When I began my career as a marketing consultant, I was often asked, “What’s your niche?” I never saw myself focusing exclusively on small businesses, corporations, or clients within a confined geographic area, demographic, or particular industry, but I always … Read More
“It is the light in the lantern which shows you the path, not the lantern.” In the marketing world, light can be used as a powerful metaphor. Ads, social media, websites, videos, and email are examples that represent the lantern … Read More
It is not enough for brands to talk about the nuances of the solutions they provide or why they’re better than others in the marketplace. Value propositioning or directly stating “why we’re better” is white noise to consumers. To win … Read More
In a world of digital marketing and virtual business, sometimes the thought of having business cards might feel a bit old-school and low-tech. Our digital marketing obsessed team still believes that having an on-brand and on-purpose business card on hand … Read More
When you think of email marketing, you usually think of promotional messages, right? Yes, but the way you “market” yourself with your coworkers, clients and the leaders you report to is also a part of your brand – personal marketing! … Read More
A powerful, memorable domain name can help you establish a successful web presence, protect your personal brand and assist you in running new, wildly successful marketing campaigns. Lorrie (our CEO) likes to joke that she is a “domainiac” because she … Read More
