When I began my career as a marketing consultant, I was often asked, “What’s your niche?” I never saw myself focusing exclusively on small businesses, corporations, or clients within a confined geographic area, demographic, or particular industry, but I always … Read More
One of the biggest marketing misconceptions is that you can’t have marketing success without a lot of money. A limited marketing budget does not mean that you are limited marketing-wise. The saying, “we are paid equally to how much we … Read More
There are five factors for marketing success that you need to have in place to make your marketing click. Lorrie Thomas, The Marketing Therapist® shares them in this video. If you are ready to take your marketing to the next … Read More
The way you communicate is key to creating connections and generating conversations. Whether it’s blog posts, videos, graphics, photos or social media posts, content needs to be a strategic investment to educate, empower and create meaningful connections. Successful Marketing Is … Read More
The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … Read More
Do you know what the secret is to being a successful digital marketer? If I asked this question to a room full of professionals, most of them would guess that it’s being knowledgeable in the technical parts of marketing: knowing … Read More
