I love this quote from motivational speaker Tony Gaskins: “Evaluate the people in your life; then promote, demote, or terminate. You’re the CEO of your life.” I often hear my clients say “I have a really hard time with my … Read More
A friend of mine recently moved her business to a new state. I asked her how things were going (knowing that she wants to drum up more work in her new location). The conversation went something like this: Me: “Have you reached out … Read More
It’s easy to default to a “poor me” attitude when you feel like your marketing is in a rut. But by playing the “victim”, you aren’t taking responsibility for your actions! Marketing success comes in “cans”, failure comes in “can’ts”. With … Read More
If you want successful content marketing, you need to take a lot of Vitamin C…. …C as in Consistency! Content marketing consistency is critical to maintaining credibility and showing that you mean business! Here’s an example of marketing inconsistency: Blogs come out twice … Read More
When it comes to getting social marketing work done, it is very common for me to hear people say things like, “I know I should be doing more on social media,” or “Oh, I am so behind on my blog … Read More
Today’s digital world has altered the way we think about and approach branding. Here are some branding success points to mind to keep your company “on brand” and your content marketing “on purpose”. No matter how new or old your brand … Read More
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