Tag Archives: content marketing

Lorrie Thomas
Easy Content Creation Ideas – Healthy Hashtag Help

Do you ever have those “what the heck should I post to social media?!” moments? We get it, we’ve been there. Spare unnecessary social media marketing stress – schedule posts in advance with a little help from some healthy hashtags.

The hashtags below are ones that can help guide your post creation. You don’t have to post to all of these every week (be natural!), these are simply suggestions when you have social media content writing block 🙂

Mondays:

      • #MusicMonday – Share what you are listening to.
        Example post: Focus time at @WebMarketing_RX. Headphones on, listening to Classical For Studying station on @pandoramusic. #MusicMonday
      • #motivationmonday – Post content that is motivational to your audience. Images are content too ya know!
        Example post: Why dream of success when you can wake up and work for it? #mondaymotivation #wildwebwomen

Tuesdays: 

          • #TravelTuesday – Where are you working from today? Share where and tag the location if that works for you!
          • #TuesdayTreat – What are you treating yourself to today? Also a great opportunity to tag other brands for more connection
          • #TipTuesday – We love this one. Giving your audience tips is a healthy way to keep people happy!
            Example post: Don’t stress about content marketing! Use this simple #contentmarketing tip! #TipTuesday http://ow.ly/jewH30aVg7c

Wednesdays:

          • #WisdomWednesday – Share quotes or wise advice. Images work really well for this one!
            Example post: “Do or do not; there is no try.” -Yoda #wisdomwednesday
          • #WomanCrushWednesday – We also run a women’s coaching and community site called WildWebWomen.com so we looove sharing women who inspire us with this one!
          • #WellnessWednesday. Self-explanatory.
            Example Post: Stop Business Stress and Anxiety – Start with Exercise https://shar.es/1QPVzY via @WebMarketing_RX  #WellnessWednesday

Thursdays: 

          • #ThankfulThursday -Share reasons to be thankful. For us, we are thankful for our work from home jobs. You can also share things you are thankful for, people you are thankful for.
          • #ThursdayFunday – Post fun finds!

Fridays:

      • #FollowFriday – This is a fun one to give love to people you like! #FF is also used for Follow Friday.
      • #FridayFunday – like #ThursdayFunDay, share fun things!
      • #FridayReads – Give a shout out for great blog posts/books to share!

If this post was helpful, click to tweet it! Happy Content Marketing!

Lorrie Thomas
Content Marketing That Multitasks – The How-To Hire Article

One of my favorite content marketing pieces that I advise my service-based business clients to create (or create for them) is the “how to hire” article. No matter what industry you are in, there are things that you know potential clients should ask when interviewing service providers, but may not know to. These questions and the answers can help a lead see you as the right choice faster and spare them from hiring the wrong company. The How-To Hire Article multitasks in three main ways.

Visibility. The title of a “how to hire” article usually has your profession name in it and sometimes your geographic location, helping to pull in searches. Title examples:

  • How to Hire The Right CPA
  • Hiring an Austin CPA for Your Business
  • Questions to Ask Before Hiring a Stylist
  • Ask These Three Questions Before Hiring a Wardrobe Stylist
  • What to Ask Before Hiring An Atlanta Web Marketing Company

Little easy titles, simple post to write, big online marketing asset. These questions kick off your article and when used in in the meta title and the url and the body of the text, the content might be picked up by a potential client searching for your services too. We call this “pull marketing” since the content pulls a prospective client in versus having to “push” ads to help generate visibility.

This content marketing piece can also be something you post to social media from time. We are big on reposting great content! Recycling is great for the planet and it’s awesome for your content marketing too!

Credibility. A client of ours has been creating content for a third-party industry publication that is very well known in his niche. He emailed us saying he had a huge potential client lead and that client was interviewing other people before they made a decision, a smart thing for a consumer to do. When he sent the after-meeting follow email, he included a line in the follow up email along the lines of:

As you interview other ________s, my recent article on titled How To Hire A __________ will serve as a great reference. It includes what to look for, questions to ask and more.

Any service professional can be an expert…you become the authority a client wants to hire by owning your awesomeness…owning your awesome is accelerated when you author content. In the word authority is the word author!

When my team and I are supporting Web Marketing Therapy and Wild Web Women clients, our work includes online PR, pitching our clients to journalists who are looking for expert advice to fill an article they are working on. My clients who do active content marketing make the cut 90% more than a non-content creating client does. Why? Simple. We can either pitch the writer referencing content that is already on the website (how’s that for multitasking marketing?) or if the client gives expert advice, we can turn that advice into content (yay, way to repurpose effort) and lastly, we can say ________ writes extensively on the topic of ______ as you can see on her website and blog (include link) which shows the client can talk the talk, but also walks the walk.

Sellability. When you actually SHOW what you KNOW it can help reinforce someone’s decision to hire you. Anyone can say they are the best choice, but when you actually document what you know, it reinforces this knowledge to the potential customer and to yourself.  

I coined the term MarkEDing® with my clients to help convey an ethical, effective and an easier approach to marketing. In a short 7 minute talk, I explained the concept of MarkEDing, how it works in today’s influence economy and how it can give everyone regardless of income, size or experience the power to have a place in business. (It’s worth a watch, fun and funny but will make a mark on your marketing brain!)

The wonderful, wild web world has taken the elitism out of marketing and allows service and product providers to market in a way that could never have been done before. MarkEDing is not about touting your products and services, it is about educating your current and prospective customer.

Take the time to write that “How to Hire” article. It will be a therapeutic exercise to reinforce your distinction, selling power, knowledge and will multitask for your marketing for years and years!

The fabulous thing about content marketing online is that the effort builds and compounds over time…a good investment for your visibility, credibility and sellability!

Virtual marketing hugs!

Lorrie Thomas
Content Marketing Tip: Use Old Content to Make New Content

How many times do you feel like you need to be writing more blog posts and social media posts? The guilt kicks in, you start to wonder how you can manage social media marketing AND run your business….and then the stress takes over…nothing happens. (I seriously think I need to start an abandoned social media marketing shelter for neglected blogs and social media accounts!)

Never fear, there is a simple content creation solution. Instead of trying to come up with new concepts, go through your old blog posts, social media posts, or graphics, and repurpose them! Yes, it’s that simple!

Use Old Content to Make New Content!

Search and Share – In order to keep disseminating good content, recycling material is key! Why waste great efforts? Find some oldies, but goodies, by going to your blog and looking through your archives. Or, if you have a topic in mind, search key terms through your blog’s search bar (if your blog doesn’t have a search bar, stop now and call or email your web person to add one!). Posting old blog posts or videos and sharing them is one of the easiest ways to keep your social media accounts filled with good content. And don’t overthink the text in the post! I often use the title of the blog post for Twitter and for Facebook, G+, Linkedin, I use a great sentence from the post to introduce the URL. And don’t forget to shorten your URL links by using free websites such as Bitly.com to save space!

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Use your share buttons – This is one of my favorite go-tos and one of the easiest ways to share. Go to the post you want to share and put those share buttons to use (if you don’t have share buttons on each blog post, get your web designer to put them in!). This is one of the easiest ways to re-share old posts from your website. I use this all the time for Twitter and Facebook especially. More about how to do this and best practices here.

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Set it and forget it – It can be hard to remember to post every day. But luckily you don’t have to! There are all kinds of social media scheduling services to make your social media marketing easier! Hootsuite and other social scheduling tools are your friend. There are many tools out there to help you push your marketing to the next level! Go out and use them! If I post to a client’s social media, I often take that post and schedule it to post 3-4 months later so the time I take writing the content gets double mileage!

Use small posts to make bigger ones – Lately I have been taking old images (mostly quotes) and putting them into blogs and writing more about what the quote means, both to the client and customer. We also take tweets and expand the idea into a blog post. Often the “what do I write about?” is the biggest hurdle to writing, this gets you over that hump.

The biggest barrier to great content marketing creation is overthinking it. You simply need to post quality content that has value to your audience on a frequent basis. Use these tips and you might feel like you are cheating…which is OK! It’s not and your audience is not focused on “ooh, that only took them a few minutes to post!” They are focused on you being there and sharing and caring!

Happy content marketing!
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Lorrie Thomas
Diagnosis: Inconsistency Disorder

If you want successful content marketing, you need to take a lot of Vitamin C….

…C as in Consistency!

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Content marketing consistency is critical to maintaining credibility and showing that you mean business!

Here’s an example of marketing inconsistency: Blogs come out twice in a week, but nothing for over a month, updates to social media pages happen once every few months, or not at all. A company is really strong on Facebook, but is not doing much on Twitter or Instagram.

Consistency is key. Parenting experts stress it, exercise professionals demand it, health and wellness coaches promote it. And this healthy digital marketing advocate declares it a must too!

Inconsistency disorder is quite common, and fortunately, is easily treatable. Being consistent with digital marketing can feel complex, so here are some ways to make consistency simple.

Take these stress free, simple tips to pump up your digital marketing!

1. Have a content plan
Too many marketers fail to plan, which is subconsciously planning to fail! Planning your content ahead of time is a great way to keep on top of updating your blog/social media/website consistently! And don’t suffer! Make the planning process fun!

Here is a fun and easy way to plan social media posts – start by searching national holidays and observances. If your organization is outdoorsy, you could make a social media post about “National Take a Hike Day” (November 17) or “National Eat Outside Day” (August 31)! There are national observances for EVERYTHING, foodies, pet lovers, health nuts, you name it, you’ve got it. Search and plan ahead!

You can also follow social media trends such as “#MotivationMonday” or “#TipTuesday”. Even having simple plans such as just making sure you post every Tuesday and Thursday can really boost your virtual presence!

2. Set it and forget it
Save yourself stress by pre-scheduling your posts! There are all kinds of tools such as Hootsuite or Sprout Social to help you easily manage and schedule all your social media posts. And don’t forget that there is nothing wrong with recycling old content! If it’s good content, reuse it!

Set your Hootsuite to post a great blog post once every 3 months on Twitter, Facebook and Google+!

3. Embrace the power of recycling
My last tip under #2 was so handy, I’m turning it into a whole point. RECYCLE to keep content consistent! Recycling isn’t just for cans and paper. Recycle or re-purpose great content over and over and over again (you took time to create the idea, reuse it!) and leverage all the powers that the web has given you.

You do not have to reinvent the wheel! Re-share an old blog that is still relevant or take a great graphic that you made on Canva and turn it into a blog post. Put the image into a blog post and type a short blurb about what that image means and then share it!

4. Ask for help
Yep, get over yourself. Ego check time! You can’t do it all alone! I know that it’s hard to hand over responsibility, but it is impossible to succeed if you try to do it all by yourself. Instead, do what you do best and delegate the rest.

Confession session…I love writing, but for me, getting started is my biggest hurdle. I’ve got client to take care of, blogging here often takes a back seat! To make writing happen, I have a call weekly with one of WMT’s teammies. She types while I talk (and oooh, can I talk!) then she gives me a recap of the marketing topic and tips and voila, I edit, publish and social share my blog posts. This approach saves time and allows me to use my strengths!

Asking for help to stay consistent is A-ok!

I just met with one of my clients last week who does a lot of video. I showed her how to go to her YouTube videos and pull the transcript and copy and paste it into a text pad to repurpose her text into a blog post…even if you don’t have the budget to pay someone, you can “delegate” to technology!!

Being consistent doesn’t have to follow a set formula. It’s just staying out there. Different approaches work for different people. Cater your content plan to your organization! By setting a consistent plan and using healthy and manageable marketing tactics, your social media marketing will be the boost your business needs!

Happy, healthy marketing!

Hugs,
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Branding success

Lorrie Thomas
Branding for Success: What You Need To Know

Today’s digital world has altered the way we think about and approach branding. Here are some branding success points to mind to keep your company “on brand” and your content marketing “on purpose”.

No matter how new or old your brand is, it’s always a healthy branding exercise to identify your value and values then make sure your content marketing voices this to brand, build and boost business!

Branding for Success: What You Need To Know

NUMERO UNO: Branding today is still about the classics (offering value) but be sure to voice your values too!
Valued brands are clear about and are very comfortable communicating their values. Values can be philosophy, charity, approach to work and life interests. Voice your value and values though content -web, blog, and social media (Facebook, Twitter, Instagram, and video) to create brand affinity.

NUMERO DOS: Embrace your AUTHORity status!
Anyone can be a an expert – the most successful brands are authorities. In the word authority is the word AUTHOR! Write, post great content and get into markeding®! markeding® is a mashup of the words marketing and education. Successful branding is not about pushing products and services, it’s about educating your market. You become an authority via authoring educational content.

NUMERO TRES: Do not stress!
When clients get on my marketing therapy couch, I advise them to stop letting people “should” on them. There are so many “you should…” comments made to folks personally and professionally as they build their brands. Don’t get caught up in the chaos. Listen within. Stop listening to the should’s and focus on the could’s that support voicing your value and values.

If marketing is stressful, overwhelming or gives you any “ick…yuck” feelings, then there is something very wrong with what you are doing.

Marketing (branding, social media, messaging, everything!) is about maximizing relationships…that is wonderful and lovely. Your brand needs to support your value and values…happy, healthy brands are gleeful in voicing this!

If you need marketing advice or support, feel free to reach out to us, I’m happy to get you on the fast-track to success!
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Lorrie Thomas
Images Shared on Social Media can be a Blog Post Too!

Have a cool image that you have shared (or are going to share) on social media? Get more mileage out of that effort and make it into a blog as a post too!

I LOVE sharing images (often with cool quotes or facts) on Facebook, Instagram, Twitter, Google+ and Pinterest. I love getting the most out of my time and expense even more! I continually remind clients as well as my team at Web Marketing Therapy to reuse these images for easy content marketing!  When you share images on social media, it’s great when they are seen but people have to be logged in to their social media accounts and online at the right time to see the post.

Get the most out of that image! A blog post with your graphic in it can live on your website forever when you write a blog post around it ANNNND the search engines can pick it up ANNNNNNNNNNND the blog post with your image is something you can ALSO social share at a later date. ANNNNNNNNNNNNNNNNNNNNNND writing short blog posts where the image carries the majority of the content is super easy (yay for stress-reduction!)

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Here is an image I created for Instagram for my personal account. It’s super cool (thank you Katherine Garcia on my team for her image super awesomeness! To get more mileage after I social shared this, I repurposed the image as a blog post.

Below is a screen shot of the blog post I wrote around the image, which allowed me to archive the image in my WordPress blog and have a lengthier explanation explaining why I believe this. The blog post is something I can share and re-share with my followers (if content is relevant, don’t assume you can only share it once!

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Recycling is great for the planet AND great for your digital marketing!

Here’s to happy, healthy marketing!

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