Tag Archives: hashtags

Lorrie Thomas
Easy Content Creation Ideas – Healthy Hashtag Help

Do you ever have those “what the heck should I post to social media?!” moments? We get it, we’ve been there. Spare unnecessary social media marketing stress – schedule posts in advance with a little help from some healthy hashtags.

The hashtags below are ones that can help guide your post creation. You don’t have to post to all of these every week (be natural!), these are simply suggestions when you have social media content writing block 🙂

Mondays:

      • #MusicMonday – Share what you are listening to.
        Example post: Focus time at @WebMarketing_RX. Headphones on, listening to Classical For Studying station on @pandoramusic. #MusicMonday
      • #motivationmonday – Post content that is motivational to your audience. Images are content too ya know!
        Example post: Why dream of success when you can wake up and work for it? #mondaymotivation #wildwebwomen

Tuesdays: 

          • #TravelTuesday – Where are you working from today? Share where and tag the location if that works for you!
          • #TuesdayTreat – What are you treating yourself to today? Also a great opportunity to tag other brands for more connection
          • #TipTuesday – We love this one. Giving your audience tips is a healthy way to keep people happy!
            Example post: Don’t stress about content marketing! Use this simple #contentmarketing tip! #TipTuesday http://ow.ly/jewH30aVg7c

Wednesdays:

          • #WisdomWednesday – Share quotes or wise advice. Images work really well for this one!
            Example post: “Do or do not; there is no try.” -Yoda #wisdomwednesday
          • #WomanCrushWednesday – We also run a women’s coaching and community site called WildWebWomen.com so we looove sharing women who inspire us with this one!
          • #WellnessWednesday. Self-explanatory.
            Example Post: Stop Business Stress and Anxiety – Start with Exercise https://shar.es/1QPVzY via @WebMarketing_RX  #WellnessWednesday

Thursdays: 

          • #ThankfulThursday -Share reasons to be thankful. For us, we are thankful for our work from home jobs. You can also share things you are thankful for, people you are thankful for.
          • #ThursdayFunday – Post fun finds!

Fridays:

      • #FollowFriday – This is a fun one to give love to people you like! #FF is also used for Follow Friday.
      • #FridayFunday – like #ThursdayFunDay, share fun things!
      • #FridayReads – Give a shout out for great blog posts/books to share!

If this post was helpful, click to tweet it! Happy Content Marketing!

Lorrie Thomas
Couch Session – Hashing out #Hashtag Issues

Ok, digital marketers – it’s time to jump on Web Marketing Therapy’s virtual marketing couch to hash out your hashtag issues. We might roll our eyes over hashtags (it’s ok, let’s be honest…it’s therapy afterall) or think about hashtags like this old SNL video.

But hashtags are serious! If you break down the value of hashtags, you might start to see some social media marketing breakthroughs!

Let me give you some social media aid to ease you into hashtags. My team and I at WMT were introduced to an article this week called Hashing out the Almighty #Hashtag! that is total social media marketing Rx. The blog post says “Businesses and individuals using hashtags on social media have seen a 50-100% increase in engagement. The almighty hashtag can be a great way to organize content, create discussion and follow events.”

(Can we have a #yeahhashtags for that stat!!??)

We love their great infographic (see below) that makes hashtag value so easy to understand! Here are some simple tips to help you properly apply the right amount of hashtags to your posts. You can click the graphic below to see it in full size.

And if you need ideas for popular hashtags, sites like hashtags.org are a great place to start.

why-use-hashtags

Lorrie Thomas
Marketing Tools and Gadgets We are Thankful For

Thanksgiving prompts us to be thankful for what we have. Our team is constantly gratified by the marketing and social media tools as well as personal gadgets that make our lives easier and more productive. So in celebration of this holiday, we thought we’d share some tools and gadgets we are grateful for.

Hashtags

#welovehashtags! Hashtags (both on Facebook and Twitter) are a great way to classify posts. If hashtags are used correctly, they can definitely boost visibility. Hashtags are an important social media content marketing must. We wouldn’t be surprised if email incorporates the usage of hashtags in a year or two! #hashtagsrock

TextEdit

We love simplicity. TextEdit is a simple word processor and editor available on MAC computers (similar to Notepad on PC’s). Several WMTers enjoy using TextEdit for blogging, making to-do lists or to unformat Word or web content before pasting things into blog posts. It’s simple and easy, just how we like it.

Tweetdeck

Tweetdeck is super cool because it allows you to schedule tweets from multiple accounts in advance. You can also monitor who is interacting with your accounts, making it a mighty social media tool we adore! It was created by Twitter, which makes us love it even more!

Garmin Forerunner

Health is wealth. That’s why we are very thankful for the Garmin Forerunner. Our Web Marketing Counselor, Kelly Kohen says, “With my Garmin, I can simply walk out the door and start running, without having to map a run and still get in my long runs by exploring in whatever direction I choose!” We couldn’t agree any more. Garmin makes jogging more fun and keep us feeling healthy.

GoToMeeting

WMT is a virtual company (no offices!  no commuting!  Yay Wild Wild Web!)  We have clients across the country and often have the need to communicate with visual examples or PowerPoint to make meetings more productive.  This is where GoToMeeting comes in. GoToMeeting rocks because it brings people together via a shared computer screen. The organizer who is holding the meeting can show their screen and present their projects. We can also assign the screen sharing role to our peers so our team (who is rarely in the same place at at same time) can seamlessly lead meetings…virtually.

Simplehuman Coffee Maker

This gadget might be the most important of them all because without it, well, WMT might be a little leaderless.  It’s my “most thankful for” technology. Without my Simplehuman, I’d be un-caffeinated and less productive! The Simplehuman coffee maker brews high quality, gourmet coffee and tea, making my mornings and afternoons buzz.

Google Chat

We are g-chat addicts (admitting is the first step, right?). It’s just another fabulous tool that helps us communicate with each other and we can’t get enough of it!  People ask me a lot as the CEO of a virtual marketing agency how we communicate as a team.  I love to respond with “we communicate WELL” (duh?!) but I do credit technologies like Google Chat (gchat) for helping us communicate quickly and efficiently.  When gchat isn’t enough, we use old school technologies –like the phone. By actively communicating with each other we are able to be more productive. Teamwork all the way, baby!

Google Analytics

Want to know how many people went on your site last month and for how long? Google Analytics has the ability to do that. It’s an amazing tool for us to know what’s working for us and what’s not. A tool we are oh-so-thankful for!

Google Calendar

Google calendar’s online calendar is how we manage our meetings (and some of us, our lives!)  This tech tool allows you to easily set up email alerts too. Plus, you can share your calendar with others.

Anne Orfila of Web Marketing Therapy said it best: “I am so thankful for Google calendar – it’s like a personal assistant, only better because it’s free!  It emails me reminders and sends alerts to my phone of all my “when’s”, “where’s”, and “what’s”!”

She adds, “It has allowed me to say “no thank you, I do not need a reminder card” when I make appointments at the dentist, the doctor or the spa (my wallet is happy to not have another card shoved in it). Without it I’d be in the wrong place at the wrong time on the wrong day!”

Google Calendar, you have our hearts.

Bitly

Twitter’s 140 character limit can get become troublesome, especially if you want to share a link that is longer than usual. Bitly makes a regular link short and best of all, the short link will never expire, allowing you to safely share the link on all of your other sites. High-five, Bitly!

Pandora

Who doesn’t love listening to great music at work!? Pandora plays music we love. Our Virtual Word Specialist, Mary Sandor, says she is fueled by the dZihan & Kamien station on Pandora to keep her marketing content coming.

Google Drive

Google Drive is truly a remarkable tool because it allows you to share files with other people and users can edit the files online, without needing to download the file. How cool is that?! Plus, everything you edit is automatically saved, making it a highly productive tool.

 

Voice Memos for iPhone and iPAD

This cool app allows you to make recordings and trim them afterwards. This app comes very handy for us when we’re in conferences to capture ideas or to record things our colleagues are saying. Best of all, you can label your recordings, making it easy to keep your recordings more organized. My team is notorious for making me stop talking until she has her voice memo up so she captures my ADD ideas as they ooze out of my mouth.

Online Searching

Lastly, we love the World Wide Web! “Through the Web, we have instant access to thousands of pages of programming tutorials and reference materials,” Wil Thomas of Web Marketing Therapy says.  “Whether we’re in the office, at the coffee shop, or traveling, we always have up-to-date information and support just a Google search away.” he says.

What makes it even more amazing is that the wild, wild web is still new and always growing with new information for you to learn from. Don’t you just love that?!

So there you have it.  Those are the marketing tools and gadgets we are grateful for. Will we be thankful for the same tools next year? Well, you’ll have to wait and see. 😉

web-marketing-therapy-thanksgivingHappy Thanksgiving!

Facebook Hashtags – That is the Business Question

Hashtags on Facebook – to use or not to use? If that is the question, then I am here to tell you to use them!

Hashtags on Facebook are new and might seem a little awkward to use, but if used appropriately, Facebook hashtags can definitely help boost visibility – something that all organizations need. But if you are still on the fence about hashtags, here are some reasons of why businesses should start hashtaggin’ to maximize marketing power:

Hashtags are taste enhancers.
When you add sugar to a glass full of water and lemon juice, the flavor is enhanced and you get freshly squeezed lemonade. Think of hash tags as the same thing; it enhances your Facebook content. Enhancing your Facebook content increases the likelihood of readers seeing your post and your brand.

Hashtags are being used by the big guys.
Companies like McDonalds are using Facebook hashtags and so are big name marketing gurus/entrepreneurs like Ali Brown. Although the concept of using hashtags is still new, it is already being used by the big guns. This means marketers see the benefit of Facebook hashtags and are using them to try to maximize their audience. If the large players are doing it, it shows that this is a trend that will most likely stick.

Hashtags are only growing in popularity.
The more marketers use hashtags, the more popular they will become. Businesses should take full advantage of Facebook hashtags right now – we get good at hashtagging by….hashtagging  Practice helps make perfect. By doing so, businesses have the opportunity to play with hashtags and figure out which hashtags work and which ones don’t.

If you do decide to use Facebook hashtags (and we hope you do), we have one really important piece of advice for you: don’t use hashtags for the sake of using a hashtag. This will only alienate your audience. Use hashtags wisely and when appropriate. Here is an example of hashtags used on Web Marketing Therapy‘s Facebook page:

facebook-hashtags-business

Web #marketing Mantra: my #blogs are conversational and have a purpose.

Hashtags need to be helpful and must support your social media content. If you don’t use them correctly, it won’t help your visibility nor expand your audience. So now that we’ve given you the rundown on why hashtags should be used, we ask you: Are you going to start hashtaggin’ it on Facebook?

PRNewswire’s Profnet (a professional expert directory that helps connect experts with journalists) just did a great post called Ensuring Your Hashtags Aren’t a Fail that is worth a read. I am quoted in it as well as other web marketing experts.

Read on and tag on my healthy marketers!