Tag Archives: Social Media

Easy Social Media Content – October National Days

Do you struggle with creating social media content on a regular basis?

You aren’t alone, which is why we are here to help! October is right around the corner and the national days are plentiful next month! Don’t miss out on opportunities to connect with other like-minded fans through your branded social media content celebrating the following days!

October 1st
Fire Pup Day
National Homemade Cookies Day

October 2nd

National Consignment Day – First Monday in October*
National Custodial Workers Recognition Day
National Name Your Car Day
National Fried Scallops Day
National Child Health Day – First Monday in October

October 3rd
National Techies Day
National Boyfriend Day

October 4th
National Taco Day
National Golf Lover’s Day
National Vodka Day
National Walk to School Day – First Wednesday in October
National Pumpkin Seed Day – First Wednesday in October

October 5th
National Get Funky Day *
National Rhode Island Day
National Do Something Nice Day
National Apple Betty Day

October 6th
National Mad Hatter Day
National German-American Day
National Noodle Day
National Manufacturing Day – First Friday in October

October 7th
National LED Light Day *
National Frappe Day
National Inner Beauty Day*

October 8th
National Fluffernutter Day
National Pierogi Day
American Touch Tag Day
Clergy Appreciation Day(or Pastor Appreciation Day or Ministry Appreciation Day)(No official sponsor) – Second Sunday in October

October 9th
National Leif Erikson Day
National Pro-Life Cupcake Day
National Moldy Cheese Day
National Chess Day
National Online Bank Day* – Second Monday in October
National Kick Butt Day – Second Monday in October
Native American Day – Second Monday in October
Columbus Day  – Second Monday in October

October 10th
National Angel Food Cake Day
National Cake Decorating Day
National Handbag Day

October 11th
National Sausage Pizza Day
National Coming Out Day
General Pulaski Memorial Day
National Fossil Day – On Wednesday of Second Full Week in October
National Emergency Nurse’s Day – Second Wednesday in October
National Bring Your Teddy Bear to Work/School Day – Second Wednesday in October
National Stop Bullying Day – Second Wednesday in October
National Take Your Parents To Lunch Day – Changes Annually (Tentative 2017 date)

October 12th
National Savings Day *
National Vermont Day
National Freethought Day
National Farmer’s Day
National Gumbo Day

October 13th
National Train Your Brain Day
National Yorkshire Pudding Day
Navy Birthday
National No Bra Day

October 14th
National Dessert Day
Be Bald and Be Free Day
National Costume Swap Day – Second Saturday in October
National Motorcycle Ride Day* – Second Saturday in October

October 15th
National Aesthetician Day*
National Cheese Curd Day
National I Love Lucy Day
National Grouch Day
National Latino AIDS Awareness Day
National Pregnancy and Infant Loss Awareness Day
National White Cane Safety Day

October 16th
National Liqueur Day
National Dictionary Day
National Feral Cat Day
Department Store Day
Boss’s Day (or National Boss’s Day) – Annually Oct. 16 unless it falls on a weekend. Then it’s the closest workday.
National Clean Your Virtual Desktop Day – Third Monday in October

October 17th
National  Edge Day
National Mulligan Day
National Pasta Day
Black Poetry Day
Pro-Life Day of Silent Solidarity – Third Tuesday in October
National Pharmacy Technician Day – Third Tuesday in October

October 18th
National Chocolate Cupcake Day
National No Beard Day
BRA Day USA – Third Wednesday in October
Hagfish Day – Third Wednesday in October
Support Your Local Chamber of Commerce – Third Wednesday in October
Medical Assistants Recognition Day – On Wednesday of Third Full Week in October

October 19th
National Kentucky Day
National Seafood Bisque Day
National LGBT Center Awareness Day
National Get Smart About Credit Day – Third Thursday in October
Get to Know Your Customers Day – Third Thursday of Each Quarter (January, April, July, October)

October 20th
National Brandied Fruit Day
National Mammography Day – Third Friday in October

October 21st
National Pumpkin Cheesecake Day
National Reptile Awareness Day
National Sweetest Day – Third Saturday in October

October 22nd
National Nut Day
National Color Day
National Mother-in-Law Day – Fourth Sunday in October

October 23rd
National Boston Cream Pie Day
National Mole Day
National TV Talk Show Host Day (Johnny Carson’s birthday)
Swallows Depart from San Juan Capistrano Day
iPod Day

October 24th
National Food Day
National Bologna Day
United Nations Day

October 25th
National Greasy Food Day
Sourest Day
Chucky, The Notorious Killer Doll Day

October 26th
National Tennessee Day
National Day of the Deployed
National Mule Day
National Pumpkin Day
National Mincemeat Day

October 27th
National American Beer Day
Navy Day
National Black Cat Day
National Pharmacy Buyer Day – Friday of Last Full Week in October
National Frankenstein Friday – Last Friday in October
National Breadstick Day – Last Friday in October

October 28th
National Chocolate Day
National Make A Difference Day – Fourth Saturday in October

October 29th
National Cat Day
National Oatmeal Day
National Hermit Day

October 30th
National Speak Up For Service Day
National Publicist Day
National Candy Corn Day

October 31st
National Caramel Apple Day
National Knock-Knock Jokes Day
National Magic Day
Girl Scout Founder’s Day
Halloween

WOW-there are a LOT of days there! Which ones will you be celebrating? My favorite ones tend to be the food days! I love any excuse to enjoy my favorite foods! Although I’m pretty sure I don’t need to celebrate Moldy Cheese Day on October 9th. YUCK!

Another way to maximize the exposure that National Days can provide is through creating new ways that your business can celebrate special days. For instance, October 28th is Make a Difference Day. I love the idea of making a difference, big or small! This is your chance to get creative in how you celebrate and how you connect with clients.

Lorrie has often said that marketing is the act of building awareness, connecting, communicating, serving, supporting…all to make sales. National Days are an easy way to make your marketing count!

Anne Orfila
How to Set Up a Facebook Messenger Auto Reply

While the web never sleeps, most companies are not (and cannot be!) online 24/7. While many business owners check their email and voicemail accounts religiously (ahem, we know who you are!), some may forget – or check less often – other messaging services like Facebook Messenger. Although you can’t always reply quickly to messages you receive via Facebook Messenger, you want to make sure that potential customers feel heard and don’t slip through the cracks. Slow is the same as stop on the web! 🙂

One way to make sure your potential customers voices are “heard” even when you are not online is to set up an instant auto reply to any Facebook messages that come through. Facebook gives you the opportunity to set up an auto response with the “Response Assistant” setting. Note that you have to be on a business template to have this service (learn more about Facebook templates in our WMT blog post).

The cool thing about setting up a Facebook Messenger auto reply is that it is customizable (up to 250 characters). If you are not a Facebook Messenger person, direct them to call you, email you, visit your website (or all 3!). You can also personalize it to reply with person’s first name (or last name) so the message seems less generic. Here’s an example of ours:

Facebook Tip: Setting Up an Auto Reply on Facebook Messenger

To set your autoreply, go to your Facebook page and go to to ‘Settings’ > ‘Messaging’ and choose ‘Response Assistant’.

How to set up a Facebook Messenger Auto Reply

 

Click ‘Yes’ next to Response Assistant (lower in the page) and start composing your message.

Setting Up a Facebook Message Auto Response
Setting up your Facebook Response Assistant is one of the easiest tasks that you can do. We recommend you utilize this feature – even if you are good about responding to Facebook messages – because it lets the sender know that their message is valued and that you won’t leave them hanging.

Happy Social Media Marketing!

Lorrie Thomas
Content Marketing That Multitasks – The How-To Hire Article

One of my favorite content marketing pieces that I advise my service-based business clients to create (or create for them) is the “how to hire” article. No matter what industry you are in, there are things that you know potential clients should ask when interviewing service providers, but may not know to. These questions and the answers can help a lead see you as the right choice faster and spare them from hiring the wrong company. The How-To Hire Article multitasks in three main ways.

Visibility. The title of a “how to hire” article usually has your profession name in it and sometimes your geographic location, helping to pull in searches. Title examples:

  • How to Hire The Right CPA
  • Hiring an Austin CPA for Your Business
  • Questions to Ask Before Hiring a Stylist
  • Ask These Three Questions Before Hiring a Wardrobe Stylist
  • What to Ask Before Hiring An Atlanta Web Marketing Company

Little easy titles, simple post to write, big online marketing asset. These questions kick off your article and when used in in the meta title and the url and the body of the text, the content might be picked up by a potential client searching for your services too. We call this “pull marketing” since the content pulls a prospective client in versus having to “push” ads to help generate visibility.

This content marketing piece can also be something you post to social media from time. We are big on reposting great content! Recycling is great for the planet and it’s awesome for your content marketing too!

Credibility. A client of ours has been creating content for a third-party industry publication that is very well known in his niche. He emailed us saying he had a huge potential client lead and that client was interviewing other people before they made a decision, a smart thing for a consumer to do. When he sent the after-meeting follow email, he included a line in the follow up email along the lines of:

As you interview other ________s, my recent article on titled How To Hire A __________ will serve as a great reference. It includes what to look for, questions to ask and more.

Any service professional can be an expert…you become the authority a client wants to hire by owning your awesomeness…owning your awesome is accelerated when you author content. In the word authority is the word author!

When my team and I are supporting Web Marketing Therapy and Wild Web Women clients, our work includes online PR, pitching our clients to journalists who are looking for expert advice to fill an article they are working on. My clients who do active content marketing make the cut 90% more than a non-content creating client does. Why? Simple. We can either pitch the writer referencing content that is already on the website (how’s that for multitasking marketing?) or if the client gives expert advice, we can turn that advice into content (yay, way to repurpose effort) and lastly, we can say ________ writes extensively on the topic of ______ as you can see on her website and blog (include link) which shows the client can talk the talk, but also walks the walk.

Sellability. When you actually SHOW what you KNOW it can help reinforce someone’s decision to hire you. Anyone can say they are the best choice, but when you actually document what you know, it reinforces this knowledge to the potential customer and to yourself.  

I coined the term MarkEDing® with my clients to help convey an ethical, effective and an easier approach to marketing. In a short 7 minute talk, I explained the concept of MarkEDing, how it works in today’s influence economy and how it can give everyone regardless of income, size or experience the power to have a place in business. (It’s worth a watch, fun and funny but will make a mark on your marketing brain!)

The wonderful, wild web world has taken the elitism out of marketing and allows service and product providers to market in a way that could never have been done before. MarkEDing is not about touting your products and services, it is about educating your current and prospective customer.

Take the time to write that “How to Hire” article. It will be a therapeutic exercise to reinforce your distinction, selling power, knowledge and will multitask for your marketing for years and years!

The fabulous thing about content marketing online is that the effort builds and compounds over time…a good investment for your visibility, credibility and sellability!

Virtual marketing hugs!

Kelly Kohen
Digital Marketing Netiquette – Mind your Grammar!

I am currently volunteering in my son’s 3rd grade classroom during their writing hour. My job is simple, to make sure they have a capital at the start of each sentence and punctuation at the end, use proper grammar, check their spelling and make sure they have clear and complete sentences. While the rules are simple, the kids still need constant reminders for these tasks.

You may be asking, “What does 3rd grade writing have to do with digital marketing?” Amazingly, A TON. At Web Marketing Therapy, I help proofread copy for our clients, anything and everything: social media posts, blog posts, meta data code for SEO, press releases, website copy, copy in images and more. We often find spelling and grammatical errors-it happens to the best of us. We also stage interventions when we see clients blogging sloppily or using poor form – it’s a major credibility killer! My healthy digital marketing advice is to exercise proper netiquette, ALWAYS proofread your writing!

Here is the checklist I use when volunteering in the classroom. More adults need to respect these rules!checklist

Remember, the way you write is a reflection of your brand!

With technology today, it is a quick and easy step to use the built in tools of spell check and grammar check before posting your work. Be sure to use them. If writing isn’t your strength, have someone proofread your work! Asking for help is a small step that makes a BIG impression!

Mind your grammar manners!

Spell and Grammar Check Your work

 

 

 

Lorrie Thomas
Social Media Marketing Management: Don’t Go it Alone

When it comes to getting social marketing work done, it is very common for me to hear people say things like, “I know I should be doing more on social media,” or “Oh, I am so behind on my blog writing” or “I haven’t had time, but I will try to write some social media posts this weekend” or “I need to learn how to do my own images.”

There can be a lot of guilt and shame when you don’t feel like you are getting enough social media marketing done. Get over it! Guilt and shame are negative – these bad feelings take away the enjoyment and can ultimately lead to failure.

Let’s look at the positive! When I am asked how I get everything done for our clients and my company’s social media marketing I tell the truth. I get it all done BY NOT DOING IT ALL! You can’t do it all by yourself, so stop trying to!

marketing_rx1

Social Media Marketing Management: Don’t Go it Alone. Here’s how:

Delegate the workload
Delegating is one of your most powerful tools to get web marketing in motion. You are only one person and you only have a limited amount of time! Rather than spending your weekends and after-hours time working on blogging and social media posts (pssst.. if you are working on the weekends to keep up with your web marketing, there is something seriously wrong!) assign some of these tasks to others!

I would not be able to manage my workload and keep marketing going if I didn’t delegate tasks to my Web Marketing Therapy team. I also wouldn’t have content as creative as we get it without others chiming in! I need help to keep content fresh, relevant and interesting!

One of my secret steps to getting web marketing in motion is that I talk and one of the WMT teammies writes – organizing my chaos of content into a blog post. Then all I have to do is edit! Ahhhhh 🙂

Editing is a lot faster than creating material from the ground up. Ask others to help you write or use a dictation service to get the content out there!

Stay organized – plan ahead
There are a lot of tools you can use to keep ourselves accountable for posting regularly. Technology can help you be less “alone”. I use my Google calendar and write in set days I am going to post on social media. I also research national holidays and national observances for our clients a(s well as for our own company posts) for fun and widely talked about topics . Tools like Hootsuite can help you and your team manage your social networks and schedule posting.

Recycle
You don’t have to stay up late on a Friday night writing up a new blog post – and here is why! There is a HUGE likelihood that you already have a great content written. Good content is always good content. I often share posts I wrote from 4-5 years ago! Don’t look at the white space where you are supposed to post and feel like it’s all on you. It’s not, use what you have!

Reuse content that is still relevant! Infographics, images, blog posts, even videos! All of these can be shared for more social media marketing content!

Why kill yourself creating content when you already have awesome content to share? Don’t make life harder on yourself!

Remember, you are not alone.
Social media marketing can seem daunting at times with all the sharing, tweeting, liking, blogging, snapping, etc., etc., etc. We’ve all been there. And it can be easy to get behind, especially if you are trying to do it all on your own. You are not alone! But you can be ahead of the others by changing your mindset and rising above it!

Social media marketing won’t be scary or stressful if you use healthy and manageable marketing tactics!

And if you ever want need advice, support or help managing things, get on my therapy couch! 🙂

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