Tag Archives: Social Media

Kelly Kohen
Easy Social Media Content – December National Days

Ah, December! The month that is filled with holiday cheer, Santa, bells ringing, Christmas music (that started before Thanksgiving-seriously?!?) and the end of year celebrations. Although some might think of those things during December, there are quite a few lesser known December days you can celebrate as well! These make great content for social media engagement.

Say goodbye to the Twelve Days of Christmas and Hello to some other fun and random celebrations!

December 1

AIDS Awareness Day

Eat a Red Apple Day

Faux Fur Friday

December 2

First Sunday of Advent

National Fritters Day

Mutt Day

December 3

National Roof Over Your Head Day

December 4

Santa’s List Day

Wear Brown Shoes Day

Sock Day

Cookie Day

December 5

Bathtub Party Day

Repeal Day—the 21st Amendment ends Prohibition

Ninja Day

December 6

St. Nicholas Day

Mitten Tree Day

Put On Your Own Shoes Day

Miners’ Day

December 7

Pearl Harbor Remembrance

International Civil Aviation Day

Letter Writing Day

National Cotton Candy Day

December 8

National Brownie Day

December 9

Christmas Card Day

National Pastry Day

December 10

Human Rights Day

Nobel Prize Day

December 11

National Noodle Ring Day

International Mountain Day

December 12

Hanukkah begins at sundown

Poinsettia Day

Gingerbread House Day

December 13

Violin Day

National Cocoa Day

National Day of the Horse

December 14

National Bouillabaisse Day

Monkey Day

December 15

Bill of Rights Day

National Lemon Cupcake Day

Cat Herders Day

National Ugly Christmas Sweater Day

Underdog Day

December 16

National Chocolate Covered Anything Day

December 17

Wright Brothers Day

National Maple Syrup Day

December 18

Bake Cookies Day

December 19

National Hard Candy Day

National Oatmeal Muffin Day

December 20

National Sangria Day

Go Caroling Day

December 21

Winter Solstice

First Day of Winter

Humbug Day

National Flashlight Day

Look on the Bright Side Day

 December 22

National Date Nut Bread Day

December 23

National Pfeffernüsse Day

Festivus

Roots Day

December 24

Christmas Eve

National Chocolate Day

National Eggnog Day

December 25

Christmas

National Pumpkin Pie Day

December 26

National Candy Cane Day

Boxing Day

Thank You Note Day

National Whiners Day

December 27

Make Cut Out Snowflakes Day

National Fruitcake Day

December 28

Card Playing Day

National Chocolate Candy Day

December 29

Pepper Pot Day

Tick Tock Day

No Interruptions Day

December 30

National Bicarbonate of Soda Day

Bacon Day

December 31

New Year’s Eve

Unlucky Day

National Champagne Day

Which days are on brand with your business or in line with your clients and customers? Pick days that help you connect with others through social media and then share them on Facebook, Twitter, Google+ or LinkedIn. National Days are a fun and easy way to create content easily.

Simple graphics are eye candy for your social media platforms! Have fun creating colorful graphics through simple and free tools such as Canva.com and pick royalty free images from Pixabay or Unsplash.

Happy Holidays!

Katherine L. Garcia
Canva Tip of The Month: Explore Templates

I’ve been using Canva for years to support clients with their social media marketing and content marketing efforts. In the beginning, design options were limited so most of the graphics I would design were from scratch.

Now all that hassle is not needed as Canva provides hundreds of templates for you to use. To help spare you any social media stress, I am sharing some tips below so you can be empowered to get more out of this wonderful image-creating solution!

Templates are pre-made designs Canva offers for web or print. They offer pre-made blog graphics, presentations, social media covers designs, flyers, posters, invitations and so much more. Once you select the template you want to use, you can edit the font, color, photos, and if you’re a paying customer, you can change the size of the design.

Templates are great for entrepreneurs who are non-designers! With templates, you can make professional looking graphics and since templates are pre-designed, it saves you a lot of time – no need to start from a blank page.

The templates can be found on the left side of the Canva website, once you’re logged in. Under Explore Templates.

Once you click on Explore Templates, I suggest using their search bar. Let’s say you’re looking to design a social media graphic for Thanksgiving. In the search bar, type ‘Thanksgiving’. 10+ pages of Thanksgiving-related designs pop up.

When choosing a template, don’t focus too much on the color or the font used because that can be changed. Instead, focus on the overall feel. Ask yourself, does this graphic go well with my brand?

Also, you’ll notice that some of your template options will be posters, post cards, social graphics, etc. You don’t have to worry about this if you pay for Canva for Work, which I strongly suggest you do because then you can choose any template and easily resize the design to your liking.

If you do not pay for Canva for Work, then you have to choose a template specific to the type of design you’re creating. If you’re creating a graphic to post on social media, you’d need to choose a template that’s a social graphic.

Since we are paying customers, we chose this design; a postcard.

First things first, let’s resize the image into a graphic that can be posted on social media. We always resize it to the Instagram size option Canva provides because we’ve noticed that size is larger than the other social graphic options in Canva.

Here’s how to change the dimensions of the graphic (remember, this only applies to Canva for Work customers!): Click on File -> Change Dimension -> Instagram Post.

Ta-Da! Our design went from post card dimensions to Instagram.

After you resized your image, you have to edit it to reflect your brand. In this case, I’m going to change the color, the font, and the messaging to be more on brand with Web Marketing Therapy.

Here’s the final product:

All done!

My favorite part of Canva is that your templates are automatically saved. So let’s say you use Canva to design a flyer about a workshop you’re going to host. And then let’s say a few weeks later, you have another workshop coming up. Well, you can use the same template that you edited prior, just change the details. Easy peasy. Ah, Canva rocks!

Have Canva questions? Ask them below and we’ll happily answer them!

Easy Social Media Content – October National Days

Do you struggle with creating social media content on a regular basis?

You aren’t alone, which is why we are here to help! October is right around the corner and the national days are plentiful next month! Don’t miss out on opportunities to connect with other like-minded fans through your branded social media content celebrating the following days!

October 1st
Fire Pup Day
National Homemade Cookies Day

October 2nd

National Consignment Day – First Monday in October*
National Custodial Workers Recognition Day
National Name Your Car Day
National Fried Scallops Day
National Child Health Day – First Monday in October

October 3rd
National Techies Day
National Boyfriend Day

October 4th
National Taco Day
National Golf Lover’s Day
National Vodka Day
National Walk to School Day – First Wednesday in October
National Pumpkin Seed Day – First Wednesday in October

October 5th
National Get Funky Day *
National Rhode Island Day
National Do Something Nice Day
National Apple Betty Day

October 6th
National Mad Hatter Day
National German-American Day
National Noodle Day
National Manufacturing Day – First Friday in October

October 7th
National LED Light Day *
National Frappe Day
National Inner Beauty Day*

October 8th
National Fluffernutter Day
National Pierogi Day
American Touch Tag Day
Clergy Appreciation Day(or Pastor Appreciation Day or Ministry Appreciation Day)(No official sponsor) – Second Sunday in October

October 9th
National Leif Erikson Day
National Pro-Life Cupcake Day
National Moldy Cheese Day
National Chess Day
National Online Bank Day* – Second Monday in October
National Kick Butt Day – Second Monday in October
Native American Day – Second Monday in October
Columbus Day  – Second Monday in October

October 10th
National Angel Food Cake Day
National Cake Decorating Day
National Handbag Day

October 11th
National Sausage Pizza Day
National Coming Out Day
General Pulaski Memorial Day
National Fossil Day – On Wednesday of Second Full Week in October
National Emergency Nurse’s Day – Second Wednesday in October
National Bring Your Teddy Bear to Work/School Day – Second Wednesday in October
National Stop Bullying Day – Second Wednesday in October
National Take Your Parents To Lunch Day – Changes Annually (Tentative 2017 date)

October 12th
National Savings Day *
National Vermont Day
National Freethought Day
National Farmer’s Day
National Gumbo Day

October 13th
National Train Your Brain Day
National Yorkshire Pudding Day
Navy Birthday
National No Bra Day

October 14th
National Dessert Day
Be Bald and Be Free Day
National Costume Swap Day – Second Saturday in October
National Motorcycle Ride Day* – Second Saturday in October

October 15th
National Aesthetician Day*
National Cheese Curd Day
National I Love Lucy Day
National Grouch Day
National Latino AIDS Awareness Day
National Pregnancy and Infant Loss Awareness Day
National White Cane Safety Day

October 16th
National Liqueur Day
National Dictionary Day
National Feral Cat Day
Department Store Day
Boss’s Day (or National Boss’s Day) – Annually Oct. 16 unless it falls on a weekend. Then it’s the closest workday.
National Clean Your Virtual Desktop Day – Third Monday in October

October 17th
National  Edge Day
National Mulligan Day
National Pasta Day
Black Poetry Day
Pro-Life Day of Silent Solidarity – Third Tuesday in October
National Pharmacy Technician Day – Third Tuesday in October

October 18th
National Chocolate Cupcake Day
National No Beard Day
BRA Day USA – Third Wednesday in October
Hagfish Day – Third Wednesday in October
Support Your Local Chamber of Commerce – Third Wednesday in October
Medical Assistants Recognition Day – On Wednesday of Third Full Week in October

October 19th
National Kentucky Day
National Seafood Bisque Day
National LGBT Center Awareness Day
National Get Smart About Credit Day – Third Thursday in October
Get to Know Your Customers Day – Third Thursday of Each Quarter (January, April, July, October)

October 20th
National Brandied Fruit Day
National Mammography Day – Third Friday in October

October 21st
National Pumpkin Cheesecake Day
National Reptile Awareness Day
National Sweetest Day – Third Saturday in October

October 22nd
National Nut Day
National Color Day
National Mother-in-Law Day – Fourth Sunday in October

October 23rd
National Boston Cream Pie Day
National Mole Day
National TV Talk Show Host Day (Johnny Carson’s birthday)
Swallows Depart from San Juan Capistrano Day
iPod Day

October 24th
National Food Day
National Bologna Day
United Nations Day

October 25th
National Greasy Food Day
Sourest Day
Chucky, The Notorious Killer Doll Day

October 26th
National Tennessee Day
National Day of the Deployed
National Mule Day
National Pumpkin Day
National Mincemeat Day

October 27th
National American Beer Day
Navy Day
National Black Cat Day
National Pharmacy Buyer Day – Friday of Last Full Week in October
National Frankenstein Friday – Last Friday in October
National Breadstick Day – Last Friday in October

October 28th
National Chocolate Day
National Make A Difference Day – Fourth Saturday in October

October 29th
National Cat Day
National Oatmeal Day
National Hermit Day

October 30th
National Speak Up For Service Day
National Publicist Day
National Candy Corn Day

October 31st
National Caramel Apple Day
National Knock-Knock Jokes Day
National Magic Day
Girl Scout Founder’s Day
Halloween

WOW-there are a LOT of days there! Which ones will you be celebrating? My favorite ones tend to be the food days! I love any excuse to enjoy my favorite foods! Although I’m pretty sure I don’t need to celebrate Moldy Cheese Day on October 9th. YUCK!

Another way to maximize the exposure that National Days can provide is through creating new ways that your business can celebrate special days. For instance, October 28th is Make a Difference Day. I love the idea of making a difference, big or small! This is your chance to get creative in how you celebrate and how you connect with clients.

Lorrie has often said that marketing is the act of building awareness, connecting, communicating, serving, supporting…all to make sales. National Days are an easy way to make your marketing count!

Anne Orfila
How to Set Up a Facebook Messenger Auto Reply

While the web never sleeps, most companies are not (and cannot be!) online 24/7. While many business owners check their email and voicemail accounts religiously (ahem, we know who you are!), some may forget – or check less often – other messaging services like Facebook Messenger. Although you can’t always reply quickly to messages you receive via Facebook Messenger, you want to make sure that potential customers feel heard and don’t slip through the cracks. Slow is the same as stop on the web! 🙂

One way to make sure your potential customers voices are “heard” even when you are not online is to set up an instant auto reply to any Facebook messages that come through. Facebook gives you the opportunity to set up an auto response with the “Response Assistant” setting. Note that you have to be on a business template to have this service (learn more about Facebook templates in our WMT blog post).

The cool thing about setting up a Facebook Messenger auto reply is that it is customizable (up to 250 characters). If you are not a Facebook Messenger person, direct them to call you, email you, visit your website (or all 3!). You can also personalize it to reply with person’s first name (or last name) so the message seems less generic. Here’s an example of ours:

Facebook Tip: Setting Up an Auto Reply on Facebook Messenger

To set your autoreply, go to your Facebook page and go to to ‘Settings’ > ‘Messaging’ and choose ‘Response Assistant’.

How to set up a Facebook Messenger Auto Reply

 

Click ‘Yes’ next to Response Assistant (lower in the page) and start composing your message.

Setting Up a Facebook Message Auto Response
Setting up your Facebook Response Assistant is one of the easiest tasks that you can do. We recommend you utilize this feature – even if you are good about responding to Facebook messages – because it lets the sender know that their message is valued and that you won’t leave them hanging.

Happy Social Media Marketing!

Lorrie Thomas
Content Marketing That Multitasks – The How-To Hire Article

One of my favorite content marketing pieces that I advise my service-based business clients to create (or create for them) is the “how to hire” article. No matter what industry you are in, there are things that you know potential clients should ask when interviewing service providers, but may not know to. These questions and the answers can help a lead see you as the right choice faster and spare them from hiring the wrong company. The How-To Hire Article multitasks in three main ways.

Visibility. The title of a “how to hire” article usually has your profession name in it and sometimes your geographic location, helping to pull in searches. Title examples:

  • How to Hire The Right CPA
  • Hiring an Austin CPA for Your Business
  • Questions to Ask Before Hiring a Stylist
  • Ask These Three Questions Before Hiring a Wardrobe Stylist
  • What to Ask Before Hiring An Atlanta Web Marketing Company

Little easy titles, simple post to write, big online marketing asset. These questions kick off your article and when used in in the meta title and the url and the body of the text, the content might be picked up by a potential client searching for your services too. We call this “pull marketing” since the content pulls a prospective client in versus having to “push” ads to help generate visibility.

This content marketing piece can also be something you post to social media from time. We are big on reposting great content! Recycling is great for the planet and it’s awesome for your content marketing too!

Credibility. A client of ours has been creating content for a third-party industry publication that is very well known in his niche. He emailed us saying he had a huge potential client lead and that client was interviewing other people before they made a decision, a smart thing for a consumer to do. When he sent the after-meeting follow email, he included a line in the follow up email along the lines of:

As you interview other ________s, my recent article on titled How To Hire A __________ will serve as a great reference. It includes what to look for, questions to ask and more.

Any service professional can be an expert…you become the authority a client wants to hire by owning your awesomeness…owning your awesome is accelerated when you author content. In the word authority is the word author!

When my team and I are supporting Web Marketing Therapy and Wild Web Women clients, our work includes online PR, pitching our clients to journalists who are looking for expert advice to fill an article they are working on. My clients who do active content marketing make the cut 90% more than a non-content creating client does. Why? Simple. We can either pitch the writer referencing content that is already on the website (how’s that for multitasking marketing?) or if the client gives expert advice, we can turn that advice into content (yay, way to repurpose effort) and lastly, we can say ________ writes extensively on the topic of ______ as you can see on her website and blog (include link) which shows the client can talk the talk, but also walks the walk.

Sellability. When you actually SHOW what you KNOW it can help reinforce someone’s decision to hire you. Anyone can say they are the best choice, but when you actually document what you know, it reinforces this knowledge to the potential customer and to yourself.  

I coined the term MarkEDing® with my clients to help convey an ethical, effective and an easier approach to marketing. In a short 7 minute talk, I explained the concept of MarkEDing, how it works in today’s influence economy and how it can give everyone regardless of income, size or experience the power to have a place in business. (It’s worth a watch, fun and funny but will make a mark on your marketing brain!)

The wonderful, wild web world has taken the elitism out of marketing and allows service and product providers to market in a way that could never have been done before. MarkEDing is not about touting your products and services, it is about educating your current and prospective customer.

Take the time to write that “How to Hire” article. It will be a therapeutic exercise to reinforce your distinction, selling power, knowledge and will multitask for your marketing for years and years!

The fabulous thing about content marketing online is that the effort builds and compounds over time…a good investment for your visibility, credibility and sellability!

Virtual marketing hugs!

Kelly Kohen
Digital Marketing Netiquette – Mind your Grammar!

I am currently volunteering in my son’s 3rd grade classroom during their writing hour. My job is simple, to make sure they have a capital at the start of each sentence and punctuation at the end, use proper grammar, check their spelling and make sure they have clear and complete sentences. While the rules are simple, the kids still need constant reminders for these tasks.

You may be asking, “What does 3rd grade writing have to do with digital marketing?” Amazingly, A TON. At Web Marketing Therapy, I help proofread copy for our clients, anything and everything: social media posts, blog posts, meta data code for SEO, press releases, website copy, copy in images and more. We often find spelling and grammatical errors-it happens to the best of us. We also stage interventions when we see clients blogging sloppily or using poor form – it’s a major credibility killer! My healthy digital marketing advice is to exercise proper netiquette, ALWAYS proofread your writing!

Here is the checklist I use when volunteering in the classroom. More adults need to respect these rules!checklist

Remember, the way you write is a reflection of your brand!

With technology today, it is a quick and easy step to use the built in tools of spell check and grammar check before posting your work. Be sure to use them. If writing isn’t your strength, have someone proofread your work! Asking for help is a small step that makes a BIG impression!

Mind your grammar manners!

Spell and Grammar Check Your work