“It is the light in the lantern which shows you the path, not the lantern.” In the marketing world, light can be used as a powerful metaphor. Ads, social media, websites, videos, and email are examples that represent the lantern … Read More
Marketing is a powerful way to attract potential customers to your business. Educating people about your company’s value and values builds your credibility, scalability, sellability, and visibility. When it comes to marketing, the only constant is change. You need to … Read More
The task of marketing can feel daunting. Share your story, but not tell too much. Communicate consistently, but don’t overwhelm. Be present and seen, but don’t annoy or displease. We are told to be optimistic, go-getters, and forward-thinking with marketing. … Read More
Open any social app and you’re sure to find posts from friends and brands you love with amazing photos and well-crafted copy. Today’s age of scrolling has given us so many new ways to connect and communicate, yet it has … Read More
It is not enough for brands to talk about the nuances of the solutions they provide or why they’re better than others in the marketplace. Value propositioning or directly stating “why we’re better” is white noise to consumers. To win … Read More
Partnering with a social media influencer for a collaboration post, aka an “influencer marketing collaboration” can be a creative, credibility-packed way to build buzz, gain followers, and attract new customers for your business. Companies use influencers for just that; their … Read More
