Marketing that Matters

Marketing with an educational focus is a sure-fire way to successfully brand build and boost business. A common marketing definition is: maximizing exchanges. While this is accurate, “exchanges” seems so robotic, so at WMT, we replace “exchanges” with “relationships”. Marketing … Read More

The Value of Proofreading

There’s nothing more embarrassing than sending off an important email only to notice, seconds after sending, that it contains an egregious mistake. The same can be said for social media and blog posts, press releases, you name it. While auto-correcting … Read More