Tag Archives: search engine marketing

Lorrie Thomas
If You Build It….They Won’t Come

In the movie Field of Dreams, the protagonist (played by Kevin Costner) hears a voice in his Iowa cornfields…”If you build it…he will come.”

It doesn’t work that way with web marketing.

If you launch a new website, blog, Facebook page or anything online, people will not come unless you make an effort to get people to come!

Marketing is about making relationships. This is not a passive act. Relationships take effort, energy and enthusiasm.

Web marketing includes online advertising, email marketing, search engine marketing, social media marketing and content marketing. If you don’t act, don’t expect anything to happen.

If you want results, you must be genuinely enthusiastic about what you are offering. You have to be willing to put in the effort (which might include hiring help to delegate some of the work). Lastly, you need energy…positive, proactive energy. While this might sound a little woo-woo, in the 10+ years I have run my digital marketing agency, my most successful clients are the ones who radiate energy and put energy into voicing their value and values.

Web Marketing RxNeed a Healthy Dose of Marketing Rx? Take 3 V’s:

1) Offer Value to your customer by sharing content (that has value to them) and communicate your value
2) Marry your with content with your Values (this will help you attract your ideal client)
3) Publish content consistently to solidify your Voice

 You will have a great voice online when your web marketing communicates your value and your values!

Virtual Marketing Hugs!

 

 

Boost your SEO and PPC with free Wonder Wheel!

“How do I know what key words people are searching on to focus my SEO efforts on?”

“I am buying words on PPC, but how do I know what words I can add based on what works?”

…These are common questions asked when managing search engine marketing whether it is boosting search engine optimization (SEO) or managing pay per click (PPC) ads.

Normally, I use the Google Keyword tool which is good, but when I taught Search Engine Marketing at UC Berkeley Extension last weekend, Cuneyt Baycan (one of my brilliant professional students who is a great marketer), suggested I look at the Google Wonder Wheel.

It is like the Google Keyword tool, BUT SO MUCH EASIER TO USE AND UNDERSTAND!  Check it out – if you search a phrase you can go to the left hand side and click Wonder Wheel (see how below)

Look to the Left - Click the Wonder Wheel link to see expanded phrases!

Next, you see a wonder wheel of other phrases that match your searched word!  You can see what phrases also describe your products and/or services and add them to your SEO list or to your Paid Search key phrases that you buy on Google, Yahoo or Bing.

You can click any phrase to have it expand to other phrases based on your interest

It’s my new web marketing fave new toy – go geek out!!  Happy search engine marketing!!!!

Lorrie Thomas
Great Content Marketing Tips from ideaLaunch

One of my respected SEO and web marketing colleagues, Sean Curley of ideaLaunch.com sent me a KILLER Content Marketing Tips PDF that I wanted to share with our WMT readers.

The phrase “content is king” is so true with web marketing IF you write valuable content!  Learn how – download their great Content Marketing Tips PDF NOW!

Thank you ideaLaunch for being great educators and inspiring us to be better marketers – it’s all in the name of building lifelong relationships!  We do that on the web with wonderful content!

Download ideaLaunch's GREAT Content Marketing Tips PDF!

Download ideaLaunch's GREAT content marketing tips PDF!

Lorrie Thomas
Google Keeps the Love Alive with New Semantic Search

It’s no secret that the Wild Web Women at Web Marketing Therapy are cuckoo for Googlepuffs.  Google is a total WMT positive role model as they continually work to keep the love alive by being totally committed to their users, owning their role in making web relationships work with their users.

Get Cukoo for Google Puffs - Check out the new Semantic Search

Get Cukoo for Google Puffs - Check out the new Semantic Search

Case in point – Google’s New Semantic Search. The semantic search feature puts more of a people-powered approach to search.  Jack Germain of TechNewsWorld did a great article today that covers how Google has adjusted the way its search engine interprets the words we put into their search engine and how the new semantic search approach displays results.

Personally, I think it’s brilliant that Google is putting more art behind the science of their search algorithms. It’s not just about key phrase insertion and patterns in click behavior anymore.  Like Jack at TechNewsWorld says, “The new technology attempts to better understand broad search terms and deliver more relevant links.” She-geek translation: Google is trying to use their geekiness in a way that is more intuitive!  They are going above and beyond the norms of search with an effort to marry up relevant phrases to key phrase searches.  It’s all about relation specifiers….nerdilicious 🙂

Marketing is all about maximizing relationships and in ANY aspect of web work, the job is never done.  It will be interesting to see how the new Google SERPs are received (hopefully better than the new Facebook layout!  ha!)  My hope is that companies who do great work with great content win bigger with search engine optimization with the new semantic search direction.

Here’s to a 3000lb gorilla that doesn’t have ego, focuses on user experience and is always working to improve their approach to offer the most appropriate results. 

We’d love to know your thoughts!

How Do You Search?

Search Engine Stats for the day! The pie chart below outlines the share of Internet searches.  Google search engine is #1 because it was used for 63.3% of search queries during February.

Make sure your business is visible on the web because the web continues to grow as a primary tool for people to search for services and products that will satisfy their needs.

How do you search these days?  Is Google your number #1?  Or do you prefer Yahoo? Leave a comment and let us know 🙂

Leave a comment and let us know how you search?

Leave a comment and let us know how you search!

Thank you Elizabeth at ComputerWorld for listing the stats from a comScore Inc. report on Internet search queries for February.