Kelly Kohen
Simple Social Media Content – February National Days

Some may think of February’s big nationally recognized day as the Hallmark holiday we all know as Valentine’s Day, but there are other days your company might be able to leverage for creative and compelling social media marketing posts.  Bakers and restaurants might e inclined to celebrate World Nutella Day while others will be excited to celebrate Fat Tuesday.

Regardless of how YOU choose to celebrate, national days are a great way to reach out to your clients and customers with some fun or more thought provoking social media posts and make for super simple social media content.

Check out our list below (thank you National Day Calendar!) for relatable content as you plan for February social media content.

February 1st

National Texas Day

National Get Up Day

National Baked Alaska Day

National Freedom Day (Freedom From Slavery)

National Serpent Day

February 2nd

Bubble Gum Day– First Friday in February

National Groundhog Day

National Heavenly Hash Day

National Wear Red Day – First Friday in February

February 3rd

National Missing Person Day

National Women Physicians Day

National Carrot Cake Day

National Day the Music Died Day

February 4th

National Create a Vacuum Day

National Homemade Soup Day

National Thank a Mail Carrier Day

February 5th

National Shower with a Friend Day

National Weatherperson’s Day

World Nutella Day

February 6th

National Frozen Yogurt Day

National Lame Duck Day

February 7th

National Fettuccine Alfredo Day

National Periodic Table Day

National Send a Card to a Friend Day

February 8th

National Iowa Day

National Boy Scouts Day

National Kite Flying Day

February 9th

National No One Eats Alone Day

National Bagel Day(Formerly Bagel and Lox Day)

National Pizza Day

National Toothache Day

February 10th

National Cream Cheese Brownie Day

National Home Warranty Day

National Umbrella Day

February 11th

National Don’t Cry Over Spilled Milk Day

National Inventors’ Day

National Make a Friend Day

National Peppermint Patty Day

National Shut-In Visitation Day

National White Shirt Day

February 12th

National Plum Pudding Day

National Clean Out Your Computer Day – Second Monday in February

February 13th

National Tortellini Day

Safer Internet Day U.S. – Second Tuesday in February

Fat Tuesday

February 14th

National Cream-Filled Chocolates Day

National Ferris Wheel Day

National Organ Donor Day

Valentine’s Day

February 15th

National Wisconsin Day

National Gumdrop Day

Singles Awareness Day

February 16th

National Almond Day

National Do A Grouch a Favor Day

National Caregivers Day – Third Friday in February

National Tartar Sauce Day – Friday following Ash Wednesday

February 17th

National Cabbage Day

National Random Acts of Kindness Day

February 18th

National Battery Day

National Crab Stuffed Flounder Day

National Drink Wine Day

February 19th

National Chocolate Mint Day

National Lash Day

Presidents Day – Third Monday in February

February 20th

National Cherry Pie Day

National Love Your Pet Day

February 21st

National Sticky Bun Day

February 22nd

National California Day

National Cook a Sweet Potato Day

National Margarita Day

National Chili Day – Fourth Thursday in February

February 23rd

National Skip the Straw Day –   Fourth Friday in February

National Tile Day

National Banana Bread Day

National Dog Biscuit Day

National Toast Day

February 24th

National Tortilla Chip Day

February 25th

National Chocolate Covered Nut Day

National Clam Chowder Day

February 26th

National Pistachio Day

National Tell a Fairy Tale Day

February 27th

National Retro Day

National Kahlua Day • National Polar Bear Day

National Strawberry Day • National Pancake Day – IHOP – Changes Annually

Spay Day USA – Last Tuesday in February

February 28th

National Chocolate Souffle Day

National Floral Design Day

National Public Sleeping Day

National Tooth Fairy Day

Rare Disease Day USA  – Last Day in February

Katherine L. Garcia
How to Turn On Notifications for Your Facebook Page

Ever feel like it’s hard to keep up with messages and people’s posts and comments on your Facebook business page? Here is a simple solution.

Facebook lets you choose what notifications you’d like to receive from the Page(s) you manage. You can select whether you want notifications or not.

Since we manage several of Facebook Pages for clients, getting notified whenever someone comments or messages those Pages is important to us. Here’s how to edit your notification settings for a Page you manage:

  1. Go to your Page and click Settings 
  2.  Click Notifications in the left column
  3. Edit your notification settings

Here’s a screenshot of how it looks like from the backend:

It’s your call on which notifications you’d like to keep on and off. The most important ones for us to keep on are:

  • New Page Mentions
  • New Post Comments
  • Messages

The more you can engage with your audience, the better! This little step can help you and the team managing your social media stay on it and show you mean business!

Anne Orfila
2018 Social Media Marketing Plan and Recommendations

Has the New Year brought a new focus to your social media marketing plan? 

Image via Pixabay.comIf you are sticking to the same-old 2017 social media marketing plan, than this blog post is for you! As the world wide web is constantly shifting and changing, so is social media. Some changes are little, some are big, but all should be paid close attention to if you want to keep your marketing strategy at the forefront. Read on for highlights from some of the major platform players and our recommendations.

Facebook – There will be a shift in the 2018 Facebook newsfeed to focus on organic posts that friends and family share to maximize “meaningful interaction” amongst users. Live streaming popularity will grow more. In terms of advertising, stricter “codes of conduct” were enforced in 2017 and will continue moving forward (Facebook hired more staff specifically for “content monitoring”).

Facebook Recommendation – If you are doing organic posting, keep it up. The more “spontaneous” and the less ad-like, the better. These types of “real life” posts tend to generate more “likes” and comments. Don’t be afraid to include questions to engage your audience. If you do not advertise with Facebook, consider it. As the Facebook feed begins to show more posts that are friends/family oriented, your business posts might get seen less. So the one way to get posts shown is to pay for them. In some cases, money does talk! Also, any ads that you pay for on Facebook will get shown on Instagram too. This is huge because Instagram is huge (see next point).

Instagram – Instagram announced that approximately 800 million people use Instagram every month. It is popular across the generations and not going away any time soon.

Instagram Recommendation – Keep your marketing up on Instagram. Post more frequently than you did in 2017 (which may be daily for some businesses or three times a week or four times a day; whatever you did last year, try to up it). Create a unique hashtag for your brand or business and use it on every post. Post a wide variety of content including videos, tips, quotes, and pictures (that you took, not stock photos). Utilize Instagram stories (which is more popular than Snapchat) to highlight photos or videos. These are highlighted at the top of the page in a bar that people can scroll through so they have great visibility and they expire after 24 hours, creating a sense of FOMO (Fear Of Missing Out) which makes people “want” to view them.

Twitter – Twitter was the slowest growing social media platform in 2017 and will most likely continue to struggle. They increased the character count (to 280) but may switch things up in 2018 to get the audience excited again.

Twitter Recommendation – Keep an eye on Twitter but if funds or time is limited, focus more efforts elsewhere.

Google+ – Although not as widely popular as other platforms, it is a powerful search engine tool for companies because the content gets indexed and shows up in search results. Only 70% of companies have a Google+ profile.

Google+ Recommendation – Don’t have a Google+ profile? Get one! The benefit of indexing and appearing in search results in the world’s most popular search engine is worth it, even if your Google+ audience is small.

Pinterest – Pinterest has over 200 million monthly users and they have some unique features – such as Pinterest Lens, Buyable Pins, and Rich Pins – that keep users on Pinterest and, more importantly, keeps them coming back. 2018 will see more advancement in their in-stream buying options which makes it easy for users to move from a pin to a purchase without leaving the app.

Pinterest Recommendation – Keep your Pinterest account current and robust. Post to your account but also follow and re-pin content that is valuable to your brand or business. If you sell items online, try Buyable Pins. You have nothing to lose and only revenue to gain.

LinkedIn – Here’s a secret about LinkedIn. This platform is not just for connecting business people. Many businesses have a LinkedIn company page to increase their company’s visibility and credibility. Recent research shows that LinkedIn is 277% more effective at lead generation than Facebook or Twitter and members are 50% more likely to purchase from a company they engage with on LinkedIn.

LinkedIn Recommendation – If your company does not have a LinkedIn page, you need to add this to your social media arsenal ASAP. Note that the LinkedIn page needs to be separate from your personal page. If you do have a LinkedIn company page, keep it current with advice, educational information, inspirational quotes, and updates on your company. Don’t forget to invite your LinkedIn connections to follow it.

Blog – A blog keeps your website “active” and provides useful up-to-date information to your readers. It also gives your brand or business a “voice” that is more intimate than the content on your website which can create (or further) relationships and trust within your audience.

Blog Recommendation – Some people find that it’s hard to write or hard to find the time to write something lengthy. All blog posts do not have to be novellas! If you are struggling with blog writing, develop a strategy that is easy to stick to (perhaps three posts a month to 1) promote a product 2) highlight an employee 3) post your favorite motivational quote). Or if blog writing consistently is too intimidating – or time consuming – hire someone who can do it best for you!

When you are planning your social media marketing plan, keep in mind: 

The 5 top reasons people follow brands on social media are for:

  1. Promotions and discounts
  2. Information and updates
  3. Customer service
  4. Entertaining content
  5. Ability to offer feedback

Final recommendation – 2018 social media marketing is going “back to basics”. Posts should be more relatable on a personal level and less like an ad (unless you are paying for ads!).

We wish you happy, healthy marketing in 2018!



Anne Orfila
You Only Need One Space After a Period. Period.

Are you guilty of double-spacing after a period? Or a question mark? Or an exclamation point?

Congratulations! This means that you were a conscientious student in school (ahem, over 25 years ago) – typing class specifically – and your typing teacher would be proud. Today, no teacher would probably sing your praises doing this because the practice of inserting two spaces after a period (or other punctuation mark) is no longer necessary or the norm.

One space after a period does not mean you are lazy, but it does make you look old-school! 

Dropping the extra space after the period is not due to a time-saving effort or because people today are lazy. There was a legit reason behind the practice, so before you enter modern times, let’s take a little walk back in history to learn why double spaces existed.

Typewritten documents actually needed the extra space. 

The typewriter has a monospaced font. This means that each letter, number, or punctuation mark is allotted the same amount of space before and after the character (i.e. the skinny letter “i” has just as much breadth of room as the chubby letter “m”). In short, sentences from a typewriter look long and the act of using two spaces after a sentence gives the reader an easy-to-see break between sentences.

Computers, and word processors, are much smarter creatures.

The characters used in computer fonts are spaced proportionally. Therefore, words look more “joined together” and the space in between is more defined. And individual sentences are easier on the eyes to tell apart. Thus, the extra space is not needed.

There are still a few fonts available that have monospacing, such as Courier and Lucida Console. Here is an example which illustrates the difference between a monospaced font (Courier) and a proportional font (Arial).

Web Marketing Therapy One Space After a Period

Not entirely convinced to drop the extra space? Read this:

If you continue to use that pesky extra space, you are aging yourself!

Whether you are writing website copy, a business proposal, a resume or CV, a blog post, or your profile on a dating app, using that double space will mark you as middle-aged. Let’s put it this way, I was the last class in high school to learn to type on an actual IBM typewriter (that was waaaay back in 1989) where the double spacing was drilled into my typing repertoire. The class after me and beyond used computers (and no double spaces). So anyone who uses the double space is someone who learned on a typewriter ages ago! If you are trying to maintain a certain “arbitrary” age in this youth-oriented world, that double space will “out” you faster than it takes for your Botox to set in!

The bottomline: One space after a period is a simple way to update your writing and maintain your youthful reputation. 😉 

Lorrie Thomas
Make Service The Center of Your Marketing

Someone asked me today what my #1 marketing success secret is.

I’m 100% sure they were expecting a geeky answer that involved website development, search optimization or social media marketing, and while we are experts in all those areas, I can’t credit any of them as top marketing steps that have made my company or my client’s companies successful.

The marketing method that has allowed Web Marketing Therapy to thrive for 10+ years isn’t about how we promote our company, it is how we work after the sale. Being service-centric is the foundation to marketing success. Our focus is consistently taking great care of our clients.

Marketing isn’t just about promotion. Marketing includes building awareness, managing communications, making connections, offering great service and generating sales. It’s so much easier to keep sales coming in when you take care of the people who chose to invest in you already!

We have never purchased an ad in all our years of being in business (with the exception of a local ad for my book, which was not published by our company, but by McGraw-Hill).

Want to pay the bills and have a sustainable business? Make good old fashioned customer service the core of all you do.

It’s one thing to tell a client what they need to do or what to buy, it’s a whole other thing to deliver it and keep delivering it.

You can know every web trick and use every hip, cool tool and have strong visibility, but if you don’t consistently deliver….forget about it!