Tag Archives: seo

Lorrie Thomas
Sometimes A Simple One-Page Website is The Way to Start

Does the idea of building a new website or redoing your current website stress you out a little?

Or, maybe a lot?

You aren’t alone. I’ve been there myself. In 2013, I hated our company website so much, I pulled the ENTIRE site down to provide a blank slate allowing us to focus on a simpler, cleaner website, it was one of the best marketing moves I ever made. Here is a post I wrote about it.  When I have clients in fear of starting or redoing a website, I often advise the same simple solution:

Start with a temporary one-page website.

When I suggest this, I often get responses like: “but what will people think?” “Will this hurt my search visibility?” “Shouldn’t we wait until the whole site is ready?”

If you don’t have a site, having something up is better than nothing. People are searching for your business online, and if you aren’t there, your customers aren’t happy…or think something is wrong.

Especially in today’s mobile-centric web world, you do not need a big fancy website. What you need is something simple, informative, targeted to your demographic and requires little to no maintenance. Why not start with a one page website? Say who you are, what you do and whom you serve. Make sure your contact information is visible, include an image(s) if it helps and have links to your social media. Capture email addresses if you have a good reason to.

Simple information paired with clean design that is on-brand and on-purpose is the best foundation you can have.

For those of you struggling to redo your website, remember that it isn’t just about being on the web any way you can, it is about being on the web in a precise manner that speaks true to your business and your brand. A website doesn’t have to be (and shouldn’t be!) complicated. A simple one page site has given so many of our clients the opportunity to be seen and heard while they work on the bigger website behind-the-scenes.

And if you are still stressing, reach out. I’m happy to talk with you. I’ve been there. I still remember the stress of yanking my old website, but what a blessing it became!

Virtual marketing hugs!

MobileGeddon – Should You Freak Out?

There’s a lot of buzz about Google’s upcoming algorithm update that will hit on April 21st. (Psst, if you don’t know what an algorithm is, don’t stress – it means the mathematical equation that helps drive how websites appear in the search engine results pages).

This new Google mobile algorithm update (according to web articles) says that websites that do not perform well on mobile devices will be harder to find in search engine results pages. We’ve even seen articles say that if websites are not optimized for mobile that they could disappear from small screens entirely. Nobody will know for sure until the new update takes effect.

The new algorithm is being dubbed “MobileGeddon” and it’s causing some serious stress. Design firms are aggressively cold calling companies telling them that their sites are going to search engine optimization hell if they don’t have a mobile-friendly site (nice fear-based sales tactic, ugh). Digital marketing experts are telling people on their blogs to fire their web teams if they can’t build mobile-friendly sites. Businesses large and small are beginning to evaluate how friendly their sites are (if you want to know how – here is a link to Google’s Mobile-friendly test). And business owners are beginning to panic about having to overhaul their websites.

Should you freak out? NO. Should you scream at your web designer (unless they built your site less than six months ago and didn’t make it responsive, then no) Could this be an opportunity to plan for some web changes?  Maybe. Look at it this way – just like fashion trends change, search engine results trends change too. Could your site suffer SEO-wise because it’s not mobile-friendly? In mobile searches, probably. Do you need a new website? It depends. Be strategic. Think. Ask yourself if you afford to redesign your site time or cost-wise? Are you a company that relies on mobile searches?

Look at the new algorithm change as Google making way for the rise in mobile use. They are going to favor sites that are designed to be responsive (which means sites automagically adapt layout-wise based on device, see example below.)

responsive site design example

Responsive design and new search engine results pages layouts are a sign of the times, but that doesn’t necessarily mean you need to redesign your site over the next few weeks. This responsive design style is still fairly new in web years.

If you are interested in a responsive design, know that it is a fantastic move for user experience and it seems that soon it might have additional search optimization benefits. What we like about responsive design is that is it clean and simple. The focus is on pithy and powerful content and meaningful messaging. We are designing all new sites to be responsive and are loving the outcomes of the sites.

And you are stressing about MobileGeddon, take a deep breath. Stress is no state to be making business decisions under. If you want to talk about your feelings, feel free to get on our therapy couch.

Anne Orfila
Web Marketing (Almost) Friday Funny – SEO No’s, Huffington Post and AOL

Is Your SEO Apropos or a No?

Is Your SEO Apropos or a No?

How appropriate that the image I chose to enhance this post was named “ethical SEO”!  So this great semi-satirical article was posted on Slate on Tuesday, and I had to share!

But first!  Before I link to the article, please read it knowing that there is a lesson or two in there:  Keyword stuffing is a big SEO “NO”.  This article also is a great example of how some web publications try to “outsmart” search engines.  Neither of these are on Web Marketing Therapy’s “Healthy Marketing” list.  And it also has interesting speculations about the future of Google’s algorithms . . . oh, and it discusses AOL’s acquisition of Huffington Post, but that’s just an aside. LOL! You’ll be laughing too after you read it.

With that said, enjoy the article!

Make Your Blog Pull in Traffic: WMT Spoonful of Marketing Sugar!

I am known for my Marketing Therapy tough love, but often what seems “tough” turns out to be spoonfuls of marketing sugar that you can sprinkle on your business to make a more meaningful impact.  Kelly Kohen, WMT’s Marketing Counselor (and one of my super friends and stellar coworkers at WMT!) saw an email I sent with some sugary tips and inspired me to start dishing out my “tough love marketing tips” as “spoonfuls of marketing sugar”.

Thanks to Kelly, we have a new blog series on WMT which means more healthy marketing advice and tools that you can use instantly!  Enjoy!

TODAY’S SPOONFUL OF WEB MARKETING SUGAR:

When you blog, remember that you are writing to attract and serve a target market.  Some of you may be geographically based (if your company is in a city where you can’t or don’t serve people anywhere else), some readers are industry based (like a B2B blog in a particular industry wanting to attract their industry only), or you may sell a high-interest product or service.

When you blog, remember to take advantage of opportunities to pepper (or should I say sugar!) search-friendly phrases in your:
1. Headlines   2. Content   3. Links

Geographic based example.  Let’s say you are a business coach in Nashville Tennessee.  If you are blogging about business tips, stir in some search engine sugar into that post!  Something like:  Working as a Nashville business coach (link the phrase to a page of your website) has exposed me to lots of great companies and case studies.  I will not name names, but here are some patterns I see companies falling victim to….(finish the post)

You can also finish a post with “John Jones is a Nashville business coach specializing in …….”

or title the blog post Business Coaching Tips for Nashville-based Companies (then use the two examples above)

Industry based example. Say you are an asset based lender.  When you blog, be sure to use phrases that will pull in people searching for you like:
Many companies looking for financing do not fully know the power of asset based lending (link to the page of the site specific to this).  The alternative financing industry (note the phrase mentioning the industry) is even unaware of where to go when the banks say no.

Use phrases that are industry specific in sentences, headlines (when applicable) and when you can, link those phrases to pages of your site that will help guide readers to your pages AND leave sugar out for those search engine ants!

High target/interest product or service example. Let’s say you sell organic hair color.  That is something that people will laser-search for.  If you blog title is “Hair Color Best Practices” this isn’t totally pulling to help you get indexed by the search engines or attract searchers.  Try a title like” Organic Hair Color for Hair Coloring Best Practices” to get that phrase in the content and in the url.  You can also leverage the tips above about weaving in this phrase into the content and ending the post with “to see what kind of organic hair color would look best on you, visit our website www.____.com.”

Great ideas (like blogging!!!) can serve your current customers but PLEASE make them multitask to attract people potentially searching for your products or services whether you are global or niche-marketed.

Follow me on www.twitter.com/webtherapist for pithy, powerful spoonfuls of marketing sugar and if you would like any advice, ask away on this blog!