Tag Archives: content creation

Lorrie Thomas
Content Marketing Tip: Use Old Content to Make New Content

How many times do you feel like you need to be writing more blog posts and social media posts? The guilt kicks in, you start to wonder how you can manage social media marketing AND run your business….and then the stress takes over…nothing happens. (I seriously think I need to start an abandoned social media marketing shelter for neglected blogs and social media accounts!)

Never fear, there is a simple content creation solution. Instead of trying to come up with new concepts, go through your old blog posts, social media posts, or graphics, and repurpose them! Yes, it’s that simple!

Use Old Content to Make New Content!

Search and Share – In order to keep disseminating good content, recycling material is key! Why waste great efforts? Find some oldies, but goodies, by going to your blog and looking through your archives. Or, if you have a topic in mind, search key terms through your blog’s search bar (if your blog doesn’t have a search bar, stop now and call or email your web person to add one!). Posting old blog posts or videos and sharing them is one of the easiest ways to keep your social media accounts filled with good content. And don’t overthink the text in the post! I often use the title of the blog post for Twitter and for Facebook, G+, Linkedin, I use a great sentence from the post to introduce the URL. And don’t forget to shorten your URL links by using free websites such as Bitly.com to save space!

example_twitter_usingblogtitle-copy

 

Use your share buttons – This is one of my favorite go-tos and one of the easiest ways to share. Go to the post you want to share and put those share buttons to use (if you don’t have share buttons on each blog post, get your web designer to put them in!). This is one of the easiest ways to re-share old posts from your website. I use this all the time for Twitter and Facebook especially. More about how to do this and best practices here.

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Set it and forget it – It can be hard to remember to post every day. But luckily you don’t have to! There are all kinds of social media scheduling services to make your social media marketing easier! Hootsuite and other social scheduling tools are your friend. There are many tools out there to help you push your marketing to the next level! Go out and use them! If I post to a client’s social media, I often take that post and schedule it to post 3-4 months later so the time I take writing the content gets double mileage!

Use small posts to make bigger ones – Lately I have been taking old images (mostly quotes) and putting them into blogs and writing more about what the quote means, both to the client and customer. We also take tweets and expand the idea into a blog post. Often the “what do I write about?” is the biggest hurdle to writing, this gets you over that hump.

The biggest barrier to great content marketing creation is overthinking it. You simply need to post quality content that has value to your audience on a frequent basis. Use these tips and you might feel like you are cheating…which is OK! It’s not and your audience is not focused on “ooh, that only took them a few minutes to post!” They are focused on you being there and sharing and caring!

Happy content marketing!
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Lorrie Thomas
Easy Ways to Create Social Media Content

The most common challenge professionals face when managing social media marketing on Facebook, Twitter, LinkedIn, Google+, Instagram or Pinterest is writing and managing content, starting with the #1 question:

“What should I post?”

Creating social media content is a pain ONLY when your head is not in the right place. Your mindset needs to be 100% focused on how you can serve and support your desired audience.
Successful social media marketing is about communicating in a meaningful way with your target audience.

Stop the stress and move towards success. Here are some easy social media content ideas to keep you current, collaborative, conversational and converting!

Quotes
When you lack writing inspiration (and let’s face it, we all have our days), then give yourself a little dose of inspiration – share a quote! Quotes are a form of content that are fast, easy and enjoyable for your readers.  The best part is you don’t have to write the content!

It’s so simple to give your social media followers a fun, funny or motivational quote that will make their day brighter…and quotes are often shared so you can get a viral marketing boost too!

Google is your best friend when it comes to finding quotes. Do a search on a phrase relevant to your industry. There are thousands of quotes online waiting. When you find one that works, copy and paste to your blog, tweet, posted on Facebook or share on Google+. Be sure to credit the writer and if you want to thank a certain website for providing the quote, that is good netiquette.

Here is one we shared on Facebook and Instagram designed with a free tool called Canva.com.
TakethatstepHere are some simple quote search queries to get you going based on industry terms. You’ll be surprised what (and how much) you find:

Productivity quotes
Marketing Quotes
Insurance Quotes
Tax Quotes
Fashion Quotes
Fitness Quotes
Food Quotes
Success Quotes
(Your industry terms) + quote

You can add additional words to your query like “funny” or “motivational” to get more refined results:

Funny + (Your industry terms) + quote
Motivational + (Your industry terms) + quote

When I was looking for content inspiration, I couldn’t remember the person who coined the famous “If at first you don’t succeed…” quote so I searched (for that part of the phrase only) and found not only the source, but an extension of the quote that I had never heard:

If at first you don’t succeed, try, try again. Then quit.
There’s no point in being a damn fool about it.
– W.C. Fields (source www.brainyquote.com)

I copied it, pasted it into Twitter.  Content – done. Easy, peasy.

Quotes can be shared on all social media outlets – your blog, LinkedIn (if the quote is relevant to your professional contacts) Twitter, Google+, Instagram, Pinterest and Facebook.

Many bloggers post quotes on their blog and then use the link from their blog post (with the quote in it) as what is posted on other social media outlets. Often, quotes can include pictures…(just make sure you are using royalty free images, images you took or ones you own).

I love this example of Linda Menesez, a Santa Barbara Counselor who uses quotes when she blogs (she is a friend and a client my company has advised over the years) who launched a blog post with a quote. The quote is compelling and was perfect content to launch the rest of her post from.

Quotes for Content - Linda Menesez

Interviews
Interviews are another content-creating opportunity. We connect through our stories. On the social web, bringing people together through interview content is fun, interesting and often very, very easy.

A business blog I am totally addicted to called SheBrand.com features “You Should Know” wonder women. I LOVE to learn from the interviewees and always stay tuned for the great content.

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Social media interviews are great content and they are fast, easy and fun!

Who would your current and prospective customers want to read about? Other customers? Inspiring professionals? Once you have a theme of who you want to interview, come up with a handful of simple interview questions. You can send these questions over and over (saving you time and time is money!) to new interviewees. Often, interviewers will give interviewees the option of only answering questions on a list that they want to (versus making it a mandate to answer all questions). Sometimes a photo is asked for to add visual appeal to the social media post.

I earned my Masters from Antioch University in Santa Barbara. I did a marketing advisory project for them – an idea that was implemented was interviewing alumni.  The interviews were conducted online. The effort was simply finding the alum, sending them the questionnaire and then posting it to the blog (and sharing the post on Facebook, Twitter and LinkedIn.) Time wasn’t spent on content creation, it was invested. These interviews are online and build as more interviews are conducted.

Antioch Interviews

One of the best parts of conducting interviews on your blog and sharing them on social media is often the interviewee will also share the interview to their social circles, giving you even more visibility!

Infographics, Videos and Photos
Content doesn’t have to be text only. Sharing content like infographics or videos can be very rewarding. Here is an example of a Facebook page I follow (the www.thesilverpen.com blog is great too!).

Screen Shot 2016-07-14 at 12.58.29 PMNote how the url of the blog (TheSilverPen.com) is also some of the infographic designs to create more awareness for the site.  Great marketing touch.

These graphics that are shared on Facebook are also posted on the blog as well as pinned on Pinterest.

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Be a Web Gemologist
So many professionals carry the weight of the content creation world on their shoulders.  You don’t have to sit and create new content all the time, why not get in the habit of being a “web gemologist” where you share “gems” of other people’s content on your social media:

Links to other posts that your readers would enjoy
Share Videos
Share Infographics

*Always, always properly credit the source of the article or videos.

I share great links and videos on Twitter daily. This is my favorite place to be a “web gemologist”!

Screen Shot 2016-07-14 at 1.09.39 PMThe phrase “content is king” is still true on the web…except nowadays, content is the whole marketing kingdom! It’s all about being a strategic content creator. Enjoy these tips and enjoy communicating in a way that is “on brand” and “on purpose”!

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Lorrie Thomas
Start Spreading the News! Online Newsroom Optimization

Part of my work as a PR advisor is to continually expand my Online Public Relations knowledge.  To keep current, I took a webinar course on Content Marketing and PR. The course validated a lot of what I know as an online PR expert (that web marketing is where PR’s power lies) but it also gave me some insights on where PR is going in the traditional sense. One of the main points I learned is that businesses large and small are starting to forego a traditional media kit and optimizing their Press Pages to become their “Online Newsrooms.”  What this means is that the Newsroom on a cpmpany’s website has become a hub for writers and the media to explore – a content hub if you will. Content meaning – downloadable visuals, a feed from the company’s Blog, Twitter and Instagram accounts, news releases, videos and social media elements. Everything about your brand is right there and available to the public in one centralized space.

Making sure that this hub of content can be accessed via a mobile device was also one of the key lessons learned. While it is valuable to use a website for Online PR, we can’t forget that our future is going more and more mobile and companies need to be friendly on smaller devices.  As with the creation of the iPad – on the go journalists are attending conferences and events and working directly off of their iPhone or Blackberry to compose and create newsworthy content that is then published — all by the power of technology. This means they want to be able to search and find your goods and fast. Having up to date Press Releases (producing 2 a month is what they recommend) when the media lands on your page is just one piece to the puzzle – consistent blog content is really where the newsworthy topics are being found so keep those blog titles SEO friendly and to the point because you never know when a journalist will need to quote you from your commentary on the latest industry news that you blogged about.

To wrap up this post I thought I’d break down what exactly an Online Newsroom is and define it just so we are clear on this topic: Online Newsroom – “An online newsroom is a website that contains information about a corporation or organization. The online newsroom was initially created for corporate communicators and public relations firms to target traditional media outlets. Multiple public relations audience interests are now supported, including media relations, investor and analyst relations, community relations, and consumer social media relations.

Most online newsrooms provide press releases and kits, photographs, logos, audio, video, executive biographies, contact information, events, company history and awards and honors. Increasingly companies are aggregating their presence on various social media sites into their online newsrooms. Some newsrooms may accommodate interactive forums for product evangelists, disgruntled consumers and organizational spokespeople to engage in ongoing online conversation about the company or organization and its products, services or philosophy.”

Web Marketing Therapy loves creating, optimizing and updating Online Newsrooms for our clients (as well as keeping up on web-ucation so we can offer the best service!)  You can visit our Newsroom to find out what’s happening “Hot Off the Press” with WMT here: http://webmarketingtherapy.com/blog/news/

Online PR is more than a press page – don’t forget that the media and your target market want authorities.  To be an authority – AUTHOR your own content.  Continue to be the AUTHORity when it comes to blogging and press content on your company – so, Start Spreading the News!

Lorrie Thomas
Web Marketing Must: Distribute Your News Releases and Articles for Visibility and Credibility

Content is king with web marketing, but creation of it is only the first step.  If nobody sees your content, then your time is wasted.  Use what you’ve got to get the marketing results you want! The expertise in your brain needs to be on the web.

Your brain is for thinking, NOT STORING.  Use the web to store what you think so you can use it for wild web marketing!

I can’t tell you how many times I re-reference old blog posts I wrote, share free eBooks our team writes, forward press releases about events we are doing, or send articles I have published that already live on the web.   It takes time to write and distribute content, but the time SAVED to re-share it (and the visibility and credibility we reap) is well worth the up-front investment.

When you have great press releases or articles, you can publish the content on AND off your website to get more readers and help attract people to your organization.  Today’s healthy marketing advice is to publish what you publish! Below is a list of places you could distribute your press releases or articles for more traction.

Article Distribution
Ezine Articles www.ezinearticles.com
Go Articles www.goarticles.com
Article Dashboard www.articledashboard.com
Articlebase www.articlesbase.com
Article Snatch www.articlesnatch.com
Idea marketers www.ideamarketers.com
Amazines www.amazines.com
iSnare www.isnare.com
Article City www.articlecity.com
Article Cube www.articlecube.com
Scribd www.scribd.com
Squidoo www.squidoo.com

How-To Sites
Ehow www.ehow.com

Press Release Distribution
Press Release Point www.pressreleasepoint.com Submit PressRelease to 50+ Free PR Websites in one easy place (versus tons of one by one free press release sites)

Pitch Engine www.pitchengine.com
Build a social media press release for Free on this site! Pitch Engine helps create value by making it easy for others to follow your news or spread it via word of mouse. The social media press release you create effectively packages stories for sharing (with editors, bloggers, consumers, investors, etc.)

PR Newswire www.prnewswire.com
Distribute your news to 10,000 outlets total, 5,500 newsrooms – including wires like AP and 5,500 websites plus thousands of relevant trade lists.

Don’t forget to use your existing marketing channels/contacts as additional content awareness too!

Announce your news to your social media networks (Facebook, Twitter, Flickr, etc.), your email list and post it on your website AND blog.

Also, be sure to showcase your press release and PR plugs on your website.  If you don’t have a Press or News page, add one to your site!  Example: http://webmarketingtherapy.com/blog/news/

Happy Content Sharing!  Remember, marketing is about building:

AWARENESS

CONNECTION

DISTRIBUTING INFORMATION

DOING GOOD CUSTOMER SERVICE

and MAKING SALES

We build trust though EDUCATION. Content in the form of articles, blog posts, press releases, videos, podcasts, how-to’s and more help you serve, support and sell.

Use tools that make sense for your organization, but do not forget the critical step of distribution.

Your web visitors will not use your web marketing in the same way so tell them, tell them what you told them and TELL THEM ONE MORE TIME.  Make your content multi-task to brand, build and boost your business!