Sales is not something worth stressing about….the secret to sales is not in the tools (direct mail, online advertising, social media, email marketing, search marketing) it’s in the approach. When you stop SELLING and start SERVING your prospective customer, the real … Read More
Make your Facebook cover image more than just eye candy by adding a link to the description that directs users to your website. Use your link to promote a product (“View our special top selling item”) or to take an action (“Book … Read More
AdAge published an article today titled Google Is Doing Away With Ads Along the Right Rail for Desktop: Changes Will Likely Result in More Expensive Ads for Marketers. For anyone buying sponsored listings with AdWords (on www.Google.com), know that the ads along the … Read More
Images like this tend to send a business owner into digital marketing overwhelm: There is no need to stress! Markeding® is the answer! All the digital marketing choices are great, but where the heck to start!? and when do I make time … Read More
Fab, fab, fab news! You can now switch accounts on Instagram. No more logging in and logging out. Instagram lets you add up to five accounts which you can easily switch between several accounts. Oh yeah! This is perfect for businesses … Read More
When I was studying marketing in college, the 4 P’s of marketing that I learned from my expensive, heavy old-school textbooks were: Product, Place, Promotion and Price. Savvy marketers today pee on those dated P’s! In this post, I breakdown the … Read More
