I’m a huge advocate for a well-optimized website, but y’all….the most perfect website alone is not going to help you make meaningful connections. It’s unhealthy for marketers to obsess over their websites and not engage with their audience through other … Read More
hoarding
Diagnosis: Digital Marketing Projection Disorder
In therapy, the term “projection” is used to describe the act of avoiding ownership of one’s behavior by trying to give responsibility another person, organization or thing. When I see a business leader projecting responsibility for their success on digital marketing, I am quick to diagnose digital marketing projection disorder to help … Read More





