I need to get something straight: blogging is not dead. Yes, it is easier for audiences to take in information via podcasts or video and people aren’t following blogs with the same fervor they do on Instagram, but this does … Read More
Credibility is your first impression in marketing. It is the act of helping the audience know, like, and trust you. You convey your credibility through design, imagery, content and story. Share why you created your company, your values, passion and … Read More
When you’re in the day-to-day routine of managing digital marketing or have other vendors or employees helping manage it, it’s critical to evaluate all the different pieces of your marketing puzzle to make sure things are optimized and really clicking … Read More
The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … Read More
One of my favorite content marketing pieces that I advise my service-based business clients to create (or create for them) is the “how to hire” article. No matter what industry you are in, there are things that you know potential clients … Read More
Web Marketing Therapy® specializes in strategic advisory, training and marketing management. We are a marketing company driven by the desire to help our clients maximize relationships, bridging the art and science of marketing with our success-backed therapeutic approach.
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markeding® - Marketing with an Educational Focus.
