Tag Archives: web marketing education

"No Bull" Website Building

What is “No Bull” Website building?  Watch this video from a series that Lorrie Thomas put together for  The Scheinfeld Center for Entrepreneurship & Innovation at Santa Barbara City College.  This webinar provides a jumping off point for anyone looking to create a website for your business or update your current site.  Lorrie, The Marketing Therapist®, gives you a great Web Marketing Best Practices Check List and tells you how to make the most of each page.  If you are building a website, don’t miss this great webinar!

Part One:

Part Two:

Don’t want to go it alone?

Contact Web Marketing Therapy for a strategy session and make your website a webSOLUTION!

Top 10 Ways to Make Money from Your Site

If I had a penny for every time I was asked “How can I make money off my website?”  I would not be typing this blog post.  🙂  Websites do not make you money, they are just tools.  HOW you use websites as strategic marketing tools is where they money is!  My ten+ years of expertise has helped me map out best practices.  My time in this “wild web industry” can also help break the unhealthy paradigm that websites magically make you money in your sleep and teach you the REAL RULES on how websites make you money! It is easy to have a healthy paradigm shift…you just need understanding and willingness to work in healthy ways.

Let me be very clear that websites CAN make you money, as long as there is smart investment (time, money, strategy and love) to make your marketing matter.

This post is a start to introduce insight, our advisory and webinars teach the hands-on techniques and case studies that show successes.  However, this is a perfect prescription to start the re-training of your brain to put the web to work to brand, build and boost your business.  Enjoy!

Top 10 Ways to Make Money from Your Site:
1. Be an educator on your website.  Remember, these days, EDUCATION is directly tied to SALES.

2. Put the web to work as a supporting “cast member” to the direct salespeople at your organization.  Like we looove to say at Web Marketing Therapy, “Web Marketing is Batman, your website is Robin

3. Your website needs to SERVE to sell. (Not the other way around)

4. Boost your Like, Trust, Convince and Response “ability” factors to boost Sell-ability (and money honey!)

5. Make sure your current and prospective customers are NOT afraid to talk to you online!

6. Rely on healthy web marketing support tools to UNDERSTAND your website better

7. Aim High with your website plans but (please!) execute sober 🙂

8. Respect that web work is a process – don’t skip steps!

9. Remember that web marketing is a RELATIONSHIP building tool, but some art (and heart) into your website!

10. Web Marketing Success Begins with You – Be Ready to Own Your Web Success

Facebook and Amazon didn’t start in a day…you CAN make money from your website, you simply need to be prepared to put some time and energy into the game to get there.