Tag Archives: web marketing tips

Kelly Kohen
Easy Social Media Content Creation with National Days

Social media marketing is here to stay, but sometimes it’s difficult to find relevant content to share with your readers on a regular basis. One super easy tip to creating easy content is to do a quick search for National Days for the current month. There are a variety of specific days that might relate to your audience and provide fun and informative content. You can simply share your support of the day or create fun infographics using a platform such as Canva.com to create beautiful images.

For example, here is a list of National Days remaining in September. While I might not feel like celebrating National Corned Beef Hash Day, as a woman in business, you can bet I will be celebrating American Business Women’s Day this Friday. One of my other favorites was National Ice Cream Month! Yes, please!

September 20th

National String Cheese Day *
National Punch Day

September 21st

National Pecan Cookie Day
National New York Day

September 22nd

National Legwear Day *
National BRAVE Day*
National Centenarian’s Day
National White Chocolate Day
American Business Women’s Day
Car Free Day
Dear Diary Day
Elephant Appreciation Day
Hobbit Day
National Ice Cream Cone Day
Autumnal Equinox – Changes Annually September 22, 2016

September 23rd

National Teal Talk Day*
National Snack Stick Day
National Singles Day
National Checkers/Dogs in Politics Day
National Great American Pot Pie Day
Celebrate Bisexuality Day
Restless Legs Awareness Day(Different sponsor from the July Weekly Observance)
Innergize Day – Day after the Autumn Equinox
National Hunting and Fishing Day – Fourth Saturday in September

September 24th

National Cherries Jubilee Day
National Punctuation Day
Schwenkfelder Thanksgiving
National Gold Star Mother’s Day – Last Sunday in September

September 25th

National Lobster Day
National One-Hit Wonder Day
National Comic Book Day
National Tune-Up Day
National Research Administrator Day
Math Storytelling Day

September 26th

National Situational Awareness Day
National Compliance Officer Day
National Dumpling Day
National Johnny Appleseed Day
National Shamu the Whale Day
National Pancake Day
National Woman Road Warrior Day – Fourth Tuesday in September
National Voter Registration Day – Fourth Tuesday in September

September 27th

National Chocolate Milk Day
National Crush a Can Day
National Corned Beef Hash Day
National Women’s Health & Fitness Day – Last Wednesday in September

September 28th

National North Carolina Day
National Drink Beer Day
National Good Neighbor Day(Used to be on 4th Sunday)
National Strawberry Cream Pie Day

September 29th

National Coffee Day
VFW Day
National Gay Men’s HIV/AIDS Awareness Day – Last Friday in September

September 30th

National Ghost Hunting Day – Last Saturday in September
National Chewing Gum Day
National Mud Pack Day
National Hot Mulled Cider Day
National Public Lands Day – Usually Last Saturday in September
Save Your Photos Day
National Family Health and Fitness Day USA – Last Saturday in September

Now that you have some inspiration or shared a few laughs looking through this list, start creating your social media content, so you are ready for the National Days that resonate with you and your brand and you will be ready to fill your social media calendar!

Anne Orfila
Boost Your Facebook Business Page with a Template

Can you think of a business – large or small – that doesn’t have a Facebook page?

Since most businesses have a Facebook page, you need to always be looking for ways to stand out and make yours count.

Make sure your Facebook page is user-friendly, understandable, easy to navigate and sells your product, brand, service, etc., Here is an easy way to help do this:

Give your Facebook Business Page a Boost – Assign it a “Template”.
There are 7 Facebook page templates available that have built-in default buttons and tabs specifically designed to help your type of Facebook business page. The templates are:

  • Services: This template is designed to help people find your services and get in touch. The “Call Now” button encourages people to take action.
  • Business: This is great for B2B Facebook pages. It helps you manage ways to post jobs and special offers.
  • Venues: Use the Venue template for Facebook business pages that host gatherings and events. It can highlight useful information like your venue’s hours, location, and upcoming events. A “Learn More” button encourages users to find out more about what is going on.
  • Nonprofit: This template highlights your cause and encourages people to fundraise and donate to your nonprofit.
  • Restaurants & Cafes: Use this template to highlight information about your menu, hours, location, and photos.
  • Shopping: This template is designed to showcase products and make it easy for people to shop online.
  • Politicians: This template helps politicians reach their supporters and communicate their message.

To choose the template that is right for you, go to ‘Settings’ > ‘Edit Page’ and ‘Templates’ will show up. Click ‘Edit’ to see the 7 options. Select your template from the list.

Boost Your Facebook Business Page - Web Marketing Tips

*We selected the ‘Services’ template for our WMT Facebook page!

Once you have selected your template, you can further customize your page by turning ‘On’ or ‘Off’ the Tabs that you want to appear on your Facebook business page. Pay attention because everything listed is what is appearing on your Facebook page! Chances are you do not need all those tabs.

Facebook Business Page Templates

 

 

 

 

 

 

 

 

 

 

 

If there is a tab that does not pertain to your business and you wish to turn ‘Off’, click on the ‘Settings’ button next to it.

When you turn it ‘Off’, it will no longer be displayed on your Facebook page.

 

web marketing therapy Facebook tips

Your tabs are displayed in the left column on your Facebook page and look like this to people who visit your page:

Facebook Business Template Tips from Web Marketing Therapy

One last thing! If you selected a ‘Services’ template, don’t forget to add your phone number to the ‘Call Now’ button that is located below your cover photo on the right side. Click on it to add your contact phone number. After that is done, you can hover over the button will bring up other editing options.

Boost Your Facebook Business Page with a Template

 

You’re almost done! Once your tabs are chosen and your phone number is set up, go back to your Facebook business page and review the changes. Click on the tabs, make sure everything is linking properly, and all information is appearing in the order that you wish to see it.

It looks like template options for Facebook business pages was rolled out in the beginning of this year. In my investigation, many businesses have not yet taken advantage of them! If you haven’t, I highly recommend that you jump in there now and make these simple changes to give your Facebook business page a boost.

Happy Social Media Marketing!

Kelly Kohen
Digital Marketing Netiquette – Mind your Grammar!

I am currently volunteering in my son’s 3rd grade classroom during their writing hour. My job is simple, to make sure they have a capital at the start of each sentence and punctuation at the end, use proper grammar, check their spelling and make sure they have clear and complete sentences. While the rules are simple, the kids still need constant reminders for these tasks.

You may be asking, “What does 3rd grade writing have to do with digital marketing?” Amazingly, A TON. At Web Marketing Therapy, I help proofread copy for our clients, anything and everything: social media posts, blog posts, meta data code for SEO, press releases, website copy, copy in images and more. We often find spelling and grammatical errors-it happens to the best of us. We also stage interventions when we see clients blogging sloppily or using poor form – it’s a major credibility killer! My healthy digital marketing advice is to exercise proper netiquette, ALWAYS proofread your writing!

Here is the checklist I use when volunteering in the classroom. More adults need to respect these rules!checklist

Remember, the way you write is a reflection of your brand!

With technology today, it is a quick and easy step to use the built in tools of spell check and grammar check before posting your work. Be sure to use them. If writing isn’t your strength, have someone proofread your work! Asking for help is a small step that makes a BIG impression!

Mind your grammar manners!

Spell and Grammar Check Your work

 

 

 

Lorrie Thomas
The Sum of Business Success – Ops, Admin and Marketing

If you want to succeed in business, you have to respect that marketing is part of the success equation, not an optional additive. Respect the sum of business success:
Equation for Success

  1. Operations. Whether you sell a product or service, you have to deliver. Operations is the making, delivering, etc of what you sell.
  2. Administration. Ah, the unsexy but necessary part of a business. It is critical to collect money honey, pay vendors, employees, insurance, etc.
  3. Marketing. Connecting, conversing, educating, getting attention, addressing client concerns, sharing news, etc.

It’s funny because I rarely hear a client say “Oh, I just am not feeling inspired to pay my bills.” or “I’m just not good at delivering the ___ I sold.” But you hear excuses about why marketing isn’t happening ALL THE TIME! If you look at your business holistically (meaning all parts are connected) you will be leaps ahead of your competition. Marketing is part of the business equation, not an option. I’ve blogged before about how Marketing Does Not Have An On/Off Switch. There is a misconception that marketing is more of a “nice to have” versus a “need to have”. But that isn’t true! Marketing MUST be a constant in your business if you want to succeed.

Here are some key points to remember when integrating marketing into your business:

Marketing is not advertising
The true meaning of marketing is maximizing exchanges (connections, communications, relationships). Marketing includes building awareness, communicating, connecting, serving and selling. Marketing includes everything from the way you write your emails to how you communicate with customers, to how you manage your personal brand. Marketing is essential in forming bonds with clients (current, past and prospective). Stop thinking of marketing as a chore and start seeing marketing as a healthy way to brand, build and boost business!

Marketing is a constant
You don’t take breaks from breathing do you? Well, don’t cut off the air supply to your business by pausing marketing! Regular updating on your blog, website, social media accounts and newsletter shows that your business is playing to win. Beyond that, marketing principles should be implemented throughout your daily routine such as how you communicate with clients and build your business.

Marketing requires effort
If you have marketing help with an in-house marketing team or use a third-party vendor, you have to collaborate with them! They can’t read your mind so reach out and find out what ways you can boost your marketing efforts. Better communication will lead to solid and healthy marketing that reflects your brand.

Stop Stressing!
Sometimes getting over your marketing fears is as simple as rethinking how you approach marketing. When I ask clients “what do you want to help your target audience understand?” the answers flow. Once the message is clear, then how to get the word out is easy. Sometimes it means going back to the website and making changes, sometimes it means adding pages, sometimes it means buying ads.

wmt-quote-marketing_education

Stop treating marketing like a toy. It is a critical tool that you need to succeed!

Here’s to happy, healthy marketing!
Virtual marketing hugs,
ltr_signature_initial copy

Kelly Kohen
Try Talk Therapy to Get Marketing Messaging Clarity

One of the very first conferences I attended when I started working for Web Marketing Therapy required everyone in the room to stand up and sum up their business in one or two sentences. I personally fumbled around for a bit (public speaking was not my strength back then) and I quickly learned that I needed help succinctly explaining what we do! I wasn’t alone – many business owners have a difficult time doing this, but it’s something you have to overcome!

It is so important to be able to quickly tell someone the value of what you do.

It’s been over 8 yeaquestion-mark-1026527_1920rs since that conference, but that moment is still a very vivid memory for me.

In working with new clients, we always have a launch call to start new project. During the call, we listen to our new client and gain a better understanding of their goals, how we can best support them and then advise the best way to get there.

During a recent launch call with a new business owner,  they shared that they were having a difficult time coming up with a way to summarize their services. She was very clear on who she was, what she does and whom she serves, but was having a difficult time clearly explaining the VALUE of what she does. Within the first 10 minutes of the call, after listening to our client speak passionately about her services, Lorrie, aka The Marketing Therapist and WMT’s CEO, politely interrupted and summed up her business with only four words.

She was able to clearly state the VALUE that our client was providing, and those four words became our client’s tagline.

It’s often hard to see your value when you are in the trenches of your business – asking for help is a small step that can make the BIGGEST difference! It’s talk therapy….for marketing!

talk-therapy-in-business

We wrote a post about this very phenomenon and the importance of talk therapy.

If you are suffering from a professional identity crisis, take the time to talk to friends, clients, family or employees and find out what they think you do. You might be surprised when you hear the answer!

Understand and communicate your value! Your goal is to clearly state who you are, what you do, whom you serve and the value of what you do in a few sentences. Once you gain that clarity, it’s easier to have confidence in what you do!

Ask for help with your marketing communications.

Ask for help with your marketing communications.

And if you need support, contact us for a virtual marketing therapy session. We’d love to help!

Lorrie Thomas
Google+ Pages for Business Marketing

When I talk to business owners about Google+, many reply with, “One more social media to master!!?” Don’t worry – there is no need to feel social media overwhelm. Setting up or optimizing a Google+ page for your business can be a great addition to your web marketing. A Google+ business page can boost your web marketing, plus (pardon the pun!) get you more visibility and give you a new content sharing channel!

Google+ for Business Can Increase Your Visibility
Every business needs to be visible to target customers. As you probably know, Google is the top-used search engine on the World Wide Web. What you may not know is that one of the main ways people search for products, services and information is through search engines. Today, social media is part of what fuels the content that appears in search engines. With the power of search, social media and Google’s popularity, it makes sense to engage in social media, especially Google’s social media.

When you have a Business Page, it increases your chances of being found for people searching on Google.com, within Google+ and it also gives people a new option of a way to follow and engage with your organization.

Google+ Pages Can Give Your Business a New Content Sharing Channel
We connect, communicate and convert with content. Google+ gives you a targeted, relevant way to expand your content distribution to connect with your contacts. By being active with Google+ for your business, you have another visibility channel to share your videos, blog posts, photos and other relevant content.

Having a Google+ page also allows other people to tag you in posts, increasing the ability for people to see and connect with your brand. 

Be sure that the content you share on your Google+ Business page is valuable content. It needs to serve and support your contacts, not overtly sell your products and services. Self-endorsements don’t work on the social web, ones authentically driven by people do!

If you haven’t created a Google+ page yet, visit https://www.google.com/business/ and hit the “Create Your Google Page” button.

Make Sure Your Google+ Page is Optimized!
Take time to add photos, videos, links to your website, hyperlinks to your website on photos. You can also add custom links to your blog, website, LinkedIn, Facebook, Youtube and your Google Places account.

Being there is the first step. Putting time into creating a robust profile with great about descriptions and photos is next, publishing great content keeps the love alive!

ltr_signature_initial copy