Tag Archives: UC Berkeley Extension

Author Lorrie Thomas on KCSB-FM Radio

“Savvy Web Marketing comes from sound strategy, continual optimization, tracking and creativity” ~Lorrie Thomas, M.A. The Marketing Therapist®

Photo by KC Thomas of Web Marketing Therapy

This week Author Lorrie Thomas made a Guest Appearance on the University of California, Santa Barbara’s KCSB-FM.  The Hosts of “Radio Causeway” interviewed Lorrie about her new book: The McGraw-Hill 36-Hour Course Online Marketing.  Lorrie Thomas wrote the Online Marketing book for students engaged in lifelong learning, business owners, marketing managers and anyone interested in getting into the online marketing field.  The 36-Hour Course helps guide and create new ideas on the web wherever you are at with your level of skills.

Click here for Podcast: Radio Causeway Interview with Author Lorrie Thomas

“Marketing means making Relationships”

“Online Marketing is 24-7.  It is extremely trackable, flexible, interactive and provides a two-way conversation”

“What’s great about Online Marketing is the lack of elitism.  You don’t have to have a big budget – you just have to have a brain :-)”

“Great ideas are only great if they are executed brilliantly”

“Education is everything – the more educated, the less overwhelmed”

“Ideas: Create, Execute, Monitor – Rinse, Repeat this Cycle!”

About Lorrie Thomas: Lorrie Thomas, M.A., The Marketing Therapist®, is a marketing strategist, educator, writer, web marketing expert and speaker. She is the CEO of Web Marketing Therapy, a boutique web marketing agency and training company that diagnoses, prescribes and guides healthy marketing solutions. She teaches custom workshops for corporations as well as through UC Berkeley Extension.