Category Archives: General

Hannah Lansford
Digital Marketing Tips and Ideas published an article titled “Top 25 Digital Marketing Tips & Ideas from the Pros” that includes advice from WMT’s very own, Katherine Garcia! is dedicated to helping small businesses succeed by providing useful tips and information to their readers. We loved that Katherine’s insight and advice made it into the piece.

Katherine serves as a Digital Marketing Manager here at WMT, and has years of experience in social media marketing. She supports and advises brands in all areas of web marketing, so her expertise fits perfectly into the article’s content. In the article, Katherine points out that just like many other areas of life, consistency is key, especially with your company’s visual brand.

She recommends using Canva to create graphics and ensure consistency with your brand’s visual social media content. She sets Canva accounts up for her clients allowing clients to use the same fonts, and colors. She teaches them how to use a consistent style for all web and social media spaces. If you don’t know the exact colors that are being used on your website, there is no need to worry!

Katherine makes reference to this website so you can easily figure out the colors that are being used on your site and then insert them into Canva. Once you make your graphics for social media, she advises you save them with descriptive phrases in order to help boost your SEO and increase visibility. With these helpful tips in mind when creating your social media content, your brand’s social presence will be one of the key factors in ensuring your business’s success.

There are many other valuable tips mentioned in the article including one with Jordan Scheltgen, the founder of Cave Social, who talks about the importance of engaging with other businesses who have similar customer bases as yours. This reminded me of the #CommunityOverCompetition hashtag I’ve been seeing everywhere on Twitter amongst creatives. It’s so important to create and cultivate relationships with clients and other businesses in order to both build up and cheer each other on, and I loved that the article included this tip in their article!

If you want to learn more digital marketing strategies, be sure to check out this article and Katherine’s feature (she’s number 21 in the article, but to us, she’s #1)!  

Hannah Lansford
Website Best Practices – Evaluate Usability

No matter where you are at in business, your website will always be a foundation to all marketing. First impressions are important – people always tend to remember their first interactions with someone, in real life and online. For most people, especially potential clients, your website will be their first impression of your business, personality, and work. Therefore it is imperative that your web presence is clean, consistent and has a high level of usability.

Web Marketing Therapy helps clients optimize their marketing based on a five-factor success framework. Usability is one of them. Usability can have many different meanings, but today we’ll be covering three attributes of usability and how you can make sure your website implements them well.

Here are three questions to ask yourself while putting a website together (new site or redesign). It will help you make decisions regarding design, pagination, and what content should or shouldn’t be there.

  1. Are there too many words on this page? Every sentence should serve a purpose on your website. It’s very common for websites to have pages full of words that are doing nothing more than taking up white space. In the current day and age, people’s attention spans aren’t very long, and many people do not have the patience to be reading every single word they see on a screen. In fact, when most people are reading web pages, they’re really only looking at keywords, facts, and information, so it’s likely they’re already just skimming through the content anyway. If your website has a ton of extra fluff words, they’ll either a). Close the page entirely or b). Skim too fast to be able to process and see the main points before losing interest. To prevent this from happening, simply take out the needless words! You’d be surprised to see that when you get rid of the extra words surrounding the main idea you’re trying to get across, nothing is lost and people are more likely to be able to find exactly what they were looking for in the first place.
  2. Is my website easily navigable? Like I previously mentioned, attention spans are at an all-time low now that we have high-speed internet almost everywhere we go. People need to be able to find exactly what they’re looking for in less than 5 clicks. This practice will dictate how you decide to split up content into pages and the general organization of your website.Here are a few things to keep in mind to ensure that your users are able to easily maneuver your web space:

    1. It is very obvious what is clickable and what is not
    2. There is not too much clutter on the page that is more of a distraction than it is visually appealing (remember, everything on the page serves a specific purpose)
    3. Use a lot of headings to organize bodies of text. Keep them clear and concise, and close to the text it’s outlining.
  3. Is my website going to be memorable? I spend a lot of time looking at business websites and other content creators’ portfolio sites for job openings and inspiration (that’s actually how I got this job at WMT!). I couldn’t even begin to give you a solid number of how many websites I visit in a day. However, I can easily point you to at least 5 websites that I visit regularly because I know that I will be able to find exactly what I’m looking for with ease. These websites all have one thing in common: a consistent flow of content. All of the page headings match whatever words I clicked on to get there, page content is broken into clearly defined areas and sections, and the text is formatted to support scanning rather than reading. I always remember websites based on their ease of finding information; that was actually one of the first indicators that I had chosen the right university to attend (kudos to Georgia Southern for having such a simple and searchable website)! I researched about 10 schools and Georgia Southern’s was the easiest for me to navigate and find information, and I definitely remembered that when I was looking at programs and applications. Consistency is key in a lot of aspects of life, and your website is definitely one of them too.

Make the web experience for your potential customers and other viewers positive. Many people, myself included, will usually turn away from a company or service if they don’t have a solid website that can tell me what I’m looking for.

The goal of your website should be to inform people and to have them keep coming back.

With the attributes of usability discussed here, both of those goals can easily be accomplished.

Kelly Kohen
Easy Social Media Content – December National Days

Ah, December! The month that is filled with holiday cheer, Santa, bells ringing, Christmas music (that started before Thanksgiving-seriously?!?) and the end of year celebrations. Although some might think of those things during December, there are quite a few lesser known December days you can celebrate as well! These make great content for social media engagement.

Say goodbye to the Twelve Days of Christmas and Hello to some other fun and random celebrations!

December 1

AIDS Awareness Day

Eat a Red Apple Day

Faux Fur Friday

December 2

First Sunday of Advent

National Fritters Day

Mutt Day

December 3

National Roof Over Your Head Day

December 4

Santa’s List Day

Wear Brown Shoes Day

Sock Day

Cookie Day

December 5

Bathtub Party Day

Repeal Day—the 21st Amendment ends Prohibition

Ninja Day

December 6

St. Nicholas Day

Mitten Tree Day

Put On Your Own Shoes Day

Miners’ Day

December 7

Pearl Harbor Remembrance

International Civil Aviation Day

Letter Writing Day

National Cotton Candy Day

December 8

National Brownie Day

December 9

Christmas Card Day

National Pastry Day

December 10

Human Rights Day

Nobel Prize Day

December 11

National Noodle Ring Day

International Mountain Day

December 12

Hanukkah begins at sundown

Poinsettia Day

Gingerbread House Day

December 13

Violin Day

National Cocoa Day

National Day of the Horse

December 14

National Bouillabaisse Day

Monkey Day

December 15

Bill of Rights Day

National Lemon Cupcake Day

Cat Herders Day

National Ugly Christmas Sweater Day

Underdog Day

December 16

National Chocolate Covered Anything Day

December 17

Wright Brothers Day

National Maple Syrup Day

December 18

Bake Cookies Day

December 19

National Hard Candy Day

National Oatmeal Muffin Day

December 20

National Sangria Day

Go Caroling Day

December 21

Winter Solstice

First Day of Winter

Humbug Day

National Flashlight Day

Look on the Bright Side Day

 December 22

National Date Nut Bread Day

December 23

National Pfeffernüsse Day


Roots Day

December 24

Christmas Eve

National Chocolate Day

National Eggnog Day

December 25


National Pumpkin Pie Day

December 26

National Candy Cane Day

Boxing Day

Thank You Note Day

National Whiners Day

December 27

Make Cut Out Snowflakes Day

National Fruitcake Day

December 28

Card Playing Day

National Chocolate Candy Day

December 29

Pepper Pot Day

Tick Tock Day

No Interruptions Day

December 30

National Bicarbonate of Soda Day

Bacon Day

December 31

New Year’s Eve

Unlucky Day

National Champagne Day

Which days are on brand with your business or in line with your clients and customers? Pick days that help you connect with others through social media and then share them on Facebook, Twitter, Google+ or LinkedIn. National Days are a fun and easy way to create content easily.

Simple graphics are eye candy for your social media platforms! Have fun creating colorful graphics through simple and free tools such as and pick royalty free images from Pixabay or Unsplash.

Happy Holidays!

Katherine L. Garcia
Canva Tip of The Month: Explore Templates

I’ve been using Canva for years to support clients with their social media marketing and content marketing efforts. In the beginning, design options were limited so most of the graphics I would design were from scratch.

Now all that hassle is not needed as Canva provides hundreds of templates for you to use. To help spare you any social media stress, I am sharing some tips below so you can be empowered to get more out of this wonderful image-creating solution!

Templates are pre-made designs Canva offers for web or print. They offer pre-made blog graphics, presentations, social media covers designs, flyers, posters, invitations and so much more. Once you select the template you want to use, you can edit the font, color, photos, and if you’re a paying customer, you can change the size of the design.

Templates are great for entrepreneurs who are non-designers! With templates, you can make professional looking graphics and since templates are pre-designed, it saves you a lot of time – no need to start from a blank page.

The templates can be found on the left side of the Canva website, once you’re logged in. Under Explore Templates.

Once you click on Explore Templates, I suggest using their search bar. Let’s say you’re looking to design a social media graphic for Thanksgiving. In the search bar, type ‘Thanksgiving’. 10+ pages of Thanksgiving-related designs pop up.

When choosing a template, don’t focus too much on the color or the font used because that can be changed. Instead, focus on the overall feel. Ask yourself, does this graphic go well with my brand?

Also, you’ll notice that some of your template options will be posters, post cards, social graphics, etc. You don’t have to worry about this if you pay for Canva for Work, which I strongly suggest you do because then you can choose any template and easily resize the design to your liking.

If you do not pay for Canva for Work, then you have to choose a template specific to the type of design you’re creating. If you’re creating a graphic to post on social media, you’d need to choose a template that’s a social graphic.

Since we are paying customers, we chose this design; a postcard.

First things first, let’s resize the image into a graphic that can be posted on social media. We always resize it to the Instagram size option Canva provides because we’ve noticed that size is larger than the other social graphic options in Canva.

Here’s how to change the dimensions of the graphic (remember, this only applies to Canva for Work customers!): Click on File -> Change Dimension -> Instagram Post.

Ta-Da! Our design went from post card dimensions to Instagram.

After you resized your image, you have to edit it to reflect your brand. In this case, I’m going to change the color, the font, and the messaging to be more on brand with Web Marketing Therapy.

Here’s the final product:

All done!

My favorite part of Canva is that your templates are automatically saved. So let’s say you use Canva to design a flyer about a workshop you’re going to host. And then let’s say a few weeks later, you have another workshop coming up. Well, you can use the same template that you edited prior, just change the details. Easy peasy. Ah, Canva rocks!

Have Canva questions? Ask them below and we’ll happily answer them!

Lorrie Thomas
Digital Marketing Alone Will Not Make You a Superhero

I sometimes feel like I am punching people with tough love when I break the news that digital marketing is not going to make them successful. Digital marketing is absolutely part of the equation, but the tools need to be driven with some serious human KAPOW to really pack some punch into the equation!

YOU (not the tools) will make you successful!

Look at web marketing (websites, online advertising, social media marketing, search marketing, etc.) like this:

YOU are Batman, Web Marketing is Robin. Stay with me on this one….Batman is the leader, the one on the front lines while Robin acts as your trusty sidekick – he has your back, but he’s not going to make it alone!

Batman is NOTHING without Robin, but Robin could not strike out on his own and be ok either. It’s a synergistic dream team!

I love to help people build and optimize their marketing so it does act as a trusty sidekick – making you look good, reinforcing your message, keeping you out there, communicating, serving, supporting and selling…(it has your back!)

Digital Marketing will not magically make you a superhero. When you get in the hero mindset and are really ready for success, then the tools become VERY useful!

You grow when you have a great support system in place. Make sure your digital marketing is optimized to brand, build and boost business, when it is, you’ll be in much better shape to pack some marketing POW! into your business.

Remember: You can’t hide behind your computer and expect to make money honey!

Marketing is the act of building awareness, connecting, communicating, serving, supporting…all to make sales.

Don’t count on digital marketing to do it alone, get in the mental mindset to have your superhero pants on at all times!