Never invest your money in anything that eats or needs repairing.
- Billy Rose
I do not agree with NOT investing in anything that eats (those of you who know me personally know what I spend on my cat!) however, I am an advocate of never investing money in anything that needs repairing.
I can’t tell you how many times companies come to me AFTER they hired crappy web designers or consultants (or dare I say insultants) who did work that was “low cost”.
You get what you pay for (and what you don’t pay for). Investing in smart marketing partners and investing in smart web collateral (like blogs, great design – tools that last the LIFE of your organization) are what save you money in the long run.
Remember, time is money too. The older I get, the less tolerance I have for professionals who make unprofessional marketing choices. Cheap can be MUCH more expensive!
Make your marketing matter. Do not invest your money in web marketing that needs repairing!