Tag Archives: email marketing

Lorrie Thomas
If You Build It….They Won’t Come

In the movie Field of Dreams, the protagonist (played by Kevin Costner) hears a voice in his Iowa cornfields…”If you build it…he will come.”

It doesn’t work that way with web marketing.

If you launch a new website, blog, Facebook page or anything online, people will not come unless you make an effort to get people to come!

Marketing is about making relationships. This is not a passive act. Relationships take effort, energy and enthusiasm.

Web marketing includes online advertising, email marketing, search engine marketing, social media marketing and content marketing. If you don’t act, don’t expect anything to happen.

If you want results, you must be genuinely enthusiastic about what you are offering. You have to be willing to put in the effort (which might include hiring help to delegate some of the work). Lastly, you need energy…positive, proactive energy. While this might sound a little woo-woo, in the 10+ years I have run my digital marketing agency, my most successful clients are the ones who radiate energy and put energy into voicing their value and values.

Web Marketing RxNeed a Healthy Dose of Marketing Rx? Take 3 V’s:

1) Offer Value to your customer by sharing content (that has value to them) and communicate your value
2) Marry your with content with your Values (this will help you attract your ideal client)
3) Publish content consistently to solidify your Voice

 You will have a great voice online when your web marketing communicates your value and your values!

Virtual Marketing Hugs!

 

 

Kelly Kohen
Digital Marketing Netiquette – Mind your Grammar!

I am currently volunteering in my son’s 3rd grade classroom during their writing hour. My job is simple, to make sure they have a capital at the start of each sentence and punctuation at the end, use proper grammar, check their spelling and make sure they have clear and complete sentences. While the rules are simple, the kids still need constant reminders for these tasks.

You may be asking, “What does 3rd grade writing have to do with digital marketing?” Amazingly, A TON. At Web Marketing Therapy, I help proofread copy for our clients, anything and everything: social media posts, blog posts, meta data code for SEO, press releases, website copy, copy in images and more. We often find spelling and grammatical errors-it happens to the best of us. We also stage interventions when we see clients blogging sloppily or using poor form – it’s a major credibility killer! My healthy digital marketing advice is to exercise proper netiquette, ALWAYS proofread your writing!

Here is the checklist I use when volunteering in the classroom. More adults need to respect these rules!checklist

Remember, the way you write is a reflection of your brand!

With technology today, it is a quick and easy step to use the built in tools of spell check and grammar check before posting your work. Be sure to use them. If writing isn’t your strength, have someone proofread your work! Asking for help is a small step that makes a BIG impression!

Mind your grammar manners!

Spell and Grammar Check Your work

 

 

 

Anne Orfila
How to Find an HTML Hex Color Code Easily

I was working on a newsletter for a client and I wanted to match some text boxes in the the newsletter with the colors in the logo. While I dabble in graphic design (I focus more on copy, marketing content, etc.), I do not have Photoshop or Illustrator to help me discern the hex code for colors.

For anyone who doesn’t speak graphic design geek-speak, a hex code is six-digits (that can contain numbers and/or letters) that represent every shade of color imaginable. The color code is used by the computer to produce colors from web marketing therapy find your hex code colormagenta to black to aqua to every shade (dark and light) in between. The newsletter software program I was working in had a color-picker – one of those round circles (see right) – with all the colors represented. After toying with it for a few minutes, I deduced it was virtually impossible for me to find the exact three shades of color that I needed.

I turned to Google and found an online tool that would discern the hex color code for me. This was a very exciting discovery! To use this tool, I simply uploaded the logo, and clicked anywhere on the image to have the color’s hex code presented to me plus it provided the PMS (Pantone Matching System) colors closest to the color that I was looking at.

You can use the HTML hex color code tool here.

Below is a visual example, using our Web Marketing Therapy logo.

I uploaded the WMT JPG logo:

web marketing therapy tip find your hex color code

 

 

 

 

 

 

 

 

I clicked on the green color and my results appear below. 

how to find an HTML color code

 

 

 

 

 

 

 

 

 

 

The hex color code is #7fc142! 

I always want my web marketing work to be clean, professional and brand consistent. This online tool helped my newsletter text boxes match the logo exactly! I have bookmarked the hex color code finder tool for future use and hope that you can also utilize it to make your work more colorful!

Your eMail signature is a magical marketing medium!

Healthy Web Marketing Tip:
Your email signature can be an easy, breezy way to boost traffic to your site, build awareness and promote new offers. Set up an email signature with a purpose! Use that valuable real estate to connect with the people you already converse with!!

We like social media email signature tools like WiseStamp that embed social media widgets into your email signature for a little web marketing pow 🙂

Lorrie Thomas
Ask The Marketing Therapist – The Lowdown on Web Measurement Language

Mitch Dunford, CEO of Insurance Journal, a company that embodies marketing best practices (they serve a niche, they rock in service/education and their web execution is brilliant) asked me to talk with him about media management, specifically web analytics.

Insurance Journal is one of the *best* companies I have ever had the pleasure of working for, so I was happy to get geeky and get interviewed to help!

In my podcast interview with Mitch, I compare web analytics technologies, talk pitfalls of “spam marketing,” (the practice of sending unsolicited emails to purchased email lists)and explain the fundamental principals of online marketing.  Then, we down down and web-geeky defining (once and for all!) terms like “hit”, “impressions”, “pageviews” and “unique users”.   I also get to rave about Google Analytics, and why it’s better then expensive competitors!

The podcast is under 30 minutes and is chock full of tips.  Stream this while you work – enjoy!!  Mitch and Insurance Journal – thank you for a great interview!