Web Marketing Therapy

relationships

Marketing Success Lies in These Five Factors

By Lorrie ThomasAsk the Marketing Therapist, Marketing that Matters

The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … Read More

Relationships First, Web Marketing Tools Second

By Lorrie ThomasEmail Advice, Email Marketing, General

A friend of mine recently moved her business to a new state. I asked her how things were going (knowing that she wants to drum up more work in her new location). The conversation went something like this: Me: “Have you reached out … Read More

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