Alfred Lua of Buffer, a social media scheduling app, posted to the company’s blog dedicated to social media and online marketing offering up eight solid tips for perfecting your Instagram marketing strategy. To create this list, he consolidated data from … Read More
Marketing is not just a means to make sales. Marketing creates and cultivates and relationships. There is a big difference between a transaction and a relationship. A one time sale has to be replaced with another one to keep a … Read More
The marketing sales funnel idea (getting consumers into a funnel, only to push some through) has always seemed a little icky to me. Consumers don’t fall perfectly down a funnel, they often weave back and forth, making their unique way to a purchase … Read More
Marketing is both an art and a science. But without HEART, time, effort and money spent won’t ever get you the results you seek. One of my marketing man crushes, Simon Sinek says in his TED talk, “People don’t buy what … Read More
Marketing intervention time! Any of these statements sound familiar? “I’m too busy to _______” (blog, update my website, manage social media, work on an email newsletter) “I have a big ____ (project, deadline). Once that’s over, I can get back to … Read More
When I was studying marketing in college, the 4 P’s of marketing that I learned from my expensive, heavy old-school textbooks were: Product, Place, Promotion and Price. Savvy marketers today pee on those dated P’s! In this post, I breakdown the … Read More
