prize Day
National Noodle Ring Day
International Mountain Day
Hanukkah begins at sundown
Gingerbread House Day
National Cocoa Day
National Day of the Horse
National Bouillabaisse Day
Bill of Rights Day
National Lemon Cupcake Day
Cat Herders Day
National Ugly Christmas Sweater Day
National Chocolate Covered Anything Day
Wright Brothers Day
National Maple Syrup Day
Bake Cookies Day
National Hard Candy Day
National Oatmeal Muffin Day
National Sangria Day
Go Caroling Day
First Day of Winter
National Flashlight Day
Look on the Bright Side Day
National Date Nut Bread Day
National Pfeffernüsse Day
National Chocolate Day
National Eggnog Day
National Pumpkin Pie Day
National Candy Cane Day
Thank You Note Day
National Whiners Day
Make Cut Out Snowflakes Day
National Fruitcake Day
Card Playing Day
National Chocolate Candy Day
Pepper Pot Day
Tick Tock Day
No Interruptions Day
National Bicarbonate of Soda Day
New Year’s Eve
National Champagne Day
Which days are on brand with your business or in line with your clients and customers? Pick days that help you connect with others through social media and then share them on Facebook, Twitter, Google+ or LinkedIn. National Days are a fun and easy way to create content easily.
Simple graphics are eye candy for your social media platforms! Have fun creating colorful graphics through simple and free tools such as Canva.com and pick royalty free images from Pixabay or Unsplash.
I’ve been using Canva for years to support clients with their social media marketing and content marketing efforts. In the beginning, design options were limited so most of the graphics I would design were from scratch.
Now all that hassle is not needed as Canva provides hundreds of templates for you to use. To help spare you any social media stress, I am sharing some tips below so you can be empowered to get more out of this wonderful image-creating solution!
Templates are pre-made designs Canva offers for web or print. They offer pre-made blog graphics, presentations, social media covers designs, flyers, posters, invitations and so much more. Once you select the template you want to use, you can edit the font, color, photos, and if you’re a paying customer, you can change the size of the design.
Templates are great for entrepreneurs who are non-designers! With templates, you can make professional looking graphics and since templates are pre-designed, it saves you a lot of time – no need to start from a blank page.
The templates can be found on the left side of the Canva website, once you’re logged in. Under Explore Templates.
Once you click on Explore Templates, I suggest using their search bar. Let’s say you’re looking to design a social media graphic for Thanksgiving. In the search bar, type ‘Thanksgiving’. 10+ pages of Thanksgiving-related designs pop up.
When choosing a template, don’t focus too much on the color or the font used because that can be changed. Instead, focus on the overall feel. Ask yourself, does this graphic go well with my brand?
Also, you’ll notice that some of your template options will be posters, post cards, social graphics, etc. You don’t have to worry about this if you pay for Canva for Work, which I strongly suggest you do because then you can choose any template and easily resize the design to your liking.
If you do not pay for Canva for Work, then you have to choose a template specific to the type of design you’re creating. If you’re creating a graphic to post on social media, you’d need to choose a template that’s a social graphic.
Since we are paying customers, we chose this design; a postcard.
First things first, let’s resize the image into a graphic that can be posted on social media. We always resize it to the Instagram size option Canva provides because we’ve noticed that size is larger than the other social graphic options in Canva.
Here’s how to change the dimensions of the graphic (remember, this only applies to Canva for Work customers!): Click on File -> Change Dimension -> Instagram Post.
Ta-Da! Our design went from post card dimensions to Instagram.
After you resized your image, you have to edit it to reflect your brand. In this case, I’m going to change the color, the font, and the messaging to be more on brand with Web Marketing Therapy.
Here’s the final product:
My favorite part of Canva is that your templates are automatically saved. So let’s say you use Canva to design a flyer about a workshop you’re going to host. And then let’s say a few weeks later, you have another workshop coming up. Well, you can use the same template that you edited prior, just change the details. Easy peasy. Ah, Canva rocks!
Have Canva questions? Ask them below and we’ll happily answer them!
I sometimes feel like I am punching people with tough love when I break the news that digital marketing is not going to make them successful. Digital marketing is absolutely part of the equation, but the tools need to be driven with some serious human KAPOW to really pack some punch into the equation!
YOU (not the tools) will make you successful!
Look at web marketing (websites, online advertising, social media marketing, search marketing, etc.) like this:
YOU are Batman, Web Marketing is Robin. Stay with me on this one….Batman is the leader, the one on the front lines while Robin acts as your trusty sidekick – he has your back, but he’s not going to make it alone!
Batman is NOTHING without Robin, but Robin could not strike out on his own and be ok either. It’s a synergistic dream team!
I love to help people build and optimize their marketing so it does act as a trusty sidekick – making you look good, reinforcing your message, keeping you out there, communicating, serving, supporting and selling…(it has your back!)
Digital Marketing will not magically make you a superhero. When you get in the hero mindset and are really ready for success, then the tools become VERY useful!
You grow when you have a great support system in place. Make sure your digital marketing is optimized to brand, build and boost business, when it is, you’ll be in much better shape to pack some marketing POW! into your business.
Remember: You can’t hide behind your computer and expect to make money honey!
Marketing is the act of building awareness, connecting, communicating, serving, supporting…all to make sales.
Don’t count on digital marketing to do it alone, get in the mental mindset to have your superhero pants on at all times!
Marketing is not just a means to make sales. Marketing creates and cultivates and relationships.
There is a big difference between a transaction and a relationship. A one time sale has to be replaced with another one to keep a business alive. You have to start the process over and over again to get one result. A relationship can grow and refer you to other relationships. Marketing that matters will get you the results you want.
The next time you wonder if it’s worth your time to blog, post to social media, send a personal thank you card or go the extra mile to offer great customer service, remember that all of this is part of the marketing puzzle.
While the world of web marketing is highly techy, remember that being high on personal touch will set you apart from the competition.