In the movie Field of Dreams, the protagonist (played by Kevin Costner) hears a voice in his Iowa cornfields…”If you build it…he will come.”
It doesn’t work that way with web marketing.
If you launch a new website, blog, Facebook page or anything online, people will not come unless you make an effort to get people to come!
Marketing is about making relationships. This is not a passive act. Relationships take effort, energy and enthusiasm.
Web marketing includes online advertising, email marketing, search engine marketing, social media marketing and content marketing. If you don’t act, don’t expect anything to happen.
If you want results, you must be genuinely enthusiastic about what you are offering. You have to be willing to put in the effort (which might include hiring help to delegate some of the work). Lastly, you need energy…positive, proactive energy. While this might sound a little woo-woo, in the 10+ years I have run my digital marketing agency, my most successful clients are the ones who radiate energy and put energy into voicing their value and values.
1) Offer Value to your customer by sharing content (that has value to them) and communicate your value
2) Marry your with content with your Values (this will help you attract your ideal client)
3) Publish content consistently to solidify your Voice
You will have a great voice online when your web marketing communicates your value and your values!
Virtual Marketing Hugs!