I sometimes feel like I am punching people with tough love when I break the news that digital marketing is not going to make them successful. Digital marketing is absolutely part of the equation, but the tools need to be … Read More
In the movie Field of Dreams, the protagonist (played by Kevin Costner) hears a voice in his Iowa cornfields…”If you build it…he will come.” It doesn’t work that way with web marketing. If you launch a new website, blog, Facebook page … Read More
Follow this simple tip to optimize your blog writing and reduce social media marketing stress: When possible, cut dates and time references from your blog posts. I’m a big believer in using old content to make new social media posts. Without dates and time references, … Read More
Marketing is not just a means to make sales. Marketing creates and cultivates and relationships. There is a big difference between a transaction and a relationship. A one time sale has to be replaced with another one to keep a … Read More
Whether you make your own website updates or not, you still need the keys to your website. Do you have the FTP Login? Blog Login and Hosting Login details? I’m not saying that you have to make your own website updates, … Read More
Recently while visiting my client’s Facebook page, I noticed that Facebook changed their page layout. Instead of seeing posts up high like I was before, I was scrolling really far down to get to their actual posts. I was seeing “Services”, … Read More
