One obvious sign of depression is letting appearance go. The same applies in business.
As your virtual marketing therapist, I need to dish out doses of tough love and today’s spoonful of marketing sugar is simple:
When you look good, you feel good
When the appearance of your web site, eNewsletters, business cards, etc., start to look dated, poorly designed or ignored, this is an immediate sign of business depression.
You never have a second chance to make a first impression – on the web, you have about 2 seconds to make that impression stick – IMPRESSIONS START WITH WEB APPEARANCE!!!
Take pride in your business. Just because we are in a recession does not mean I will sit back and watch you embrace professional depression. Stop feeling sorry for yourself, suck it up, fake it til you make it and start by making sure your web real estate is clean, coiffed and exudes confidence.
When business owners invest in looking good, their organizations will feel good. It’s good for company morale, client relationship development, new client recruitment, PR interest and more.
Appearances require investment. Investment in yourself and your organizations – let me know when you are ready to swallow the spoonful of web marketing sugar!