Tag Archives: facebook

Anne Orfila
Alternative Solutions to Solving Web Marketing Problems

web marketing stress

Even we have “I can’t take it anymore” moments. This is WMT’s CEO Lorrie Ross having a moment – ha!

Have you had one of those days where your web marketing work is just not working?

At Web Marketing Therapy, we have lost count of the times seeming simple tasks like updating websites, posting to social media, aligning fonts, adding images (essentially any marketing task that-you-can-do-in-your-sleep and that should take nano-seconds to complete) just aren’t going the way they should.

After a decade in this industry, we have found some deep secret “alternative” solutions to solve web marketing problems. But they come with one warning, you must use them sparingly.

Here are some alternative solutions to solving web and social media marketing problems:

  • When you are trying to post a URL to Facebook and the image that comes up cuts off the top half (and sometimes decapitating people in the process): Take a deep breath then eat half a bar of chocolate.
  • When your image is not “centering” in a blog post: Issue a primal scream then do 100 jumping jacks.
  • When you compose a perfect tweet to post and the damn thing disappears and doesn’t post ever: Find your nearest pet and run your hands through their hair repeatedly (and try not to pull it out).
  • When you have posted to Instagram and it is stuck on sending and does not post and you have to start all over again: It’s time to procrastibake (seriously, that’s a thing!).
  • When you spend two hours typing up a newsletter and your preview shows three different fonts that you did not choose: Quickly open up your next browser window and impulsively buy the shoes that you left in your Nordstrom cart. Can I have an amen for shop therapy?!
  • When you get an email from a colleague or client and you don’t understand what the hell they are saying: Don’t squint at the screen. It’s not worth the wrinkles.
  • When the login won’t work even though you know it’s right: Google “How to fix your chakras”.
  • When you forget what the password is: Do you really need to log in? (Or, change passwords to include bad words… you never forget them anymore!)
  • When you close that important word document without saving: Just. Start. Crying. Breakdowns are the first step before you have breakthroughs.
  • When your cell dies right before a phone meeting: Go have a meeting with your nail lady instead.

These solutions are all interchangeable, but warning: overuse may result in unnecessary weight gain or loss, financial loss, or loss of employment.

We do believe that laughter is the best medicine, so if this made you smile, my time has been worthwhile!

Web and social media marketing has it’s moments, but don’t give up! If you ever have an issue and want help you can post questions here on the blog or on our Facebook page. You aren’t alone!

Happy Marketing!

Anne Orfila
Boost Your Facebook Business Page with a Template

Can you think of a business – large or small – that doesn’t have a Facebook page?

Since most businesses have a Facebook page, you need to always be looking for ways to stand out and make yours count.

Make sure your Facebook page is user-friendly, understandable, easy to navigate and sells your product, brand, service, etc., Here is an easy way to help do this:

Give your Facebook Business Page a Boost – Assign it a “Template”.
There are 7 Facebook page templates available that have built-in default buttons and tabs specifically designed to help your type of Facebook business page. The templates are:

  • Services: This template is designed to help people find your services and get in touch. The “Call Now” button encourages people to take action.
  • Business: This is great for B2B Facebook pages. It helps you manage ways to post jobs and special offers.
  • Venues: Use the Venue template for Facebook business pages that host gatherings and events. It can highlight useful information like your venue’s hours, location, and upcoming events. A “Learn More” button encourages users to find out more about what is going on.
  • Nonprofit: This template highlights your cause and encourages people to fundraise and donate to your nonprofit.
  • Restaurants & Cafes: Use this template to highlight information about your menu, hours, location, and photos.
  • Shopping: This template is designed to showcase products and make it easy for people to shop online.
  • Politicians: This template helps politicians reach their supporters and communicate their message.

To choose the template that is right for you, go to ‘Settings’ > ‘Edit Page’ and ‘Templates’ will show up. Click ‘Edit’ to see the 7 options. Select your template from the list.

Boost Your Facebook Business Page - Web Marketing Tips

*We selected the ‘Services’ template for our WMT Facebook page!

Once you have selected your template, you can further customize your page by turning ‘On’ or ‘Off’ the Tabs that you want to appear on your Facebook business page. Pay attention because everything listed is what is appearing on your Facebook page! Chances are you do not need all those tabs.

Facebook Business Page Templates












If there is a tab that does not pertain to your business and you wish to turn ‘Off’, click on the ‘Settings’ button next to it.

When you turn it ‘Off’, it will no longer be displayed on your Facebook page.


web marketing therapy Facebook tips

Your tabs are displayed in the left column on your Facebook page and look like this to people who visit your page:

Facebook Business Template Tips from Web Marketing Therapy

One last thing! If you selected a ‘Services’ template, don’t forget to add your phone number to the ‘Call Now’ button that is located below your cover photo on the right side. Click on it to add your contact phone number. After that is done, you can hover over the button will bring up other editing options.

Boost Your Facebook Business Page with a Template


You’re almost done! Once your tabs are chosen and your phone number is set up, go back to your Facebook business page and review the changes. Click on the tabs, make sure everything is linking properly, and all information is appearing in the order that you wish to see it.

It looks like template options for Facebook business pages was rolled out in the beginning of this year. In my investigation, many businesses have not yet taken advantage of them! If you haven’t, I highly recommend that you jump in there now and make these simple changes to give your Facebook business page a boost.

Happy Social Media Marketing!

Lorrie Thomas
How to Keep Your Social Media Marketing Strong

Social media can be a low-cost and high-powered marketing tool –if you are using proper form. The key to social media marketing success is not in the tools – it’s how you use the tools that yields results. Here are some simple steps to “pump up” your social media marketing efforts.

Raise the Social Media Bar ABOVE Your Business

Think about social media marketing like a large fitness center or gym. Just as a gym has lots of equipment to use, there are lots of social media options to choose from like Facebook, Twitter, Blogs, YouTube, LinkedIn, Google+ and Pinterest. A gym has tons of diverse people going in and out of it on a daily basis, just like social media. Although lots of people go to the gym, (like organizations using social media) the folks who have visible results are the ones using pro techniques.

weightlifting_iconTo get results with social media, you need to have a clear goal or intention. Just like you have a goal when you go to the gym (whether it be maintaining fitness, losing weight, de-stressing, bulking up, or training for an athletic event) your intention for social media must be clear, not just to you but to your customers. People won’t follow you on Twitter, like you on Facebook or subscribe to your blog unless there is something meaningful to them content-wise. They need to understand why you are worth looking at, following, subscribing or liking. To raise the bar on your social media marketing, take the first step and raise the bar -define a theme that is “bigger” than your organization.

A theme communicates the value of subscribing to any type of social media, it shares the value of the content and it makes the voice of social media clear to your customers. A social media theme is not only helpful to create connections, but it also can help inspire content on days when you just don’t know what to post.

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Great example: Counselor Linda Menesez works with women, helping them find greater happiness. Her blog and social media posts have a higher theme – talking about ways to have a deeper peace of mind, a more joyful spirit, and an abundant satisfaction with life. She also has beautiful graphics that are on brand and on purpose with her theme. The image to the left was posted on her Facebook page, sharing her blog post about Living In the Moment.

Pack Your Social Media With Nutrient-Rich Content

Just as a personal trainer will tell a client that they have to eat right in addition to exercising for optimal results, the same applies to social media marketing. You can go to the gym day after day, month after month, but if the form is not right, then you won’t get the results you want. Think of this when you are out on social media posting content. The act of doing it alone is not enough. You need to be doing it from a healthy foundation. Think of this as social media marketing from the inside-out.

Customers want to consume good content, plain and simple. Social media marketing isn’t about touting your organization; it’s about nourishing your current and prospective customer. Your tweets, YouTube videos, blog posts, Facebook updates and photos need to have value, support your values and be “on brand” with the voice of your organization.

What Do I Post On Social Media?

One of the biggest challenges in social media marketing is the question of “what content should I be posting?” The answer depends on your customers are, what content will connect with them and how you can differentiate yourself in the noisy social media landscape. When you take the first step and have a clearly defined social media strategy that has a theme bigger than your business, you will find it is much easier to create nutrient-rich content. Working under the umbrella of a theme gives you a focus, but also gives flexibility for varied content to keep things interesting. Content creation does not have to be a bunch of effort either. Later this month, I will give some tips to take some of the overwhelm out of the process.

Value-rich content needs to help customers, but it can be fun as well. Think of ways to entertain your social media contacts. Interview customers to celebrate the people who support you, share fun videos, retweet articles written by other writers that will interest your readers. Content doesn’t all have to come from you, you can share gems from other like-minded social media people and organizations (quote/credit them properly of course) that fall under your social media theme. Social media is widely used because it is fun – remember that content needs to not only be nutritious, it needs to be delicious too.

Stay Committed to Social Media

The last and final step to “pump up” your social media marketing is to stay committed to the process. Just like physical fitness requires ongoing upkeep, social media marketing does as well. The best way to stay committed is to have a social media management plan. Who is responsible for checking in on Facebook, Twitter, reviewing blog posts, writing, posting or following comments? Assign roles and responsibilities to yourself as well as your staff. Create weekly and monthly rituals. Simple things like posting a weekly quote that inspires your customers or sharing a video clip once a week or writing an educational blog post once a month can be woven into your social media marketing lifestyle. Customers need to know they can count on you to be a reliable participant in social media. A clear focus, value-rich contributions, and a committed schedule are three ways to pump up your time and effort.

Social media marketing can build your business in new wonderful ways. Like fitness, it takes effort, but with a healthy focus, it can be great insurance for the life of your marketing!

Here’s to happy, healthy marketing to help your organization stay wealthy!
Virtual Marketing Hugs!

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Kelly Kohen
2016 Social Media Marketing Industry Report

Social Media Examiner published a very insightful report which delved into the way that social media marketing is being used by over 5,000 marketers to uncover which social media tactics are the most effective. They cover everything from social media, video, content marketing, Snapchat and more, as well as the challenges that social media marketers face.

The 56-page report is chock full of great information and worth reading the whole report, however, if you like short and sweet-here is a brief overview of their findings:

  • Video is essential! Pull out your iPhone and push the record button. 60% of marketers are already using video and more plan on increasing the use of this versatile platform.
  • Live video is HOT, HOT, HOT -using services like Facebook Live and Periscope (put learning how to do live video on your 2016 To-Do List)
  • Facebook and YouTube still hold the top social media spots and marketers continue to increase their use of these two social platforms
  • Ever heard of Snapchat? If your answer is no, it’s time to change that!-it is passing Twitter on the number of daily users and it’s growth is predicted to continue
  • Facebook is, by far, the most important social network! According to the report, 55% of marketers chose Facebook as their most important platform and plan on increasing their activity on Facebook. Wondering what came in second? LinkedIn with only 18%.
  • 86% of social marketers regularly use Facebook ads -WHOA-that is a big percentage! But it’s ease of use, ability to target your ideal customer/client and integration into the already popular platform make it a great ROI.

You can download a copy of the full report for free until June 10th. It’s totally worth the time to read through this report to understand how fellow marketers (professional and DIYers) are utilizing these great platforms to connect to clients and customers.

Kelly Kohen
Do’s and Don’ts of Social Media Marketing Content

Social Media Do's and Don'tsOne of the best ways to connect, converse and convert is through social media content creation – sharing helpful, relevant and educational content on channels like Twitter, Facebook, Google+ and blogging is low cost (and often no cost) and is scalable.

Know that while you may be producing social media content, you might not always be engaging in a meaningful way.

Here are some of WMT’s Do’s and Don’ts of Social Media Marketing Content Creation. While we have seen the addition of new platforms over the years, the rules of engagement are still the same!

  • DO focus on content that is about more than just your organization- write content that educates people on reasons WHY they want your product/services rather than the WHAT or HOW your company, product or service. Social media content is about you, not your customer!
  • DON’T share content that is ONLY about your company or organization. (I know I said that above, it’s so important I had to to say it again!)
  • DO become a hub of information by sharing your great content! Save your reader’s time and energy by posting it all on your social media platforms.
  • DON’T become overwhelmed by the feeling that you need to personally come up with all your social media content. You can often reuse email content, messaging from press releases, and resharing old blog posts (if they are old but still good, repost them!)
  • DO embrace the three V’s of social media marketing – Value, Values and Voice!
  • DON’T avoid social media marketing!

Lorrie Thomas
Three Simple Social Media Posting Tips

Screen Shot 2016-03-28 at 12.04.03 PMSimple steps are often overlooked when managing social media. The WMT Team helps our clients manage social media marketing daily. Follow our quick, stress-free tips to help streamline your social media marketing and make your posts look and work better.

1) Shorten your URLs Before Posting

When you post to any social media platform, there is no need for the full URL to take up valuable real estate in your post. You know how people joke that you look like a Yahoo if you use a Yahoo (or non-branded email)? Well, same goes for using the whole url when you post! No more of that! A great (and free) url shortener is bitly. We also love Hootsuite‘s url shortener and for full social media marketing management. To shorten your url, simply copy the URL of the content you want to reference, paste your URL into the “shorten content” field. Select “shorten” and “viola!” you have a nice short URL you can use in your social media content. This simple step makes you look more credible, professional, polished and saves you a lot of space. Less is more when you post content!

2) Make Your Post Interesting and Compelling, Do not Use a Carbon Copy of the Title

Helpful tidbit when posting content to Facebook, Linkedin and Google+: Don’t use the exact same content as the article heading that you may be referencing. Facebook, LinkedIn and G+ automatically bring the title and subhead of your post up when you put a url in the post. This is SOCIAL media, not robot media! Take a sec to write something pithy and powerful before you post! Make your post content appealing to potential readers. Create an intriguing opener to get people interested in clicking on the link.

3) Take Time to Add or Make Attractive Images

Content is king, but images rule the social media marketing kingdom! The great news is you don’t have to be a graphic designer or web developer to create eye catching image graphics to support your text content. There are free sites that offer user-friendly applications to create this content on your own. Pixabay and Pexels have awesome royalty-free images if you need them. Canva allows you to make super sexy images (text and photos) and offers many backgrounds, different font types and drag-and-drop manipulation you can do quickly and easily. Some of their images cost a small fee to use, however, there are many that are truly free.

Little steps make a big difference – these are all healthy habits to adopt when you post!

Happy social media marketing!