Tag Archives: website design

Lorrie Thomas
Sometimes A Simple One-Page Website is The Way to Start

Does the idea of building a new website or redoing your current website stress you out a little?

Or, maybe a lot?

You aren’t alone. I’ve been there myself. In 2013, I hated our company website so much, I pulled the ENTIRE site down to provide a blank slate allowing us to focus on a simpler, cleaner website, it was one of the best marketing moves I ever made. Here is a post I wrote about it.  When I have clients in fear of starting or redoing a website, I often advise the same simple solution:

Start with a temporary one-page website.

When I suggest this, I often get responses like: “but what will people think?” “Will this hurt my search visibility?” “Shouldn’t we wait until the whole site is ready?”

If you don’t have a site, having something up is better than nothing. People are searching for your business online, and if you aren’t there, your customers aren’t happy…or think something is wrong.

Especially in today’s mobile-centric web world, you do not need a big fancy website. What you need is something simple, informative, targeted to your demographic and requires little to no maintenance. Why not start with a one page website? Say who you are, what you do and whom you serve. Make sure your contact information is visible, include an image(s) if it helps and have links to your social media. Capture email addresses if you have a good reason to.

Simple information paired with clean design that is on-brand and on-purpose is the best foundation you can have.

For those of you struggling to redo your website, remember that it isn’t just about being on the web any way you can, it is about being on the web in a precise manner that speaks true to your business and your brand. A website doesn’t have to be (and shouldn’t be!) complicated. A simple one page site has given so many of our clients the opportunity to be seen and heard while they work on the bigger website behind-the-scenes.

And if you are still stressing, reach out. I’m happy to talk with you. I’ve been there. I still remember the stress of yanking my old website, but what a blessing it became!

Virtual marketing hugs!

Identify Your Brand: Katie's Botanical Design

Recently I had the pleasure of working with the uber-talented plant lady, Katie Sorensen of Katie’s Botanical Design, on establishing an identity for her business. Katie’s Botanical Design is a full service plant design company owned and operated by Katie Sorenson. Her ability to transform plants into breathtaking arrangements, living and floral, is a talent to behold. In addition to the arrangements, Katie offers full garden consultations, design services and green maintenance.

As I have discussed before on this Healthy Marketing Advice blog, a brand is an incredibly important aspect of your business or organization. It is the first thing potential clients spot, and although we have been taught not to judge a book by its cover, humans are visual creatures. The look and feel of your organization’s brand is representative of who you are, what you do and whom you serve. So for Katie’s Botanical Design we knew we needed to harness the power of color and design to create a brand that emulated the work she does.

For Katie we worked from the ground up, starting with a logo and moving forward with business cards and finally a simple webpage. We decided on a dual color palette to represent her Katie’s Botanical Design. The combo of crisp, classic navy blue and fresh green offers a particularly sophisticated and modern look and feel. The dual color palette also gave us the ability to be playful with Katie’s cards and we created two versions based on the colors.

Once a logo and cards were established for KBD we were able to focus on creating a simple webpage. KBD is the perfect example of how a simple web presence is better than none at all. Katie didn’t need a lot of content on the web, to start she simply needed her services and contact information available. Now the Katie’s Botanical Garden site can grow with as needed!

Visit the Web Marketing Therapy case study page to read more about Katie’s Botanical Design branding breakdown.

Examples of Katie's beautiful work that inspired her new business identity.

Katie's Bontanical Design consists of a dual color palette. The logos in the different colors can be used as needed

A one page website is perfect for Katie's current needs.

Just like her logo embodies dual colors, so do her cards. The result is strong design message that enforces the beautiful things Katie creates.

Katie Sorensen in a garden working her botanical magic!

"No Bull" Website Building

What is “No Bull” Website building?  Watch this video from a series that Lorrie Thomas put together for  The Scheinfeld Center for Entrepreneurship & Innovation at Santa Barbara City College.  This webinar provides a jumping off point for anyone looking to create a website for your business or update your current site.  Lorrie, The Marketing Therapist®, gives you a great Web Marketing Best Practices Check List and tells you how to make the most of each page.  If you are building a website, don’t miss this great webinar!

Part One:

Part Two:

Don’t want to go it alone?

Contact Web Marketing Therapy for a strategy session and make your website a webSOLUTION!

Who's In Control?

I admit it, I hate when a client gets TOO involved in the website design process.

People forget that websites are not a fine art project, they are a tool. There will be some visual compromises in order to attain the end goal of Search Engine Optimization and an great user experience!

They also sometimes forget they hired a “professional”. While the concept of a site’s design is often created from direct client input, a “micro-management” gear also tends to kick in during the process.

Here is a brilliant look at the all-too-frequent reality of the client/web developer creative process.

Off the soap box for now… and back to work!

Lorrie Thomas
One site fits all?

As organizations evolve, so do their websites…

But does one site fit all?

(Yes, I admit to feeling a little “Carrie Bradshaw of Web Marketing” as I type this)

Organizations have all shapes and sizes of target markets, products and services.  I challenge you to critically evaluate who you are, what you do and who you serve…then look at your website(s) and web marketing strategy and ask yourself if the people you are trying to reach and serve are truly being served well with your efforts.

Web Marketing Therapy invested in some of our own web therapy and are in the process of making site optimizations.  We had to change the message on both our home page and about page (and we are adding a new agency services page, updating the blog and adding design bling to the home page this month) because we stepped back, looked long and hard at the site and realized that were not best communicating and serving great people like you who use our site!  Sure, I had an ego-dent moment for about a minute and a half when I had to accept that my website copy (that I poured my love into) wasn’t cutting it.  Then I took a marketing chill pill and realized that it was more important to say clearly:

Who We Are (A fun Learning Resource and full-service Marketing Agency)

What We Do (Diagnose and prescribe cures for greater web health and wealth to maximize your strategic web presence and sales power via educational empowerment!)

Who We Serve (businesses, entrepreneurs and marketers!)

…then guide people to where they needed to go via design and easy navigation

Sometimes one site does not fit all and it’s wise to create multiple sites for different audiences or make your home page a north star that guides the “all” types of folks who come to you for various products and services.

It’s the wild, wild web.  There are no rules, the answers to your success start with you…if you are willing to look hard at your web marketing efforts.

Web marketing is a commitment – the only constant is change.

I don’t want to hear that you spent a lot on your website and can’t afford to make changes or that you already have a site but just need to get more people to it.

Your website is your web marketing’s nucleus – your web marketing core.  If your core is not fully functional, stop, drop and roll your professional selves into a site self-analysis.

…or call me for some tough love 🙂