Tag Archives: social media tips

Easy Social Media Content – October National Days

Do you struggle with creating social media content on a regular basis?

You aren’t alone, which is why we are here to help! October is right around the corner and the national days are plentiful next month! Don’t miss out on opportunities to connect with other like-minded fans through your branded social media content celebrating the following days!

October 1st
Fire Pup Day
National Homemade Cookies Day

October 2nd

National Consignment Day – First Monday in October*
National Custodial Workers Recognition Day
National Name Your Car Day
National Fried Scallops Day
National Child Health Day – First Monday in October

October 3rd
National Techies Day
National Boyfriend Day

October 4th
National Taco Day
National Golf Lover’s Day
National Vodka Day
National Walk to School Day – First Wednesday in October
National Pumpkin Seed Day – First Wednesday in October

October 5th
National Get Funky Day *
National Rhode Island Day
National Do Something Nice Day
National Apple Betty Day

October 6th
National Mad Hatter Day
National German-American Day
National Noodle Day
National Manufacturing Day – First Friday in October

October 7th
National LED Light Day *
National Frappe Day
National Inner Beauty Day*

October 8th
National Fluffernutter Day
National Pierogi Day
American Touch Tag Day
Clergy Appreciation Day(or Pastor Appreciation Day or Ministry Appreciation Day)(No official sponsor) – Second Sunday in October

October 9th
National Leif Erikson Day
National Pro-Life Cupcake Day
National Moldy Cheese Day
National Chess Day
National Online Bank Day* – Second Monday in October
National Kick Butt Day – Second Monday in October
Native American Day – Second Monday in October
Columbus Day  – Second Monday in October

October 10th
National Angel Food Cake Day
National Cake Decorating Day
National Handbag Day

October 11th
National Sausage Pizza Day
National Coming Out Day
General Pulaski Memorial Day
National Fossil Day – On Wednesday of Second Full Week in October
National Emergency Nurse’s Day – Second Wednesday in October
National Bring Your Teddy Bear to Work/School Day – Second Wednesday in October
National Stop Bullying Day – Second Wednesday in October
National Take Your Parents To Lunch Day – Changes Annually (Tentative 2017 date)

October 12th
National Savings Day *
National Vermont Day
National Freethought Day
National Farmer’s Day
National Gumbo Day

October 13th
National Train Your Brain Day
National Yorkshire Pudding Day
Navy Birthday
National No Bra Day

October 14th
National Dessert Day
Be Bald and Be Free Day
National Costume Swap Day – Second Saturday in October
National Motorcycle Ride Day* – Second Saturday in October

October 15th
National Aesthetician Day*
National Cheese Curd Day
National I Love Lucy Day
National Grouch Day
National Latino AIDS Awareness Day
National Pregnancy and Infant Loss Awareness Day
National White Cane Safety Day

October 16th
National Liqueur Day
National Dictionary Day
National Feral Cat Day
Department Store Day
Boss’s Day (or National Boss’s Day) – Annually Oct. 16 unless it falls on a weekend. Then it’s the closest workday.
National Clean Your Virtual Desktop Day – Third Monday in October

October 17th
National  Edge Day
National Mulligan Day
National Pasta Day
Black Poetry Day
Pro-Life Day of Silent Solidarity – Third Tuesday in October
National Pharmacy Technician Day – Third Tuesday in October

October 18th
National Chocolate Cupcake Day
National No Beard Day
BRA Day USA – Third Wednesday in October
Hagfish Day – Third Wednesday in October
Support Your Local Chamber of Commerce – Third Wednesday in October
Medical Assistants Recognition Day – On Wednesday of Third Full Week in October

October 19th
National Kentucky Day
National Seafood Bisque Day
National LGBT Center Awareness Day
National Get Smart About Credit Day – Third Thursday in October
Get to Know Your Customers Day – Third Thursday of Each Quarter (January, April, July, October)

October 20th
National Brandied Fruit Day
National Mammography Day – Third Friday in October

October 21st
National Pumpkin Cheesecake Day
National Reptile Awareness Day
National Sweetest Day – Third Saturday in October

October 22nd
National Nut Day
National Color Day
National Mother-in-Law Day – Fourth Sunday in October

October 23rd
National Boston Cream Pie Day
National Mole Day
National TV Talk Show Host Day (Johnny Carson’s birthday)
Swallows Depart from San Juan Capistrano Day
iPod Day

October 24th
National Food Day
National Bologna Day
United Nations Day

October 25th
National Greasy Food Day
Sourest Day
Chucky, The Notorious Killer Doll Day

October 26th
National Tennessee Day
National Day of the Deployed
National Mule Day
National Pumpkin Day
National Mincemeat Day

October 27th
National American Beer Day
Navy Day
National Black Cat Day
National Pharmacy Buyer Day – Friday of Last Full Week in October
National Frankenstein Friday – Last Friday in October
National Breadstick Day – Last Friday in October

October 28th
National Chocolate Day
National Make A Difference Day – Fourth Saturday in October

October 29th
National Cat Day
National Oatmeal Day
National Hermit Day

October 30th
National Speak Up For Service Day
National Publicist Day
National Candy Corn Day

October 31st
National Caramel Apple Day
National Knock-Knock Jokes Day
National Magic Day
Girl Scout Founder’s Day
Halloween

WOW-there are a LOT of days there! Which ones will you be celebrating? My favorite ones tend to be the food days! I love any excuse to enjoy my favorite foods! Although I’m pretty sure I don’t need to celebrate Moldy Cheese Day on October 9th. YUCK!

Another way to maximize the exposure that National Days can provide is through creating new ways that your business can celebrate special days. For instance, October 28th is Make a Difference Day. I love the idea of making a difference, big or small! This is your chance to get creative in how you celebrate and how you connect with clients.

Lorrie has often said that marketing is the act of building awareness, connecting, communicating, serving, supporting…all to make sales. National Days are an easy way to make your marketing count!

Kelly Kohen
Easy Social Media Content Creation with National Days

Social media marketing is here to stay, but sometimes it’s difficult to find relevant content to share with your readers on a regular basis. One super easy tip to creating easy content is to do a quick search for National Days for the current month. There are a variety of specific days that might relate to your audience and provide fun and informative content. You can simply share your support of the day or create fun infographics using a platform such as Canva.com to create beautiful images.

For example, here is a list of National Days remaining in September. While I might not feel like celebrating National Corned Beef Hash Day, as a woman in business, you can bet I will be celebrating American Business Women’s Day this Friday. One of my other favorites was National Ice Cream Month! Yes, please!

September 20th

National String Cheese Day *
National Punch Day

September 21st

National Pecan Cookie Day
National New York Day

September 22nd

National Legwear Day *
National BRAVE Day*
National Centenarian’s Day
National White Chocolate Day
American Business Women’s Day
Car Free Day
Dear Diary Day
Elephant Appreciation Day
Hobbit Day
National Ice Cream Cone Day
Autumnal Equinox – Changes Annually September 22, 2016

September 23rd

National Teal Talk Day*
National Snack Stick Day
National Singles Day
National Checkers/Dogs in Politics Day
National Great American Pot Pie Day
Celebrate Bisexuality Day
Restless Legs Awareness Day(Different sponsor from the July Weekly Observance)
Innergize Day – Day after the Autumn Equinox
National Hunting and Fishing Day – Fourth Saturday in September

September 24th

National Cherries Jubilee Day
National Punctuation Day
Schwenkfelder Thanksgiving
National Gold Star Mother’s Day – Last Sunday in September

September 25th

National Lobster Day
National One-Hit Wonder Day
National Comic Book Day
National Tune-Up Day
National Research Administrator Day
Math Storytelling Day

September 26th

National Situational Awareness Day
National Compliance Officer Day
National Dumpling Day
National Johnny Appleseed Day
National Shamu the Whale Day
National Pancake Day
National Woman Road Warrior Day – Fourth Tuesday in September
National Voter Registration Day – Fourth Tuesday in September

September 27th

National Chocolate Milk Day
National Crush a Can Day
National Corned Beef Hash Day
National Women’s Health & Fitness Day – Last Wednesday in September

September 28th

National North Carolina Day
National Drink Beer Day
National Good Neighbor Day(Used to be on 4th Sunday)
National Strawberry Cream Pie Day

September 29th

National Coffee Day
VFW Day
National Gay Men’s HIV/AIDS Awareness Day – Last Friday in September

September 30th

National Ghost Hunting Day – Last Saturday in September
National Chewing Gum Day
National Mud Pack Day
National Hot Mulled Cider Day
National Public Lands Day – Usually Last Saturday in September
Save Your Photos Day
National Family Health and Fitness Day USA – Last Saturday in September

Now that you have some inspiration or shared a few laughs looking through this list, start creating your social media content, so you are ready for the National Days that resonate with you and your brand and you will be ready to fill your social media calendar!

wildwebwoMAN
Web Marketing Tip: Update Your Facebook Header

You may have noticed recently that your Facebook header cover is cut off on the sides when your page is viewed on a mobile device and be saying to yourself, “but I created it in the recommended 828 x 315 pixel size.

The reason: Facebook changed the display size for mobile last year so the trick is to make your header cover image much taller than the recommended 828 x 315 pixels.

To get everything to display in the proper aspect ratio, create an 828 x 464 pixel file with the understanding that 75 pixels on the top and bottom will be cropped off when viewed on a desktop (so keep what is in those areas benign).  Also, know that Facebook no longer overlays the profile image in the lower left-hand corner (it’s displayed on a sidebar now), so use that area for content if applicable.

Finally, remember to upload your file as a PNG file for better resolution by avoiding image compression.

Lorrie Thomas
Easy Ways to Create Social Media Content

The most common challenge professionals face when managing social media marketing on Facebook, Twitter, LinkedIn, Google+, Instagram or Pinterest is writing and managing content, starting with the #1 question:

“What should I post?”

Creating social media content is a pain ONLY when your head is not in the right place. Your mindset needs to be 100% focused on how you can serve and support your desired audience.
Successful social media marketing is about communicating in a meaningful way with your target audience.

Stop the stress and move towards success. Here are some easy social media content ideas to keep you current, collaborative, conversational and converting!

Quotes
When you lack writing inspiration (and let’s face it, we all have our days), then give yourself a little dose of inspiration – share a quote! Quotes are a form of content that are fast, easy and enjoyable for your readers.  The best part is you don’t have to write the content!

It’s so simple to give your social media followers a fun, funny or motivational quote that will make their day brighter…and quotes are often shared so you can get a viral marketing boost too!

Google is your best friend when it comes to finding quotes. Do a search on a phrase relevant to your industry. There are thousands of quotes online waiting. When you find one that works, copy and paste to your blog, tweet, posted on Facebook or share on Google+. Be sure to credit the writer and if you want to thank a certain website for providing the quote, that is good netiquette.

Here is one we shared on Facebook and Instagram designed with a free tool called Canva.com.
TakethatstepHere are some simple quote search queries to get you going based on industry terms. You’ll be surprised what (and how much) you find:

Productivity quotes
Marketing Quotes
Insurance Quotes
Tax Quotes
Fashion Quotes
Fitness Quotes
Food Quotes
Success Quotes
(Your industry terms) + quote

You can add additional words to your query like “funny” or “motivational” to get more refined results:

Funny + (Your industry terms) + quote
Motivational + (Your industry terms) + quote

When I was looking for content inspiration, I couldn’t remember the person who coined the famous “If at first you don’t succeed…” quote so I searched (for that part of the phrase only) and found not only the source, but an extension of the quote that I had never heard:

If at first you don’t succeed, try, try again. Then quit.
There’s no point in being a damn fool about it.
– W.C. Fields (source www.brainyquote.com)

I copied it, pasted it into Twitter.  Content – done. Easy, peasy.

Quotes can be shared on all social media outlets – your blog, LinkedIn (if the quote is relevant to your professional contacts) Twitter, Google+, Instagram, Pinterest and Facebook.

Many bloggers post quotes on their blog and then use the link from their blog post (with the quote in it) as what is posted on other social media outlets. Often, quotes can include pictures…(just make sure you are using royalty free images, images you took or ones you own).

I love this example of Linda Menesez, a Santa Barbara Counselor who uses quotes when she blogs (she is a friend and a client my company has advised over the years) who launched a blog post with a quote. The quote is compelling and was perfect content to launch the rest of her post from.

Quotes for Content - Linda Menesez

Interviews
Interviews are another content-creating opportunity. We connect through our stories. On the social web, bringing people together through interview content is fun, interesting and often very, very easy.

A business blog I am totally addicted to called SheBrand.com features “You Should Know” wonder women. I LOVE to learn from the interviewees and always stay tuned for the great content.

Screen Shot 2016-07-14 at 12.56.10 PM

Social media interviews are great content and they are fast, easy and fun!

Who would your current and prospective customers want to read about? Other customers? Inspiring professionals? Once you have a theme of who you want to interview, come up with a handful of simple interview questions. You can send these questions over and over (saving you time and time is money!) to new interviewees. Often, interviewers will give interviewees the option of only answering questions on a list that they want to (versus making it a mandate to answer all questions). Sometimes a photo is asked for to add visual appeal to the social media post.

I earned my Masters from Antioch University in Santa Barbara. I did a marketing advisory project for them – an idea that was implemented was interviewing alumni.  The interviews were conducted online. The effort was simply finding the alum, sending them the questionnaire and then posting it to the blog (and sharing the post on Facebook, Twitter and LinkedIn.) Time wasn’t spent on content creation, it was invested. These interviews are online and build as more interviews are conducted.

Antioch Interviews

One of the best parts of conducting interviews on your blog and sharing them on social media is often the interviewee will also share the interview to their social circles, giving you even more visibility!

Infographics, Videos and Photos
Content doesn’t have to be text only. Sharing content like infographics or videos can be very rewarding. Here is an example of a Facebook page I follow (the www.thesilverpen.com blog is great too!).

Screen Shot 2016-07-14 at 12.58.29 PMNote how the url of the blog (TheSilverPen.com) is also some of the infographic designs to create more awareness for the site.  Great marketing touch.

These graphics that are shared on Facebook are also posted on the blog as well as pinned on Pinterest.

Screen Shot 2016-07-14 at 1.07.11 PM

Be a Web Gemologist
So many professionals carry the weight of the content creation world on their shoulders.  You don’t have to sit and create new content all the time, why not get in the habit of being a “web gemologist” where you share “gems” of other people’s content on your social media:

Links to other posts that your readers would enjoy
Share Videos
Share Infographics

*Always, always properly credit the source of the article or videos.

I share great links and videos on Twitter daily. This is my favorite place to be a “web gemologist”!

Screen Shot 2016-07-14 at 1.09.39 PMThe phrase “content is king” is still true on the web…except nowadays, content is the whole marketing kingdom! It’s all about being a strategic content creator. Enjoy these tips and enjoy communicating in a way that is “on brand” and “on purpose”!

ltr_signature_initial copy

Anne Orfila
How to Effectively Connect with Customers on Social Media

social media marketingAs you know (partly because you are sitting there reading this online) the age we are living in is practically dominated by the internet! It is so important to have a social media presence, both for yourself and for your business. You might be thinking, “That’s old news, I have Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram accounts. Tell me something new!”

Thanks for the lead in, I will tell you something new! First of all, kudos to you for staying current with your social media marketing (or being on it in the first place!). The next step is to examine how each account is set up and make sure it is optimized. Do your social media accounts have the same look and feel as your website (which hopefully has the same look and feel as your storefront – if you have one or is on brand and on purpose to sell your services? Is your logo displayed? Is the business description accurate and is there contact information (phone number, email address) readily available? Link to your website? Clearly say who you are and what you do and whom you serve? I’m going to assume you answered yes, yes, yes, and yes! Great! Your social media accounts are ready for action, so let’s get to the heart of this blog post.

What I’m really excited to address is content (your Facebook posts, Twitter tweets, Instagram photos, LinkedIn updates, etc.,). With so much information floating around on the web, your content needs to engage current customers and be enticing to attract future business. Enjoy some free web marketing therapy advice on how to effectively connect with customers on social media!

Create Valuable Content

Posts on social media that get the most engagement are either educational or entertaining. When composing a post, consider:

  • Voice: Are you being positive and/or helpful to your target audience?
  • Resourcefulness: Does this address needs and/or questions that your customers may have about your business or services?
  • Engagement: Will other people find this funny, inspiring or useful enough to share or respond to this post?
  • Spelling and Grammar: Don’t make your audience cringe from a misspelling or grammatical error! See actual posting from a “shirt” company below:

WMT-June2015

Be Responsive, Not Reactive

If your post is generating comments, retweets, or shares, that is a great opportunity to become part of the conversation. If someone compliments your business, say “Thank you!” If someone asks a question or makes a statement, respond to them appropriately. You are not just using social media to “tell” them, you are using it to interact with your customer base.

If someone posts something negative, stop and reflect on their post before you respond. Think before you post! Some things to consider:

  • Does my response sound defensive?
  • Will my response offend anyone?
  • Would it be better to respond to this person via a private message (or phone call, if you know the person)?
  • Is my response adding fuel to the fire or putting it out?

Be Active, Not Annoying

More is not always better. These are the general guidelines of how many times to post on various social media platforms before your audience starts losing interest:

  • Facebook: 3 to 6 posts per week, skipping days in between and weekends. Facebook users are less active on weekends.
  • Twitter: 3 posts per day. Engagement decreases after the third tweet.
  • Google+: 1 to 3 posts per day and consistency is the key. Traffic is said to drop when there are long breaks between posts.
  • Pinterest: 5 or more posts per day is okay.

Note: These are just suggestions! Don’t burn your marketing budget by trying to adhere to the numbers above. If your time or budget only allows you to post content once or twice a week on various platforms, just make sure it is valuable (and don’t forget to check back in to see if you may need to respond to people’s comments).

Look at The Big Picture

“A picture says a thousand words.” Don’t be afraid to use pictures, charts, infographics, and drawings in your posts. Images get more responses – likes, comments, and shares – than posts with just text. Integrate images into your web presence. In my experience, pictures that are pertinent to the business get the best response. Some examples: pictures from an event that your business hosted, pictures of employees, candids of daily business operations, an employee’s newborn. . . you get the idea. While stock photos are enticing to use (they are full of beautiful people, magnificent scenery, professional photography) they can look a bit too perfect. I can almost guarantee your audience will respond more to pictures of “crazy hair day” at your work than they will to professional images of people they don’t know.

One Last Thing

Be genuine. The point of social media marketing is to support in relationship making and relationship building (which is what marketing is all about!) There is an art and science to social media marketing and it is bridged with heart. When your passion and enthusiasm for your business shows, people will notice – and will respond. Your reward will be true and valuable connections between your company and your customers. And, most likely, better business!

Improve Social Media Communications

Social Media Marketing works wonders -when you are using the tools strategically.

The name of the social media game is simple – BE A GOOD COMMUNICATOR.

We use social media (Facebook, blogs, LinkedIn, Twitter, Google+, YouTube, Pinterest) to connect.  We connect with meaningful content.

I write an article for Web Marketing Today called 4 Ways to Improve Social Media Communications.  The tips are easy:

1. Listen
2. Understand
3. Respect
4. Have Fun

In the 4 Ways to Improve Social Media Communications article, I give tech tips and healthy marketing advice on how to achieve better results.

No Social Media Stress – inhale, exhale, learn how to be authentic and improve your voice on the social web.  Feel free to post questions and share this article to help others in social media need!

Hugs,

The Marketing Therapist