Tag Archives: web marketing therapy

Anne Orfila
Email Etiquette: Reply Required

Do you have a friend, colleague or client who never responds to your emails? 

In this web world, I believe that everyone knows someone like that. (Insert eye roll here.)

Email Etiquette: Reply RequiredWhen this happens to me, I begin to wonder: Did they get my email? Are they giving me a passive okay to proceed? Did my email get stuck in their spam folder? Maybe it’s a passive no? And so on. As you can see, it would’ve just been better if they had answered my email!

Working virtually in the web marketing world for many years, I have learned that responding to an email as soon as you can is really the right thing to do. The trouble is there is no Emily Post book of etiquette for web behavior so if someone doesn’t respond, it’s not “wrong” or “rude” but in my book of etiquette it’s just annoying! But I digress . . .

With 99% of my business dealings done online, I know that the way I respond to an email, and the timeliness in which I do so, is a reflection of me. My clients don’t get to see my salon-styled hair, my punctuality to a meeting, or my chic shoes so what they basically have to judge, for lack of a better word, me on is my interaction with them over email. So I better show them my best side, so to speak.

I have one rule – feel free to adopt it – when it comes to client emails:

Respond to the email whether or not I have the reply they need.

That means that even if I don’t have an answer to a client’s question, or if I haven’t completed their project, I will still reply to their email with something as simple as “Hi XXXX, Confirming receipt. This is in my work queue.” I do this so often that now my clients expect a response and in a few rare occurrences when a client’s email did not make it into my inbox – and therefore I did not respond – they have contacted me via phone to follow up. (Insert applause here.)

So, my fellow readers, if you take anything away from this post, I hope that you realize “silence is golden” in some circumstances… but not when it comes to replying to emails.

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Now, if someone is cold emailing you (like to sell something) then do not feel obligated to reply, this netiquette is focused on people you know!

For more web etiquette, see my past blog post about “Old School Rules in the New Web World“.

Anne Orfila
Web Marketing Management Tools Our Digital Marketing Agency Is Addicted To!

I have a confession.

Image via Pixabay.comThe digital marketing management team at Web Marketing Therapy would not be as organized, efficient, high-powered and streamlined without help from some super supportive web marketing tools. Through trial, error, and research, the following are some web marketing tools we are addicted to (healthy addiction, of course!) that help us keep our work tight and together.

Without further ado, I share with you some of our favorite web marketing tools – you can thank us later! 😉

ClickToTweet
If you have a message that you want others to share on Twitter, this is the tool for you!

Clicktotweet allows you to create a fully tweet-able link (meaning people just click and it tweets exactly what you want them to post!). You need a Twitter account to use this. When a visitor clicks on your link, the message gets auto-inserted in their Twitter status box. They click and – boom! – your message is shared. In addition, there is tracking and analytics of your messages.

Cost: This awesome tool is FREE. We made one for this post – click here to tweet it!

Hootsuite
If you want to save time managing all of your social media accounts on one easy dashboard, this tool is for you!

Hootsuite allows you to schedule unlimited social media messages and respond to messages across your social networks. You set it and forget it! Analytics reports also show you what is working and what isn’t.

Cost: Variable pricing structure depending on number of social media profiles you are managing.

Boomerang for Gmail
If you want to take control of your inbox, this tool is for you!

Boomerang is your personal assistant for your email account. Write an email and schedule it to send later, check! Got an email that will be relevant in a few days? Click it away and it will be brought back into your inbox when you want it to be there, check! Don’t let any emails fall through the cracks. If you are sending out an email that needs a reply, you can select to be reminded if no one replies, check! And much more.

Cost: Varies by usage between $4.99 per month up to $49.99 per month.

Animoto
If you want your video to look professional, this is the tool for you!

Make great videos, easily. Choose a style and song, customize your video with photos, video clips, and text. Produce it and share. Animato is user-friendly. You don’t need to be a videographer to look like one.

Cost: Varies by what features you want to utilize. Starting at $8 per month up to $34 per month.

Hightail
If you want a more efficient way to manage hi-res emails between your team and/or clients, then this tool is for you!

Hightail gives you dedicated space for team members or clients to preview hi-res images and videos without downloading them. It also allows viewers to comment and provide feedback in context and lets people know when you need their input with actionable notifications.

Cost: Varies from $125 per month to $325 per month or customizable prices for larger options.

This last one isn’t really a tool, but more of a tip…

Share Buttons
Just like you learned in preschool, sharing is the best way to play together. 

If you want people to see your blog – and share with others – then having share buttons on your blog is A MUST! Read our blog post about the importance of making your content easily share-able.

Don’t Be Afraid to Try Something New!

All of the above web marketing tools are tried and true. We know, because our WMT team uses all of them. I believe that they all offer some sort of free trial so if one – or more – jumps out at you, don’t be afraid to try it. The worst that could happen is that it doesn’t work for you and there is no money lost. The best that could happen is that it takes your business to the next level.

Happy, healthy marketing!

SaveSave

Anne Orfila
Old School Rules Still Apply in The New Web World

I have been in the wild web world longer than many of you who are reading this. I’m a Gen X, not a Millennial. Most likely, the biggest differentiating factor between me and a Millennial who is doing the same type of web marketing work as I currently am, is that I worked in an office. Sure, sure, you’re saying that so have you. But my first job was in a serious mega corporation that wasn’t full of young people aspiring to hit it big with IPOs and stock options. My employer was already on the stock market and I had the bigwigs from New York breathing down my neck for sales revenue reports, forecasts, and whatever else they needed. This also happened to be my first job out of college. I was young, but eager to be a team player, and a fast learner. What I learned in those 3 years of corporate life was something I have taken with me to every job since. Old school office etiquette works wonders. Even in this current fast-paced web world.

Mind your manners in the wild web world. What is old school etiquette in the office? Basically, it’s using proper manners in the workplace. Etiquette applies to “netiquette” too! Show respect to your coworkers and their privacy, speak (or email or call) politely, mind your (political, religious, controversial) opinions, use “please” and “thank you” whenever appropriate, keep your voice down, ask to borrow other people’s office supplies, keep team members in the loop, show up to meetings on time, stay at home when you are sick (unless you are already home, then just be thankful for your work-from-home job!)

I’ve been working at home for more than a decade, but I never let my etiquette slip. Since my clients, and Web Marketing Therapy coworkers are all over the U.S., all of my work and most of my correspondence is done electronically so my office manners have been transposed a bit to fit the web world, but the gist is still the same.

Follow These Old-School Rules in Today’s New-School Web World:

  • Keep your emails clear, polite, to the point, and prompt. If there is something you need, be clear to ask for it…nicely!
  • Emails should not be one word or in all lowercase. I don’t care if you reply from your phone! You don’t talk in one word sentences (and even if you do), your emails should not just be one word sentences.
  • Address the recipient with a pleasant greeting such as “Dear xxx”, “Good Morning, xxx”. Not “Hey”
  • Confirm receipt of work emails from clients, even if you haven’t completed it. Occasionally something doesn’t get delivered and if your client is used to a confirmation, than they’ll know if you haven’t received their email.
  • Use “please” and “thank you” whenever necessary.
  • Your email subject needs to reflect what your email is about.
  • Don’t forward anything personal (jokes, political statements, funny cartoons, chain letters, etc.,) to clients, even if you are on “friendly” terms.
  • Stick to a basic font (Arial, Helvetica), in a “regular” size, and use black.
  • Do not use ALL CAPS, EVER.
  • No profanity belongs in any client email.
  • Temper the exclamation points, the bolded words, and underlining.
  • Avoid shortcuts for words: “u” for “you”, “bc” for “because”, “gr8” for “great” and so forth.
  • Use emoticons sparingly.
  • If there are multiple people on a message you receive, decipher whether it is appropriate to “reply all” or to just reply to the sender.
  • Keep your client or coworkers in the loop. You may be half way through a project, but it’s always nice to send them a brief status email update so they know that you are working on it.
  • Sign off your emails with a pleasantry such as “Sincerely”, “Warm Regards”, “Kind Regards” and include a signature with your contact information.
  • Notify clients and coworkers of vacations or times when you are away from your office.
  • Use your out-of-office assistant when taking extended time away from work.

Whether you are Gen X or a Millennial, don’t be afraid to throw in some old school office etiquette in the new wild web world. After all, courtesy, respect, and professionalism never go out of style.

Anne Orfila
How to Set Up a Facebook Messenger Auto Reply

While the web never sleeps, most companies are not (and cannot be!) online 24/7. While many business owners check their email and voicemail accounts religiously (ahem, we know who you are!), some may forget – or check less often – other messaging services like Facebook Messenger. Although you can’t always reply quickly to messages you receive via Facebook Messenger, you want to make sure that potential customers feel heard and don’t slip through the cracks. Slow is the same as stop on the web! 🙂

One way to make sure your potential customers voices are “heard” even when you are not online is to set up an instant auto reply to any Facebook messages that come through. Facebook gives you the opportunity to set up an auto response with the “Response Assistant” setting. Note that you have to be on a business template to have this service (learn more about Facebook templates in our WMT blog post).

The cool thing about setting up a Facebook Messenger auto reply is that it is customizable (up to 250 characters). If you are not a Facebook Messenger person, direct them to call you, email you, visit your website (or all 3!). You can also personalize it to reply with person’s first name (or last name) so the message seems less generic. Here’s an example of ours:

Facebook Tip: Setting Up an Auto Reply on Facebook Messenger

To set your autoreply, go to your Facebook page and go to to ‘Settings’ > ‘Messaging’ and choose ‘Response Assistant’.

How to set up a Facebook Messenger Auto Reply

 

Click ‘Yes’ next to Response Assistant (lower in the page) and start composing your message.

Setting Up a Facebook Message Auto Response
Setting up your Facebook Response Assistant is one of the easiest tasks that you can do. We recommend you utilize this feature – even if you are good about responding to Facebook messages – because it lets the sender know that their message is valued and that you won’t leave them hanging.

Happy Social Media Marketing!

Anne Orfila
Boost Your Facebook Business Page with a Template

Can you think of a business – large or small – that doesn’t have a Facebook page?

Since most businesses have a Facebook page, you need to always be looking for ways to stand out and make yours count.

Make sure your Facebook page is user-friendly, understandable, easy to navigate and sells your product, brand, service, etc., Here is an easy way to help do this:

Give your Facebook Business Page a Boost – Assign it a “Template”.
There are 7 Facebook page templates available that have built-in default buttons and tabs specifically designed to help your type of Facebook business page. The templates are:

  • Services: This template is designed to help people find your services and get in touch. The “Call Now” button encourages people to take action.
  • Business: This is great for B2B Facebook pages. It helps you manage ways to post jobs and special offers.
  • Venues: Use the Venue template for Facebook business pages that host gatherings and events. It can highlight useful information like your venue’s hours, location, and upcoming events. A “Learn More” button encourages users to find out more about what is going on.
  • Nonprofit: This template highlights your cause and encourages people to fundraise and donate to your nonprofit.
  • Restaurants & Cafes: Use this template to highlight information about your menu, hours, location, and photos.
  • Shopping: This template is designed to showcase products and make it easy for people to shop online.
  • Politicians: This template helps politicians reach their supporters and communicate their message.

To choose the template that is right for you, go to ‘Settings’ > ‘Edit Page’ and ‘Templates’ will show up. Click ‘Edit’ to see the 7 options. Select your template from the list.

Boost Your Facebook Business Page - Web Marketing Tips

*We selected the ‘Services’ template for our WMT Facebook page!

Once you have selected your template, you can further customize your page by turning ‘On’ or ‘Off’ the Tabs that you want to appear on your Facebook business page. Pay attention because everything listed is what is appearing on your Facebook page! Chances are you do not need all those tabs.

Facebook Business Page Templates

 

 

 

 

 

 

 

 

 

 

 

If there is a tab that does not pertain to your business and you wish to turn ‘Off’, click on the ‘Settings’ button next to it.

When you turn it ‘Off’, it will no longer be displayed on your Facebook page.

 

web marketing therapy Facebook tips

Your tabs are displayed in the left column on your Facebook page and look like this to people who visit your page:

Facebook Business Template Tips from Web Marketing Therapy

One last thing! If you selected a ‘Services’ template, don’t forget to add your phone number to the ‘Call Now’ button that is located below your cover photo on the right side. Click on it to add your contact phone number. After that is done, you can hover over the button will bring up other editing options.

Boost Your Facebook Business Page with a Template

 

You’re almost done! Once your tabs are chosen and your phone number is set up, go back to your Facebook business page and review the changes. Click on the tabs, make sure everything is linking properly, and all information is appearing in the order that you wish to see it.

It looks like template options for Facebook business pages was rolled out in the beginning of this year. In my investigation, many businesses have not yet taken advantage of them! If you haven’t, I highly recommend that you jump in there now and make these simple changes to give your Facebook business page a boost.

Happy Social Media Marketing!

Anne Orfila
Web Marketing Tip: Are Your Facebook Posts Getting Seen?

Recently while visiting my client’s Facebook page, I noticed that Facebook changed their page layout. Instead of seeing posts up high like I was before, I was scrolling really far down to get to their actual posts. I was seeing “Services”, “Appointments”, “Videos”, “Events” and so much more until I finally came to their “Posts”. Here is a screen shot of the actual line-up:

Are Your Facebook Posts Getting Seen?

While it is beneficial to have information (such as “Services”) and options (such as”Request an Appointment”) on your Facebook page, I still think “Posts” at the top of the page serves the greatest benefit. Why? Because Facebook is about connections, not about business hours or Instagram feeds (you can find all of that elsewhere – on Yelp! or on the business’s website). People want to see what’s going on when they log on to your Facebook business page and here is how you can adjust your Facebook page so that your posts are seen at the top.

Don’t stress! It’s an easy fix – here’s how to optimize this!

Go to SETTINGS and select EDIT PAGE (on the left menu). The screen will show up and look like the above list. Use your cursor (click and drag) to re-arrange your menu to your heart’s desire. (Which, in my case is “Posts” at the top!)

Happy Facebook-ing!