Easy Ways to Create Social Media Content

The most common challenge professionals face when managing social media marketing on Facebook, Twitter, LinkedIn, Instagram or Pinterest is writing and managing content, starting with the #1 question: “What should I post?” Creating social media content is a pain ONLY when … Read More

Diagnosis: Digital Marketing Projection Disorder

In therapy, the term “projection” is used to describe the act of avoiding ownership of one’s behavior by trying to give responsibility another person, organization or thing. When I see a business leader projecting responsibility for their success on digital marketing, I am quick to diagnose digital marketing projection disorder to help … Read More