Tag Archives: lorrie thomas ross

Lorrie Thomas
The Secret to Being a Successful Digital Marketer

Do you know what the secret is to being a successful digital marketer? 

If I asked this question to a room full of professionals, most of them would guess that it’s being knowledgeable in the technical parts of marketing: knowing SEO, SEM, how to buy ads, knowing the best times to post on social media, how to build and manage a website, graphic skills for photos, and much more along those lines.

All of those are great answers and true. Having a handle on any of those skills is going to give your marketing career a big boost. That’s no secret.

But that is not the key to success. When I spoke with Matt Krumrie, Director of Content Management for Power Network for his article on marketing career success, I told him that the the number 1 skill needed to succeed throughout your marketing career is not tech-related, it is the ability to communicate clearly.Web Marketing Therapy: The Secret to Being a Successful Digital Marketer

Whether you are a college grad seeking to launch a successful marketing career or a professional who has decided to launch your own business and has suddenly found that marketing is now part of the job, being an artful communicator is just as important as knowing the technical stuff.

“The world we live in is phone/text heavy, but this ‘quick and dirty’ method of communication will only leave the marketing grad dirty career-wise. Whether it is an email to your boss, selling something, writing copy for a social media post or an ad, the ability to communicate in a compelling way (and online, that means pithy, powerful text) is critical.

Strong communication skills are needed at every level of online and offline marketing, from writing ad copy to emailing a boss or reaching out to a new client. I loved being interviewed to talk about the skills college grads need to succeed in Matt’s article titled Marketing Careers: Combination of Technical and Soft Skills Key to Success.

How do you sharpen your communication skills? Practice makes perfect. There are so many ways to practice your communication skills in everyday life – strike up a conversation with the clerk at the store, email your child’s teacher, write a thank you note to your neighbor. Sharpen your writing communication skills by writing more, listening more, and reading a lot. Take the time each day to read any book, magazine, newspaper, or online news story that catches your eye. The best part is that once your communication skills are sharp, they will rarely dull, instead they will only become even better with use.

Happy Marketing!

Lorrie Thomas
Images Shared on Social Media can be a Blog Post Too!

Have a cool image that you have shared (or are going to share) on social media? Get more mileage out of that effort and make it into a blog as a post too!

I LOVE sharing images (often with cool quotes or facts) on Facebook, Instagram, Twitter, Google+ and Pinterest. I love getting the most out of my time and expense even more! I continually remind clients as well as my team at Web Marketing Therapy to reuse these images for easy content marketing!  When you share images on social media, it’s great when they are seen but people have to be logged in to their social media accounts and online at the right time to see the post.

Get the most out of that image! A blog post with your graphic in it can live on your website forever when you write a blog post around it ANNNND the search engines can pick it up ANNNNNNNNNNND the blog post with your image is something you can ALSO social share at a later date. ANNNNNNNNNNNNNNNNNNNNNND writing short blog posts where the image carries the majority of the content is super easy (yay for stress-reduction!)


Here is an image I created for Instagram for my personal account. It’s super cool (thank you Katherine Garcia on my team for her image super awesomeness! To get more mileage after I social shared this, I repurposed the image as a blog post.

Below is a screen shot of the blog post I wrote around the image, which allowed me to archive the image in my WordPress blog and have a lengthier explanation explaining why I believe this. The blog post is something I can share and re-share with my followers (if content is relevant, don’t assume you can only share it once!

Screen Shot 2016-08-09 at 2.37.35 PM

Recycling is great for the planet AND great for your digital marketing!

Here’s to happy, healthy marketing!

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Therapy for LinkedIn Network Neglect


I was doing a little self-help this week and completed an audit of my social media accounts. I was disappointed to see how badly I had neglected LinkedIn! As a social media marketing professional, I was ashamed! But I got over the negativity and moved to positive action. First, I admitted I had a problem and came clean to The Marketing Therapist®, Lorrie Thomas Ross (which I sent via LinkedIn’s email to start using it better! Then I devised a plan to become a more active and social member of LinkedIn.

My therapy was a recent Social Media Examiner article titled: “5 Tips to Build and Grow your LinkedIn Network”. I used these tips as a guide while I set up a solid LinkedIn foundation and implemented steps to better management of my account in the future.

Below are the five key strategies I used:

#1 Update your status frequently and consistently. Eeek! It turns out the last time I posted anything was more than a year ago, so I used a recent Web Marketing Therapy blog post I created about humor in the workplace to update my account.

According to Social Media Examiner, only one third of LinkedIn members visit the site every day and another one third visit the network several times a week. Considering those statistics, here are some suggested best practices to becoming an active LinkedIn member:

  • Update your status on the actual site itself at least three times a day, versus using third party tools. This allows for full control of your message and genuine engagement.
  • Share and comment on the updates of your 1st, 2nd and 3rd degree connections at least once a day.
  • Send an invitation to connect to at least one new person per day.
  • Start and/or participate in LinkedIn Group Discussions three times a week.
  • Answer questions on “LinkedIn” answers three times a week.
  • Comment on profile updates from the companies you follow once a day.

#2 Build Connections Constantly. The easiest way to do this is to click on the “people you may know” link at the top right of the page. You can message these people directly and invite them to connect. You can also see how many shared connections you have with that person. Since making that request, I have doubled my network!

# 3 Be Strategic about When You are Active on LinkedIn. Studies show that LinkedIn members engage more in the afternoons and in the evenings when they are more apt to use the mobile site. It is important to test the best participation times unique to you for highest visibility. Also recommended is to mix it up and track the results of most communication.

#4 Join and Actively Participate in LinkedIn Groups. Social Media Examiner suggests the rule of thumb is to pick three to five groups to be active in and join in the conversation. I have never used this incredible connecting tool before and yet, groups are a vital part of the networking experience. Statistics show that 81% of LinkedIn users belong to at least one group. Of these people, 52% participate in group discussions. Connecting is “key.” I chose a few groups to join that I knew I would engage in professionally. To do this, I clicked on Interests at the top of the page and typed in a few keywords that best suited my expertise and interests.

#5 What You Share Matters. This is most important with LinkedIn. To be successful, you need to consider what would be useful, relevant and informative to the audience you want to attract. Then tailor the content such as news, articles and insights to meet that need. Consider the goals of sharing to be the following:

  • To become a thought leader whose content gets read.
  • To become a great resource for your audience.
  • To engage with your audience and create a dialog.
  • To share content others want to share to their own network.
  • To help increase visibility through the use of “share worthy” content.
  • To use LinkedIn Today to gather popular, trending relevant content.

After implementing the 5 Steps, I did a little self-diagnosis and self-prescribed the following: log in three times per week and engage each time with connections and groups. After coming clean, it’s time for me to stay on the straight and narrow path of quality, consistency and frequency. Whether it be a business or personal account, if your LinkedIn story sounds similar to mine, we can help with a little intervention session. You may be surprised how fun the healing process is.

Ah, I feel better already!

Social Media Examiner post: http://www.socialmediaexaminer.com/5-tips-to-build-and-grow-your-linkedin-network/

Another Social Media Examiner resource: http://www.socialmediaexaminer.com/optimize-your-linkedin-profile-for-more-exposure/

LinkedIn Today: http://blog.linkedin.com/2011/03/10/linkedin-today/

Lorrie Thomas
Online Personality Disorder

Our agency has always supported professionals skilled and dedicated to their profession. New clients are commonly diagnosed with online personality disorder because their online presence (LinkedIn profile, Twitter description, About page of site, head shots, etc.) don’t effectively or consistently position their professional expertise.

-A high profile attorney whose Twitter description says nothing more than “loves to jet ski”
-A Linkedin summary that is a) not used or b) only says generic text that doesn’t differentiate or show expertise.
-Inconsistent profile photos on Twitter, Facebook, Linkedin, Google+
-A website that is dated or doesn’t have a properly written about page

Online personality disorder is very treatable.  The Rx: Simply evaluate and optimize so your online presence educates on who are and what you do!

Own Your Professionalism

Owning your professionalism ties into the verbiage you use on Twitter, LinkedIn, Facebook, website, etc., but it also applies to the design of your social media profiles. Your profile photo on your Linkedin, your cover photo on your Twitter page – all of that needs to be consistent. Here’s a visual example of consistent personal branding on social media:

LinkedIn (see Summary):lorrie-thomas-ross-linkedin




Embrace The Personality of Your Personality

If you want people to be interested in you, you have to be okay with being interesting to other people. Don’t be afraid to let your personality shine. Flaunt it and give it a stage!  Talk about your passion for golf, food or traveling the world with the family. You have to be okay with expressing your personality. Richard Branson would probably not be who he is if he didn’t embrace his personality. The same goes for Brendon Burchard, Oprah – you get the idea. This is personality! These are people who are not afraid to be who they are.

My Twitter Bio reads:

The Marketing Therapist®. Speaker, Author, @webmarketing_rx CEO, Mom, Digital Marketer, Foodie, MarkEDing® (educational marketing) evangelist.

I address my professional distinction but my personality is in there too.

As I shared in an old post on being heard amongst social media noise, you need to take these three vitamin V’s:

1) Value to your customer and sharing your company’s unique value.
2) Marry your with content about your Values
3) Keep content coming to solidify your Voice

If you think you have an online personality disorder, don’t fret. This is an easy fix! Be clear on who you are, then voice it online.

 Value plus your values that equal your voice.

Virtual Marketing Hugs,

The Web Therapist

Lorrie Thomas
Having Access to Your Marketing Records

Having access to your marketing records

A common issue my team and I see when partnering with new organizations is that organizations do not have access to their marketing records. Just like you want access to your medical records, you also need access to your marketing and web records for the health of your business! Being dependent on other vendors (like website companies and social media managers) to have your records is not healthy. What if one of your vendors were to go on vacation or has a medical emergency, and you didn’t have access to your marketing records to have help with something simple like making a website copy update or post to social media or look at your analytics?

I’m a big believer that company owners should have access to all their web marketing accounts. We set up gmail accounts, analytics, Google webmaster tools, social media – all of it under the company’s email, not dependent on a marketing firm. We do this so it can be easier for the owner to access the many accounts that are used to marketing their business.

Simple tip – create a gmail account with your company name (example: MYCOMPANYNAME@gmail.com) so you have an email login that is NOT affiliated with your personal email.

Do you have full administrative access to your businesses’ Google Analytics? I’ve noticed over the years when we look at new clients’ Google Analytics, we can see the data, but its not the administrative account.  Instead, the administrative account is a third party agency. Third party agencies do this so you’re dependent on them; so if you ever leave them, they make it painful for you. This is something I don’t believe in.  When I used to work in the corporate world, I used to have vendors that would charge the company just to send the logins. Seriously, that’s just evil – that’s INSULTing, not consulting!

You don’t want to be dependent on vendors to have access to your logins. It’s vital for you to be aware of what you have out there. Organization is key!

Have Access to these Marketing Records:

You need a list of all the domains you own, who they are owned by, who they are registered with, when they expire, and logins to your domain company.


List all your logins and access to your hosting records. Include website login URL, username, password, etc. Ensure you have access to your customer administrative panel (typically where you submit help tickets, manage passwords, payments, services, etc).


You also need your FTP administrative panel (typically where you manage the details of your actual website, as well as passwords and permissions). Be sure you have access to your hosting and FTP records!


List logins and access to your web analytics (such as Google Analytics and Webmaster Tools) If your webmaster owns this, get access but try to own direct login access to all of this on your own.


Make sure you have logins and access to ALL of your social media accounts such as Facebook, Twitter, Blog, LinkedIn, YouTube, etc. Also, list email system logins and email marketing accounts. For example, Google Mail, Constant Contact, and Outlook.


Marketing Medications
Do you have access or records of your logo files, templates, designs – both current and past versions? We have clients from five years ago who still email us for their logo. Save these things in an appropriate place.


Emergency Contacts
Just in case you lose access to your marketing history and records, list contact phone numbers and/or emails of all your past service providers (domain, hosting, marketing support, etc.).

Remember, it’s valuable for you to have a list of your marketing records. You just never know when you might need them!

Lorrie Thomas
Healthy Web Marketing: Get Off Your Butt


I truly believe that we can’t sit and stare at our email inboxes, websites, social media and blogs and produce great content that serves, supports and sells.

If you want to get good at web marketing, my Rx begins with this simple step:

Get off your butt and step away from the computer!

Web Marketing Rx

Do you want to “UP” your marketing?
Then get UP off your butt!
Step away from the computer to boost your creativity!

Go for a walk, go to the gym, go out to dinner, meet up with friends.  Get away for a bit to think about why you work at your company and what you can to to improve your web marketing so it boosts the Five Factors For Web Marketing Success.