Tag Archives: Social Media

Anne Orfila
How to Set Up a Facebook Messenger Auto Reply

While the web never sleeps, most companies are not (and cannot be!) online 24/7. While many business owners check their email and voicemail accounts religiously (ahem, we know who you are!), some may forget – or check less often – other messaging services like Facebook Messenger. Although you can’t always reply quickly to messages you receive via Facebook Messenger, you want to make sure that potential customers feel heard and don’t slip through the cracks. Slow is the same as stop on the web! 🙂

One way to make sure your potential customers voices are “heard” even when you are not online is to set up an instant auto reply to any Facebook messages that come through. Facebook gives you the opportunity to set up an auto response with the “Response Assistant” setting. Note that you have to be on a business template to have this service (learn more about Facebook templates in our WMT blog post).

The cool thing about setting up a Facebook Messenger auto reply is that it is customizable (up to 250 characters). If you are not a Facebook Messenger person, direct them to call you, email you, visit your website (or all 3!). You can also personalize it to reply with person’s first name (or last name) so the message seems less generic. Here’s an example of ours:

Facebook Tip: Setting Up an Auto Reply on Facebook Messenger

To set your autoreply, go to your Facebook page and go to to ‘Settings’ > ‘Messaging’ and choose ‘Response Assistant’.

How to set up a Facebook Messenger Auto Reply

 

Click ‘Yes’ next to Response Assistant (lower in the page) and start composing your message.

Setting Up a Facebook Message Auto Response
Setting up your Facebook Response Assistant is one of the easiest tasks that you can do. We recommend you utilize this feature – even if you are good about responding to Facebook messages – because it lets the sender know that their message is valued and that you won’t leave them hanging.

Happy Social Media Marketing!

Lorrie Thomas
Content Marketing That Multitasks – The How-To Hire Article

One of my favorite content marketing pieces that I advise my service-based business clients to create (or create for them) is the “how to hire” article. No matter what industry you are in, there are things that you know potential clients should ask when interviewing service providers, but may not know to. These questions and the answers can help a lead see you as the right choice faster and spare them from hiring the wrong company. The How-To Hire Article multitasks in three main ways.

Visibility. The title of a “how to hire” article usually has your profession name in it and sometimes your geographic location, helping to pull in searches. Title examples:

  • How to Hire The Right CPA
  • Hiring an Austin CPA for Your Business
  • Questions to Ask Before Hiring a Stylist
  • Ask These Three Questions Before Hiring a Wardrobe Stylist
  • What to Ask Before Hiring An Atlanta Web Marketing Company

Little easy titles, simple post to write, big online marketing asset. These questions kick off your article and when used in in the meta title and the url and the body of the text, the content might be picked up by a potential client searching for your services too. We call this “pull marketing” since the content pulls a prospective client in versus having to “push” ads to help generate visibility.

This content marketing piece can also be something you post to social media from time. We are big on reposting great content! Recycling is great for the planet and it’s awesome for your content marketing too!

Credibility. A client of ours has been creating content for a third-party industry publication that is very well known in his niche. He emailed us saying he had a huge potential client lead and that client was interviewing other people before they made a decision, a smart thing for a consumer to do. When he sent the after-meeting follow email, he included a line in the follow up email along the lines of:

As you interview other ________s, my recent article on titled How To Hire A __________ will serve as a great reference. It includes what to look for, questions to ask and more.

Any service professional can be an expert…you become the authority a client wants to hire by owning your awesomeness…owning your awesome is accelerated when you author content. In the word authority is the word author!

When my team and I are supporting Web Marketing Therapy and Wild Web Women clients, our work includes online PR, pitching our clients to journalists who are looking for expert advice to fill an article they are working on. My clients who do active content marketing make the cut 90% more than a non-content creating client does. Why? Simple. We can either pitch the writer referencing content that is already on the website (how’s that for multitasking marketing?) or if the client gives expert advice, we can turn that advice into content (yay, way to repurpose effort) and lastly, we can say ________ writes extensively on the topic of ______ as you can see on her website and blog (include link) which shows the client can talk the talk, but also walks the walk.

Sellability. When you actually SHOW what you KNOW it can help reinforce someone’s decision to hire you. Anyone can say they are the best choice, but when you actually document what you know, it reinforces this knowledge to the potential customer and to yourself.  

I coined the term MarkEDing® with my clients to help convey an ethical, effective and an easier approach to marketing. In a short 7 minute talk, I explained the concept of MarkEDing, how it works in today’s influence economy and how it can give everyone regardless of income, size or experience the power to have a place in business. (It’s worth a watch, fun and funny but will make a mark on your marketing brain!)

The wonderful, wild web world has taken the elitism out of marketing and allows service and product providers to market in a way that could never have been done before. MarkEDing is not about touting your products and services, it is about educating your current and prospective customer.

Take the time to write that “How to Hire” article. It will be a therapeutic exercise to reinforce your distinction, selling power, knowledge and will multitask for your marketing for years and years!

The fabulous thing about content marketing online is that the effort builds and compounds over time…a good investment for your visibility, credibility and sellability!

Virtual marketing hugs!

Kelly Kohen
Digital Marketing Netiquette – Mind your Grammar!

I am currently volunteering in my son’s 3rd grade classroom during their writing hour. My job is simple, to make sure they have a capital at the start of each sentence and punctuation at the end, use proper grammar, check their spelling and make sure they have clear and complete sentences. While the rules are simple, the kids still need constant reminders for these tasks.

You may be asking, “What does 3rd grade writing have to do with digital marketing?” Amazingly, A TON. At Web Marketing Therapy, I help proofread copy for our clients, anything and everything: social media posts, blog posts, meta data code for SEO, press releases, website copy, copy in images and more. We often find spelling and grammatical errors-it happens to the best of us. We also stage interventions when we see clients blogging sloppily or using poor form – it’s a major credibility killer! My healthy digital marketing advice is to exercise proper netiquette, ALWAYS proofread your writing!

Here is the checklist I use when volunteering in the classroom. More adults need to respect these rules!checklist

Remember, the way you write is a reflection of your brand!

With technology today, it is a quick and easy step to use the built in tools of spell check and grammar check before posting your work. Be sure to use them. If writing isn’t your strength, have someone proofread your work! Asking for help is a small step that makes a BIG impression!

Mind your grammar manners!

Spell and Grammar Check Your work

 

 

 

Lorrie Thomas
Social Media Marketing Management: Don’t Go it Alone

When it comes to getting social marketing work done, it is very common for me to hear people say things like, “I know I should be doing more on social media,” or “Oh, I am so behind on my blog writing” or “I haven’t had time, but I will try to write some social media posts this weekend” or “I need to learn how to do my own images.”

There can be a lot of guilt and shame when you don’t feel like you are getting enough social media marketing done. Get over it! Guilt and shame are negative – these bad feelings take away the enjoyment and can ultimately lead to failure.

Let’s look at the positive! When I am asked how I get everything done for our clients and my company’s social media marketing I tell the truth. I get it all done BY NOT DOING IT ALL! You can’t do it all by yourself, so stop trying to!

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Social Media Marketing Management: Don’t Go it Alone. Here’s how:

Delegate the workload
Delegating is one of your most powerful tools to get web marketing in motion. You are only one person and you only have a limited amount of time! Rather than spending your weekends and after-hours time working on blogging and social media posts (pssst.. if you are working on the weekends to keep up with your web marketing, there is something seriously wrong!) assign some of these tasks to others!

I would not be able to manage my workload and keep marketing going if I didn’t delegate tasks to my Web Marketing Therapy team. I also wouldn’t have content as creative as we get it without others chiming in! I need help to keep content fresh, relevant and interesting!

One of my secret steps to getting web marketing in motion is that I talk and one of the WMT teammies writes – organizing my chaos of content into a blog post. Then all I have to do is edit! Ahhhhh 🙂

Editing is a lot faster than creating material from the ground up. Ask others to help you write or use a dictation service to get the content out there!

Stay organized – plan ahead
There are a lot of tools you can use to keep ourselves accountable for posting regularly. Technology can help you be less “alone”. I use my Google calendar and write in set days I am going to post on social media. I also research national holidays and national observances for our clients a(s well as for our own company posts) for fun and widely talked about topics . Tools like Hootsuite can help you and your team manage your social networks and schedule posting.

Recycle
You don’t have to stay up late on a Friday night writing up a new blog post – and here is why! There is a HUGE likelihood that you already have a great content written. Good content is always good content. I often share posts I wrote from 4-5 years ago! Don’t look at the white space where you are supposed to post and feel like it’s all on you. It’s not, use what you have!

Reuse content that is still relevant! Infographics, images, blog posts, even videos! All of these can be shared for more social media marketing content!

Why kill yourself creating content when you already have awesome content to share? Don’t make life harder on yourself!

Remember, you are not alone.
Social media marketing can seem daunting at times with all the sharing, tweeting, liking, blogging, snapping, etc., etc., etc. We’ve all been there. And it can be easy to get behind, especially if you are trying to do it all on your own. You are not alone! But you can be ahead of the others by changing your mindset and rising above it!

Social media marketing won’t be scary or stressful if you use healthy and manageable marketing tactics!

And if you ever want need advice, support or help managing things, get on my therapy couch! 🙂

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Lorrie Thomas
Images Shared on Social Media can be a Blog Post Too!

Have a cool image that you have shared (or are going to share) on social media? Get more mileage out of that effort and make it into a blog as a post too!

I LOVE sharing images (often with cool quotes or facts) on Facebook, Instagram, Twitter, Google+ and Pinterest. I love getting the most out of my time and expense even more! I continually remind clients as well as my team at Web Marketing Therapy to reuse these images for easy content marketing!  When you share images on social media, it’s great when they are seen but people have to be logged in to their social media accounts and online at the right time to see the post.

Get the most out of that image! A blog post with your graphic in it can live on your website forever when you write a blog post around it ANNNND the search engines can pick it up ANNNNNNNNNNND the blog post with your image is something you can ALSO social share at a later date. ANNNNNNNNNNNNNNNNNNNNNND writing short blog posts where the image carries the majority of the content is super easy (yay for stress-reduction!)

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Here is an image I created for Instagram for my personal account. It’s super cool (thank you Katherine Garcia on my team for her image super awesomeness! To get more mileage after I social shared this, I repurposed the image as a blog post.

Below is a screen shot of the blog post I wrote around the image, which allowed me to archive the image in my WordPress blog and have a lengthier explanation explaining why I believe this. The blog post is something I can share and re-share with my followers (if content is relevant, don’t assume you can only share it once!

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Recycling is great for the planet AND great for your digital marketing!

Here’s to happy, healthy marketing!

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